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SEO Specialist

As an SEO Specialist at Webzilla, you will be responsible for developing, executing, and optimizing strategies to improve organic search visibility and drive measurable results. Your role will focus on keyword research, on-page and technical SEO, content optimization, and link-building initiatives. We are looking for a data-driven individual with a passion for boosting rankings, traffic, and conversions through continuous improvement.
Key Responsibilities:

  • Develop and implement SEO strategies to improve organic rankings and traffic across multiple search engines

  • Conduct comprehensive keyword research and map keywords to website content and landing pages

  • Optimize on-page elements, including metadata, headings, internal linking, and content structure

  • Perform regular technical SEO audits, identifying and resolving issues such as crawlability, indexing, and site speed

  • Track, analyze, and report on SEO performance metrics, including keyword rankings, organic traffic, and conversions

  • Collaborate with content creators and developers to ensure SEO best practices are implemented

  • Monitor competitors and stay up-to-date with the latest SEO trends, algorithm updates, and best practices

Requirements:

  • Minimum 2 years of proven SEO experience

  • Strong knowledge of on-page, off-page, and technical SEO strategies

  • Proficiency with SEO tools (e.g., Google Search Console, Ahrefs, Semrush, Screaming Frog, Moz)

  • Experience with Google Analytics (GA4) or similar platforms for performance tracking

  • Solid analytical skills, with the ability to translate data into actionable insights

  • Strong communication and collaboration skills

  • Google Analytics or SEO-related certifications are a plus

SEM Specialist

As an SEM Specialist at Webzilla, you will be responsible for planning, executing, and optimising paid search and paid media strategies that drive measurable revenue growth. Your role will focus on Google Ads, keyword bidding strategies, conversion tracking, landing-page performance, and campaign optimisation across search, display, and remarketing. We are looking for a highly data-driven marketer with a strong commercial mindset who can continuously improve ROAS, lower CPA, and scale profitable traffic through testing, automation, and performance analysis.
Key Responsibilities:

  • Develop and execute paid search and paid media strategies to drive high-quality traffic, leads, and revenue across Google Ads and other PPC platforms

  • Conduct in-depth keyword research and build structured campaign architectures for search, shopping, display, and remarketing

  • Manage bidding strategies, budgets, and audience targeting to maximise ROAS and control CPA across all campaigns

  • Optimise ad copy, extensions, creatives, and landing pages to improve Quality Score, CTR, and conversion rate

  • Set up, monitor, and troubleshoot conversion tracking, GA4, and tag management to ensure accurate performance measurement

  • Analyse campaign performance daily, producing insights on spend, revenue, conversions, and scaling opportunities

  • Collaborate with designers, developers, and account managers to align ads, funnels, and landing pages for maximum ROI

  • Monitor competitors, auction insights, and platform changes to stay ahead of market trends and algorithm updates
Requirements:

  • Minimum 2 years of proven experience managing paid search or digital advertising campaigns

  • Strong knowledge of Google Ads, bidding strategies, audience targeting, and conversion optimisation

  • Proficiency with SEM and PPC tools (e.g. Google Ads, Google Merchant Center, GA4, Google Tag Manager, Looker Studio, Meta Ads Manager)

  • Hands-on experience with conversion tracking, attribution models, and performance reporting

  • Strong analytical skills, with the ability to interpret campaign data and turn insights into budget and bidding decisions

  • Strong communication and collaboration skills to work with designers, developers, and account managers

  • Google Ads certifications (Search, Display, or Shopping) are a strong plus

Join Us Now

Webzilla is a leading digital marketing agency, recognized as a 2024 Google Premier Partner and ranked in the top 3% of Google strategic partners in Australia and New Zealand. We work with a diverse range of clients across Australia, New Zealand, China, and the United States, delivering exceptional results in digital marketing. We are now looking for an experienced SEM Specialist to join our team and help drive performance across paid search campaigns.

Unit 2 building I/4 Orbit Drive, Rosedale, Auckland 0632

hr@webzilla.global/nz

+(64) 96001667

Mon-Fri : 08:30  to 18:00



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