{"id":12444,"date":"2025-12-01T14:13:29","date_gmt":"2025-12-01T01:13:29","guid":{"rendered":"https:\/\/webzilla.global\/cn\/?p=12444"},"modified":"2025-12-01T14:32:31","modified_gmt":"2025-12-01T01:32:31","slug":"google-shopping-ads-setup-guide","status":"publish","type":"post","link":"https:\/\/webzilla.global\/cn\/google-shopping-ads-setup-guide\/","title":{"rendered":"\u624b\u628a\u624b\u6559\u4f60\uff1a\u5982\u4f55\u8bbe\u7f6e Google Shopping Ads\uff08\u5b8c\u6574\u6307\u5357\uff09"},"content":{"rendered":"\r\n<h1 id=\"h-\u624b\u628a\u624b\u6559\u4f60-\u5982\u4f55\u8bbe\u7f6e-google-shopping-ads-\u5b8c\u6574\u6307\u5357\" class=\"wp-block-heading\"><strong>\u624b\u628a\u624b\u6559\u4f60\uff1a\u5982\u4f55\u8bbe\u7f6e Google Shopping Ads\uff08\u5b8c\u6574\u6307\u5357\uff09<\/strong><\/h1>\r\n\r\n\r\n\r\n<p>Google Shopping Ads \u662f\u7535\u5546\u589e\u957f\u4e2d\u6700\u7a33\u5b9a\u3001\u6700\u5177\u89c4\u6a21\u5316\u6f5c\u529b\u7684\u5e7f\u544a\u7c7b\u578b\u4e4b\u4e00\u3002\u65e0\u8bba\u4f60\u662f <a href=\"https:\/\/webzilla.global\/cn\/shopify-vs-wordpress-website-growth-strategy\/\">Shopify<\/a>\u3001WooCommerce \u8fd8\u662f\u72ec\u7acb\u7ad9\uff0c\u53ea\u8981\u4ea7\u54c1\u6e05\u6670\u3001\u6709\u4ef7\u683c\u3001\u6709\u56fe\u7247\uff0c\u5c31\u53ef\u4ee5\u901a\u8fc7 Shopping \u628a\u6d41\u91cf\u548c\u9500\u552e\u653e\u5927\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u4f46\u73b0\u5b9e\u91cc\uff0c80% \u7684\u5546\u5bb6 Shopping \u4e0d\u8d77\u91cf\uff0c\u539f\u56e0\u90fd\u51fa\u5728\u4ea7\u54c1 Feed \u51fa\u9519\u3001\u7ed3\u6784\u6ca1\u642d\u597d\u3001\u6d41\u91cf\u88ab\u6d6a\u8d39\u8fd9\u4e09\u4ef6\u4e8b\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u8fd9\u7bc7\u6587\u7ae0\uff0c\u4f1a\u7528\u6700\u6e05\u6670\u7684\u4e00\u6761\u7ebf\uff0c\u628a\u4f60\u4ece 0 \u2192 1 \u5168\u7a0b\u5e26\u4e00\u904d\uff1a<\/p>\r\n\r\n\r\n\r\n<p>\u4f60\u5c06\u5b66\u4f1a\uff1a\u600e\u6837\u51c6\u5907\u6570\u636e\u3001\u600e\u6837\u4e0a\u4f20 Feed\u3001\u600e\u6837\u8bbe\u7f6e Campaign\u3001\u600e\u6837\u4f18\u5316\u51fa\u5355\u3002<\/p>\r\n<p>&nbsp;<\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12445 size-full\" src=\"https:\/\/webzilla.global\/cn\/wp-content\/uploads\/sites\/4\/2025\/12\/image.png\" alt=\"\u84dd\u8272\u80cc\u666f\u7684 Google Shopping Ads \u63d2\u753b\uff0c\u5de6\u4fa7\u6709\u6587\u5b57 Google Shopping Ads\uff0c\u53f3\u4fa7\u5c55\u793a\u4e00\u5f20\u978b\u7c7b\u5546\u54c1\u5361\u7247\uff0c\u6807\u4ef7 $99.99\uff0c\u5e76\u6709\u8d2d\u7269\u8f66\u56fe\u6807\u548c\u4e0a\u5347\u7bad\u5934\u7684\u8d8b\u52bf\u7ebf\u3002\" width=\"1200\" height=\"800\" srcset=\"https:\/\/webzilla.global\/cn\/wp-content\/uploads\/sites\/4\/2025\/12\/image.png 1200w, https:\/\/webzilla.global\/cn\/wp-content\/uploads\/sites\/4\/2025\/12\/image-300x200.png 300w, https:\/\/webzilla.global\/cn\/wp-content\/uploads\/sites\/4\/2025\/12\/image-1024x683.png 1024w, https:\/\/webzilla.global\/cn\/wp-content\/uploads\/sites\/4\/2025\/12\/image-768x512.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\r\n<p><img \/><\/p>\r\n\r\n\r\n\r\n\r\n\r\n<h2 id=\"h-\u4e00-shopping-ads-\u5230\u5e95\u662f\u600e\u4e48\u5de5\u4f5c\u7684\" class=\"wp-block-heading\">\u4e00\u3001Shopping Ads \u5230\u5e95\u662f\u600e\u4e48\u5de5\u4f5c\u7684\uff1f<\/h2>\r\n\r\n\r\n\r\n<p>\u5f88\u591a\u65b0\u624b\u4ee5\u4e3a Shopping Ads \u662f\u201c\u53ea\u8981\u5f00\u4e86\u9884\u7b97\u5c31\u4f1a\u7ed9\u4f60\u5c55\u793a\u7684\u5e7f\u544a\u201d\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u5b9e\u9645\u4e0a\uff0cShopping \u66f4\u50cf\u662f\u4e00\u5957 \u4fe1\u606f\u5339\u914d\u7cfb\u7edf \u2014\u2014\u5e73\u53f0\u5e76\u4e0d\u4f1a\u770b\u4f60\u7684\u5e7f\u544a\u6587\u6848\uff0c\u800c\u662f\u770b\u4f60\u7684\u4ea7\u54c1\u6570\u636e\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u8981\u7406\u89e3 Shopping \u7684\u672c\u8d28\uff0c\u4f60\u5fc5\u987b\u5148\u7406\u89e3\u5b83\u7684\u201c\u5e95\u5c42\u51b3\u7b56\u94fe\u201d\uff1a<\/p>\r\n\r\n\r\n\r\n<h3 id=\"h-1-google-\u9996\u5148\u8bfb\u53d6\u4f60\u7684\u4ea7\u54c1-feed-data-intent-matching-\u7684\u57fa\u7840\" class=\"wp-block-heading\">1.Google \u9996\u5148\u8bfb\u53d6\u4f60\u7684\u4ea7\u54c1 Feed\uff08Data \u2192 Intent Matching \u7684\u57fa\u7840\uff09<\/h3>\r\n\r\n\r\n\r\n<p>Feed \u662f Shopping \u7684\u7075\u9b42\u3002Google \u4f1a\u91cd\u70b9\u5206\u6790\uff1a<\/p>\r\n\r\n\r\n\r\n<p>Title\uff08\u6807\u9898\uff09Image link\uff08\u4e3b\u56fe\uff09Brand\uff08\u54c1\u724c\uff09Category\uff08Google Product Category\uff09Price\uff08\u4ef7\u683c\uff09Availability\uff08\u5e93\u5b58\uff09GTIN \/ MPN\uff08\u5546\u54c1\u8bc6\u522b\u7801\uff09<\/p>\r\n\r\n\r\n\r\n<p>Feed \u7684\u8d28\u91cf\uff1d\u4f60\u7684\u5c55\u793a\u8d44\u683cFeed \u8d8a\u6e05\u6670\u3001\u8d8a\u7ed3\u6784\u5316\uff0c\u4f60\u5728\u5339\u914d\u7528\u6237\u641c\u7d22\u610f\u56fe\u65f6\u5c31\u8d8a\u5360\u4f18\u52bf\u3002<\/p>\r\n\r\n\r\n\r\n<h3 id=\"h-2-\u7cfb\u7edf\u5c06\u4ea7\u54c1\u5c5e\u6027\u4e0e\u7528\u6237\u641c\u7d22\u610f\u56fe\u5339\u914d\" class=\"wp-block-heading\">2.\u7cfb\u7edf\u5c06\u4ea7\u54c1\u5c5e\u6027\u4e0e\u7528\u6237\u641c\u7d22\u610f\u56fe\u5339\u914d<\/h3>\r\n\r\n\r\n\r\n<p>\u5f53\u7528\u6237\u641c\u7d22\u67d0\u4e2a\u8bcd\uff08\u5982 \u201crunning shoes for women\u201d\uff09\u65f6\uff1aGoogle \u4f1a\u5224\u65ad\uff1a\u201c\u4f60\u7684\u4ea7\u54c1\u662f\u5426\u4e0e\u8fd9\u4e2a\u641c\u7d22\u610f\u56fe\u9ad8\u5ea6\u76f8\u5173\uff1f\u201d<\/p>\r\n\r\n\r\n\r\n<p>\u5339\u914d\u903b\u8f91\u5305\u62ec\uff1a<\/p>\r\n\r\n\r\n\r\n<p>\u4f60\u7684 Title \u662f\u5426\u5305\u542b\u7528\u6237\u7684\u6838\u5fc3\u610f\u56fe\uff1f<\/p>\r\n\r\n\r\n\r\n<p>\u7c7b\u522b\u662f\u5426\u5728\u6b63\u786e\u7684 Google Product Category \u91cc\uff1f<\/p>\r\n\r\n\r\n\r\n<p>\u56fe\u7247\u662f\u5426\u8db3\u591f\u6e05\u6670\u3001\u7b26\u5408\u4ea7\u54c1\u7c7b\u578b\uff1f<\/p>\r\n\r\n\r\n\r\n<p>\u4f60\u7684\u54c1\u724c\u662f\u5426\u7b26\u5408\u8be5\u7c7b\u76ee\u5e38\u89c1\u641c\u7d22\uff1f<\/p>\r\n\r\n\r\n\r\n<p>\u8fd9\u4e00\u5c42\u51b3\u5b9a\u4f60\u7684\u4ea7\u54c1\u662f\u5426\u6709\u8d44\u683c\u8fdb\u5165\u7ade\u4ef7\u6c60\u3002<\/p>\r\n\r\n\r\n\r\n<h3 id=\"h-3-\u8fdb\u5165\u7ade\u4ef7\u6c60\u540e-\u7b97\u6cd5\u4f1a\u8bc4\u4f30\u4f60\u7684\u51fa\u4ef7\u662f\u5426\u80fd\u8d62\u5f97\u5c55\u793a\" class=\"wp-block-heading\">3.\u8fdb\u5165\u7ade\u4ef7\u6c60\u540e\uff0c\u7b97\u6cd5\u4f1a\u8bc4\u4f30\u4f60\u7684\u51fa\u4ef7\u662f\u5426\u80fd\u8d62\u5f97\u5c55\u793a<\/h3>\r\n\r\n\r\n\r\n<p>Google \u4f1a\u628a\u6240\u6709\u201c\u7b26\u5408\u610f\u56fe\u7684\u4ea7\u54c1\u201d\u653e\u8fdb\u540c\u4e00\u4e2a\u6c60\u5b50\u91cc\uff0c\u7136\u540e\u6839\u636e\uff1a\u51fa\u4ef7\uff08Bid\uff09\/\u4ea7\u54c1\u76f8\u5173\u6027\/\u5386\u53f2\u8868\u73b0\uff08CTR\u3001CVR\uff09\/\u8425\u9500\u76ee\u6807\uff08\u5982 tROAS\uff09\/\u7ade\u4e89\u5bf9\u624b\u7684\u51fa\u4ef7\/\u4f60\u7684\u8d26\u6237\u8d28\u91cf\u5206\/<a href=\"https:\/\/webzilla.global\/cn\/what-is-landing-page\/\">\u843d\u5730\u9875<\/a>\u4f53\u9a8c\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u51b3\u5b9a\uff1a\u4f60\u7684\u4ea7\u54c1\u80fd\u4e0d\u80fd\u88ab\u5c55\u793a\u3001\u662f\u5426\u5c55\u793a\u5728\u66f4\u9760\u524d\u7684\u4f4d\u7f6e\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u6240\u4ee5 Shopping \u672c\u8d28\u662f\uff1aFeed \u51b3\u5b9a\u201c\u80fd\u4e0d\u80fd\u4e0a\u573a\u201d\uff0c\u51fa\u4ef7\u51b3\u5b9a\u201c\u80fd\u4e0d\u80fd\u8d62\u7403\u201d\u3002<\/p>\r\n\r\n\r\n\r\n<h3 id=\"h-4-\u7528\u6237\u70b9\u51fb\u8fdb\u5165\u4f60\u7684\u4ea7\u54c1\u9875\u9762-\u6216\u591a\u5165\u53e3\" class=\"wp-block-heading\">4.\u7528\u6237\u70b9\u51fb\u8fdb\u5165\u4f60\u7684\u4ea7\u54c1\u9875\u9762\uff08\u6216\u591a\u5165\u53e3\uff09<\/h3>\r\n\r\n\r\n\r\n<p>\u5982\u679c\u4f60\u4f7f\u7528 Standard Shopping\uff0c\u70b9\u51fb\u901a\u5e38\u8fdb\u5165\u4ea7\u54c1\u9875\u3002\u5982\u679c\u4f60\u4f7f\u7528 Performance Max\uff0c\u7528\u6237\u53ef\u80fd\u4f1a\uff1a\u4ece YouTube \u770b\u5230\u5c55\u793a\uff1b\u4ece Discover \u770b\u5230\u63a8\u8350\uff1b\u4ece Gmail Tab \u88ab\u6355\u6349\uff1b\u4ece Display \u88ab Remarketing\uff1b\u6700\u7ec8\u56de\u5230\u7f51\u7ad9\u5b8c\u6210\u8d2d\u4e70\u3002<\/p>\r\n\r\n\r\n\r\n<p>Shopping \u5168\u94fe\u8def\u7684\u672c\u8d28\uff1a\u6355\u6349\u9700\u6c42 \u2192 \u8ba9\u7528\u6237\u786e\u8ba4 \u2192 \u4fc3\u6210\u8d2d\u4e70\u3002<\/p>\r\n\r\n\r\n\r\n<h3 id=\"h-5-\u6700\u540e\u7684\u6210\u8d25\u7531-\u843d\u5730\u9875\u4e0e\u4f53\u9a8c-\u51b3\u5b9a\" class=\"wp-block-heading\">5.\u6700\u540e\u7684\u6210\u8d25\u7531\u201c\u843d\u5730\u9875\u4e0e\u4f53\u9a8c\u201d\u51b3\u5b9a<\/h3>\r\n\r\n\r\n\r\n<p>Shopping \u7684\u70b9\u51fb\u662f\u201c\u9ad8\u610f\u56fe\u70b9\u51fb\u201d\u3002\u4f46\u80fd\u4e0d\u80fd\u6210\u4ea4\uff0c\u53d6\u51b3\u4e8e\uff1a\u9875\u9762\u901f\u5ea6\uff1b\u4ea7\u54c1\u56fe\u662f\u5426\u4e13\u4e1a\uff1b\u4ef7\u683c\u7ade\u4e89\u529b\uff1b\u8bc4\u8bba\u4e0e\u793e\u4ea4\u8bc1\u660e\uff1bAdd to Cart \u662f\u5426\u663e\u773c\uff1b\u662f\u5426\u6709\u6298\u6263\u3001\u514d\u8fd0\u8d39\u3001\u9000\u8d27\u653f\u7b56\uff1b\u79fb\u52a8\u7aef\u4f53\u9a8c\u662f\u5426\u987a\u6ed1\u3002<\/p>\r\n\r\n\r\n\r\n<p>Feed \u8d1f\u8d23\u201c\u628a\u7528\u6237\u5e26\u6765\u201d\uff0c\u9875\u9762\u8d1f\u8d23\u201c\u628a\u94b1\u7559\u4e0b\u6765\u201d\u3002Shopping \u672c\u8d28\u4e0a\u4e0d\u662f\u4f20\u7edf\u610f\u4e49\u7684\u201c\u5e7f\u544a\u6218\u201d\uff0c\u800c\u662f\uff1a<\/p>\r\n\r\n\r\n\r\n<p>Feed\uff08\u80fd\u4e0d\u80fd\u7cbe\u51c6\u5339\u914d\uff09 \u00d7 \u7ed3\u6784\uff08\u94b1\u662f\u5426\u82b1\u5728\u5bf9\u7684\u4eba\u8eab\u4e0a\uff09 \u00d7 \u9875\u9762\uff08\u7528\u6237\u662f\u5426\u613f\u610f\u4e70\uff09<\/p>\r\n\r\n\r\n\r\n<p>\u56e0\u6b64\uff0c\u4efb\u4f55\u6210\u529f\u7684 Shopping \u7b56\u7565\u90fd\u4f1a\uff1a<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li>\u5148\u628a Feed \u6253\u78e8\u5230\u8db3\u591f\u6e05\u6670<\/li>\r\n\r\n\r\n\r\n<li>\u518d\u642d\u5efa\u7ed3\u6784\u4e0e Campaign<\/li>\r\n\r\n\r\n\r\n<li>\u6700\u540e\u4f9d\u9760\u9875\u9762\u4e0e\u4f18\u5316\u63d0\u5347 ROI<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p>\u6240\u4ee5\u7b2c\u4e00\u6b65\u6c38\u8fdc\u4e0d\u662f\u201c\u5f00\u5e7f\u544a\u201d\uff0c\u800c\u662f\uff1a\u8ba9 Google \u771f\u6b63\u4e86\u89e3\u4f60\u5356\u7684\u5230\u5e95\u662f\u4ec0\u4e48\u3002<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<h2 id=\"h-\u4e8c-nbsp-\u524d\u7f6e\u51c6\u5907\u5de5\u4f5c-\u5fc5\u505a\" class=\"wp-block-heading\">\u4e8c\u3001\u00a0 \u524d\u7f6e\u51c6\u5907\u5de5\u4f5c\uff08\u5fc5\u505a\uff09<\/h2>\r\n<p>&nbsp;<\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12446 size-full\" src=\"https:\/\/webzilla.global\/cn\/wp-content\/uploads\/sites\/4\/2025\/12\/image-1.png\" alt=\"\u524d\u7f6e\u51c6\u5907\u5de5\u4f5c\u56fe\u793a\uff0c\u6807\u9898\u4e3a\u2018\u524d\u7f6e\u51c6\u5907\u5de5\u4f5c\uff08\u5fc5\u505a\uff09\u2019\uff0c\u4e0b\u65b9\u4f9d\u5e8f\u5c55\u793a GMC\u3001Google Ads\u3001Feed\u3001Site\u3001Image \u7b49\u4e94\u4e2a\u6b65\u9aa4\u7684\u56fe\u6807\u3002\" width=\"1200\" height=\"800\" srcset=\"https:\/\/webzilla.global\/cn\/wp-content\/uploads\/sites\/4\/2025\/12\/image-1.png 1200w, https:\/\/webzilla.global\/cn\/wp-content\/uploads\/sites\/4\/2025\/12\/image-1-300x200.png 300w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p>\u5728\u6b63\u5f0f\u8bbe\u7f6e Shopping \u5e7f\u544a\u4e4b\u524d\uff0c\u4f60\u9700\u8981\u5148\u628a\u57fa\u7840\u5de5\u7a0b\u6253\u7262\u3002<\/p>\r\n\r\n\r\n\r\n<p>Shopping \u7684\u5ba1\u6838\u4f53\u7cfb\u6bd4 Search\u3001Display \u4e25\u683c\u5f97\u591a\uff0c\u53ea\u8981\u6709\u4e00\u5904\u4e0d\u5408\u89c4\uff0c\u5c31\u4f1a\u76f4\u63a5\u5f71\u54cd\u5c55\u793a\u751a\u81f3\u88ab\u6682\u505c\u6295\u653e\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u4ee5\u4e0b 5 \u9879\u662f\u6240\u6709\u5546\u5bb6\u90fd\u5fc5\u987b\u63d0\u524d\u51c6\u5907\u597d\u7684\u6838\u5fc3\u5185\u5bb9\u3002<\/p>\r\n\r\n\r\n\r\n<h3 id=\"h-1-google-merchant-center-gmc-shopping-\u7684\u5927\u672c\u8425\" class=\"wp-block-heading\">1.Google Merchant Center\uff08GMC\uff09\u2014\u2014Shopping \u7684\u5927\u672c\u8425<\/h3>\r\n\r\n\r\n\r\n<p>Google Merchant Center \u662f Shopping \u7684\u201c\u4ea7\u54c1\u6570\u636e\u5e93 + \u5ba1\u6838\u7cfb\u7edf\u201d\u3002\u6240\u6709\u5546\u54c1\u60f3\u5728 Google \u751f\u6001\u4e2d\u5c55\u793a\uff0c\u90fd\u5fc5\u987b\u5148\u7ecf\u8fc7 GMC \u8fd9\u4e00\u5173\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u4f60\u5fc5\u987b\u5b8c\u6210\u4ee5\u4e0b\u8bbe\u7f6e\uff1a<\/p>\r\n\r\n\r\n\r\n<h4 id=\"h-\u57df\u540d\u9a8c\u8bc1\u4e0e\u58f0\u660e-website-verification-amp-claiming\" class=\"wp-block-heading\">\u57df\u540d\u9a8c\u8bc1\u4e0e\u58f0\u660e\uff08Website Verification &amp; Claiming\uff09<\/h4>\r\n\r\n\r\n\r\n<p>\u8bc1\u660e\u8fd9\u4e2a\u7f51\u7ad9\u5c5e\u4e8e\u4f60\uff0cGMC \u624d\u80fd\u8bfb\u53d6\u4f60\u7684\u4ea7\u54c1\u9875\u9762\u3002<\/p>\r\n\r\n\r\n\r\n<h4 id=\"h-business-info-\u4f01\u4e1a\u4fe1\u606f\" class=\"wp-block-heading\">Business Info\uff08\u4f01\u4e1a\u4fe1\u606f\uff09<\/h4>\r\n\r\n\r\n\r\n<p>\u5305\u62ec\u516c\u53f8\u540d\u79f0\u3001\u8054\u7edc\u65b9\u5f0f\u3001\u8425\u4e1a\u5730\u5740\u3002\u82e5\u4fe1\u606f\u4e0d\u4e00\u81f4\u6216\u7f3a\u5931\uff0c\u5f88\u5bb9\u6613\u89e6\u53d1 \u201cMisrepresentation\uff08\u865a\u5047\u9648\u8ff0\uff09\u201d \u62d2\u767b\u3002<\/p>\r\n\r\n\r\n\r\n<h4 id=\"h-shipping-amp-returns-\u914d\u9001\u4e0e\u9000\u8d27\u653f\u7b56\" class=\"wp-block-heading\">Shipping &amp; Returns\uff08\u914d\u9001\u4e0e\u9000\u8d27\u653f\u7b56\uff09<\/h4>\r\n\r\n\r\n\r\n<p>\u8fd9\u662f Shopping \u5ba1\u6838\u6700\u654f\u611f\u7684\u5730\u65b9\u4e4b\u4e00\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u5fc5\u987b\u5199\u6e05\u695a\uff1a\u8fd0\u8d39\u662f\u591a\u5c11\uff1b\u591a\u4e45\u53d1\u8d27\uff1b\u591a\u4e45\u9001\u8fbe\uff1b\u662f\u5426\u63d0\u4f9b\u514d\u8d39\u9000\u8d27\uff1b\u5982\u4f55\u9000\u8d27\uff1b\u9000\u6b3e\u5468\u671f\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u5982\u679c\u4f60\u5199\u5f97\u592a\u6a21\u7cca\uff08\u4f8b\u5982\u201c\u901a\u5e38 3\u20137 \u5929\u9001\u8fbe\u201d\uff09\uff0c\u7cfb\u7edf\u4f1a\u76f4\u63a5\u5224\u5b9a\u201c\u4e0d\u900f\u660e\u201d\uff0c\u89e6\u53d1\u653f\u7b56\u95ee\u9898\u3002<\/p>\r\n\r\n\r\n\r\n<h4 id=\"h-tax-\u7a0e\u52a1\u8bbe\u7f6e\" class=\"wp-block-heading\">Tax\uff08\u7a0e\u52a1\u8bbe\u7f6e\uff09<\/h4>\r\n\r\n\r\n\r\n<p>\u53ea\u6709\u7f8e\u56fd\u5e02\u573a\u9700\u8981\u586b\u5199\uff0c\u7f8e\u56fd\u5546\u5bb6\u5fc5\u987b\u6b63\u786e\u8bbe\u7f6e\u9500\u552e\u7a0e\u3002<\/p>\r\n\r\n\r\n\r\n<h4 id=\"h-upload-feed-\u4e0a\u4f20\u4ea7\u54c1\u6e90\u6570\u636e\" class=\"wp-block-heading\">Upload Feed\uff08\u4e0a\u4f20\u4ea7\u54c1\u6e90\u6570\u636e\uff09<\/h4>\r\n\r\n\r\n\r\n<p>\u8fd9\u662f GMC \u7684\u6838\u5fc3\uff0c\u4f60\u6240\u6709\u7684 Shopping \u5e7f\u544a\u90fd\u662f\u5efa\u7acb\u5728 Feed \u4e0a\u7684\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u7edd\u5927\u591a\u6570 Shopping \u88ab\u62d2\uff0c\u95ee\u9898\u90fd\u53d1\u751f\u5728 GMC\uff1a\u653f\u7b56\u4e0d\u900f\u660e\u3001\u7269\u6d41\/\u9000\u8d27\u5199\u5f97\u4e0d\u6e05\u695a\u3001\u57df\u540d\u672a\u58f0\u660e\u3001Feed \u6570\u636e\u683c\u5f0f\u4e0d\u6b63\u786e\u3002<\/p>\r\n\r\n\r\n\r\n<h4 id=\"h-2-google-ads-\u8d26\u6237-\u914d\u7f6e-shopping-\u7684\u6267\u884c\u7aef\" class=\"wp-block-heading\">2. <a href=\"https:\/\/webzilla.global\/cn\/what-is-google-ads\/\">Google Ads<\/a> \u8d26\u6237\u2014\u2014\u914d\u7f6e Shopping \u7684\u6267\u884c\u7aef<\/h4>\r\n\r\n\r\n\r\n<p>GMC \u5b8c\u6210\u540e\uff0c\u9700\u8981\u5230 GMC \u8bbe\u7f6e\u4e2d\uff0c\u5c06\u5b83\u4e0e\u4f60\u7684 Google Ads \u8d26\u6237\u7ed1\u5b9a\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u7ed1\u5b9a\u540e\uff1a\u4ea7\u54c1\u624d\u4f1a\u540c\u6b65\u5230 Ads\uff0c\u4f60\u624d\u80fd\u521b\u5efa Shopping Campaign\uff0cAds \u4f1a\u8bfb\u53d6 GMC \u7684\u5168\u90e8\u5e93\u5b58\u4e0e\u4ef7\u683c\u66f4\u65b0\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u82e5\u672a\u7ed1\u5b9a\uff0c\u4f60\u5728 Google Ads \u754c\u9762\u91cc\u662f\u770b\u4e0d\u5230\u5546\u54c1\u7684\u3002<\/p>\r\n\r\n\r\n\r\n<h2 id=\"h-3-\u4e00\u4e2a\u9ad8\u8d28\u91cf\u4ea7\u54c1-feed-shopping-\u7684\u6838\u5fc3\u8d44\u4ea7\" class=\"wp-block-heading\">3.\u4e00\u4e2a\u9ad8\u8d28\u91cf\u4ea7\u54c1 Feed\uff08Shopping \u7684\u6838\u5fc3\u8d44\u4ea7\uff09<\/h2>\r\n\r\n\r\n\r\n<p>Feed \u5c31\u662f Shopping \u7684\u201c\u5546\u54c1\u5927\u8111\u201d\u3002Google \u5b8c\u5168\u4f9d\u8d56 Feed \u6765\u5224\u65ad\u4f60\u5356\u4ec0\u4e48\u3001\u5c55\u793a\u7ed9\u8c01\u3001\u4f55\u65f6\u5c55\u793a\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u6700\u57fa\u672c\u7684\u5b57\u6bb5\u5305\u62ec\uff1aid\uff08\u552f\u4e00\u8bc6\u522b\u7801\uff09title\uff08\u6807\u9898\uff09description\uff08\u4ea7\u54c1\u63cf\u8ff0\uff09image_link\uff08\u4e3b\u56fe\u94fe\u63a5\uff09brand\uff08\u54c1\u724c\uff09google_product_category\uff08Google \u5b98\u65b9\u7c7b\u522b\uff09price\uff08\u4ef7\u683c\uff09availability\uff08\u5e93\u5b58\u72b6\u6001\uff09condition\uff08\u5168\u65b0\/\u4e8c\u624b\uff09link\uff08\u4ea7\u54c1\u843d\u5730\u9875\uff09<\/p>\r\n\r\n\r\n\r\n<p>\u5982\u679c\u4f60\u662f Shopify \u5546\u5bb6\uff0c\u6700\u63a8\u8350\u4f7f\u7528 Shopify \u5b98\u65b9\u7684 Google &amp; YouTube App \u81ea\u52a8\u751f\u6210 Feed\uff0c\u518d\u5230 GMC \u505a\u8865\u5145\u7f16\u8f91\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u4f18\u70b9\uff1a\u81ea\u52a8\u540c\u6b65\u5e93\u5b58\u3001\u4ef7\u683c\u3001\u4e0b\u67b6\u72b6\u6001\uff1b\u4e0d\u5bb9\u6613\u51fa\u73b0\u683c\u5f0f\u9519\u8bef\uff1b\u65b0\u4ea7\u54c1\u4f1a\u81ea\u52a8\u63d0\u4ea4\u5ba1\u6838<\/p>\r\n\r\n\r\n\r\n<p>\u5982\u679c\u4f60\u662f WooCommerce\uff1a\u4f60\u9700\u8981\u5b89\u88c5 Feed \u63d2\u4ef6\uff0c\u6bd4\u5982\uff1a<\/p>\r\n\r\n\r\n\r\n<p>Product Feed Pro\uff1bCTX Feed\uff1bWooCommerce Google Listings &amp; Ads<\/p>\r\n\r\n\r\n\r\n<p>WooCommerce \u7684\u4f18\u52bf\u662f\u53ef\u63a7\u6027\u66f4\u9ad8\uff0c\u4f46 Feed \u914d\u7f6e\u9700\u8981\u66f4\u7ec6\u81f4\u3002<\/p>\r\n\r\n\r\n\r\n<h3 id=\"h-4-\u7f51\u7ad9\u5fc5\u987b\u6ee1\u8db3\u4e09\u4e2a-\u6781\u9650\u91cd\u8981-\u7684\u6761\u4ef6\" class=\"wp-block-heading\"><strong>4.\u7f51\u7ad9\u5fc5\u987b\u6ee1\u8db3\u4e09\u4e2a\u201c\u6781\u9650\u91cd\u8981\u201d\u7684\u6761\u4ef6<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>Google \u5728 Shopping \u7684\u7528\u6237\u4f53\u9a8c\u8981\u6c42\u6781\u9ad8\uff0c\u7f51\u7ad9\u57fa\u7840\u6761\u4ef6\u4e0d\u8fbe\u6807\u4f1a\u76f4\u63a5\u5bfc\u81f4\u5168\u7ad9\u6682\u505c\u3002<\/p>\r\n\r\n\r\n\r\n<h4 id=\"h-1-\u5fc5\u987b\u6709-ssl-https\" class=\"wp-block-heading\"><strong>1\uff09\u5fc5\u987b\u6709 SSL\uff08HTTPS\uff09<\/strong><\/h4>\r\n\r\n\r\n\r\n<p>\u6ca1\u6709 SSL\uff0cShopping \u7edd\u5bf9\u65e0\u6cd5\u6295\u653e\u3002<\/p>\r\n\r\n\r\n\r\n<h4 id=\"h-2-\u9690\u79c1\u653f\u7b56-\u9000\u8d27\u653f\u7b56-\u6761\u6b3e\u5fc5\u987b\u53ef\u70b9\u51fb\u4e14\u6e05\u6670\" class=\"wp-block-heading\"><strong>2\uff09\u9690\u79c1\u653f\u7b56\u3001\u9000\u8d27\u653f\u7b56\u3001\u6761\u6b3e\u5fc5\u987b\u53ef\u70b9\u51fb\u4e14\u6e05\u6670<\/strong><\/h4>\r\n\r\n\r\n\r\n<p>\u5305\u62ec\uff1aTerms of Service\uff1bPrivacy Policy\uff1bRefund\/Return Policy\uff1bShipping Policy<\/p>\r\n\r\n\r\n\r\n<p>\u8fd9\u4e9b\u9875\u9762\u5fc5\u987b\uff1a\u516c\u5f00\u53d1\u5e03\uff1b\u5728\u9875\u811a\u53ef\u70b9\u51fb\uff1b\u5185\u5bb9\u8db3\u591f\u8be6\u7ec6\uff1b\u4e0d\u5f97\u542b\u7cca\u5176\u8f9e\uff08\u5982\u201c\u6211\u4eec\u4f1a\u5c3d\u5feb\u5904\u7406\u201d\u8fd9\u79cd\u6a21\u7cca\u8bed\uff09<\/p>\r\n\r\n\r\n\r\n<h4 id=\"h-3-\u7f51\u7ad9\u8d2d\u4e70\u6d41\u7a0b\u5fc5\u987b\u65e0-bug-checkout-\u53ef\u5168\u7a0b\u5b8c\u6210\" class=\"wp-block-heading\"><strong>3\uff09\u7f51\u7ad9\u8d2d\u4e70\u6d41\u7a0b\u5fc5\u987b\u65e0 Bug\uff08Checkout \u53ef\u5168\u7a0b\u5b8c\u6210\uff09<\/strong><\/h4>\r\n\r\n\r\n\r\n<p>Google \u4f1a\u6a21\u62df\u7528\u6237\u4f53\u9a8c\uff1a\u5982\u679c\u7ed3\u8d26\u6309\u94ae\u65e0\u6cd5\u70b9\u51fb\u3001\u8fd0\u8d39\u65e0\u6cd5\u8ba1\u7b97\u3001SKU \u65e0\u6cd5\u52a0\u5165\u8d2d\u7269\u8f66\uff0cShopping \u4f1a\u76f4\u63a5\u6682\u505c\u3002<\/p>\r\n\r\n\r\n\r\n<h3 id=\"h-5-\u4ea7\u54c1\u56fe-\u4e3b\u56fe-\u8981\u6c42-\u5f71\u54cd-ctr-\u7684\u5173\u952e\u56e0\u7d20\" class=\"wp-block-heading\"><strong>5.\u4ea7\u54c1\u56fe\uff08\u4e3b\u56fe\uff09\u8981\u6c42\u2014\u2014\u5f71\u54cd CTR \u7684\u5173\u952e\u56e0\u7d20<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>\u5728 Shopping \u91cc\uff0c\u7528\u6237\u4e0d\u80fd\u770b\u5230\u5e7f\u544a\u6587\u6848\uff0c\u4e3b\u56fe\u5c31\u662f\u4f60\u7684\u201c\u7b2c\u4e00\u8bf4\u670d\u529b\u201d\u3002\u4e00\u4e2a\u4f18\u79c0\u7684\u4ea7\u54c1\u56fe\u80fd\u8ba9 CTR \u76f4\u63a5\u4e0a\u6da8 20\u201330%\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u4e3b\u56fe\u5fc5\u987b\u6ee1\u8db3\uff1a\u767d\u5e95\uff08Google \u6700\u63a8\u8350\u7684\u6807\u51c6\uff09\uff1b\u4e3b\u4f53\u5c45\u4e2d\u4e14\u5360\u6bd4 &gt;= 70%\uff1b\u4e0d\u80fd\u52a0\u6587\u5b57\u3001\u4e0d\u80fd\u52a0\u8fb9\u6846\u3001\u4e0d\u80fd\u52a0\u4fc3\u9500\u6807\u7b7e\uff1b\u6e05\u6670\u3001\u4e0d\u6a21\u7cca\u3001\u4e0d\u6697\u3001\u4e0d\u53cd\u5149\uff1b\u4ea7\u54c1\u672c\u8eab\u5fc5\u987b\u6e05\u695a\u53ef\u89c1<\/p>\r\n\r\n\r\n\r\n<p>\u5982\u679c\u4f60\u5356\u670d\u9970\u3001\u5bb6\u5c45\u3001\u7f8e\u5986\uff0c\u4e3b\u56fe\u7684\u597d\u574f\u4f1a\u76f4\u63a5\u5f71\u54cd\uff1a\u5c55\u793a\u91cf\/\u70b9\u51fb\u7387\/\u8d2d\u7269\u610f\u56fe\u5224\u65ad\/\u5e8f\u5217\u5339\u914d\u8d28\u91cf<\/p>\r\n\r\n\r\n\r\n<p>\u7b80\u5355\u4e00\u53e5\u8bdd\uff1a\u4e3b\u56fe\u8d8a\u50cf\u201c\u4e13\u4e1a\u7535\u5546\u56fe\u201d\uff0c\u8d8a\u80fd\u8d62\u5f97\u7cfb\u7edf\u4fe1\u4efb\u548c\u66f4\u591a\u5c55\u793a\u3002<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<h2 id=\"h-\u4e09-\u5982\u4f55\u8bbe\u7f6e-google-shopping-feed-\u6700\u5173\u952e\" class=\"wp-block-heading\"><strong>\u4e09\u3001\u5982\u4f55\u8bbe\u7f6e Google Shopping Feed\uff08\u6700\u5173\u952e\uff09<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Shopping \u7684\u6838\u5fc3\u4e0d\u662f\u5e7f\u544a\uff0c\u800c\u662f\u6570\u636e\u3002\u4f60\u53ef\u4ee5\u628a Feed \u7406\u89e3\u6210\u201c\u8ba9 Google \u7406\u89e3\u4f60\u5356\u7684\u662f\u4ec0\u4e48\u201d\u7684\u5927\u8111\u3002Feed \u586b\u5f97\u8d8a\u7cbe\u51c6\uff0c\u4f60\u7684\u5e7f\u544a\u8d8a\u5bb9\u6613\u83b7\u5f97\u9ad8\u8d28\u91cf\u5c55\u793a\uff1bFeed \u8d8a\u5dee\uff0cShopping \u5c31\u8d8a\u50cf\u201c\u76f2\u6253\u201d\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u8fd9\u4e5f\u662f\u4e3a\u4ec0\u4e48\u6240\u6709\u4e13\u4e1a\u7535\u5546\u6295\u624b\u90fd\u628a Feed \u4f18\u5316\u653e\u5728\u6700\u524d\u9762\u3002<\/p>\r\n\r\n\r\n\r\n<h3 id=\"h-1-\u5728-gmc-\u521b\u5efa-feed-\u4ece\u96f6\u5f00\u59cb\" class=\"wp-block-heading\"><strong>1.\u5728 GMC \u521b\u5efa Feed\uff08\u4ece\u96f6\u5f00\u59cb\uff09<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>\u8def\u5f84\uff1aProducts \u2192 Feeds \u2192 Add Primary Feed<\/p>\r\n\r\n\r\n\r\n<p>Google \u4f1a\u8981\u6c42\u4f60\u4f9d\u6b21\u9009\u62e9\uff1a\u76ee\u6807\u56fd\u5bb6\uff08Country of Sale\uff09\u8bed\u8a00\uff08Language\uff09\u8f93\u5165\u65b9\u5f0f\uff08Input Method\uff09Feed \u540d\u79f0<\/p>\r\n\r\n\r\n\r\n<p>\u8fd9\u4e00\u90e8\u5206\u770b\u4f3c\u7b80\u5355\uff0c\u5176\u5b9e\u51b3\u5b9a\u4e86\u4f60\u4e4b\u540e 90% \u7684\u7ba1\u7406\u4f53\u9a8c\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u9009\u62e9\u8f93\u5165\u65b9\u5f0f\uff1d\u9009\u62e9\u4f60\u7684 Feed \u7ba1\u7406\u96be\u5ea6\uff0cGoogle \u63d0\u4f9b\u4e09\u79cd\u6570\u636e\u8f93\u5165\u65b9\u5f0f\uff0c\u5404\u6709\u4f18\u52a3\uff1a<\/p>\r\n\r\n\r\n\r\n<h4 id=\"h-1-shopify-woocommerce-\u81ea\u52a8-feed-\u9002\u5408-90-\u5546\u5bb6\" class=\"wp-block-heading\">1\uff09Shopify \/ WooCommerce \u81ea\u52a8 Feed\uff08\u9002\u5408 90% \u5546\u5bb6\uff09<\/h4>\r\n\r\n\r\n\r\n<p>\u63a8\u8350\u7edd\u5927\u591a\u6570\u7535\u5546\u4f7f\u7528\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u7279\u70b9\uff1a\u81ea\u52a8\u540c\u6b65\u5e93\u5b58\u3001\u4ef7\u683c\u3001\u4e0b\u67b6\u72b6\u6001\uff0c\u66f4\u65b0\u53ca\u65f6\uff0c\u683c\u5f0f\u4e0d\u5bb9\u6613\u9519\uff0c\u51e0\u4e4e\u96f6\u7ef4\u62a4\u6210\u672c\uff0c\u5546\u54c1\u591a\u65f6\u4e5f\u80fd\u8f7b\u677e\u7ba1\u7406\u3002<\/p>\r\n\r\n\r\n\r\n<p>Shopify \u4f7f\u7528\u5b98\u65b9 Google &amp; YouTube App\uff1bWooCommerce \u4f7f\u7528 CTX Feed \u6216 Google Listings &amp; Ads\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u8fd9\u662f\u6700\u7a33\u3001\u6700\u7701\u5fc3\u7684\u65b9\u6cd5\u3002<\/p>\r\n\r\n\r\n\r\n<h4 id=\"h-2-google-sheet-feed-\u9002\u5408\u4e2d\u5c0f\u578b\u7f51\u7ad9\" class=\"wp-block-heading\"><strong>2\uff09Google Sheet Feed\uff08\u9002\u5408\u4e2d\u5c0f\u578b\u7f51\u7ad9\uff09<\/strong><\/h4>\r\n\r\n\r\n\r\n<p>\u9002\u5408\u5546\u54c1\u6570\u91cf\u4e0d\u591a\u7684\u5546\u5bb6\uff0c\u6216\u8005\u60f3\u624b\u5de5\u7cbe\u7ec6\u63a7\u5236\u5b57\u6bb5\u7684\u7535\u5546\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u4f18\u52bf\uff1a\u4fee\u6539\u65b9\u4fbf\uff0c\u6570\u636e\u7ed3\u6784\u53ef\u63a7\uff0c\u624b\u52a8\u7f16\u8f91\u4e0d\u4f1a\u4f9d\u8d56 CMS\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u7f3a\u70b9\uff1a\u591a\u5546\u54c1\u65f6\u5bb9\u6613\u72af\u9519\uff0c\u66f4\u65b0\u9891\u7387\u548c\u4eba\u5de5\u7ef4\u62a4\u6210\u672c\u9ad8\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u4f46\u5c0f\u7ad9\u53cd\u800c\u56e0\u4e3a\u5546\u54c1\u5c11\uff0c\u53ef\u4ee5\u9760 Sheet \u7cbe\u51c6\u5199\u597d Title\u3001Description\u3001GPC\uff0c\u4ece\u800c\u83b7\u5f97\u66f4\u9ad8\u5339\u914d\u8d28\u91cf\u3002<\/p>\r\n\r\n\r\n\r\n<h4 id=\"h-3-content-api-\u9ad8\u7ea7\" class=\"wp-block-heading\"><strong>3\uff09Content API\uff08\u9ad8\u7ea7\uff09<\/strong><\/h4>\r\n\r\n\r\n\r\n<p>\u9002\u5408\uff1aSKU \u51e0\u5343\u4e0a\u4e07\uff1bERP \/ PIM \u7cfb\u7edf\u540c\u6b65\uff1b\u591a\u53d8\u4f53\u3001\u591a\u4ef7\u683c\u3001\u591a\u5e93\u5b58\u89c4\u5219\uff1b\u5927\u578b\u591a\u8bed\u8a00\u7535\u5546<\/p>\r\n\r\n\r\n\r\n<p>\u9700\u8981\u5f00\u53d1\u5bf9\u63a5\uff0c\u4f46\u7a33\u5b9a\u6027\u6700\u9ad8\uff0c\u81ea\u52a8\u5316\u7a0b\u5ea6\u6700\u5f3a\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u4e00\u53e5\u8bdd\u603b\u7ed3\uff1a\u65b0\u624b\u7528 Shopify\/Woo \u2192 \u4e2d\u7ad9\u7528 Sheet \u2192 \u5927\u7ad9\u7528 Content API\u3002<\/p>\r\n\r\n\r\n\r\n<h3 id=\"h-2-\u4f18\u5316\u6807\u9898-title-shopping-\u7684-\u641c\u7d22\u5f15\u64ce\u4f18\u5316-\u6838\u5fc3\" class=\"wp-block-heading\"><strong>2.\u4f18\u5316\u6807\u9898\uff08Title\uff09\u2014\u2014Shopping \u7684\u201c\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u201d\u6838\u5fc3<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>Google \u4e0d\u4f1a\u201c\u9605\u8bfb\u4f60\u7684\u5e7f\u544a\u6587\u6848\u201d\uff0c\u5b83\u4e3b\u8981\u9760 Title \u5224\u65ad\u4f60\u7684\u4ea7\u54c1\u662f\u4ec0\u4e48\u3002Title \u5199\u5f97\u8d8a\u6e05\u6670\u3001\u8d8a\u4e13\u4e1a\uff0c\u7cfb\u7edf\u8d8a\u5bb9\u6613\u7cbe\u51c6\u5339\u914d\u641c\u7d22\u610f\u56fe\u3002<\/p>\r\n\r\n\r\n\r\n<h4 id=\"h-title-\u6807\u51c6\u7ed3\u6784-\u901a\u7528\u6a21\u677f\" class=\"wp-block-heading\">Title \u6807\u51c6\u7ed3\u6784\uff08\u901a\u7528\u6a21\u677f\uff09<\/h4>\r\n\r\n\r\n\r\n<p>\u54c1\u724c + \u4ea7\u54c1\u7c7b\u578b + \u6838\u5fc3\u5c5e\u6027 + \u5c3a\u5bf8\/\u989c\u8272\/\u6750\u8d28<\/p>\r\n\r\n\r\n\r\n<p>\u4f8b\u5982\uff08\u5927\u54c1\u724c\uff09\uff1a<\/p>\r\n\r\n\r\n\r\n<p>Nike Women\u2019s Running Shoes \u2013 Air Zoom Pegasus 40 \u2013 Black, Size 8<\/p>\r\n\r\n\r\n\r\n<p>\u4f8b\u5982\uff08\u5c0f\u54c1\u724c \/ \u624b\u5de5\uff09\uff1a<\/p>\r\n\r\n\r\n\r\n<p>Handmade Leather Crossbody Bag \u2013 Brown \u2013 Vintage Style | Aknora<\/p>\r\n\r\n\r\n\r\n<h4 id=\"h-title-\u4e3a\u4ec0\u4e48\u8fd9\u4e48\u5173\u952e\" class=\"wp-block-heading\">Title \u4e3a\u4ec0\u4e48\u8fd9\u4e48\u5173\u952e\uff1f<\/h4>\r\n\r\n\r\n\r\n<p>\u56e0\u4e3a\u5b83\u76f4\u63a5\u5f71\u54cd\uff1a\u641c\u7d22\u5339\u914d\u8d28\u91cf\uff08\u4e0e\u7528\u6237\u641c\u7d22\u8bcd\u66f4\u8d34\u8fd1\uff09\u5c55\u793a\u91cf\uff08\u66f4\u5bb9\u6613\u8fdb\u5165\u7ade\u4ef7\u6c60\uff09\u70b9\u51fb\u7387 CTR\uff08\u6e05\u6670\u7684\u6807\u9898\u63d0\u5347\u70b9\u51fb\u610f\u56fe\uff09\u8f6c\u5316\u7387\uff08\u7528\u6237\u63d0\u524d\u77e5\u9053\u4f60\u5356\u7684\u662f\u4ec0\u4e48\uff09<\/p>\r\n\r\n\r\n\r\n<p>\u4f60\u53ef\u4ee5\u8ba4\u4e3a Title \u5c31\u662f Shopping \u7684\u201cSEO \u6807\u9898\u201d\u3002\u5199\u5f97\u8d8a\u6807\u51c6\uff0c\u7cfb\u7edf\u8d8a\u559c\u6b22\u3002<\/p>\r\n\r\n\r\n\r\n<h3 id=\"h-3-\u9009\u62e9\u6b63\u786e\u7684-google-product-category-gpc-\u5f71\u54cd\u5339\u914d\u548c\u5ba1\u6838\" class=\"wp-block-heading\"><strong>3.\u9009\u62e9\u6b63\u786e\u7684 Google Product Category\uff08GPC\uff09\u2014\u2014\u5f71\u54cd\u5339\u914d\u548c\u5ba1\u6838<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>GPC \u5c31\u662f Google \u751f\u6001\u91cc\u7684\u201c\u5b98\u65b9\u7c7b\u76ee\u201d\uff0c\u5fc5\u987b\u4e25\u683c\u6309\u7167 Google \u5b98\u65b9\u5206\u7c7b\u586b\u5199\uff0c\u4e0d\u53ef\u4e71\u5199\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u5e38\u89c1\u7c7b\u76ee\u793a\u4f8b\uff1a<\/p>\r\n\r\n\r\n\r\n<p>\u670d\u9970 \u2192 Apparel &amp; Accessories<\/p>\r\n\r\n\r\n\r\n<p>\u7f8e\u5986 \u2192 Health &amp; Beauty<\/p>\r\n\r\n\r\n\r\n<p>\u5bb6\u5177 \u2192 Home &amp; Garden<\/p>\r\n\r\n\r\n\r\n<p>\u5ba0\u7269 \u2192 Animals &amp; Pet Supplies<\/p>\r\n\r\n\r\n\r\n<h3 id=\"h-\u9519\u8bef\u5206\u7c7b\u4f1a\u5bfc\u81f4\" class=\"wp-block-heading\">\u9519\u8bef\u5206\u7c7b\u4f1a\u5bfc\u81f4\uff1a<\/h3>\r\n\r\n\r\n\r\n<p>\u4f60\u7684\u978b\u5b50\u88ab\u5339\u914d\u5230\u201c\u76ae\u5305\u201d\u641c\u7d22\uff1b\u5c55\u793a\u91cf\u660e\u663e\u4e0b\u964d\uff1b\u88ab\u7cfb\u7edf\u8bef\u5224\u4e3a\u201c\u8bef\u5bfc\u6027\u4ea7\u54c1\u201d\u4ece\u800c\u62d2\u767b\uff1b\u6536\u4e0d\u5230\u6b63\u786e\u7684\u610f\u56fe\u6d41\u91cf<\/p>\r\n\r\n\r\n\r\n<p>GPC \u662f\u88ab\u5ffd\u89c6\u6700\u591a\u3001\u4f46\u5f71\u54cd\u6700\u6df1\u7684\u4e00\u9879\u3002<\/p>\r\n\r\n\r\n\r\n<h3 id=\"h-4-\u4ea7\u54c1\u56fe\u7247-image-link-\u4f18\u5316-\u51b3\u5b9a-ctr-\u7684\u5173\u952e\u56e0\u7d20\" class=\"wp-block-heading\"><strong>4.\u4ea7\u54c1\u56fe\u7247\uff08Image Link\uff09\u4f18\u5316\u2014\u2014\u51b3\u5b9a CTR \u7684\u5173\u952e\u56e0\u7d20<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>Shopping \u662f\u4e00\u4e2a\u201c\u4e0d\u770b\u6587\u6848\u53ea\u770b\u56fe\u201d\u7684\u5e7f\u544a\u3002\u56fe\u7247\u8d8a\u4e13\u4e1a\uff0c\u4f60\u7684 CTR \u8d8a\u9ad8\uff1bCTR \u8d8a\u9ad8\uff0c\u7cfb\u7edf\u8d8a\u613f\u610f\u7ed9\u4f60\u66f4\u591a\u5c55\u793a\uff08\u8fd9\u662f Google \u7684\u54c1\u8d28\u5206\uff09\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u4e0d\u8981\u4f7f\u7528\uff1a\u6a21\u7cca\u3001\u66dd\u5149\u4e0d\u51c6\u7684\u56fe\u7247\uff1b\u6a21\u7279\u906e\u6321\u4e3b\u4f53\uff1b\u88ab\u7c97\u7cd9\u62a0\u56fe\uff1b\u5947\u602a\u6bd4\u4f8b\uff08\u62c9\u4f38\u53d8\u5f62\uff09\uff1b\u5e26\u6587\u5b57\u3001\u6298\u6263\u3001\u6c34\u5370\u7684\u8425\u9500\u56fe<\/p>\r\n\r\n\r\n\r\n<p>\u8fd9\u4e9b\u90fd\u4f1a\u964d\u4f4e\u201c\u4e13\u4e1a\u5ea6\u8bc4\u5206\u201d\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u5e94\u8be5\u4f7f\u7528\uff1a\u9ad8\u6e05 1200\u00d71200\uff08\u6216\u8005 800\u00d7800 \u4ee5\u4e0a\uff09\u767d\u5e95\uff08\u6700\u7b26\u5408 Google \u6807\u51c6\uff09\u4ea7\u54c1\u62cd\u6444\u5c45\u4e2d\u3001\u5149\u7ebf\u5747\u5300\uff0c\u65e0\u4efb\u4f55\u8425\u9500\u6587\u672c<\/p>\r\n\r\n\r\n\r\n<p>\u53ef\u9009\uff1a\u591a\u89d2\u5ea6\u56fe\uff08\u80fd\u63d0\u5347\u7528\u6237\u8d2d\u4e70\u610f\u56fe\uff09<\/p>\r\n\r\n\r\n\r\n<p>\u4e13\u4e1a\u7684\u4e3b\u56fe\u53ef\u4ee5\u8ba9 CTR \u76f4\u63a5\u63d0\u5347 20\u201330%\u3002\u4e3b\u56fe\u5c31\u662f Shopping \u7684\u7b2c\u4e00\u751f\u4ea7\u529b\u3002<\/p>\r\n\r\n\r\n\r\n<h3 id=\"h-5-description-\u63cf\u8ff0-\u7b80\u77ed\u4f46\u9ad8\u4ef7\u503c\u7684\u4fe1\u606f\u6e90\" class=\"wp-block-heading\"><strong>5.Description\uff08\u63cf\u8ff0\uff09\u2014\u2014\u7b80\u77ed\u4f46\u9ad8\u4ef7\u503c\u7684\u4fe1\u606f\u6e90<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>Google \u4e0d\u4f1a\u76f4\u63a5\u5c55\u793a Description \u7684\u5168\u6587\uff0c\u4f46\u4f1a\u7528\u5b83\u7406\u89e3\u4ea7\u54c1\u5c5e\u6027\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u63a8\u8350\u7ed3\u6784\uff1a\u4e3b\u529f\u80fd \u2192 \u6838\u5fc3\u5356\u70b9 \u2192 \u6750\u8d28 \u2192 \u5c3a\u5bf8 \u2192 \u4f7f\u7528\u573a\u666f\uff08\u6216\u6027\u80fd\u7279\u70b9\uff09<\/p>\r\n\r\n\r\n\r\n<p>\u4f8b\u5982\uff08\u6237\u5916\u7528\u54c1\uff09\uff1a<\/p>\r\n\r\n\r\n\r\n<p>Lightweight waterproof hiking jacket with breathable fabric, YKK zippers, adjustable hood, suitable for winter trekking.<\/p>\r\n\r\n\r\n\r\n<p>\u7279\u70b9\uff1a\u7b80\u77ed\u7cbe\u70bc\uff0c\u5173\u952e\u8bcd\u81ea\u7136\u51fa\u73b0\uff0c\u5e2e\u52a9\u7cfb\u7edf\u7406\u89e3\u4ea7\u54c1\u5b9a\u4f4d\u4e0e\u610f\u56fe\u5339\u914d\u3002<\/p>\r\n\r\n\r\n\r\n<h3 id=\"h-6-price-gtin-brand-availability-\u5fc5\u987b\u4fdd\u6301\u51c6\u786e\" class=\"wp-block-heading\"><strong>6.Price\u3001GTIN\u3001Brand\u3001Availability\uff08\u5fc5\u987b\u4fdd\u6301\u51c6\u786e\uff09<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>\u8fd9\u4e9b\u5b57\u6bb5\u662f\u201c\u5f3a\u7ed3\u6784\u5316\u6570\u636e\u201d\uff0c\u7cfb\u7edf\u4f1a\u7528\u5b83\u4eec\u5224\u65ad\u4ea7\u54c1\u7684\u53ef\u4fe1\u5ea6\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u5173\u952e\u70b9\uff1a<\/p>\r\n\r\n\r\n\r\n<p>Price\uff1a\u5fc5\u987b\u548c\u843d\u5730\u9875\u4e00\u81f4<\/p>\r\n\r\n\r\n\r\n<p>Availability\uff1ain stock \/ out of stock \u8981\u540c\u6b65<\/p>\r\n\r\n\r\n\r\n<p>Brand\uff1a\u5fc5\u987b\u662f\u771f\u5b9e\u54c1\u724c<\/p>\r\n\r\n\r\n\r\n<p>GTIN\uff1a\u5982\u679c\u4f60\u6709\u6761\u5f62\u7801\uff0c\u4e00\u5b9a\u8981\u586b<\/p>\r\n\r\n\r\n\r\n<p>\u4e3a\u4ec0\u4e48 GTIN \u5c24\u5176\u91cd\u8981\uff1f\u8ba9\u7cfb\u7edf\u8bc6\u522b OEM \u4ea7\u54c1\uff0c\u53ef\u8fdb\u5165\u201c\u6bd4\u4ef7\u6846\u201d\uff08\u4e0e\u540c\u6b3e\u4ea7\u54c1\u5e76\u5217\u5c55\u793a\uff09\uff0c\u63d0\u5347\u6743\u91cd\u4e0e\u5c55\u793a\u673a\u4f1a\uff0c\u8ba9\u7cfb\u7edf\u66f4\u5feb\u7406\u89e3\u4f60\u7684\u4ea7\u54c1\u8eab\u4efd\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u5982\u679c\u4f60\u6ca1\u6709 GTIN\uff0c\u53ef\u4ee5\u586b MPN + Brand \u7ec4\u5408\uff0c\u4f46\u8fd8\u662f GTIN \u6700\u5f3a\u3002<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<h2 id=\"h-\u56db-\u6b63\u5f0f\u5f00\u59cb-\u521b\u5efa\u4f60\u7684-google-shopping-campaign\" class=\"wp-block-heading\"><strong>\u56db\u3001\u6b63\u5f0f\u5f00\u59cb\uff1a\u521b\u5efa\u4f60\u7684 Google Shopping Campaign<\/strong><img \/><\/h2>\r\n\r\n\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12447 size-full\" src=\"https:\/\/webzilla.global\/cn\/wp-content\/uploads\/sites\/4\/2025\/12\/image-2.png\" alt=\"\u6df1\u84dd\u8272\u80cc\u666f\u7684 Google Ads \u63d2\u753b\uff0c\u4e2d\u592e\u663e\u793a\u7535\u8111\u5c4f\u5e55\u5185\u7684\u5546\u54c1\u5e7f\u544a\u5361\u7247\uff0c\u65c1\u8fb9\u6709\u8d2d\u7269\u8f66\u3001\u67b6\u6784\u6d41\u7a0b\u56fe\u548c\u4e0a\u5347\u7bad\u5934\uff0c\u5e95\u90e8\u6807\u6ce8 Google Ads \u6807\u5fd7\u548c\u6587\u5b57\u3002\" width=\"1536\" height=\"1024\" srcset=\"https:\/\/webzilla.global\/cn\/wp-content\/uploads\/sites\/4\/2025\/12\/image-2.png 1536w, https:\/\/webzilla.global\/cn\/wp-content\/uploads\/sites\/4\/2025\/12\/image-2-300x200.png 300w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/p>\r\n<p>&nbsp;<\/p>\r\n<p>\u5f53\u4f60\u7684 GMC\u3001Feed\u3001\u7f51\u7ad9\u90fd\u51c6\u5907\u597d\u4e4b\u540e\uff0c\u5c31\u53ef\u4ee5\u5728 Google Ads \u4e2d\u6b63\u5f0f\u521b\u5efa Shopping \u5e7f\u544a\u4e86\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u8fd9\u4e00\u6b65\u770b\u4f3c\u7b80\u5355\uff0c\u4f46\u80fd\u5426\u6295\u51fa\u6548\u679c\uff0c\u5b8c\u5168\u53d6\u51b3\u4e8e\u4f60\u662f\u5426\u6309\u7167\u6700\u4f73\u7ed3\u6784\u8fdb\u884c\u8bbe\u7f6e\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u4ee5\u4e0b\u662f\u4e13\u4e1a\u6295\u624b\u90fd\u4f1a\u4f7f\u7528\u7684\u6807\u51c6\u6d41\u7a0b\u3002<\/p>\r\n\r\n\r\n\r\n<h3 id=\"h-1-\u521b\u5efa\u65b0-campaign-\u6700\u57fa\u7840\u7684\u6d41\u7a0b\" class=\"wp-block-heading\"><strong>1.\u521b\u5efa\u65b0 Campaign\uff08\u6700\u57fa\u7840\u7684\u6d41\u7a0b\uff09<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>\u8fdb\u5165 Google Ads \u540e\uff0c\u70b9\u51fb\uff1aNew Campaign \u2192 \u9009\u62e9\u76ee\u6807\uff08Sales \/ Leads\uff09 \u2192 \u9009\u62e9 Campaign \u7c7b\u578b\uff1aShopping<\/p>\r\n\r\n\r\n\r\n<p>\u63a5\u7740\u9700\u8981\u786e\u8ba4\uff1aMerchant Center \u8d26\u6237\uff08\u5fc5\u987b\u548c Ads \u7ed1\u5b9a\uff09\u9500\u552e\u56fd\u5bb6\uff08Country of Sale\uff09\u662f\u5426\u4f7f\u7528 Smart \/ Standard \/ PMax\uff08\u53d6\u51b3\u4e8e\u76ee\u6807\uff09<\/p>\r\n\r\n\r\n\r\n<p>\u6ce8\u610f\uff1a\u4f60\u9009\u62e9\u7684\u201c\u56fd\u5bb6\u201d\u5fc5\u987b\u4e0e GMC Feed \u7684\u76ee\u6807\u56fd\u5bb6\u4e00\u81f4\uff0c\u5426\u5219\u4e0d\u4f1a\u663e\u793a\u4efb\u4f55\u4ea7\u54c1\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u8bbe\u7f6e\u597d\u4e4b\u540e\uff0c\u4f60\u4f1a\u8fdb\u5165\u9884\u7b97\u3001\u51fa\u4ef7\u3001\u5b9a\u4f4d\u3001\u4ea7\u54c1\u5206\u7ec4\u7b49\u540e\u7eed\u73af\u8282\u3002<\/p>\r\n\r\n\r\n\r\n<h3 id=\"h-2-\u6807\u51c6-shopping-vs-performance-max-pmax-\u600e\u4e48\u9009\" class=\"wp-block-heading\"><strong>2. \u6807\u51c6 Shopping vs Performance Max\uff08PMax\uff09\u600e\u4e48\u9009\uff1f<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>\u8fd9\u662f\u8bb8\u591a\u5546\u5bb6\u6700\u7ea0\u7ed3\u7684\u4e00\u6b65\u3002\u5b9e\u9645\u4e0a\uff0c\u5b83\u4eec\u9002\u5408\u4e0d\u540c\u76ee\u7684\uff0c\u4e0d\u662f\u4e92\u76f8\u66ff\u4ee3\uff0c\u800c\u662f\u4e92\u76f8\u8865\u5145\u3002<\/p>\r\n\r\n\r\n\r\n<h4 id=\"h-1-performance-max-pmax-\u9002\u5408-\u5feb\u901f\u8d77\u91cf-\u548c-\u65b0\u8d26\u6237\" class=\"wp-block-heading\"><strong>1\uff09Performance Max\uff08PMax\uff09\u2014\u2014\u9002\u5408\u201c\u5feb\u901f\u8d77\u91cf\u201d\u548c\u201c\u65b0\u8d26\u6237\u201d<\/strong><\/h4>\r\n\r\n\r\n\r\n<p>PMax \u7684\u4f18\u52bf\u975e\u5e38\u660e\u663e\uff1a<\/p>\r\n\r\n\r\n\r\n<p>\u4ea7\u54c1\u591a \u2192 \u81ea\u52a8\u5339\u914d<\/p>\r\n\r\n\r\n\r\n<p>\u6570\u636e\u5c11 \u2192 \u5feb\u901f\u5b66\u4e60<\/p>\r\n\r\n\r\n\r\n<p>\u60f3\u5feb\u901f\u51fa\u91cf \u2192 \u5165\u53e3\u8986\u76d6 Search\u3001YouTube\u3001Display\u3001Discover\u3001Gmail<\/p>\r\n\r\n\r\n\r\n<p>\u9884\u7b97\u6709\u9650 \u2192 \u4e00\u6b21\u6027\u5403\u5168\u6f0f\u6597<\/p>\r\n\r\n\r\n\r\n<p>\u5b83\u7684\u6838\u5fc3\u4ef7\u503c\u662f\uff1a\u81ea\u52a8\u5e2e\u4f60\u627e\u5230\u6700\u6709\u53ef\u80fd\u8f6c\u5316\u7684\u4eba\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u9002\u7528\u573a\u666f\uff1a\u65b0\u7ad9\u521a\u4e0a\u7ebf\uff0c\u8f6c\u5316\u6570\u636e\u8f83\u5c11\uff0c\u4eba\u624b\u6709\u9650\uff0c\u9700\u8981\u81ea\u52a8\u4f18\u5316\uff0cSKU \u591a\uff0c\u4e0d\u53ef\u80fd\u9010\u4e2a\u624b\u52a8\u7ba1\u7406\uff0c\u60f3\u5feb\u901f\u8dd1\u51fa GMV\uff08\u9500\u552e\u989d\uff09<\/p>\r\n\r\n\r\n\r\n<p>\u4e00\u53e5\u8bdd\u603b\u7ed3\uff1aPMax \u662f\u7206\u91cf\u673a\u5668\u3002<\/p>\r\n\r\n\r\n\r\n<h4 id=\"h-2-\u6807\u51c6-shopping-standard-\u9002\u5408-\u7cbe\u7ec6\u63a7\u5236-\u4e0e-\u5229\u6da6\u6700\u5927\u5316\" class=\"wp-block-heading\"><strong>2\uff09\u6807\u51c6 Shopping\uff08Standard\uff09\u2014\u2014\u9002\u5408\u201c\u7cbe\u7ec6\u63a7\u5236\u201d\u4e0e\u201c\u5229\u6da6\u6700\u5927\u5316\u201d<\/strong><\/h4>\r\n\r\n\r\n\r\n<p>\u76f8\u6bd4 PMax\uff0cStandard \u6700\u5927\u7684\u4f18\u52bf\u662f\uff1a\u4f60\u80fd\u770b\u5230\u641c\u7d22\u8bcd\uff1b\u4f60\u80fd\u6dfb\u52a0\u5426\u5b9a\u5173\u952e\u8bcd\uff1b\u4f60\u80fd\u7cbe\u51c6\u51fa\u4ef7\uff1b\u4f60\u80fd\u5355\u72ec\u6295\u653e\u91cd\u5b9a\u5411\uff1b\u4f60\u80fd\u5355\u72ec\u63a7\u5236\u7ade\u54c1\u8bcd\u3001\u54c1\u724c\u8bcd\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u9002\u7528\u573a\u666f\uff1a\u60f3\u63a7\u5236 ROI\uff08\u76ee\u6807\u5229\u6da6\uff09\uff1b\u60f3\u6df1\u5ea6\u4f18\u5316\u641c\u7d22\u8bcd\uff1b\u60f3\u538b\u5236\u7ade\u4e89\u5bf9\u624b\uff1b\u60f3\u5f3a\u5316\u4f4e\u6f0f\u6597\u610f\u56fe\uff1b\u5e7f\u544a\u9884\u7b97\u8f83\u9ad8\uff0c\u9700\u8981\u53ef\u63a7\u6027\u3002<\/p>\r\n\r\n\r\n\r\n<p>Standard \u662f\u5229\u6da6\u7ba1\u7406\u5de5\u5177\u3002\u5f3a\u70c8\u5efa\u8bae\u4e24\u4e2a\u4e00\u8d77\u5f00\uff0c\u8fd9\u662f\u4e13\u4e1a\u6295\u624b\u9ed8\u8ba4\u7684\u67b6\u6784\uff1a<\/p>\r\n\r\n\r\n\r\n<p>PMax\uff1a\u8d1f\u8d23\u8d77\u91cf\u3001\u8986\u76d6\u5168\u6f0f\u6597\u3001\u8dd1\u81ea\u52a8\u5316\u5b66\u4e60<\/p>\r\n\r\n\r\n\r\n<p>Standard Shopping\uff1a\u8d1f\u8d23\u7cbe\u51c6\u63a7\u5236\u3001\u538b\u6210\u672c\u3001\u7a33\u4f4f ROI<\/p>\r\n\r\n\r\n\r\n<p>\u8fd9\u662f\u4e00\u5957\u201c\u91cf + \u51c6 + \u7a33\u201d\u7684\u7ec4\u5408\u62f3\u3002<\/p>\r\n\r\n\r\n\r\n<h3 id=\"h-3-\u51fa\u4ef7\u7b56\u7565-bidding-\u8ba9\u7cfb\u7edf\u66f4\u5feb\u8fdb\u5165-\u8d5a\u94b1\u6a21\u5f0f\" class=\"wp-block-heading\"><strong>3.\u51fa\u4ef7\u7b56\u7565\uff08Bidding\uff09\u2014\u2014\u8ba9\u7cfb\u7edf\u66f4\u5feb\u8fdb\u5165\u201c\u8d5a\u94b1\u6a21\u5f0f\u201d<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>Shopping \u7684\u81ea\u52a8\u51fa\u4ef7\u7b56\u7565\u662f\u6838\u5fc3\u5f71\u54cd\u56e0\u7d20\u4e4b\u4e00\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u65b0\u8d26\u6237\uff08\u65e0\u5386\u53f2\u6570\u636e\uff09\u63a8\u8350\uff1aMaximize Conversion Value\uff08\u4e0d\u8bbe ROAS\uff09<\/p>\r\n\r\n\r\n\r\n<p>\u539f\u56e0\uff1a\u65e0\u8f6c\u5316\u65f6\u8bbe ROAS \u4f1a\u5bfc\u81f4\u7cfb\u7edf\u201c\u4e0d\u6562\u82b1\u94b1\u201d\uff0c\u6253\u5f00\u7684\u9884\u7b97\u6709\u9650\uff0c\u7cfb\u7edf\u65e0\u6cd5\u5b66\u4e60\uff0c\u524d\u671f\u76ee\u6807\u662f\u201c\u83b7\u53d6\u6570\u636e\u3001\u5efa\u7acb\u4fe1\u53f7\u201d\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u524d\u671f\u4e0d\u8981\u6025\u7740\u8bbe tROAS\uff0c\u4f60\u4f1a\u62d6\u6162\u6574\u4e2a\u8d26\u6237\u7684\u5b66\u4e60\u901f\u5ea6\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u7a33\u5b9a\u540e\u7684\u8d26\u6237\u63a8\u8350\uff1aTarget ROAS\uff08tROAS\uff09<\/p>\r\n\r\n\r\n\r\n<p>\u9002\u7528\u4e8e\uff1a\u5df2\u7ecf\u7a33\u5b9a\u51fa\u5355\uff1b\u5df2\u6709\u8f83\u4e30\u5bcc\u7684\u5386\u53f2\u6570\u636e\uff1b\u60f3\u8981\u4f18\u5316\u5229\u6da6\uff08\u800c\u4e0d\u662f\u7eaf GMV\uff09\uff1b\u60f3\u7cbe\u51c6\u63a7\u5236\u51fa\u4ef7\u533a\u95f4\u3002<\/p>\r\n\r\n\r\n\r\n<p>tROAS \u5c31\u662f\u7528\u201c\u671f\u671b\u56de\u62a5\u7387\u201d\u6765\u63a7\u5236\u7cfb\u7edf\u7684\u7ade\u4ef7\u884c\u4e3a\u3002<\/p>\r\n\r\n\r\n\r\n<h3 id=\"h-4-\u7ed3\u6784\u642d\u5efa-\u6700\u5f3a-3-\u5c42\u7ed3\u6784-\u4e13\u4e1a\u6295\u624b\u6807\u914d\" class=\"wp-block-heading\"><strong>4.\u7ed3\u6784\u642d\u5efa\uff1a\u6700\u5f3a\u201c3 \u5c42\u7ed3\u6784\u201d\uff08\u4e13\u4e1a\u6295\u624b\u6807\u914d\uff09<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>\u4e3a\u4e86\u8ba9 Shopping \u5e7f\u544a\u66f4\u53ef\u63a7\u3001\u66f4\u6613\u4f18\u5316\uff0c\u63a8\u8350\u4f7f\u7528\u4ee5\u4e0b\u7ed3\u6784\uff1aCampaign \u2192 Ad Group \u2192 Product Group\uff08Item ID\uff09<\/p>\r\n\r\n\r\n\r\n<p>\u8fd9\u6837\u505a\u66f4\u5bb9\u6613\u627e\u5230\u8868\u73b0\u597d\u7684 SKU\uff0c\u66f4\u5bb9\u6613\u4e3a\u5355\u54c1\u8c03\u4ef7\uff0c\u66f4\u5bb9\u6613\u628a\u9ad8\u5229\u6da6\u5546\u54c1\u62c6\u51fa\u6765\u6295\uff0c\u8ba9\u94b1\u82b1\u5f97\u66f4\u6709\u65b9\u5411\u6027\u3002<\/p>\r\n\r\n\r\n\r\n<h4 id=\"h-\u5982\u4f55\u5207\u5206-product-group-\u4e09\u5927\u5b9e\u6218\u65b9\u6cd5\" class=\"wp-block-heading\"><strong>\u5982\u4f55\u5207\u5206 Product Group\uff1f\uff08\u4e09\u5927\u5b9e\u6218\u65b9\u6cd5\uff09<\/strong><\/h4>\r\n\r\n\r\n\r\n<h5 id=\"h-\u65b9\u5f0f-1-\u6309\u7c7b\u522b\u5206\u7ec4-\u6700\u901a\u7528\u65b9\u5f0f\" class=\"wp-block-heading\">\u65b9\u5f0f 1\uff1a\u6309\u7c7b\u522b\u5206\u7ec4\uff08\u6700\u901a\u7528\u65b9\u5f0f\uff09<\/h5>\r\n\r\n\r\n\r\n<p>\u4f8b\u5982\uff1aShoes\uff1bBags\uff1bJackets\uff1bAccessories<\/p>\r\n\r\n\r\n\r\n<p>\u597d\u5904\uff1a\u6e05\u6670\u6613\u7ba1\u7406\uff0c\u6613\u76d1\u63a7\u7c7b\u522b\u8868\u73b0\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u4e00\u822c\u7528\u5728 SKU \u8f83\u591a\u7684\u7ad9\u70b9\u3002<\/p>\r\n\r\n\r\n\r\n<h5 id=\"h-\u65b9\u5f0f-2-\u6309\u5229\u6da6\u7387\u5206\u7ec4-\u66f4\u9002\u5408\u6210\u719f\u7535\u5546\" class=\"wp-block-heading\">\u65b9\u5f0f 2\uff1a\u6309\u5229\u6da6\u7387\u5206\u7ec4\uff08\u66f4\u9002\u5408\u6210\u719f\u7535\u5546\uff09<\/h5>\r\n\r\n\r\n\r\n<p>\u9ad8\u6bdb\u5229\u5546\u54c1\u5355\u72ec\u4e00\u4e2a\u7ec4\uff0c\u4f4e\u6bdb\u5229\u4e00\u8d77\u653e\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u56e0\u4e3a\u9ad8\u6bdb\u5229\u5141\u8bb8\u66f4 aggressive \u7684\u51fa\u4ef7\uff0c\u4f4e\u6bdb\u5229\u9700\u8981\u66f4\u8c28\u614e\u7684\u9884\u7b97\u63a7\u5236\uff0cROI \u76ee\u6807\u4e0d\u4e00\u6837\uff0c\u7ed3\u6784\u5fc5\u987b\u5206\u5f00\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u8fd9\u662f\u201c\u5229\u6da6\u6700\u5927\u5316\u201d\u8fd0\u8425\u7684\u5173\u952e\u624b\u6bb5\u3002<\/p>\r\n\r\n\r\n\r\n<h5 id=\"h-\u65b9\u5f0f-3-\u7545\u9500\u54c1\u5355\u72ec\u62c6\u5206-\u7206\u54c1\u7b56\u7565\" class=\"wp-block-heading\">\u65b9\u5f0f 3\uff1a\u7545\u9500\u54c1\u5355\u72ec\u62c6\u5206\uff08\u7206\u54c1\u7b56\u7565\uff09<\/h5>\r\n\r\n\r\n\r\n<p>\u5c06\u8868\u73b0\u6700\u597d\u7684 SKU\uff1a\u5355\u72ec\u653e\u5165\u4e00\u4e2a\u7ec4\uff1b\u63d0\u9ad8\u51fa\u4ef7\uff1b\u5355\u72ec\u76d1\u63a7\uff1b\u5355\u72ec\u63d0\u5347\u9884\u7b97\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u8fd9\u662f\u51fa\u91cf\u6700\u5feb\u7684\u65b9\u6cd5\uff0c\u4e13\u4e1a\u6295\u624b\u90fd\u4f1a\u8fd9\u4e48\u505a\u3002\u4e0d\u8981\u5168\u90e8 SKU \u7528\u540c\u6837\u9884\u7b97\u3001\u540c\u6837\u51fa\u4ef7\u3002Shopping \u7684\u6838\u5fc3\u662f\u201c\u8ba9\u8d5a\u94b1\u7684 SKU \u66f4\u8d5a\u94b1\u201d\u3002<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<h2 id=\"h-\u4e94-\u6295\u653e\u540e\u5982\u4f55\u4f18\u5316-\u91cd\u70b9\u5c31\u5728\u8fd9\u91cc\" class=\"wp-block-heading\"><strong>\u4e94\u3001\u6295\u653e\u540e\u5982\u4f55\u4f18\u5316\uff08\u91cd\u70b9\u5c31\u5728\u8fd9\u91cc\uff09<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>\u5927\u591a\u6570\u5546\u5bb6\u505a Shopping \u5361\u5728\u4e00\u4e2a\u95ee\u9898\uff1a\u201c\u5e7f\u544a\u5f00\u4e86\uff0c\u4f46\u4e0d\u77e5\u9053\u8be5\u600e\u4e48\u4f18\u5316\u3002\u201d<\/p>\r\n\r\n\r\n\r\n<p>Shopping \u4e0d\u662f\u9760\u6587\u6848\u3001\u4e0d\u662f\u9760\u53d7\u4f17\uff0c\u800c\u662f\u9760\u6570\u636e\u4f18\u5316 \u2192 \u4ea7\u54c1\u4f18\u5316 \u2192 \u9875\u9762\u4f18\u5316\u7684\u4e09\u6bb5\u5f0f\u5faa\u73af\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u4e0b\u9762\u8fd9\u4efd\u6e05\u5355\uff0c\u662f\u6211\u4eec\u5728\u8fc7\u53bb\u51e0\u767e\u4e2a\u8d26\u53f7\u3001\u51e0\u5343\u4e07\u5e7f\u544a\u9884\u7b97\u91cc\u9a8c\u8bc1\u8fc7\u7684\u53ef\u6267\u884c\u65b9\u6cd5\u3002<\/p>\r\n\r\n\r\n\r\n<h3 id=\"h-1-\u67e5\u770b-search-terms-\u62a5\u8868-shopping-\u7684-\u771f\u76f8\u5165\u53e3\" class=\"wp-block-heading\"><strong>1.\u67e5\u770b Search Terms \u62a5\u8868\uff08Shopping \u7684\u201c\u771f\u76f8\u5165\u53e3\u201d\uff09<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>\u8def\u5f84\uff1aInsights \u2192 Search Terms<\/p>\r\n\r\n\r\n\r\n<p>\u8fd9\u662f\u6574\u4e2a Shopping \u4f18\u5316\u4e2d\u6700\u91cd\u8981\u7684\u73af\u8282\u4e4b\u4e00\u3002\u8fd9\u91cc\u85cf\u7740\u6240\u6709\u201c\u94b1\u82b1\u5728\u54ea\u3001\u7528\u6237\u5728\u627e\u4ec0\u4e48\u3001\u7cfb\u7edf\u600e\u4e48\u7406\u89e3\u4f60\u7684\u4ea7\u54c1\u201d\u7684\u7ebf\u7d22\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u8981\u91cd\u70b9\u5173\u6ce8\uff1a<\/p>\r\n\r\n\r\n\r\n<h4 id=\"h-1-\u9ad8\u70b9\u51fb\u4f46\u6ca1\u8f6c\u5316\u7684\u5173\u952e\u8bcd\" class=\"wp-block-heading\"><strong>1\uff09\u9ad8\u70b9\u51fb\u4f46\u6ca1\u8f6c\u5316\u7684\u5173\u952e\u8bcd<\/strong><\/h4>\r\n\r\n\r\n\r\n<p>\u4f8b\u5982\uff1a\u201ccheap running shoes\u201d\u201cfree jacket sample\u201d\u201cDIY crossbody bag\u201d<\/p>\r\n\r\n\r\n\r\n<p>\u8fd9\u4e9b\u8bcd\u901a\u5e38\u610f\u5473\u7740\u610f\u56fe\u4f4e\/\u9519\u8bef\u5339\u914d\/\u4eba\u7fa4\u4e0d\u7cbe\u51c6\uff0cTitle \u6216 GPC \u8bbe\u7f6e\u4e0d\u6e05\u695a\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u505a\u6cd5\uff1a\u52a0\u4e3a\u5426\u5b9a\u5173\u952e\u8bcd\uff08Standard Shopping \u72ec\u4eab\uff09\u3002<\/p>\r\n\r\n\r\n\r\n<h4 id=\"h-2-\u660e\u786e\u8d2d\u4e70\u610f\u56fe\u7684\u8bcd-\u5f3a\u610f\u56fe\" class=\"wp-block-heading\"><strong>2\uff09\u660e\u786e\u8d2d\u4e70\u610f\u56fe\u7684\u8bcd\uff08\u5f3a\u610f\u56fe\uff09<\/strong><\/h4>\r\n\r\n\r\n\r\n<p>\u4f8b\u5982\uff1a\u201cwomen\u2019s running shoes size 8\u201d\u201cbuy leather backpack\u201d\u201cbest 4K monitor for gaming\u201d\u8fd9\u4e9b\u8bcd\u8bf4\u660e\u7528\u6237\u5df2\u7ecf\u51c6\u5907\u8d2d\u4e70\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u505a\u6cd5\uff1a\u5355\u72ec\u62c6 SKU \u6216\u5206\u7ec4\uff0c\u52a0\u9884\u7b97\u63d0\u9ad8\u51fa\u4ef7\u3002<\/p>\r\n\r\n\r\n\r\n<p>Search Terms \u662f\u4f60\u4e86\u89e3\u8d2d\u7269\u5e7f\u544a\u5339\u914d\u903b\u8f91\u7684\u552f\u4e00\u7a97\u53e3\u3002\u6bcf\u5468\u81f3\u5c11\u770b 2 \u6b21\u3002<\/p>\r\n\r\n\r\n\r\n<h3 id=\"h-2-\u4f18\u5316\u6807\u9898-title-\u4e0e-gpc-\u7c7b\u76ee-\u5f71\u54cd\u5c55\u793a\u91cf\u7684\u5934\u53f7\u56e0\u7d20\" class=\"wp-block-heading\"><strong>2.\u4f18\u5316\u6807\u9898\uff08Title\uff09\u4e0e GPC\uff08\u7c7b\u76ee\uff09\u2014\u2014\u5f71\u54cd\u5c55\u793a\u91cf\u7684\u5934\u53f7\u56e0\u7d20<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>\u5e7f\u544a\u4e0d\u5c55\u793a\uff1f\u5c55\u793a\u91cf\u5f88\u4f4e\uff1f80% \u662f\u56e0\u4e3a\uff1aTitle \u4e0d\u591f\u7cbe\u786e\uff0cGoogle Product Category \u8bbe\u7f6e\u9519\u8bef\uff0c\u7cfb\u7edf\u65e0\u6cd5\u5224\u65ad\u4f60\u5356\u7684\u662f\u4ec0\u4e48\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u4f18\u5316\u65b9\u6cd5\uff1a\u52a0\u5165\u5173\u952e\u5c5e\u6027\uff08\u5c3a\u5bf8\/\u6750\u8d28\/\u4eba\u7fa4\/\u7528\u9014\uff09\uff1b\u4f7f\u7528\u66f4\u6807\u51c6\u7684\u4ea7\u54c1\u5206\u7c7b\uff1bTitle \u5c3d\u91cf\u63a5\u8fd1\u7528\u6237\u641c\u7d22\u8bcd\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u5f53\u4f60\u770b\u5230\u67d0\u7c7b\u610f\u56fe\uff08Search Terms\uff09\u9891\u7e41\u51fa\u73b0\uff0c\u8bf4\u660e\u9700\u8981\u628a\u5173\u952e\u8bcd\u5199\u8fdb Title\u3002\u8fd9\u4e00\u6b65\u901a\u5e38\u662f\u63d0\u5347\u5c55\u793a\u91cf\u6700\u76f4\u63a5\u6709\u6548\u7684\u529e\u6cd5\u3002<\/p>\r\n\r\n\r\n\r\n<h3 id=\"h-3-\u4f18\u5316\u4ea7\u54c1\u56fe-\u4e3b\u56fe-ctr-\u7684\u6838\u5fc3\u51b3\u5b9a\u56e0\u7d20\" class=\"wp-block-heading\"><strong>3.\u4f18\u5316\u4ea7\u54c1\u56fe\uff08\u4e3b\u56fe\uff09\u2014\u2014CTR \u7684\u6838\u5fc3\u51b3\u5b9a\u56e0\u7d20<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>CTR \u4f4e\u4e8e\u884c\u4e1a\u5747\u503c\uff08\u901a\u5e38 1.5\u20132%\uff09\uff0c\u8bf4\u660e\u7528\u6237\u5728\u5bf9\u6bd4\u65f6\u4e0d\u613f\u610f\u70b9\u51fb\u4f60\u7684\u4ea7\u54c1\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u5e38\u89c1\u95ee\u9898\uff1a\u56fe\u7247\u4e0d\u4e13\u4e1a\uff1b\u5149\u7ebf\u6697\u3001\u6a21\u7cca\uff1b\u4ea7\u54c1\u4e3b\u4f53\u592a\u5c0f\uff1b\u6709\u6c34\u5370\u3001\u6587\u5b57\u3001\u4fc3\u9500\u8d34\u7eb8\uff1b\u4e3b\u56fe\u4e0e\u7ade\u54c1\u76f8\u6bd4\u201c\u4e0d\u591f\u597d\u770b\u201d\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u89e3\u51b3\u65b9\u6848\uff1a\u6362\u6210\u4e13\u4e1a\u6444\u5f71\u6216\u9ad8\u8d28\u91cf\u6e32\u67d3\u56fe\uff1b\u4f7f\u7528\u767d\u5e95\u3001\u6b63\u9762\u89c6\u89d2\uff1b\u5982\u679c\u7c7b\u76ee\u5141\u8bb8\uff0c\u52a0\u5165\u751f\u6d3b\u573a\u666f\u56fe\u4f5c\u4e3a\u9644\u56fe\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u56fe\u7247\u6539\u5bf9\u4e86\uff0cCTR \u53ef\u4ee5\u76f4\u63a5\u63d0\u5347 20\u201330%\u3002<\/p>\r\n\r\n\r\n\r\n<h3 id=\"h-4-\u8c03\u6574\u51fa\u4ef7\u4e0e\u9884\u7b97-\u8ba9\u94b1\u82b1\u5728\u5bf9\u7684-sku-\u4e0a\" class=\"wp-block-heading\"><strong>4.\u8c03\u6574\u51fa\u4ef7\u4e0e\u9884\u7b97\uff08\u8ba9\u94b1\u82b1\u5728\u5bf9\u7684 SKU \u4e0a\uff09<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>Shopping \u7684\u51fa\u4ef7\u4f18\u5316\u4e0d\u662f\u201c\u6574\u4f53\u8c03\u4ef7\u201d\uff0c\u800c\u662f\u201c\u6309 SKU \u8c03\u4ef7\u201d\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u601d\u8def\uff1a\u8d5a\u94b1\u7684 SKU \u63d0\u9884\u7b97\uff0c\u4e0d\u8d5a\u94b1\u7684 SKU \u964d\u51fa\u4ef7\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u5177\u4f53\u505a\u6cd5\uff1a<\/p>\r\n\r\n\r\n\r\n<p>ROAS \u592a\u4f4e \u2192 \u964d\u4f4e\u8be5\u4ea7\u54c1\u7ec4\u51fa\u4ef7<\/p>\r\n\r\n\r\n\r\n<p>\u2192 \u63a7\u5236\u6210\u672c\u3001\u51cf\u5c11\u6d6a\u8d39<\/p>\r\n\r\n\r\n\r\n<p>\u5c55\u793a\u91cf\u592a\u4f4e \u2192 \u63d0\u9ad8\u51fa\u4ef7\u6216\u4f18\u5316 Title\/GPC<\/p>\r\n\r\n\r\n\r\n<p>\u2192 \u5e2e\u7cfb\u7edf\u63d0\u9ad8\u7ade\u4e89\u529b<\/p>\r\n\r\n\r\n\r\n<p>\u5355\u54c1\u5356\u7206 \u2192 \u5355\u72ec\u62c6 SKU\uff0c\u63d0\u9ad8\u9884\u7b97<\/p>\r\n\r\n\r\n\r\n<p>\u2192 \u628a\u94b1\u96c6\u4e2d\u7838\u5728\u80fd\u8d5a\u94b1\u7684 SKU \u4e0a<\/p>\r\n\r\n\r\n\r\n<p>Shopping \u7684\u5173\u952e\u4e0d\u662f\u201c\u5168\u7ad9\u5e73\u5747\u201d\uff0c\u800c\u662f\u628a\u80fd\u8d5a\u94b1\u7684 SKU \u62c9\u7206\u3002<\/p>\r\n\r\n\r\n\r\n<h3 id=\"h-5-\u68c0\u67e5\u843d\u5730\u9875-shopping-\u6700\u5bb9\u6613\u88ab\u5ffd\u7565\u7684\u81f4\u547d\u70b9\" class=\"wp-block-heading\"><strong>5.\u68c0\u67e5\u843d\u5730\u9875\uff08Shopping \u6700\u5bb9\u6613\u88ab\u5ffd\u7565\u7684\u81f4\u547d\u70b9\uff09<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>Shopping \u662f\u9ad8\u610f\u56fe\u6d41\u91cf\uff0c\u4f46\u7528\u6237\u6700\u7ec8\u662f\u5728\u843d\u5730\u9875\u51b3\u5b9a\u4e70\u4e0d\u4e70\u3002\u843d\u5730\u9875\u5fc5\u987b\u6ee1\u8db3\uff1a<\/p>\r\n\r\n\r\n\r\n<h4 id=\"h-1-\u52a0\u8f7d\u901f\u5ea6\u5feb-\u5c3d\u91cf-lt-2-\u79d2\" class=\"wp-block-heading\"><strong>1\uff09\u52a0\u8f7d\u901f\u5ea6\u5feb\uff08\u5c3d\u91cf &lt; 2 \u79d2\uff09<\/strong><\/h4>\r\n\r\n\r\n\r\n<p>\u901f\u5ea6\u6162 1 \u79d2\uff0c\u8f6c\u5316\u7387\u76f4\u63a5\u6389 7\u201315%\u3002<\/p>\r\n\r\n\r\n\r\n<h4 id=\"h-2-\u4e3b\u56fe\u6e05\u6670-\u53ef\u653e\u5927\" class=\"wp-block-heading\"><strong>2\uff09\u4e3b\u56fe\u6e05\u6670\u3001\u53ef\u653e\u5927<\/strong><\/h4>\r\n\r\n\r\n\r\n<p>\u7528\u6237\u5e0c\u671b\u653e\u5927\u7ec6\u8282\uff0c\u5426\u5219\u4f1a\u8df3\u51fa\u3002<\/p>\r\n\r\n\r\n\r\n<h4 id=\"h-3-\u5e93\u5b58\u8981\u51c6\u786e\" class=\"wp-block-heading\"><strong>3\uff09\u5e93\u5b58\u8981\u51c6\u786e<\/strong><\/h4>\r\n\r\n\r\n\r\n<p>\u5e93\u5b58\u663e\u793a\u9519\u8bef\u4f1a\u5bfc\u81f4 GMC \u6682\u505c\u5e7f\u544a\u3002<\/p>\r\n\r\n\r\n\r\n<h4 id=\"h-4-add-to-cart-buy-now-\u6309\u94ae\u8981\u660e\u663e-\u9996\u5c4f\u53ef\u89c1\" class=\"wp-block-heading\"><strong>4\uff09Add to Cart \/ Buy Now \u6309\u94ae\u8981\u660e\u663e\u3001\u9996\u5c4f\u53ef\u89c1<\/strong><\/h4>\r\n\r\n\r\n\r\n<p>\u8d8a\u5bb9\u6613\u6309\uff0c\u8f6c\u5316\u8d8a\u9ad8\u3002<\/p>\r\n\r\n\r\n\r\n<h4 id=\"h-5-\u4fe1\u4efb\u5143\u7d20\u5fc5\u987b\u8db3\u591f\u4e30\u5bcc\" class=\"wp-block-heading\"><strong>5\uff09\u4fe1\u4efb\u5143\u7d20\u5fc5\u987b\u8db3\u591f\u4e30\u5bcc<\/strong><\/h4>\r\n\r\n\r\n\r\n<p>\u5305\u62ec\uff1a\u7528\u6237\u8bc4\u4ef7\/\u5b89\u5168\u652f\u4ed8\u56fe\u6807\/\u9000\u8d27\u653f\u7b56\/\u914d\u9001\u65f6\u95f4\/\u54c1\u724c\u4ecb\u7ecd\/\u7528\u6237\u771f\u5b9e\u7167\u7247<\/p>\r\n\r\n\r\n\r\n<p>\u8fd9\u4e9b\u8981\u7d20\u662f\u8ba9\u7528\u6237\u4ece\u201c\u60f3\u4e70\u201d\u53d8\u6210\u201c\u613f\u610f\u4e70\u201d\u7684\u5173\u952e\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u6240\u6709\u6709\u6548\u7684 Shopping \u4f18\u5316\u90fd\u56f4\u7ed5\u8fd9\u4e09\u4ef6\u4e8b\uff1a<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li>\u6295\u653e\u6570\u636e\uff1a\u7cfb\u7edf\u7406\u89e3\u4f60 \u2192\uff08\u641c\u7d22\u8bcd\u3001\u5c55\u793a\u91cf\u3001CTR\uff09<\/li>\r\n\r\n\r\n\r\n<li>\u4ea7\u54c1\u6570\u636e\uff1a\u4f60\u7684 Feed \u662f\u5426\u5339\u914d \u2192\uff08Title\u3001GPC\u3001\u56fe\u7247\uff09<\/li>\r\n\r\n\r\n\r\n<li>\u8f6c\u5316\u6548\u7387\uff1a\u4f60\u7684\u9875\u9762\u662f\u5426\u8ba9\u7528\u6237\u4fe1\u4efb \u2192\uff08\u843d\u5730\u9875\u3001\u8bc4\u4ef7\u3001\u901f\u5ea6\uff09<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p>\u771f\u6b63\u4f1a\u505a Shopping \u7684\u4eba\u4e0d\u662f\u8c03\u5e7f\u544a\uff0c\u800c\u662f\uff1a\u4f18\u5316\u6570\u636e\/\u4f18\u5316\u4ea7\u54c1\/\u4f18\u5316\u4f53\u9a8c<\/p>\r\n\r\n\r\n\r\n<p>\u8fd9\u4e09\u4ef6\u4e8b\u8dd1\u901a\u4e4b\u540e\uff0cShopping \u4f1a\u81ea\u5df1\u5f80\u4e0a\u8d70\u3002<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<h2 id=\"h-\u516d-\u5e38\u89c1\u62a5\u9519\u4e0e\u89e3\u51b3\u65b9\u6848-gmc-\u6c38\u4e45\u6536\u85cf\u7ea7\u6392\u67e5\u6307\u5357\" class=\"wp-block-heading\">\u516d\u3001\u5e38\u89c1\u62a5\u9519\u4e0e\u89e3\u51b3\u65b9\u6848\uff08GMC \u6c38\u4e45\u6536\u85cf\u7ea7\u6392\u67e5\u6307\u5357\uff09<\/h2>\r\n\r\n\r\n\r\n<p>Google Merchant Center\uff08GMC\uff09\u662f\u6574\u4e2a Shopping \u5e7f\u544a\u7684\u201c\u98ce\u63a7\u4e2d\u5fc3\u201d\u3002\u4efb\u4f55\u4e00\u4e2a\u5b57\u6bb5\u3001\u4efb\u4f55\u4e00\u4e2a\u9875\u9762\u7ec6\u8282\u4e0d\u5408\u89c4\uff0c\u90fd\u4f1a\u5bfc\u81f4\u5546\u54c1\u62d2\u767b\u3001\u6682\u505c\u6295\u653e\u3001\u751a\u81f3\u6574\u4e2a\u8d26\u6237\u88ab\u5c01\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u4ee5\u4e0b\u662f\u6211\u4eec\u5728\u5b9e\u9645\u4ee3\u6295\u3001\u8bca\u65ad\u5ba2\u6237\u8d26\u6237\u65f6\u6700\u5e38\u89c1\u7684\u62a5\u9519\uff0c\u9644\u4e0a\u53ef\u76f4\u63a5\u8ddf\u7740\u64cd\u4f5c\u7684\u89e3\u51b3\u65b9\u6848\u3002<\/p>\r\n\r\n\r\n\r\n<h3 id=\"h-1-misrepresentation-\u865a\u5047\u9648\u8ff0-\u6700\u81f4\u547d-\u6700\u96be\u5bdf\u89c9\u7684\u9519\u8bef\" class=\"wp-block-heading\"><strong>1.Misrepresentation\uff08\u865a\u5047\u9648\u8ff0\uff09\u2014\u2014\u6700\u81f4\u547d\u3001\u6700\u96be\u5bdf\u89c9\u7684\u9519\u8bef<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>\u8fd9\u662f\u6240\u6709 Shopping \u62d2\u767b\u91cc\u6700\u5e38\u89c1\u3001\u4e5f\u6700\u5934\u75db\u7684\u4e00\u7c7b\u3002\u7cfb\u7edf\u4f1a\u5728\u7f51\u7ad9\u51fa\u73b0\u4ee5\u4e0b\u95ee\u9898\u65f6\u89e6\u53d1\uff0c\u5e38\u89c1\u89e6\u53d1\u539f\u56e0\uff1a<\/p>\r\n\r\n\r\n\r\n<p>\u7f51\u7ad9\u4fe1\u606f\u4e0d\u900f\u660e\uff08\u7f3a\u5c11\u516c\u53f8\u4fe1\u606f\u3001\u7f3a\u5c11\u8054\u7cfb\u65b9\u5f0f\uff09<\/p>\r\n\r\n\r\n\r\n<p>\u9000\u8d27\u653f\u7b56\u5199\u5f97\u6a21\u7cca\u6216\u7f3a\u5931<\/p>\r\n\r\n\r\n\r\n<p>\u4ef7\u683c\u9875\u9762\u4e0e\u5b9e\u9645\u7ed3\u8d26\u4ef7\u683c\u4e0d\u4e00\u81f4<\/p>\r\n\r\n\r\n\r\n<p>\u58f0\u79f0\u201c\u514d\u8d39\u9001\u8d27\u201d\u201c2 \u5c0f\u65f6\u53d1\u8d27\u201d\u4f46\u5b9e\u9645\u4e0d\u7b26\u5408<\/p>\r\n\r\n\r\n\r\n<p>\u8425\u9500\u5ba3\u4f20\u8fc7\u5ea6\u5938\u5927\uff08\u5982\u201c100% \u5fc5\u987b\u6709\u6548\u201d\uff09<\/p>\r\n\r\n\r\n\r\n<p>\u54c1\u724c\u4e0d\u660e\u786e\uff0c\u7528\u6237\u65e0\u6cd5\u8fa8\u522b\u5356\u5bb6\u8eab\u4efd<\/p>\r\n\r\n\r\n\r\n<p>\u7f51\u7ad9\u5b58\u5728\u201c\u771f\u5047\u96be\u8fa8\u201d\u7684\u7535\u5546\u7279\u5f81<\/p>\r\n\r\n\r\n\r\n<p>\u4e00\u65e6\u89e6\u53d1 Misrepresentation\uff0cShopping \u4f1a\u8fdb\u5165\u201c\u4f11\u514b\u72b6\u6001\u201d\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u89e3\u51b3\u65b9\u6848\uff08\u6309\u4f18\u5148\u7ea7\uff09\uff1a<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li>\u8865\u5168\u56db\u5927\u653f\u7b56\u9875\u9762\r\n<ol>\r\n<li>Terms<\/li>\r\n<\/ol>\r\n<ol>\r\n<li>Privacy Policy<\/li>\r\n<\/ol>\r\n<ol>\r\n<li>Refund Policy<\/li>\r\n<\/ol>\r\n\r\n<ol class=\"wp-block-list\">\r\n<li>Shipping Policy<\/li>\r\n<\/ol>\r\n<\/li>\r\n\r\n\r\n\r\n<li>\u786e\u4fdd\u6240\u6709\u653f\u7b56\u5185\u5bb9\u771f\u5b9e\u53ef\u6267\u884c<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p>\u4e0d\u8981\u7528\u6a21\u7cca\u8bed\u8a00\uff1a\u201c\u6211\u4eec\u4f1a\u5c3d\u5feb\u5904\u7406\u60a8\u7684\u8ba2\u5355\u201d\u3002\u800c\u662f\uff1a\u201c\u8ba2\u5355\u5c06\u5728 1\u20132 \u4e2a\u5de5\u4f5c\u65e5\u5185\u53d1\u8d27\u201d<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>\u8865\u5145\u8be6\u7ec6\u7684\u54c1\u724c\u4ecb\u7ecd\u3001\u516c\u53f8\u4fe1\u606f\u3001\u8054\u7cfb\u65b9\u5f0f<\/li>\r\n\r\n\r\n\r\n<li>\u786e\u4fdd\u6240\u6709\u4ef7\u683c\u3001\u8fd0\u8d39\u5728\u7ad9\u5185\u4e00\u81f4<\/li>\r\n\r\n\r\n\r\n<li>\u907f\u514d\u865a\u5047\u6216\u5938\u5927\u627f\u8bfa<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>\u4e0d\u8981\u7528\u201cGuaranteed results\u201d\uff0c\u8981\u7528\u201cBased on customer feedback\u2026\u201d<\/p>\r\n\r\n\r\n\r\n<p>\u5b8c\u6210\u4ee5\u4e0a 5 \u6b65\uff0c\u5927\u90e8\u5206 Misrepresentation \u90fd\u80fd\u81ea\u52a8\u6062\u590d\u3002<\/p>\r\n\r\n\r\n\r\n<h3 id=\"h-2-automatic-item-disapproval-\u81ea\u52a8\u62d2\u767b-\u4ea7\u54c1\u672c\u8eab\u4e0d\u5408\u89c4\" class=\"wp-block-heading\"><strong>2.Automatic Item Disapproval\uff08\u81ea\u52a8\u62d2\u767b\uff09\u2014\u2014\u4ea7\u54c1\u672c\u8eab\u4e0d\u5408\u89c4<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>\u8fd9\u662f\u6700\u201c\u7b80\u5355\u7c97\u66b4\u201d\u7684\u62d2\u767b\uff1a\u53ea\u8981\u4ea7\u54c1\u6570\u636e\u6709\u95ee\u9898\uff0c\u7cfb\u7edf\u5c31\u4f1a\u7acb\u5373\u62d2\u7edd\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u5e38\u89c1\u89e6\u53d1\u539f\u56e0\uff1a\u4e3b\u56fe\u6a21\u7cca\u3001\u5e26\u6c34\u5370\u3001\u5e26\u6587\u5b57\uff1bTitle \u5305\u542b\u654f\u611f\u8bcd\u6216\u4e0d\u6e05\u6670\uff1b\u4ef7\u683c\u4e0e\u843d\u5730\u9875\u4e0d\u4e00\u81f4\uff1bGTIN\/MPN \u9519\u8bef\uff1b\u5e93\u5b58\u72b6\u6001\u9519\u8bef\uff08Feed \u663e\u793a\u6709\u8d27\uff0c\u843d\u5730\u9875\u663e\u793a\u65e0\u8d27\uff09\uff1b\u4ea7\u54c1\u53d8\u4f53\u7f3a\u5931\uff08\u5982\u989c\u8272\/\u5c3a\u5bf8\u6ca1\u6709\u6b63\u786e\u6807\u6ce8\uff09<\/p>\r\n\r\n\r\n\r\n<p>\u89e3\u51b3\u65b9\u6848\uff1a\u8fdb\u5165GMC \u2192 Products \u2192 Diagnostics \u2192 Affected Items<\/p>\r\n\r\n\r\n\r\n<p>\u9010\u6761\u67e5\u770b\uff1a\u4fee\u590d\u56fe\u7247\uff1b\u4fee\u6539\u6807\u9898\uff08\u907f\u514d\u5168\u5927\u5199\u3001\u5e7f\u544a\u8bed\u3001\u654f\u611f\u8bcd\uff09\uff1b\u6838\u5bf9\u4ef7\u683c\u662f\u5426\u540c\u6b65\uff1b\u786e\u8ba4\u5e93\u5b58\u72b6\u6001\u4e0e\u7f51\u7ad9\u4e00\u81f4\uff1b\u4f18\u5316\u4ea7\u54c1\u6570\u636e\u5b57\u6bb5\uff08Brand\u3001GPC\u3001Availability\uff09<\/p>\r\n\r\n\r\n\r\n<p>\u8fd9\u662f\u552f\u4e00\u4e00\u4e2a\u201c\u4fee\u597d\u5c31\u7acb\u523b\u6062\u590d\u201d\u7684\u62d2\u767b\u7c7b\u578b\u3002<\/p>\r\n\r\n\r\n\r\n<h3 id=\"h-3-shipping-policy-\u4e0d\u5408\u89c4-\u51e0\u4e4e\u6240\u6709\u65b0\u7ad9\u90fd\u4f1a\u8e29\u96f7\" class=\"wp-block-heading\"><strong>3. Shipping Policy \u4e0d\u5408\u89c4\u2014\u2014\u51e0\u4e4e\u6240\u6709\u65b0\u7ad9\u90fd\u4f1a\u8e29\u96f7<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>Shipping \u662f Google \u6700\u4e25\u683c\u5ba1\u67e5\u7684\u90e8\u5206\u4e4b\u4e00\u3002\u5e38\u89c1\u89e6\u53d1\u539f\u56e0\uff1a\u7ad9\u5185\u6ca1\u6709\u5199\u914d\u9001\u65f6\u95f4\uff1b\u53ea\u5199\u201c\u514d\u8d39\u9001\u8d27\u201d\uff0c\u4f46\u672a\u5b9a\u4e49\u8303\u56f4\u548c\u65f6\u6548\uff1b\u8fd0\u8d39\u89c4\u5219\u4e0e GMC \u8bbe\u7f6e\u4e0d\u4e00\u81f4\uff1b\u6536\u8d39\u65b9\u5f0f\u6a21\u7cca\uff08\u5982\u201c\u6839\u636e\u60c5\u51b5\u6536\u8d39\u201d\uff09<\/p>\r\n\r\n\r\n\r\n<p>\u89e3\u51b3\u65b9\u6848\uff1a<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li>\u5230 GMC \u2192 Shipping<\/li>\r\n\r\n\r\n\r\n<li>\u521b\u5efa\u6e05\u6670\u89c4\u5219\uff0c\u5305\u62ec\uff1a\r\n<ol>\r\n<li>\u8fd0\u8d39\uff08\u56fa\u5b9a \/ \u514d\u8d39 \/ \u9636\u68af\uff09<\/li>\r\n<\/ol>\r\n<ol>\r\n<li>\u9884\u8ba1\u9001\u8fbe\u65f6\u95f4\uff08\u5982 3\u20135 Business Days\uff09<\/li>\r\n<\/ol>\r\n<ol>\r\n<li>\u53d1\u8d27\u5730\u5740<\/li>\r\n<\/ol>\r\n\r\n<ol class=\"wp-block-list\">\r\n<li>\u914d\u9001\u65b9\u5f0f\uff08Couriers \u7b49\uff09<\/li>\r\n<\/ol>\r\n<\/li>\r\n\r\n\r\n\r\n<li>\u7f51\u7ad9\u4e0a\u8865\u5168\u5bf9\u5e94\u5185\u5bb9<\/li>\r\n\r\n\r\n\r\n<li>\u786e\u4fdd\u7f51\u7ad9 Shipping Policy \u4e0e GMC \u5185\u5bb9\u4e00\u81f4<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p>Shipping \u6ce8\u610f\u4e00\u4e2a\u7ec6\u8282\uff1a\u9001\u8fbe\u65f6\u95f4\u5fc5\u987b\u5199\u201c\u8303\u56f4\u201d\uff0c\u4e0d\u80fd\u5199\u201c\u6700\u5feb\u201d\u3002<\/p>\r\n\r\n\r\n\r\n<h3 id=\"h-4-restricted-products-\u8fdd\u89c4\u54c1-\u7cfb\u7edf\u4f1a\u76f4\u63a5\u505c\u4f60\" class=\"wp-block-heading\"><strong>4.Restricted Products\uff08\u8fdd\u89c4\u54c1\uff09\u2014\u2014\u7cfb\u7edf\u4f1a\u76f4\u63a5\u505c\u4f60<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>Google \u5bf9\u654f\u611f\u7c7b\u76ee\u6709\u4e25\u683c\u9650\u5236\uff0c\u4e00\u65e6\u6d89\u53ca\u8fdd\u89c4\u54c1\u7c7b\uff0c\u5546\u54c1\u4f1a\u76f4\u63a5\u62d2\u767b\uff0c\u4e25\u91cd\u65f6\u6574\u4e2a GMC \u88ab\u5c01\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u5e38\u89c1\u8fdd\u7981\u54c1\uff1a\u533b\u7597\u5668\u68b0\uff08\u672a\u83b7\u6279\u51c6\u7684\u533b\u7597 claim\uff09\u4fdd\u5065\u54c1\u5938\u5927\u529f\u6548\uff08\u5982\u201c\u6cbb\u6108\u3001\u7597\u6548\u3001100% \u751f\u6548\u201d\uff09\u6210\u4eba\u7528\u54c1\uff1b\u6b66\u5668\u3001\u5200\u5177\uff1b\u70df\u8349 \/ Vape \u76f8\u5173\u4ea7\u54c1\uff1b\u865a\u62df\u5546\u54c1\uff08\u65e0\u5f62\u4ea7\u54c1\uff09\uff1b\u7248\u6743\u8fdd\u7981\u5546\u54c1\uff1b\u9ad8\u4eff\u54c1\u724c\u3001\u4eff\u5236\u54c1\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u89e3\u51b3\u65b9\u6848\uff1a\u7acb\u5373\u5c06\u8fdd\u89c4\u4ea7\u54c1\u4ece Feed \u79fb\u9664\uff1b\u5220\u9664\u9875\u9762\u4e2d\u7684\u201c\u95ee\u9898 claims\u201d\uff1b\u5bf9\u4fdd\u5065\u54c1\u907f\u514d\u4f7f\u7528\u75be\u75c5\u540d\u79f0\u3001\u7597\u6548\u627f\u8bfa\uff1b\u82e5\u662f\u5408\u6cd5\u7c7b\u76ee\uff08\u5982\u533b\u7597\u7528\u54c1\uff09\uff0c\u4f7f\u7528\u6b63\u786e\u7684 GTIN\u3001\u5b98\u65b9\u63cf\u8ff0\u3001\u5408\u6cd5\u6807\u7b7e\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u6ce8\u610f\uff1a\u4fdd\u5065\u54c1\u662f Shopping \u6700\u5bb9\u6613\u8bef\u5224\u7684\u7c7b\u76ee\u4e4b\u4e00\u3002\u6211\u4eec\u5728\u4ee3\u6295\u4e2d\u6700\u5e38\u89c1\u7684\u60c5\u51b5\u662f\uff1a\u201c\u4ea7\u54c1\u5408\u6cd5 \u2192 \u63cf\u8ff0\u4e0d\u5408\u6cd5 \u2192 \u89e6\u53d1\u8fdd\u89c4\u201d\u3002<\/p>\r\n\r\n\r\n\r\n<h3 id=\"h-\u989d\u5916\u52a0\u5206\u9879-\u8bca\u65ad\u62a5\u8868\u7684\u4f7f\u7528\u6280\u5de7\" class=\"wp-block-heading\"><strong>\u989d\u5916\u52a0\u5206\u9879\uff1a\u8bca\u65ad\u62a5\u8868\u7684\u4f7f\u7528\u6280\u5de7<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>\u4f60\u8fd8\u53ef\u4ee5\u5230\uff1aGMC \u2192 Products \u2192 Diagnostics<\/p>\r\n\r\n\r\n\r\n<p>\u67e5\u770b\u4e09\u4e2a\u5173\u952e\u6807\u7b7e\uff1aActive\uff08\u6b63\u5e38\uff09Pending\uff08\u7b49\u5f85\u5ba1\u6838\uff09Disapproved\uff08\u62d2\u767b\uff09<\/p>\r\n\r\n\r\n\r\n<p>\u70b9\u51fb \u201cDownload\u201d \u4f1a\u770b\u5230\u95ee\u9898\u660e\u7ec6\uff0c\u5305\u62ec\uff1a\u5b57\u6bb5\u7f3a\u5931\uff1b\u5b57\u6bb5\u683c\u5f0f\u9519\u8bef\uff1b\u56fe\u7247\u5c3a\u5bf8\u4e0d\u5408\u89c4\uff1b\u8fdd\u53cd\u653f\u7b56\u7684 URL\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u8fd9\u662f\u4e13\u4e1a\u6295\u624b\u6bcf\u5929\u90fd\u4f1a\u770b\u7684\u9875\u9762\u3002<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<h2 id=\"h-\u4e03-\u6700\u7ec8\u6e05\u5355-checklist-\u7167\u7740\u505a\u5c31\u4e0d\u4f1a\u7ffb\u8f66\" class=\"wp-block-heading\"><strong>\u4e03\u3001\u6700\u7ec8\u6e05\u5355\uff08Checklist\uff09\u2014\u2014\u7167\u7740\u505a\u5c31\u4e0d\u4f1a\u7ffb\u8f66<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>\u65e0\u8bba\u4f60\u662f\u7b2c\u4e00\u6b21\u505a Shopping\uff0c\u8fd8\u662f\u5df2\u7ecf\u6295\u4e86\u534a\u5e74\u4f46\u6548\u679c\u4e0d\u7a33\uff0c\u8fd9\u4e00\u9875 checklist \u90fd\u53ef\u4ee5\u4f5c\u4e3a\u4f60\u7684\u6807\u51c6\u64cd\u4f5c\u6d41\u7a0b\uff08SOP\uff09\u3002\u53ea\u8981\u9010\u6761\u505a\u5230\u4f4d\uff0cShopping \u57fa\u672c\u4e0d\u4f1a\u51fa\u5927\u95ee\u9898\u3002<\/p>\r\n\r\n\r\n\r\n<h4 id=\"h-\u8d26\u6237\u4e0e\u5408\u89c4-account-amp-compliance\" class=\"wp-block-heading\">\u8d26\u6237\u4e0e\u5408\u89c4\uff08Account &amp; Compliance\uff09<\/h4>\r\n\r\n\r\n\r\n<p>GMC \u5df2\u901a\u8fc7\u5ba1\u6838\uff08\u5305\u62ec\u57df\u540d\u9a8c\u8bc1\u3001\u516c\u53f8\u4fe1\u606f\u3001\u653f\u7b56\u9875\u3001Shipping \u8bbe\u7f6e\uff09<\/p>\r\n\r\n\r\n\r\n<p>Feed \u6ca1\u6709\u9519\u8bef\u9879\uff08No Red Errors\uff09\u8fdb\u5165 GMC \u2192 Products \u2192 Diagnostics \u2192 \u786e\u4fdd\u6ca1\u6709\u7ea2\u8272\u62d2\u767b\u9879\uff08\u6a59\u8272 \u201c\u5efa\u8bae\u6539\u5584\u201d \u53ef\u4ee5\u540e\u7eed\u518d\u4f18\u5316\uff09<\/p>\r\n\r\n\r\n\r\n<p>Shipping \/ Returns \/ Privacy \/ Terms \u56db\u5927\u653f\u7b56\u9875\u5df2\u5b8c\u5584\uff0c\u5185\u5bb9\u771f\u5b9e\u3001\u6e05\u6670\u3001\u53ef\u70b9\u51fb\uff0c\u5207\u8bb0\u907f\u514d\u6a21\u7cca\u63aa\u8f9e\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u7f51\u7ad9 HTTPS\u3001\u7ed3\u8d26\u6d41\u7a0b\u6b63\u5e38\uff0c\u4e0d\u8df3\u9519\u8bef\u3001\u80fd\u987a\u5229\u52a0\u5165\u8d2d\u7269\u8f66\u3001\u652f\u4ed8\u65b9\u5f0f\u53ef\u7528\u3002<\/p>\r\n\r\n\r\n\r\n<h4 id=\"h-feed-\u4e0e\u4ea7\u54c1\u6570\u636e-feed-quality\" class=\"wp-block-heading\"><strong>Feed \u4e0e\u4ea7\u54c1\u6570\u636e\uff08Feed Quality\uff09<\/strong><\/h4>\r\n\r\n\r\n\r\n<p>\u6807\u9898\uff08Title\uff09\u4f7f\u7528\u6807\u51c6\u7ed3\u6784\uff1a\u54c1\u724c + \u7c7b\u578b + \u5c5e\u6027 + \u89c4\u683c\uff0c\u786e\u4fdd\u547d\u540d\u89c4\u8303\uff0c\u907f\u514d\u5e7f\u544a\u8bed\u3001\u6807\u70b9\u4e71\u7528\u3001\u5168\u5927\u5199\u3002<\/p>\r\n\r\n\r\n\r\n<p>Google Product Category \u6b63\u786e\u586b\u5199\uff0c\u786e\u4fdd\u7c7b\u76ee\u4e0e\u4ea7\u54c1\u5b8c\u5168\u5339\u914d\uff08\u9519\u8bef\u7c7b\u76ee\u4f1a\u5bfc\u81f4\u5c55\u793a\u91cf\u66b4\u8dcc\uff09<\/p>\r\n\r\n\r\n\r\n<p>\u56fe\u7247\u9ad8\u6e05\u3001\u4e13\u4e1a\u3001\u65e0\u6587\u5b57\/\u6c34\u5370\uff0c\u5c3a\u5bf8\u2265 800px\uff0c\u767d\u5e95\u6700\u4f73\uff1bCTR &lt;2% \u5fc5\u6539\u56fe\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u4ef7\u683c\uff08Price\uff09\u4e0e\u5e93\u5b58\uff08Availability\uff09\u540c\u6b65\u51c6\u786e\uff0cFeed \u4e0e\u843d\u5730\u9875\u5fc5\u987b\u4fdd\u6301\u4e00\u81f4\u3002<\/p>\r\n\r\n\r\n\r\n<p>GTIN\/MPN\/Brand \u4fe1\u606f\u9f50\u5168\uff0c\u6709\u6761\u5f62\u7801\u4e00\u5b9a\u8981\u586b\uff0c\u63d0\u9ad8\u6bd4\u4ef7\u6846\u673a\u4f1a\u3002<\/p>\r\n\r\n\r\n\r\n<h4 id=\"h-campaign-\u8bbe\u7f6e-setup\" class=\"wp-block-heading\">Campaign \u8bbe\u7f6e\uff08Setup\uff09<\/h4>\r\n\r\n\r\n\r\n<p>Shopping + Performance Max \u540c\u65f6\u8fd0\u884c\uff08\u53cc\u8f68\u7b56\u7565\uff09PMax \u8d77\u91cf \u2192 Standard \u63a7\u5236\u7cbe\u5ea6\uff08\u4e13\u4e1a\u6295\u624b\u6807\u914d\u7ec4\u5408\uff09<\/p>\r\n\r\n\r\n\r\n<p>\u51fa\u4ef7\u7b56\u7565\u524d\u671f\u7528 Maximize Conversion Value\uff08\u4e0d\u8bbe ROAS\uff09\u4fdd\u8bc1\u7cfb\u7edf\u80fd\u5b66\u4e60\uff08\u65b0\u8d26\u6237\u5343\u4e07\u4e0d\u8981\u6025\u7740\u4e0a tROAS\uff09<\/p>\r\n\r\n\r\n\r\n<p>tROAS \u5728 2\u20133 \u5468\u540e\u3001\u6570\u636e\u7a33\u5b9a\u540e\u518d\u8bbe\u7f6e\uff0c\u907f\u514d\u7cfb\u7edf\u5b66\u4e60\u4e0d\u8db3\u5bfc\u81f4\u201c\u9884\u7b97\u4e0d\u82b1 \/ \u4e0d\u5c55\u793a\u201d\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u4ea7\u54c1\u7ec4\u6309\u89c4\u5219\u62c6\u5206\uff08\u7c7b\u522b \/ \u5229\u6da6 \/ \u7206\u54c1\uff09\u8ba9\u94b1\u82b1\u5728\u8d5a\u94b1\u7684 SKU \u4e0a\uff0c\u800c\u4e0d\u662f\u5e73\u5747\u5206\u644a\u3002<\/p>\r\n\r\n\r\n\r\n<h4 id=\"h-\u4f18\u5316\u4e0e\u8fd0\u8425-optimization\" class=\"wp-block-heading\">\u4f18\u5316\u4e0e\u8fd0\u8425\uff08Optimization\uff09<\/h4>\r\n\r\n\r\n\r\n<p>Search Terms \u6bcf\u5468\u8fc7\u6ee4\u4e00\u6b21\uff1a\u8bc6\u522b\u9ad8\u82b1\u8d39\u6ca1\u8f6c\u5316\u8bcd \u2192 \u5426\u5b9a\uff1b\u8bc6\u522b\u9ad8\u610f\u56fe\u8bcd \u2192 \u5355\u72ec\u62c6 SKU \u52a0\u9884\u7b97<\/p>\r\n\r\n\r\n\r\n<p>Title\/GPC \u6bcf\u6708\u68c0\u67e5\u4e00\u6b21\uff1a\u770b Search Terms \u2192 \u53cd\u63a8 Feed \u4f18\u5316<\/p>\r\n\r\n\r\n\r\n<p>\u56fe\u7247 CTR \u76d1\u63a7\uff1a\u4f4e\u4e8e 2% \u5fc5\u4f18\u5316\u4e3b\u56fe\uff0c\u4e3b\u56fe\u5bf9 Shopping \u7684\u5f71\u54cd\u6781\u5927<\/p>\r\n\r\n\r\n\r\n<p>\u9884\u7b97\u6839\u636e SKU \u8868\u73b0\u52a8\u6001\u8c03\u6574\uff1a\u7206\u54c1\u52a0\u9884\u7b97\u3001\u4f4e ROAS SKU \u964d\u4ef7\u6216\u6682\u505c<\/p>\r\n\r\n\r\n\r\n<p>Analytics \/ GA4 \u7684\u8d2d\u4e70\u8def\u5f84\u5e72\u51c0\u53ef\u8ffd\u8e2a\uff1a\u8bbe\u7f6e\u6b63\u786e\u7684\u8f6c\u5316\u4e8b\u4ef6\uff0c\u4fbf\u4e8e\u5224\u65ad ROI<\/p>\r\n\r\n\r\n\r\n<h4 id=\"h-\u843d\u5730\u9875-landing-page\" class=\"wp-block-heading\">\u843d\u5730\u9875\uff08Landing Page\uff09<\/h4>\r\n\r\n\r\n\r\n<p>\u52a0\u8f7d\u901f\u5ea6\u5feb\uff08\u76ee\u6807 &lt;2 \u79d2\uff09\u901f\u5ea6\u6162 1 \u79d2\uff0c\u8f6c\u5316\u7387\u6389 7\u201315%\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u4e3b\u56fe\u6e05\u6670\u53ef\u653e\u5927\u3001SKU \u53d8\u4f53\u53ef\u5207\u6362\uff0c\u7528\u6237\u66f4\u6562\u4e70\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u8bc4\u4ef7\u5145\u8db3\u3001\u4fe1\u4efb\u6807\u8bc6\u9f50\u5168\uff08Review \/ Guarantee \/ Secure Checkout\uff09\uff0c\u51cf\u5c11\u7528\u6237\u5fc3\u7406\u963b\u529b\u3002<\/p>\r\n\r\n\r\n\r\n<p>Add to Cart \/ Buy Now \u660e\u663e\u4e14\u9996\u5c4f\u53ef\u89c1\uff0c\u6309\u94ae\u8d8a\u5bb9\u6613\u70b9\uff0c\u8f6c\u5316\u8d8a\u9ad8\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u5e93\u5b58\u3001\u8fd0\u8d39\u3001\u914d\u9001\u65f6\u95f4\u771f\u5b9e\u51c6\u786e\uff0c\u907f\u514d Misrepresentation \u98ce\u9669\u3002<\/p>\r\n\r\n\r\n\r\n<p>Feed \u51b3\u5b9a\u201c\u80fd\u4e0d\u80fd\u5c55\u793a\u201d\uff0c\u7ed3\u6784\u51b3\u5b9a\u201c\u94b1\u82b1\u5728\u54ea\u201d\uff0c\u843d\u5730\u9875\u51b3\u5b9a\u201c\u80fd\u4e0d\u80fd\u8d5a\u94b1\u201d\u3002\u628a\u8fd9\u4e09\u4ef6\u4e8b\u505a\u5230\u4f4d\uff0cShopping \u624d\u4f1a\u771f\u6b63\u8dd1\u8d77\u6765\u3002<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<h2 id=\"h-\u516b-\u603b\u7ed3-shopping-\u7684\u6210\u529f\u662f-feed-\u7ed3\u6784-\u9875\u9762-\u7684\u7ec4\u5408\u62f3\" class=\"wp-block-heading\">\u516b\u3001\u603b\u7ed3\uff1aShopping \u7684\u6210\u529f\u662f\u201cFeed \u00d7 \u7ed3\u6784 \u00d7 \u9875\u9762\u201d\u7684\u7ec4\u5408\u62f3<\/h2>\r\n\r\n\r\n\r\n<p>Google Shopping Ads \u7edd\u4e0d\u662f\u201c\u5145\u503c \u2192 \u7b49\u7740\u51fa\u5355\u201d\u7684\u5e7f\u544a\u7c7b\u578b\u3002\u5b83\u662f\u4e00\u6761\u5178\u578b\u7684 \u6570\u636e\u9a71\u52a8\u578b\u589e\u957f\u8def\u7ebf\uff1a\u8981\u8dd1\u5f97\u8d77\u6765\uff0c\u5fc5\u987b\u628a\u4e09\u4e2a\u6838\u5fc3\u73af\u8282\u5168\u90e8\u6253\u901a\u3002<\/p>\r\n\r\n\r\n\r\n<h3 id=\"h-1-feed-\u51b3\u5b9a\u80fd\u4e0d\u80fd-\u88ab\u770b\u89c1\" class=\"wp-block-heading\">1.Feed\uff1a\u51b3\u5b9a\u80fd\u4e0d\u80fd\u201c\u88ab\u770b\u89c1\u201d<\/h3>\r\n\r\n\r\n\r\n<p>Feed \u5c31\u662f Shopping \u7684\u5e95\u5c42\u903b\u8f91\u3002Google \u5e76\u4e0d\u4f1a\u8bfb\u4f60\u7684\u6587\u6848\uff0c\u4e5f\u4e0d\u4f1a\u731c\u4f60\u5356\u4ec0\u4e48\uff0c\u5b83\u53ea\u770b\uff1a\u4f60\u7684 Title \u662f\u5426\u6e05\u6670\uff0cGPC \u662f\u5426\u51c6\u786e\uff0c\u56fe\u7247\u662f\u5426\u4e13\u4e1a\uff0c\u4ef7\u683c\/\u5e93\u5b58\u662f\u5426\u540c\u6b65\uff0cGTIN\/Brand \u662f\u5426\u5b8c\u6574\u3002<\/p>\r\n\r\n\r\n\r\n<p>Feed \u597d\uff0c\u4f60\u624d\u80fd\u8fdb\u5165\u6b63\u786e\u7684\u7ade\u4ef7\u6c60\uff1b<\/p>\r\n\r\n\r\n\r\n<p>Feed \u5dee\uff0c\u4f60\u53ea\u4f1a\u82b1\u94b1\u89c1\u4e0d\u5230\u91cf\u3002<\/p>\r\n\r\n\r\n\r\n<h3 id=\"h-2-\u7ed3\u6784-\u51b3\u5b9a\u94b1\u82b1\u5f97\u662f\u5426-\u806a\u660e\" class=\"wp-block-heading\">2.\u7ed3\u6784\uff1a\u51b3\u5b9a\u94b1\u82b1\u5f97\u662f\u5426\u201c\u806a\u660e\u201d<\/h3>\r\n\r\n\r\n\r\n<p>Campaign \u7ed3\u6784\u4e0d\u662f\u4e3a\u4e86\u597d\u770b\uff0c\u800c\u662f\u4e3a\u4e86\u628a\u94b1\u82b1\u5728\u5bf9\u7684 SKU \u4e0a\u3002<\/p>\r\n\r\n\r\n\r\n<p>PMax \u8d1f\u8d23\u201c\u8986\u76d6\u66f4\u5e7f\u7684\u4eba\u7fa4\u201d\uff1bStandard Shopping \u8d1f\u8d23\u201c\u7cbe\u51c6\u5339\u914d\u4e0e\u63a7\u5236\u6210\u672c\u201d\uff1b\u4ea7\u54c1\u5206\u7ec4\u8d1f\u8d23\u201c\u8ba9\u7206\u54c1\u66f4\u7206\u3001\u8ba9\u4f4e\u6548\u54c1\u5c11\u70e7\u94b1\u201d\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u6240\u6709\u6210\u719f\u7535\u5546\u7684\u589e\u957f\u6a21\u5f0f\u90fd\u662f\uff1a\u5148\u8d77\u91cf \u2192 \u518d\u7a33\u5b9a \u2192 \u518d\u62c9\u7206\u9ad8\u5229\u6da6 SKU\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u7ed3\u6784\u642d\u5f97\u597d\uff0cROI \u624d\u4f1a\u7a33\u3002<\/p>\r\n\r\n\r\n\r\n<h3 id=\"h-3-\u843d\u5730\u9875-\u51b3\u5b9a\u80fd\u4e0d\u80fd-\u8d5a\u5230\u94b1\" class=\"wp-block-heading\">3.\u843d\u5730\u9875\uff1a\u51b3\u5b9a\u80fd\u4e0d\u80fd\u201c\u8d5a\u5230\u94b1\u201d<\/h3>\r\n\r\n\r\n\r\n<p>Shopping \u662f\u9ad8\u610f\u56fe\u6d41\u91cf\uff0c\u4f46\u771f\u6b63\u7684\u8d2d\u4e70\u53d1\u751f\u5728\u4f60\u7684\u843d\u5730\u9875\u3002\u9875\u9762\u901f\u5ea6\u3001\u8bc4\u4ef7\u6570\u91cf\u3001\u56fe\u6587\u8d28\u91cf\u3001CTA \u8bbe\u8ba1\u3001\u4fe1\u4efb\u611f\uff0c\u8fd9\u4e9b\u624d\u662f\u6700\u7ec8\u51b3\u5b9a\u9500\u552e\u7684\u5173\u952e\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u5f15\u6d41\u9760\u5e7f\u544a\uff0c\u6210\u4ea4\u9760\u843d\u5730\u9875\u3002\u4e24\u8005\u7f3a\u4e00\u4e0d\u53ef\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u56e0\u6b64\uff0cShopping 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\u4e0a\u4f20\u3001\u5e7f\u544a\u7cfb\u5217\u521b\u5efa\u4e0e\u4f18\u5316\u6280\u5de7\u3002\u9002\u5408\u65b0\u624b\u4e0e\u7535\u5546\u5356\u5bb6\uff0c\u5e2e\u52a9\u4f60\u9ad8\u6548\u5f00\u542f\u8d2d\u7269\u5e7f\u544a\u5e76\u63d0\u5347\u9500\u91cf\u3002<\/p>\n","protected":false},"author":1,"featured_media":12449,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[169],"tags":[],"class_list":["post-12444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-169"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.3 (Yoast SEO v26.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u624b\u628a\u624b\u6559\u4f60\u8bbe\u7f6e Google Shopping Ads\uff1a\u4ece\u96f6\u5230\u4e00\u7684\u5b8c\u6574\u64cd\u4f5c\u6307\u5357\uff082026 \u6700\u65b0\uff09<\/title>\n<meta name=\"description\" content=\"\u672c\u6307\u5357\u8be6\u7ec6\u8bb2\u89e3\u5982\u4f55\u4ece\u96f6\u8bbe\u7f6e Google Shopping Ads\uff0c\u5305\u62ec Merchant Center \u5f00\u901a\u3001\u4ea7\u54c1 Feed \u4e0a\u4f20\u3001\u5e7f\u544a\u7cfb\u5217\u521b\u5efa\u4e0e\u4f18\u5316\u6280\u5de7\u3002\u9002\u5408\u65b0\u624b\u4e0e\u7535\u5546\u5356\u5bb6\uff0c\u5e2e\u52a9\u4f60\u9ad8\u6548\u5f00\u542f\u8d2d\u7269\u5e7f\u544a\u5e76\u63d0\u5347\u9500\u91cf\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webzilla.global\/cn\/google-shopping-ads-setup-guide\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u624b\u628a\u624b\u6559\u4f60\uff1a\u5982\u4f55\u8bbe\u7f6e Google Shopping Ads\uff08\u5b8c\u6574\u6307\u5357\uff09\" \/>\n<meta property=\"og:description\" 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