Dive into SEO Organic Clicks

Dive into SEO Organic Clicks

Organic clicks indicate the amount of times your target audiences click on the
website from search engine results pages (SERPs) with no any ads cost. Whatever you are a business owner or
digital strategist in an agency, you have to be familiar with click-through rate (CTR). CTRs play a critical
role in the organic search traffic, and what are the restrictions to your organic CTR, and which factor has
been stopping you to increase CTR rate?  We need to dive into the SEO world and figure it out.

Reasons to Measure Organic CTR

First and foremost, we should understand what organic CTR is. It is  the amount
of clicks on the site received via search engine results divided by the number of times it impressed on the
SERP.

Sometimes it becomes difficult to predict a CTR fluctuation, however, with the aim of
making it reasonable, you are able to calculate the organic CTR, which would make you evaluate and expect
the position rankings of your website. For example, if you witness a certain CTR had dropped from the top
ranking to the fifth. You can spot a dramatic decrease in traffic in relation to certain keywords. You will
be having a better understanding of how to optimize an SEO campaign, subsequently making the marketing
objectives clearer based on the traffic analysis. Also, the metric of organic CTR offers you an insight to
the target audience. Before deploying a compressive SEO strategy, you need to understand what on earth will
be your users, and what are their interests and behavior to drive heaps of quality traffic to the
website.

The Restrictions of Organic CTR

• Geographical Isolation

It refers to a potential customer click on the website not in their location. For
instance, if a customer in Sydney found a smoking offer on the website, but the service is in Auckland and
cannot provide the service at that moment.

• Lack of guarantee of conversion rates

Even if a customer had clicked on the result, they perhaps would not complete the
whole conversion circle.

• Lack of support for SEO ranking

One restriction of organic CTR maybe would not help the SEO ranking, this is due to
the fact that a high CTR doesn’t necessarily stand for your content is exceptionally good.

Branding Keywords: Another Factor impact the Organic CTR

Branding keywords are the keywords that include your company or brand name. For
instance, our company is named Webzilla Global, so the branding keywords are like “Webzilla Digital
Marketing”, “Webzilla SEO Marketing” or “Webzilla Email Marketing Agency”,
etc,.

One typical strategy to apply brand keywords with the aim of increasing higher CTR,
also it stimulates a stronger brand recognition and awareness.

Insight to Analyze CTR Metric

A CTR metric visualizes the relation between search engine position ranking and CTR.
It particularly manifests that the higher ranking you achieved, the higher CTR you had. It also can serve as
an industrial benchmark; you can simply compare your own CTR to the industrial average to identify any
opportunity to improve.

In this article, we displayed the reasons and logics behind organic CTR. Hopefully,
it can help you have a better understanding of the functions of SEO traffic, metrics and conversion circle
resonates with customer behaviors. If you ever need a professional to review your current SEO performance,
Webzilla Global is here to change your SEO game, and bring it to another level.