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How Google Analytics help your business
What is Google Analytics? Google Analytics is a website analysis free platform that presents comprehensive analytical tools on marketing performance. It provides statistics and fundamental analytical tools for Google Search Engine Optimization and marketing objectives. This platform is free to anyone holding a Google account. What
Google Shopping Ads Success Strategies: How to Boost Sales
Introduction To be frank, with this high level of push and competition in the e-commerce world, it is key to get your products in front of potential customers to generate sales and foster business growth. The use of Google Shopping Ads has now become critical and an important device for this mission. Of course, unlike traditional ads comprising text, Google Shopping can enable displaying
5 Key Strategies Google Ads Uses to Achieve Your Business Goals
In the modern business world, Google Ads is one of the most powerful tools for any firm that seeks fast growth and attainment of different commercial goals. Google Ads allows businesses of any size to target what they sell to precise, relevant potential customers at the right time. Through the advanced targeting strategies of Google Ads, businesses drive customers that have a higher propensity to
Stop Duplicate Content from Hurting Your SEO: What You Need to Know!
Improving website quality to attract more visitors is a daily task for digital marketers. In the age of "content is king," creating high-quality content and distributing it across multiple channels is a common strategy to boost traffic. However, duplicate content can negatively impact SEO. What is Duplicate Content? Duplicate content refers to content that is the same or very similar across different URLs. The causes of duplicate content can be categorized into internal and external factors. Internal Factors: Deleted Product Pages: When products are removed, the old pages might still exist and lead to blank pages. Copied Content: Directly copying product information from
Why You Should Hire an SEO Agency Instead of Building an In-House SEO Team
With no qualm, today online market demand for any small or big business is the call of the day, and online presence is one factor that enables a business to thrive. As if the COVID-19 disruption wasn't enough, companies are now sweating trying to put in place online operations or perfecting what they do in that mad rush to establish that competitive advantage. The focus in the end is to practically make online strategies work by gaining visibility in search engines like Google. SEO also drives a big debate, where most businesses are at crossroads on whether to invest in
Dive into SEO Organic Clicks
Organic clicks indicate the amount of times your target audiences click on the website from search engine results pages (SERPs) with no any ads cost. Whatever you are a business owner or digital strategist in an agency, you have to be familiar with click-through rate (CTR). CTRs play a critical role in the organic search traffic, and what are the restrictions to your organic CTR, and which factor has been stopping you to increase CTR rate? We need to dive into the SEO world and figure it out. Reasons to Measure Organic CTR First and foremost, we should understand what organic CTR is. It is the
Duplicate Content harms SEO. You should adopt Canonical Tags
How to improve the quality of the website to attract more visitors? It is a daily task for all digital marketers. As is well-known, content is king and the marketing team consistently create appealing content. Marketers also attempt to public the content in multiple channels to impress and drive traffic. Sometimes, they may acquiesce the plagiarism because they believe the quality of the content is approved. However, duplicate content impacts your SEO negatively. Duplicate Content The definition of duplicate content means that the same or very similar content can be found on two different URLs. The reasons for this phenomenon include internal and external
You should know how organic Click works
Every digital marketer is familiar with click-through rate (CTR), and for paid advertising, a high CTR can show whether your Ads succeeded or not. However, CTRs also play an important role in organic search. What are the limitations of your organic CTR, and what are the factors that stop your organic CTR from increasing? We will discuss them in the following parts. Why must you measure your organic CTR? Before we talk about it, we need to make sure what is organic CTR? The organic click-through rate is the number of clicks on your website received through search results divided by
Why should you hire an SEO agency instead of having an in-house SEO team?
Most business these days tend to make online appearances especially since the pandemic has occurred. Online presence undoubtedly does help generate quite a good share of your total revenue. But to have a good online ranking is somewhat difficult because it includes a lot of backend work which needs to be done. SEO is one of them. SEO or Search Engine Optimization includes improving and developing content for the organization’s website which helps the company rank higher on google and appear whenever a user searches for similar products or services. A well- optimized website will rank organically for high-value keywords,
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