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Trusted Partnerships and Certifications
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Establish yourself as a thought leader within your industry
At Webzilla Global, we treat LinkedIn Ads as a B2B marketing powerhouse. LinkedIn Ads has been particularly designed for professional networking and B2B interactions. If your target market consists of businesses or professionals, LinkedIn Ads provide an unmatched level of relevance and reach.
m+
Ad was shown to users 50 million times, indicating a wide reach and strong visibility.
m+
Users clicked on ads 1 million times, showcasing the level of engagement and interest in the content.
%
5% of users who clicked on the ad took the desired action (e.g., signing up, making a purchase)
k+
The campaign generated 50k leads, demonstrating a successful conversion into actionable prospects.
*Data is sourced from organic search, and conversion data represents user interactions that lead to effective leads.
All data is accumulated and updated every 6-12 months.
Why Invest in Linkedin Ads
Straight Talk:
A cost-effective digital way to reach professionals
Compared to traditional social media channels, LinkedIn Ads can be served as a budget-friendly approach to reach a segment of professionals. You will be having the flexibility to set daily or campaign budgets to ensure your spending aligns with your marketing goals.
Laser-Focused Targeting
Unlike many other social media platforms, LinkedIn Ads good at targeting professional audiences with highly education. With granular options like demographics, job titles, skills, companies, and even groups, you can ensure your brand reaches the exact decision-makers, influencers, and potential customers you want to connect with.
Quality Leads, Higher Conversion Potential
LinkedIn Ads active segments are particularly professionals with purchasing power and a vested interest in their careers. This will generate a higher opportunity of approaching qualified leads who are more likely to convert into your loyal clients compared to other social media platforms.
The Perfect Media for B2B Marketing
If you want to target businesses or professionals, LinkedIn Ads are like a bullseye. This powerful social media is specifically designed for B2B interactions and professional networking. By executing LinkedIn Ads, you will connect with your target audience in a relevant and impactful way.
Straight Talk:
A cost-effective digital way to reach professionals
Compared to traditional social media channels, LinkedIn Ads can be served as a budget-friendly approach to reach a segment of professionals. You will be having the flexibility to set daily or campaign budgets to ensure your spending aligns with your marketing goals.
Laser-Focused Targeting
Unlike many other social media platforms, LinkedIn Ads good at targeting professional audiences with highly education. With granular options like demographics, job titles, skills, companies, and even groups, you can ensure your brand reaches the exact decision-makers, influencers, and potential customers you want to connect with.
Quality Leads, Higher Conversion Potential
LinkedIn Ads active segments are particularly professionals with purchasing power and a vested interest in their careers. This will generate a higher opportunity of approaching qualified leads who are more likely to convert into your loyal clients compared to other social media platforms.
The Perfect Media for B2B Marketing
If you want to target businesses or professionals, LinkedIn Ads are like a bullseye. This powerful social media is specifically designed for B2B interactions and professional networking. By executing LinkedIn Ads, you will connect with your target audience in a relevant and impactful way.
A Winning LinkedIn Ads Strategy
Attract – Engage – Convert
Define Your Objectives
Clearly define what you keen to achieve with your LinkedIn Ads campaign. Identify your ideal customer profile. Consider demographics (age, job title, location), industry, company size, skills, and even interests. The more specific and detailed you are, the better your results will be achieving.
Create Compelling Ad Creatives
Use high-quality visuals that connect with your audience. Your brand message should be conveyed clearly, highlighting unique benefits. Address your audience’s current challenges and show how your product or service provides solutions.
Targeting and Optimization
Leverage LinkedIn Ads’ targeting features to reach the right professionals. Track key metrics like impressions, clicks, conversions, and CPL. Use these insights to refine your targeting, ad creatives, and bidding strategy for better performance.
Retargeting and Lead Nurturing
Retarget with audience who have previously interacted with the website or landing pages. Develop nurture sequences to engage leads with informative content and keep your brand top-of-mind throughout their sophisticated buying behaviors.
Achievements
Improved B2B Marketing
Linkedin Ads is a powerhouse to attract high-quality audiences who are genuinely interested in your product or service. Capture leads through highly effective landing pages or lead capture forms integrated with your LinkedIn Ads, it leads to new business relationships and fostering professional growth.
Increasing Organic Traffic
Position your brand right in front of the decision-makers and influencers within your target audiences, and subsequently attracting qualified leads who are more likely to convert into your clients compared to broader social media channels.
Enhanced Brand Credibility
Constantly publish trendy contents and insights through sponsored content or video ads to educate your target audience and build stronger brand loyalty. This will develop your product or service as a trusted resource within your industry.
Your Linkedin Ads Journey Starts Here
Linkedin Ads Road Map
LinkedIn Ads is a powerful social media to target professionals and achieve your B2B marketing objectives. Here’s a roadmap to guide you through the entire process, from setting up the campaigns to measuring success:
01
Clarify your goals.
Significance: Choose your business goal (e.g., brand awareness, lead generation, website traffic), and target who is your ideal customer (e.g., job title, industry, company size). Leverage LinkedIn Ads detailed targeting options to reach your target audiences.
Identify your business goals, such as building brand awareness, generating leads, or driving website traffic. Define your ideal customer profile, including attributes like job title, industry, and company size. Use LinkedIn Ads’ advanced targeting features to effectively reach your desired audience.
02
Create Ad Creatives
Significance: Communicate your brand message and highlight the unique features and benefits you are offering. Ads Campaign focuses on solving your target audience’s pain points. Clearly instruct the target audiences what you want them to do next (e.g. sign up for free consultation or visit website)
Clearly communicate your brand message while showcasing the unique features and benefits you offer. Focus your ad campaign on addressing your audience’s pain points. Provide clear instructions on the next steps, such as signing up for a free consultation or visiting your website.
03
Launch Ads Campaign
Significance: Execute LinkedIn Ads campaign creation tool to define targeting options and ad formats. Ensure your landing pages are relevant to your ad message and optimized for conversions.
Utilize LinkedIn’s Ads creation tools to set precise targeting options and select suitable ad formats. Ensure your landing pages align with your ad message and are optimized to drive conversions effectively.
04
Optimization and Management
Significance: Run A/B tests to identify top-performing ads, retarget past visitors or unconverted leads, and create lead nurturing campaigns with high-quality content to stay top-of-mind.
Conduct A/B tests to find the best-performing ads, retarget past visitors or leads with personalized ads, and nurture prospects with quality content to stay top-of-mind.
05
Analyze and Refine
Significance: Evaluate how your linkedIn Ads campaign contributed to your overall marketing objectives. Based on the insights, optimize your targeting, ad creatives, and campaign approach for future success.
Assess the impact of your LinkedIn Ads campaign on your overall marketing objectives. Use the insights gained to refine your targeting, enhance ad creatives, and improve your campaign strategy for better results in the future.
01
Clarify your goals.
02
Create Ad Creatives
03
Launch Ads Campaign
04
Optimization and Management
05
Analyze and Refine
Case Studies
We’re proud to partner with a diverse portfolio of innovative Australia and New Zealand companies and help them succeed.
LinkedIn Ads In New Zealand
An insurance company, develops B2B insurance solution to local businesses. They were struggling to generate qualified leads for their insurance services. Traditional social media channels were not reaching their ideal target audiences.
Results*
Impression |
Clicks |
49,000,000 |
650,000 |
Conversion Rate |
CTR |
5% |
2% |
LinkedIn Ads In Australia
A tech company that provide B2B laptop products to local business owners. They were a relatively new tech company in competitive Australia market, so they desperately needed to increase brand awareness among decision-maker at SME companies.
Results*
Impression |
Clicks |
38,000,000 |
490,000 |
Conversion Rate |
CTR |
4.6% |
1.8% |
LinkedIn Ads In New Zealand
An insurance company, develops B2B insurance solution to local businesses. They were struggling to generate qualified leads for their insurance services. Traditional social media channels were not reaching their ideal target audiences.
LinkedIn Ads In Australia
A tech company that provide B2B laptop products to local business owners. They were a relatively new tech company in competitive Australia market, so they desperately needed to increase brand awareness among decision-maker at SME companies.
What Clients Say
About Our SEO Work
we have been struggling to reach the right audience for our tech products and after-sale services, we had tried different social media platforms and DIY LinkedIn Ads campaign by ourselves, in the end, the results we had achieved far away from our expectations.
Lin Niu
Greenhouse Manager
That’s when we looked at Webzilla Global, and they were absolutely the game-changers. Its digital strategists effectively drove our B2B marketing into the right hands using LinkedIn Ads, which enabled us to reach the right professionals and develop quality leads for the building of our brand as a thought leader. Highly recommended!
Angelina Lee
Marketing Manager
Working with Webzilla for our LinkedIn Ads has been transformative. Their expert targeting and creative strategies drove a 50% increase in qualified leads within two months, helping us engage decision-makers and boost our brand presence. We’re excited to continue this partnership.
Lasse M. Winther
Educational Counselor
Webzilla’s expertise in LinkedIn Ads delivered outstanding results, boosting website traffic by 30% and significantly increasing conversions. Their strategic targeting, A/B testing, and data-driven approach helped us drive high-quality leads and expand our reach effectively.
Lily Xiao
HR
we have been struggling to reach the right audience for our tech products and after-sale services, we had tried different social media platforms and DIY LinkedIn Ads campaign by ourselves, in the end, the results we had achieved far away from our expectations.
Lin Niu
Greenhouse Manager
That’s when we looked at Webzilla Global, and they were absolutely the game-changers. Its digital strategists effectively drove our B2B marketing into the right hands using LinkedIn Ads, which enabled us to reach the right professionals and develop quality leads for the building of our brand as a thought leader. Highly recommended!
Angelina Lee
Marketing Manager
Working with Webzilla for our LinkedIn Ads has been transformative. Their expert targeting and creative strategies drove a 50% increase in qualified leads within two months, helping us engage decision-makers and boost our brand presence. We’re excited to continue this partnership.
Lasse M. Winther
Educational Counselor
Webzilla’s expertise in LinkedIn Ads delivered outstanding results, boosting website traffic by 30% and significantly increasing conversions. Their strategic targeting, A/B testing, and data-driven approach helped us drive high-quality leads and expand our reach effectively.
Lily Xiao
HR
Blogs
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You should know how organic Click works
Every digital marketer is familiar with click-through rate (CTR), and
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Duplicate Content harms SEO. You should adopt Canonical Tags
How to improve the quality of the website to attract
Frequently Asked Questions
What are LinkedIn Ads? + -
LinkedIn Ads are targeted ads showing on the LinkedIn media. It comes with various formats like text ads, display ads, sponsored content, video ads, and dynamic ads, allowing you to raise your brand in different ways.
How much does it cost to run a LinkedIn Ads campaign? + -
You can easily set up a daily budget for your LinkedIn ads campaigns. Bidding strategies like cost-per-click (CPC) or cost-per-lead (CPL) determine the cost per user interaction.
Do I need a LinkedIn profile or company page to run ads? + -
Yes, you will require a LinkedIn account and a company page to run LinkedIn Ads campaigns, and these LinkedIn Ads campaigns running under company page.
What are the features & benefits of publishing LinkedIn Ads? + -
*Professional Target Audiences: Reach a highly relevant audience of professionals based on demographics, job titles, skills, and company size.
*High-Quality Leads:Generate leads with a higher potential to convert into your expected clients.
*Brand Building and Thought Leadership: Develop your brand as a trusted resource and thought leader within your industry.
*Measurable Results: Track critical metrics like impressions, clicks, website traffic, leads generated, and conversions to measure campaign effectiveness.
Can I target users who have already visited my website? + -
Yes, you can leverage website retargeting to retarget visitors who have previously interacted with your website or landing pages.
All Services
Webzilla is a leading digital marketing company in New Zealand and Australia trusted by startups and globally renowned enterprises. Webzilla has been recognized as a Google Premier Partner and is ranked in the top 3% of 1000+ partners in the Oceania region. With a strong local presence and a focus on global expansion, Webzilla helps clients globally achieve continuous business growth by providing one-stop marketing solutions.
Webzilla is ranked in the top 3% of 1000+ partners in NZ and AU and has been recognized as a Google Premier Partner. With a strong local presence and a focus on global expansion, Webzilla helps clients achieve continuous business growth by providing one-stop marketing solutions.
Search Engine Marketing
A digital marketing method that doesn’t require spending on advertising. Aimed at achieving higher visibility and ranking in search results locally and globally, thereby driving organic traffic by optimizing your website and other digital assets.
Google Ads
Elevate your brand’s presence and fuel business growth with customized Google Ads services, combining expert campaign management, strategic keyword targeting, and relentless performance optimization for unparalleled results.
Social Media Ads
Maximize return on ad spend (ROAS) and effectively drive conversions using high-click images or videos, combined with refined audience targeting management and placement testing.
Website Development
Use the most conversion-optimized layouts and SEO-friendly designs to ensure your website’s functionality, performance, and security. By continuously maintaining and updating it, it will also become your long-term online asset.
Email Marketing
By designing sending flows, segmenting audience tags, and delivering customized content, we help clients attract new users, complete automatic sales closure, and further boost customer retention and repeat purchases.
Others
We also provide many free tools and online learning resources to help everyone understand how to collaborate internally and externally, taking their business to the next level.
SEO
A digital marketing method that doesn’t require spending on advertising. Aimed at achieving higher visibility and ranking in search results locally and globally, thereby driving organic traffic by optimizing your website and other digital assets.
Google Ads
Elevate your brand’s presence and fuel business growth with customized Google Ads services, combining expert campaign management, strategic keyword targeting, and relentless performance optimization for unparalleled results.
Social media ads
Maximize return on ad spend (ROAS) and effectively drive conversions using high-click images or videos, combined with refined audience targeting management and placement testing.
Website Development
A digital marketing method that doesn’t require spending on advertising. Aimed at achieving higher visibility and ranking in search results locally and globally, thereby driving organic traffic by optimizing your website and other digital assets.
Email Marketing
By designing sending flows, segmenting audience tags, and delivering customized content, we help clients attract new users, complete automatic sales closure, and further boost customer retention and repeat purchases.
Others
We also provide many free tools and online learning resources to help everyone understand how to collaborate internally and externally, taking their business to the next level.
Trust Webzilla, Over Linkedin
We take pride in being a top-leading Linkedin agency in New Zealand and Australia, achieved through delivering high-quality campaigns and fostering strong relationships with numerous clients. Webzilla is far more than an Linkedin agency. We offer fully customized digital marketing services, aimed at maximizing the power of your online presence.