How Google Analytics help your business

How Google Analytics help your business

What is Google Analytics?

Google Analytics is a website analysis free platform that presents comprehensive analytical tools on marketing performance. It provides statistics and fundamental analytical tools for Google Search Engine Optimization and marketing objectives. This platform is free to anyone holding a Google account.

What can Google Analytics do?

Google Analytics is applied to monitor website traffic and collect users’ insights, which allow businesses to evaluate marketing campaigns and objectives, trace goal completions from view items, add to carts to purchases. It enables enterprises to spot customer conversion behavior via multiple devices and channels. To apply Google Analytics to your website, you will have an in-depth understanding of how customers engage with your products or services, which give you an opportunity to enhance customer experience and improve marketing objectives.

Why is Google Analytics so important?

Google Analytics is critically important as it displays website performance statistics where you cannot track them from other channels. Google Analytics has key metrics from channels like Apps, social media platforms, E-mail shooting campaigns, and also referring to other websites that bring more traffic to your website.

Without these data-driven insights, any business owner would have no clue of how the marketing performance they are executing, which page is having the most engagement rate, and which page is damaging user experience and subsequently decreasing dwell time.

With the application of Google Analytics, you can create the most compelling content to further support organic SEO traffic. From these traffics, you can find the time duration with high conversion rate, demographics of the website visitors. You can identify the interests and behaviors, which provides you the insight to create relevant and high-quality content to resonate this market segment. The most important is to trace your customer’s path through your purchasing circle, with the purpose of creating a best user experience while they are surfing on your website or landing page.

A brief guide for new GA4 users

Step 1: Create your Google Analytics account

You can search “Google Analytics” and click in. In the next stage, you need to log in with your Google account and click “Start Measuring.” Next, on the Account Setup page, enter your Account Name. And select the type of devices you would like to measure (website or APP).

Step 2: Property Setup

On the same page of “Account Setup”, you can enter the URL of the specific pages you want to measure into Property Setup and fill in the relevant information.

Step 3: Adding tracking code

Adding the tracking code to each page allows Google Analytics to track the data.

Step 4: The homepage of Google Analytics

You can click the “Admin” button to create your business goals, maximum of 20, and click the “Conversions” under “Realtime” to view the data being converted.

（The official setup guide of Google Analytics: https://support.google.com/analytics/answer/1008015?hl=en）

Metrics: what are the meanings and insights

Google Analytics shows additional data reports, which include Audience, Acquisition, Behavior and Conversions. It enables you to choose specific time periods or compare two different periods to view historical data. The following is a detailed description:

Audience: It includes the demographics overview statistics, namely interests, behaviors and devices and so forth, and this is applied to monitor and analyze the effectiveness of a particular marketing campaign.

Acquisition: You can easily find the resource of specific traffic and analyze if these visitors have been navigated to your website through direct search or paid ads, which is very valuable in screening advertising channels.

Behavior: You can view the visitors’ favorite activities via ‘Events’ to obtain opportunity for website optimization and event setting.

Conversions: you are able to set up unlimited of events to track and measure website efficacy

The above content introduces the principal information and functions of GA4. Applying GA4 correctly allows you to reduce costs and achieve more conversions. However, you will require more time to in-depth explore the meaning behind these statistics and subsequently design a new marketing strategy. If you ever need to deploy Google Analytics 4 to improve your business, do not hesitate to contact Webzilla digital marketing strategist for professional advice.