{"id":12428,"date":"2025-11-24T14:46:40","date_gmt":"2025-11-24T01:46:40","guid":{"rendered":"https:\/\/webzilla.global\/cn\/?p=12428"},"modified":"2025-11-26T11:54:25","modified_gmt":"2025-11-25T22:54:25","slug":"schema-markup-complete-guide","status":"publish","type":"post","link":"https:\/\/webzilla.global\/cn\/schema-markup-complete-guide\/","title":{"rendered":"Schema \u7ed3\u6784\u5316\u6570\u636e\u5b8c\u6574\u6307\u5357\uff1a\u4e3a\u4ec0\u4e48\u5b83\u6b63\u5728\u51b3\u5b9a\u4f60\u7684\u7f51\u7ad9\u80fd\u5426\u201c\u88ab\u770b\u89c1\u201d"},"content":{"rendered":"\r\n

Schema \u7ed3\u6784\u5316\u6570\u636e\u5b8c\u6574\u6307\u5357\uff1a\u4e3a\u4ec0\u4e48\u5b83\u6b63\u5728\u51b3\u5b9a\u4f60\u7684\u7f51\u7ad9\u80fd\u5426\u201c\u88ab\u770b\u89c1\u201d<\/strong><\/h1>\r\n\r\n\r\n\r\n

\u5728\u641c\u7d22\u6d41\u91cf\u7ade\u4e89\u8fdb\u5165\u6df1\u6c34\u533a\u7684\u4eca\u5929\uff0cGoogle \u4e0d\u518d\u6ee1\u8db3\u4e8e\u8bfb\u53d6\u7f51\u9875\u6587\u5b57\u2014\u2014\u5b83\u9700\u8981\u201c\u7406\u89e3\u201d\u4f60\u7684\u9875\u9762\u3002<\/p>\r\n\r\n\r\n\r\n

\u800c Schema \u7ed3\u6784\u5316\u6570\u636e\uff08Schema Markup\uff09\uff0c\u6b63\u662f\u8ba9\u641c\u7d22\u5f15\u64ce\u8bfb\u61c2\u9875\u9762\u8bed\u4e49\u7684\u5173\u952e\u6280\u672f\u3002\u65e0\u8bba\u4f60\u662f\u7535\u5546\u7f51\u7ad9\u3001\u670d\u52a1\u7c7b\u4f01\u4e1a\uff0c\u8fd8\u662f\u5185\u5bb9\u578b\u7f51\u7ad9\uff0c\u7ed3\u6784\u5316\u6570\u636e\u5df2\u7ecf\u6210\u4e3a SEO<\/a> \u7684\u5fc5\u4fee\u9879\u3002<\/p>\r\n\r\n\r\n\r\n

\u672c\u6587\u5c06\u4ece\u539f\u7406\u5230\u5b9e\u64cd\uff0c\u4e3a\u4f60\u5b8c\u6574\u62c6\u89e3\u3002<\/p>\r\n\r\n\r\n\r\n

\"\"<\/figure>\r\n

 <\/p>\r\n

 <\/p>\r\n\r\n\r\n\r\n

\u4e00\u3001\u4ec0\u4e48\u662f Schema \u7ed3\u6784\u5316\u6570\u636e\uff1f<\/strong><\/h2>\r\n\r\n\r\n\r\n

Schema \u7ed3\u6784\u5316\u6570\u636e\uff08Schema Markup\uff09\u662f\u4e00\u5957\u7531 Google\u3001Bing\u3001Yahoo\u3001Yandex \u5171\u540c\u5236\u5b9a\u7684\u7f51\u9875\u8bed\u4e49\u6807\u51c6\uff0c\u7528\u4e8e\u8ba9\u641c\u7d22\u5f15\u64ce\u66f4\u7cbe\u786e\u5730\u7406\u89e3\u7f51\u9875\u5185\u5bb9\u3002<\/p>\r\n\r\n\r\n\r\n

\u5b83\u4e0d\u662f\u7ed9\u7528\u6237\u770b\u7684\uff0c\u800c\u662f\u7ed9\u641c\u7d22\u5f15\u64ce\u201c\u8bfb\u201d\u7684\uff0c\u662f\u4e00\u79cd\u4e13\u95e8\u4e3a\u673a\u5668\u8bbe\u8ba1\u7684\u8bed\u8a00\u3002<\/p>\r\n\r\n\r\n\r\n

\u7b80\u5355\u6765\u8bf4\uff1a<\/p>\r\n\r\n\r\n\r\n

\u666e\u901a\u6587\u5b57 = \u7ed9\u4eba\u7c7b\u770b\u7684<\/p>\r\n\r\n\r\n\r\n

Schema = \u7ed9\u641c\u7d22\u5f15\u64ce\u770b\u7684<\/p>\r\n\r\n\r\n\r\n

\u641c\u7d22\u5f15\u64ce\u6bcf\u5929\u8981\u5904\u7406\u6570\u5341\u4ebf\u7f51\u9875\uff0c\u4f46\u7f51\u9875\u5185\u5bb9\u5448\u73b0\u65b9\u5f0f\u4e94\u82b1\u516b\u95e8\u3002\u5982\u679c\u6ca1\u6709\u201c\u6807\u51c6\u5316\u6807\u7b7e\u201d\uff0cGoogle \u5f88\u96be\u51c6\u786e\u5224\u65ad\uff1a\u9875\u9762\u4e3b\u9898\u662f\u4ec0\u4e48\uff1f\u8fd9\u662f\u516c\u53f8\u4ecb\u7ecd\u8fd8\u662f\u4ea7\u54c1\u9875\u9762\uff1f\u6587\u7ae0\u4f5c\u8005\u662f\u8c01\uff1f\u56fe\u7247\u4ee3\u8868\u4ec0\u4e48\uff1f\u9875\u9762\u662f\u5426\u5305\u542b FAQ\uff1f\u7f51\u7ad9\u662f\u5426\u6709\u672c\u5730\u4e1a\u52a1\uff1f<\/p>\r\n\r\n\r\n\r\n

\u4e8e\u662f Schema.org \u7684\u6807\u51c6\u8bde\u751f\u4e86 \u2014\u2014 \u7528\u7edf\u4e00\u7684\u7ed3\u6784\u544a\u8bc9\u641c\u7d22\u5f15\u64ce\uff1a\u201c\u8fd9\u6bb5\u5185\u5bb9\u662f\u4ec0\u4e48\uff0c\u5b83\u5c5e\u4e8e\u4ec0\u4e48\u7c7b\u578b\uff0c\u5b83\u5e94\u8be5\u88ab\u5982\u4f55\u7406\u89e3\u3002\u201d<\/p>\r\n\r\n\r\n\r\n

\u4e3e\u4e2a\u76f4\u89c2\u7684\u4f8b\u5b50\uff0c\u5047\u8bbe\u7f51\u9875\u4e0a\u5199\u7740\uff1a\u8425\u4e1a\u65f6\u95f4\uff1a10am\u20136pm<\/p>\r\n\r\n\r\n\r\n

\u8fd9\u53e5\u8bdd\u5bf9\u7528\u6237\u5f88\u6e05\u695a\uff0c\u4f46\u5bf9\u641c\u7d22\u5f15\u64ce\u800c\u8a00\uff0c\u5b83\u53ea\u662f\u201c\u6587\u672c\u5b57\u7b26\u4e32\u201d\u3002<\/p>\r\n\r\n\r\n\r\n

Google \u65e0\u6cd5\u9a6c\u4e0a\u5224\u65ad\uff1a<\/p>\r\n\r\n\r\n\r\n

\u8fd9\u662f\u8425\u4e1a\u65f6\u95f4\uff1f\u662f\u5468\u4e00\u5230\u5468\u4e94\uff1f\u8fd8\u662f\u6bcf\u5929\uff1f\u5c5e\u4e8e\u54ea\u5bb6\u5e97\uff1f<\/p>\r\n\r\n\r\n\r\n

\u52a0\u5165\u7ed3\u6784\u5316\u6570\u636e\u540e\uff0c\u60c5\u51b5\u5b8c\u5168\u4e0d\u540c\u3002<\/p>\r\n\r\n\r\n\r\n

\u4f8b\u5982\uff1aLocalBusiness Schema<\/p>\r\n\r\n\r\n\r\n

{<\/p>\r\n\r\n\r\n\r\n

“@context”: “https:\/\/schema.org”,<\/p>\r\n\r\n\r\n\r\n

“@type”: “LocalBusiness”,<\/p>\r\n\r\n\r\n\r\n

“name”: “Webzilla Digital Marketing”,<\/p>\r\n\r\n\r\n\r\n

“openingHours”: “Mo-Su 10:00-18:00”,<\/p>\r\n\r\n\r\n\r\n

“url”: “https:\/\/webzilla.global\/nz\/”,<\/p>\r\n\r\n\r\n\r\n

“address”: {<\/p>\r\n\r\n\r\n\r\n

“@type”: “PostalAddress”,<\/p>\r\n\r\n\r\n\r\n

“streetAddress”: “Auckland Central”,<\/p>\r\n\r\n\r\n\r\n

“addressLocality”: “Auckland”,<\/p>\r\n\r\n\r\n\r\n

“addressCountry”: “NZ”<\/p>\r\n\r\n\r\n\r\n

}<\/p>\r\n\r\n\r\n\r\n

}<\/p>\r\n\r\n\r\n\r\n

\u52a0\u5165 Schema \u540e\uff0cGoogle \u4f1a\u660e\u786e\u77e5\u9053\uff1a<\/p>\r\n\r\n\r\n\r\n

\u9875\u9762\u4ee3\u8868\u4e00\u4e2a\u672c\u5730\u4f01\u4e1a\uff08LocalBusiness\uff09\/\u540d\u79f0\u53eb Webzilla Digital Marketing\/\u6bcf\u5929 10:00\u201318:00 \u8425\u4e1a\/\u5730\u5740\u5728\u54ea\u91cc\/\u7f51\u7ad9 URL \u662f\u54ea\u4e00\u4e2a<\/p>\r\n\r\n\r\n\r\n

\u4e5f\u5c31\u662f\u8bf4\uff0c\u7ed3\u6784\u5316\u6570\u636e\u8ba9\u641c\u7d22\u5f15\u64ce\u4e0d\u518d\u201c\u731c\u201d\uff0c\u800c\u662f\u76f4\u63a5\u201c\u7406\u89e3\u201d\u3002<\/p>\r\n\r\n\r\n\r\n

\u8fd9\u5c31\u662f Schema \u7684\u6838\u5fc3\u4ef7\u503c \u2014\u2014\u8ba9\u4f60\u7684\u7f51\u7ad9\u5bf9\u641c\u7d22\u5f15\u64ce\u201c\u53ef\u8bfb\u3001\u53ef\u7406\u89e3\u3001\u53ef\u4f7f\u7528\u201d\u3002<\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n\r\n\r\n\r\n

\u4e8c\u3001\u4e3a\u4ec0\u4e48\u7ed3\u6784\u5316\u6570\u636e\u4f1a\u5f71\u54cd SEO\uff1f<\/strong><\/h2>\r\n\r\n\r\n\r\n

\u7ed3\u6784\u5316\u6570\u636e\u4e0d\u4ec5\u662f\u201c\u6280\u672f\u52a0\u5206\u9879\u201d\uff0c\u5b83\u5df2\u7ecf\u6210\u4e3a\u51b3\u5b9a\u9875\u9762\u662f\u5426\u80fd\u88ab\u6b63\u786e\u7406\u89e3\u3001\u662f\u5426\u80fd\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u88ab\u4f18\u5148\u5c55\u793a\u7684\u5173\u952e\u56e0\u7d20\u3002Google \u7684\u6392\u540d\u903b\u8f91\u8d8a\u6765\u8d8a\u4f9d\u8d56\u8bed\u4e49\u7406\u89e3\uff0c\u800c Schema \u6b63\u662f\u4e3a\u7b97\u6cd5\u63d0\u4f9b\u201c\u6e05\u6670\u8bed\u4e49\u201d\u7684\u57fa\u7840\u5de5\u5177\u3002<\/p>\r\n\r\n\r\n\r\n

\u4e0b\u9762\u4ece\u4e09\u4e2a\u5173\u952e\u7ef4\u5ea6\u89e3\u91ca\u4e3a\u4ec0\u4e48 Schema \u5bf9 SEO \u7684\u5f71\u54cd\u5982\u6b64\u663e\u8457\u3002<\/p>\r\n\r\n\r\n\r\n

1. \u8ba9\u641c\u7d22\u5f15\u64ce\u201c\u7406\u89e3\u201d\uff0c\u800c\u4e0d\u662f\u201c\u731c\u6d4b\u201d<\/strong><\/h3>\r\n\r\n\r\n\r\n

Google \u7684\u786e\u8d8a\u6765\u8d8a\u4f9d\u8d56 AI\uff0c\u7528\u81ea\u7136\u8bed\u8a00\u5904\u7406\uff08NLP\uff09\u548c\u5b9e\u4f53\u8bc6\u522b\uff08NER\uff09\u6765\u7406\u89e3\u7f51\u9875\u5185\u5bb9\u3002\u4f46 AI \u518d\u806a\u660e\uff0c\u4e5f\u4e0d\u53ef\u80fd\u505a\u5230 100% \u51c6\u786e\u5224\u65ad\u9875\u9762\u7ed3\u6784\u4e0e\u6bcf\u4e2a\u5143\u7d20\u7684\u542b\u4e49\u3002<\/p>\r\n\r\n\r\n\r\n

\u4e3a\u4e86\u907f\u514d\u8bef\u5224\uff0cGoogle \u4f1a\u4f18\u5148\u4f7f\u7528\u7ed3\u6784\u5316\u6570\u636e\u6765\u786e\u8ba4\u7f51\u9875\u8bed\u4e49\u3002<\/p>\r\n\r\n\r\n\r\n

Schema \u5c31\u50cf\u7ed9 Google \u53d1\u9001\u4e00\u6761\u201c\u673a\u5668\u53ef\u8bfb\u7684\u8bf4\u660e\u4e66\u201d\uff0c\u80fd\u8ba9\u7b97\u6cd5\u51c6\u786e\u5224\u65ad\uff1a<\/p>\r\n\r\n\r\n\r\n

\u4f60\u662f\u8c01\uff1f\uff08Organization \/ LocalBusiness\uff09<\/p>\r\n\r\n\r\n\r\n

\u4f60\u5728\u5356\u4ec0\u4e48\uff1f\uff08Product \/ Service\uff09<\/p>\r\n\r\n\r\n\r\n

\u4f60\u7684\u7f51\u9875\u5185\u5bb9\u662f\u4ec0\u4e48\u7c7b\u578b\uff1f\uff08Article \/ BlogPosting\uff09<\/p>\r\n\r\n\r\n\r\n

\u8054\u7cfb\u65b9\u5f0f\u5728\u54ea\u91cc\uff1f\uff08ContactPoint\uff09<\/p>\r\n\r\n\r\n\r\n

\u9875\u9762\u7ed3\u6784\u548c\u5c42\u7ea7\u662f\u4ec0\u4e48\uff1f\uff08BreadcrumbList\uff09<\/p>\r\n\r\n\r\n\r\n

\u6709\u54ea\u4e9b\u5e38\u89c1\u95ee\u7b54\uff1f\uff08FAQPage\uff09<\/p>\r\n\r\n\r\n\r\n

\u5f53 Google \u5bf9\u5185\u5bb9\u7406\u89e3\u5f97\u8d8a\u6e05\u6670\uff0c\u5b83\u5c31\u8d8a\u5bb9\u6613\uff1a<\/p>\r\n\r\n\r\n\r\n

\u6b63\u786e\u7d22\u5f15\u9875\u9762\u5230\u5bf9\u5e94\u4e3b\u9898<\/p>\r\n\r\n\r\n\r\n

\u5339\u914d\u7528\u6237\u610f\u56fe<\/p>\r\n\r\n\r\n\r\n

\u63d0\u5347\u9875\u9762\u7684\u4e3b\u9898\u76f8\u5173\u6027<\/p>\r\n\r\n\r\n\r\n

\u5728 SERP \u4e2d\u83b7\u5f97\u66f4\u201c\u663e\u773c\u201d\u7684\u5c55\u793a\u65b9\u5f0f<\/p>\r\n\r\n\r\n\r\n

\u53ef\u4ee5\u8bf4\uff0cSchema \u662f\u5f71\u54cd\u81ea\u7136\u6392\u540d\u4e2d\u201c\u76f8\u5173\u6027\uff08Relevance\uff09\u201d\u548c\u201c\u53ef\u89c1\u5ea6\uff08Visibility\uff09\u201d\u7684\u91cd\u8981\u5e95\u5c42\u4fe1\u53f7\u3002<\/p>\r\n\r\n\r\n\r\n

2. \u8ba9\u4f60\u83b7\u5f97\u66f4\u9ad8\u70b9\u51fb\u7387\uff1a\u89e6\u53d1 Rich Results \u5c55\u793a<\/strong><\/h3>\r\n\r\n\r\n\r\n

\u7ed3\u6784\u5316\u6570\u636e\u6700\u76f4\u89c2\u7684\u4ef7\u503c\uff0c\u5c31\u662f\u5e2e\u52a9\u9875\u9762\u83b7\u5f97\u989d\u5916\u7684\u201c\u524d\u53f0\u5c55\u793a\u4f4d\u201d\u3002<\/p>\r\n\r\n\r\n\r\n

Google \u4f1a\u6839\u636e Schema \u89e6\u53d1 Rich Results\uff08\u4e30\u5bcc\u641c\u7d22\u7ed3\u679c\uff09\uff1a<\/p>\r\n\r\n\r\n\r\n

\u5305\u62ec\u4f46\u4e0d\u9650\u4e8e\uff1a<\/p>\r\n\r\n\r\n\r\n

\u8bc4\u8bba\u661f\u7ea7\u8bc4\u5206\/\u4ef7\u683c\u4e0e\u6298\u6263\/\u5e93\u5b58\uff08InStock \/ OutOfStock\uff09\/\u9762\u5305\u5c51\u5bfc\u822a\u4f18\u5316\/FAQ \u5c55\u793a\u5361\u7247\/\u6587\u7ae0\u589e\u5f3a\u6458\u8981\uff08\u65e5\u671f\u3001\u4f5c\u8005\u3001\u56fe\u7247\uff09\/\u8bfe\u7a0b\u5361\u7247\uff08Course Schema\uff09\/\u672c\u5730\u4f01\u4e1a\u4fe1\u606f\u6a21\u5757\/\u6d3b\u52a8\u5361\u7247\uff08Events Schema\uff09\/\u623f\u4ea7\u5361\u7247\uff08RealEstateListing\uff09<\/p>\r\n\r\n\r\n\r\n

\u8fd9\u4e9b\u589e\u5f3a\u5c55\u793a\u5e26\u6765\u7684\u4e0d\u662f\u201c\u597d\u770b\u201d\uff0c\u800c\u662f\u771f\u91d1\u767d\u94f6\u7684 \u70b9\u51fb\u7387\u63d0\u5347\uff1a<\/p>\r\n\r\n\r\n\r\n

FAQ rich results \u2192 CTR \u63d0\u5347 20%-50%<\/p>\r\n\r\n\r\n\r\n

Product schema \u2192 \u8f6c\u5316\u76f8\u5173\u6d41\u91cf\u63d0\u5347\u6700\u9ad8 70%<\/p>\r\n\r\n\r\n\r\n

Local Business schema \u2192 \u672c\u5730\u641c\u7d22\u66dd\u5149\u63d0\u5347 30%+<\/p>\r\n\r\n\r\n\r\n

Article schema \u2192 Google Discover \u5165\u53e3\u70b9\u51fb\u663e\u8457\u4e0a\u5347<\/p>\r\n\r\n\r\n\r\n

\u539f\u56e0\u5f88\u7b80\u5355\uff1a\u5360\u4f4d\u9762\u79ef\u5927\u3001\u4fe1\u606f\u76f4\u63a5\u3001\u4fe1\u4efb\u611f\u5f3a\u3001\u70b9\u51fb\u6210\u672c\u4f4e\u3002\u5728 SERP \u7684\u5bf9\u6bd4\u4e2d\uff0c\u4f60\u7684\u9875\u9762\u4f1a\u6bd4\u7ade\u4e89\u5bf9\u624b\u66f4\u201c\u9192\u76ee\u201d\uff0c\u70b9\u51fb\u81ea\u7136\u4f1a\u66f4\u591a\u3002<\/p>\r\n\r\n\r\n\r\n

3. \u63d0\u9ad8\u201c\u5b9e\u4f53\u7ea7\u201d\u54c1\u724c\u53ef\u89c1\u5ea6\uff08Brand Entity Visibility\uff09<\/strong><\/h3>\r\n\r\n\r\n\r\n

Google \u6b63\u5728\u4ece\u201c\u5173\u952e\u8bcd\u5339\u914d\u201d\u8f6c\u5411\u201c\u5b9e\u4f53\u4e0e\u5173\u7cfb\u5339\u914d\u201d\u3002\u7ed3\u6784\u5316\u6570\u636e\u662f Google \u6784\u5efa\u77e5\u8bc6\u56fe\u8c31\uff08Knowledge Graph\uff09\u65f6\u6700\u91cd\u8981\u7684\u4fe1\u53f7\u4e4b\u4e00\uff1a<\/p>\r\n\r\n\r\n\r\n

\u5f53\u4f60\u7684\u7f51\u7ad9\u6709\u5b8c\u5584\u7684 Schema \u6807\u6ce8\u65f6\uff0cGoogle \u66f4\u5bb9\u6613\uff1a<\/p>\r\n\r\n\r\n\r\n

\u8bc6\u522b\u4f60\u7684\u4f01\u4e1a\u662f\u4e00\u4e2a\u201c\u72ec\u7acb\u5b9e\u4f53\u201d<\/p>\r\n\r\n\r\n\r\n

\u7406\u89e3\u4f60\u7684\u54c1\u724c\u5c5e\u4e8e\u4ec0\u4e48\u884c\u4e1a<\/p>\r\n\r\n\r\n\r\n

\u4e86\u89e3\u4f60\u4e0e\u4ea7\u54c1\u3001\u670d\u52a1\u3001\u5730\u70b9\u3001\u4eba\u5458\u4e4b\u95f4\u7684\u5173\u7cfb<\/p>\r\n\r\n\r\n\r\n

\u5c06\u4f60\u52a0\u5165\u77e5\u8bc6\u56fe\u8c31\uff08Knowledge Graph Entities\uff09<\/p>\r\n\r\n\r\n\r\n

\u5c55\u793a\u54c1\u724c\u4fa7\u680f\u4fe1\u606f\uff08Brand Panel \/ Organization Card\uff09<\/p>\r\n\r\n\r\n\r\n

\u5bf9\u4e8e\u4f01\u4e1a\u6765\u8bf4\uff0c\u8fd9\u610f\u5473\u7740\uff1a<\/p>\r\n\r\n\r\n\r\n

\u66f4\u9ad8\u7684\u54c1\u724c\u4fe1\u4efb\u5ea6\/\u66f4\u7a33\u5b9a\u7684\u54c1\u724c\u76f8\u5173\u641c\u7d22\u6392\u540d\/\u66f4\u5927\u6982\u7387\u83b7\u5f97\u54c1\u724c\u8bcd\u7684 SERP \u4e3b\u5bfc\u5730\u4f4d\/\u66f4\u5bb9\u6613\u5728\u591a\u5e73\u53f0\uff08Search\u3001Discover\u3001AI Overview \u7b49\uff09\u4e2d\u88ab\u63d0\u53ca\u3002<\/p>\r\n\r\n\r\n\r\n

\u6362\u53e5\u8bdd\u8bf4\uff0cSchema \u4e0d\u53ea\u662f\u5e2e\u4f60\u201c\u63d0\u5347\u641c\u7d22\u6392\u540d\u201d\u800c\u5df2\uff0c\u5b83\u5f71\u54cd\u7684\u662f\uff1a\u4f60\u7684\u54c1\u724c\u80fd\u4e0d\u80fd\u5728\u641c\u7d22\u4f53\u7cfb\u4e2d\u88ab\u201c\u770b\u89c1\u3001\u7406\u89e3\u3001\u5efa\u7acb\u5173\u7cfb\u3001\u6210\u4e3a\u5b9e\u4f53\u201d\u3002<\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n\r\n\r\n\r\n

\u4e09\u3001\u00a0<\/strong> \u5e38\u89c1\u4e14\u9ad8\u4ef7\u503c\u7684\u7ed3\u6784\u5316\u6570\u636e\u7c7b\u578b\uff08\u6309\u4f01\u4e1a\u4f18\u5148\u7ea7\uff09<\/strong><\/h2>\r\n\r\n\r\n\r\n
\"\"<\/figure>\r\n\r\n\r\n\r\n

Schema \u7c7b\u578b\u975e\u5e38\u591a\uff0c\u4f46\u771f\u6b63\u80fd\u5bf9\u4f01\u4e1a\u81ea\u7136\u6d41\u91cf\u3001\u5c55\u793a\u6548\u679c\u3001\u8f6c\u5316\u7387\u4ea7\u751f\u660e\u663e\u5f71\u54cd\u7684\uff0c\u5176\u5b9e\u662f\u4ee5\u4e0b\u51e0\u7c7b\u3002<\/p>\r\n\r\n\r\n\r\n

\u8fd9\u4e9b Schema \u7ec4\u5408\uff0c\u57fa\u672c\u8986\u76d6\u4e86\u54c1\u724c\u66dd\u5149\u3001\u5185\u5bb9\u8425\u9500\u3001\u7535\u5546\u3001\u670d\u52a1\u578b\u4f01\u4e1a\u3001\u672c\u5730SEO<\/a> \u4e94\u5927\u6838\u5fc3\u573a\u666f\u3002<\/p>\r\n\r\n\r\n\r\n

1. Local Business\uff08\u672c\u5730\u4f01\u4e1a\uff09\u2014 \u6240\u6709\u4f01\u4e1a\u7f51\u7ad9\u7684\u57fa\u7840 Schema<\/strong><\/h3>\r\n\r\n\r\n\r\n

\u9002\u7528\u5bf9\u8c61\uff1a\u516c\u53f8\u5b98\u7f51\u3001\u95e8\u5e97\u3001\u7ebf\u4e0b\u670d\u52a1\u70b9\u3001\u54a8\u8be2\u7c7b\u4f01\u4e1a\uff08\u5f8b\u5e08\u3001\u4f1a\u8ba1\u3001\u8bca\u6240\u3001\u7f8e\u5bb9\u9662\u3001\u6559\u80b2\u673a\u6784\u7b49\uff09\u3002<\/p>\r\n\r\n\r\n\r\n

\u6838\u5fc3\u4f5c\u7528\uff1a<\/p>\r\n\r\n\r\n\r\n

\u5f3a\u5316\u672c\u5730\u641c\u7d22\u6392\u540d\uff08Local SEO\uff09\uff1aGoogle \u4f1a\u4f7f\u7528 LocalBusiness Schema \u5f3a\u5316\u5bf9\u4f60\u4f01\u4e1a\u5730\u70b9\u7684\u7406\u89e3\uff0c\u4ece\u800c\u6b63\u786e\u5339\u914d\u201cnear me \/ in Auckland \/ local agency\u201d \u7b49\u672c\u5730\u610f\u56fe\u641c\u7d22\u3002<\/p>\r\n\r\n\r\n\r\n

\u4fdd\u969c NAP \u4fe1\u606f\u4e00\u81f4\u6027\uff1aNAP\uff08Name, Address, Phone\uff09\u4e00\u81f4\u6027\u76f4\u63a5\u5f71\u54cd\u672c\u5730\u5730\u56fe\u6392\u540d\u3002<\/p>\r\n\r\n\r\n\r\n

\u5e2e\u52a9 Google \u6784\u5efa\u4f01\u4e1a\u5b9e\u4f53\uff08Entity\uff09\uff1a\u8fd9\u662f\u83b7\u5f97\u54c1\u724c\u5361\u7247\uff08Brand Panel\uff09\u548c\u5730\u56fe\u5f15\u5bfc\u7684\u91cd\u8981\u57fa\u7840\u3002<\/p>\r\n\r\n\r\n\r\n

\u63a8\u8350\u5b57\u6bb5\uff08\u53ef\u6269\u5c55\uff09\uff1a<\/p>\r\n\r\n\r\n\r\n

name\uff08\u4f01\u4e1a\u540d\u79f0\uff09<\/p>\r\n\r\n\r\n\r\n

address\uff08\u5730\u5740\uff09<\/p>\r\n\r\n\r\n\r\n

telephone\uff08\u7535\u8bdd\uff09<\/p>\r\n\r\n\r\n\r\n

openingHours\uff08\u8425\u4e1a\u65f6\u95f4\uff09<\/p>\r\n\r\n\r\n\r\n

geo\uff08\u7ecf\u7eac\u5ea6\uff0c\u63d0\u5347\u7cbe\u51c6\u5b9a\u4f4d\uff09<\/p>\r\n\r\n\r\n\r\n

sameAs\uff08\u793e\u4ea4\u94fe\u63a5\uff1aGoogle Business Profile\u3001LinkedIn\u3001Facebook\u3001Instagram\uff09<\/p>\r\n\r\n\r\n\r\n

logo\uff08\u54c1\u724c Logo\uff09<\/p>\r\n\r\n\r\n\r\n

priceRange\uff08\u670d\u52a1\u4ef7\u4f4d\u533a\u95f4\uff09<\/p>\r\n\r\n\r\n\r\n

url\uff08\u5b98\u7f51\u94fe\u63a5\uff09<\/p>\r\n\r\n\r\n\r\n

contactPoint\uff08\u8054\u7cfb\u65b9\u5f0f\/\u5ba2\u670d\uff09<\/p>\r\n\r\n\r\n\r\n

\u9002\u7528\u4ef7\u503c\uff1a\u4efb\u4f55\u6709\u5b9e\u4f53\u6216\u670d\u52a1\u5730\u57df\u7684\u4f01\u4e1a\uff0c\u90fd\u5e94\u8be5\u4f18\u5148\u90e8\u7f72\u3002<\/p>\r\n\r\n\r\n\r\n

2. Article \/ BlogPosting \u2014 \u5185\u5bb9\u8425\u9500\u548c SEO \u6d41\u91cf\u7684\u57fa\u7840 Schema<\/strong><\/h3>\r\n\r\n\r\n\r\n

\u9002\u7528\u5bf9\u8c61\uff1a\u535a\u5ba2\u6587\u7ae0\u3001SEO \u5185\u5bb9\u3001\u8d44\u8baf\u6587\u7ae0\u3001\u884c\u4e1a\u5206\u6790\u3001\u6848\u4f8b\u7814\u7a76\uff08Case Study\uff09\u3002<\/p>\r\n\r\n\r\n\r\n

\u6838\u5fc3\u4f5c\u7528\uff1a<\/p>\r\n\r\n\r\n\r\n

\u8ba9\u641c\u7d22\u5f15\u64ce\u66f4\u7cbe\u51c6\u5730\u7406\u89e3\u6587\u7ae0\u4e3b\u9898\u3001\u7ed3\u6784\u4e0e\u4f5c\u8005\u4fe1\u606f\u3002\u6709\u673a\u4f1a\u89e6\u53d1\u201c\u589e\u5f3a\u6458\u8981\u201d\uff08Enhanced Snippet\uff09\u3002\u66f4\u5bb9\u6613\u8fdb\u5165 Google Discover \u63a8\u8350\u6d41\uff0c\u5bf9\u5185\u5bb9\u7ad9\u70b9\u7279\u522b\u91cd\u8981\u3002<\/p>\r\n\r\n\r\n\r\n

\u5173\u952e\u5b57\u6bb5\uff1a<\/p>\r\n\r\n\r\n\r\n

headline\uff08\u6807\u9898\uff09<\/p>\r\n\r\n\r\n\r\n

author\uff08\u4f5c\u8005\u6216\u516c\u53f8\uff09<\/p>\r\n\r\n\r\n\r\n

datePublished \/ dateModified\uff08\u53d1\u5e03\u65f6\u95f4\/\u66f4\u65b0\uff09<\/p>\r\n\r\n\r\n\r\n

image\uff08\u5c01\u9762\u56fe\uff09<\/p>\r\n\r\n\r\n\r\n

articleSection\uff08\u6587\u7ae0\u5206\u7c7b\uff09<\/p>\r\n\r\n\r\n\r\n

description\uff08\u6458\u8981\uff09<\/p>\r\n\r\n\r\n\r\n

keywords\uff08\u5173\u952e\u8bcd\uff09<\/p>\r\n\r\n\r\n\r\n

articleBody\uff08\u6b63\u6587\uff09<\/p>\r\n\r\n\r\n\r\n

\u9002\u7528\u4ef7\u503c\uff1a\u4efb\u4f55\u4ee5\u5185\u5bb9\u9a71\u52a8\u6d41\u91cf\u7684\u4f01\u4e1a\uff08\u5c24\u5176\u662f\u6570\u5b57\u8425\u9500\u3001\u54a8\u8be2\u7c7b\u7f51\u7ad9\uff09\u90fd\u5fc5\u987b\u4f7f\u7528\u3002<\/p>\r\n\r\n\r\n\r\n

3. Product\uff08\u4ea7\u54c1\uff09\u2014 \u7535\u5546\u548c\u72ec\u7acb\u7ad9\u6700\u91cd\u8981\u7684 Schema<\/strong><\/h3>\r\n\r\n\r\n\r\n

\u9002\u7528\u5bf9\u8c61\uff1a\u7535\u5546\u7f51\u7ad9\u3001\u8de8\u5883\u72ec\u7acb\u7ad9\uff08Shopify \/ WooCommerce\uff09\u3001\u4ea7\u54c1\u578b\u4f01\u4e1a\u3002<\/p>\r\n\r\n\r\n\r\n

\u6838\u5fc3\u4f5c\u7528\uff1a\u89e6\u53d1\u661f\u7ea7\u8bc4\u5206\u3001\u4ef7\u683c\u3001\u5e93\u5b58\u7b49 Rich Results \u5c55\u793a\u3002\u5bf9 Google Shopping \u548c PMax \u7684\u6570\u636e\u7406\u89e3\u66f4\u53cb\u597d\u3002\u5927\u5e45\u63d0\u5347\u70b9\u51fb\u7387\uff08CTR\uff09\u4e0e\u81ea\u7136\u8f6c\u5316\u3002\u8ba9 Google \u5728 SERP \u4e2d\u76f4\u63a5\u663e\u793a\u4ea7\u54c1\u4fe1\u606f \u2014\u2014 \u6bd4\u7ade\u4e89\u5bf9\u624b\u66f4\u62a2\u773c\u3002<\/p>\r\n\r\n\r\n\r\n

\u5173\u952e\u5b57\u6bb5\uff1a<\/p>\r\n\r\n\r\n\r\n

name<\/p>\r\n\r\n\r\n\r\n

description<\/p>\r\n\r\n\r\n\r\n

image<\/p>\r\n\r\n\r\n\r\n

brand<\/p>\r\n\r\n\r\n\r\n

sku \/ mpn\uff08\u4ea7\u54c1\u6807\u8bc6\u7b26\uff09<\/p>\r\n\r\n\r\n\r\n

review \/ aggregateRating\uff08\u7528\u6237\u8bc4\u5206\uff09<\/p>\r\n\r\n\r\n\r\n

offers\uff08\u4ef7\u683c\u3001\u5e93\u5b58\u3001\u8d27\u5e01\u3001\u94fe\u63a5\uff09<\/p>\r\n\r\n\r\n\r\n

gtin \/ upc\uff08\u5982\u6709\uff09<\/p>\r\n\r\n\r\n\r\n

\u9002\u7528\u4ef7\u503c\uff1a\u4efb\u4f55\u5356\u4ea7\u54c1\u7684\u7f51\u7ad9\u5fc5\u987b\u4f18\u5148\u90e8\u7f72\uff0c\u6027\u4ef7\u6bd4\u6781\u9ad8\u3002<\/p>\r\n\r\n\r\n\r\n

4. FAQPage\uff08\u5e38\u89c1\u95ee\u7b54\uff09\u2014 SERP \u5360\u4f4d\u9762\u79ef\u500d\u589e\u5668<\/strong><\/h3>\r\n\r\n\r\n\r\n

\u9002\u7528\u5bf9\u8c61\uff1a\u6709 FAQ \u533a\u5757\u7684\u6240\u6709\u9875\u9762\uff1a\u4ea7\u54c1\u9875\u3001\u670d\u52a1\u9875\u3001\u6587\u7ae0\u9875\u3001\u5e2e\u52a9\u4e2d\u5fc3\u3002<\/p>\r\n\r\n\r\n\r\n

\u6838\u5fc3\u4f5c\u7528\uff1a<\/p>\r\n\r\n\r\n\r\n

\u8ba9\u641c\u7d22\u7ed3\u679c\u76f4\u63a5\u663e\u793a\u4e00\u6574\u5217 FAQ \u5185\u5bb9\/SERP \u5360\u4f4d\u9762\u79ef\u66f4\u5927 \u2192 CTR \u63d0\u9ad8\u663e\u8457\/\u5bf9\u201c\u610f\u56fe\u5339\u914d\u578b\u641c\u7d22\u8bcd\u201d\u6548\u679c\u5c24\u5176\u597d\uff08\u5982\u201c\u600e\u4e48\u6295 Google Ads\u201d\u201cSEO\u4ef7\u683c\u201d\uff09<\/p>\r\n\r\n\r\n\r\n

\u6ce8\u610f\u4e8b\u9879\uff1aGoogle \u4e0d\u4fdd\u8bc1 100% \u5c55\u793a\uff0c\u4f46\u90e8\u7f72 Schema \u4f1a\u589e\u52a0\u89e6\u53d1\u6982\u7387\u3002FAQ \u6587\u6848\u5fc5\u987b\u5728\u9875\u9762\u4e2d\u771f\u5b9e\u5b58\u5728\uff0c\u4e0d\u80fd\u201c\u634f\u9020\u201d\u3002<\/p>\r\n\r\n\r\n\r\n

\u9002\u7528\u4ef7\u503c\uff1a\u5bf9\u670d\u52a1\u9875\u4e0e\u4ea7\u54c1\u9875\u7684\u70b9\u51fb\u7387\u63d0\u5347\u6548\u679c\u6700\u660e\u663e\u3002<\/p>\r\n\r\n\r\n\r\n

5. BreadcrumbList\uff08\u9762\u5305\u5c51\u5bfc\u822a\uff09\u2014 \u5927\u578b\u7f51\u7ad9\u7684\u7ed3\u6784\u589e\u5f3a\u5229\u5668<\/strong><\/h3>\r\n\r\n\r\n\r\n

\u9002\u7528\u5bf9\u8c61\uff1a\u4efb\u4f55\u6709\u660e\u663e\u5c42\u7ea7\u7ed3\u6784\u7684\u7f51\u7ad9\uff1a\u7535\u5546\u3001\u535a\u5ba2\u3001\u4f01\u4e1a\u7ad9\u70b9\u3001\u76ee\u5f55\u578b\u7f51\u7ad9\u3002<\/p>\r\n\r\n\r\n\r\n

\u6838\u5fc3\u4f5c\u7528\uff1a<\/p>\r\n\r\n\r\n\r\n

\u5f3a\u5316 Google \u5bf9\u7ad9\u70b9\u7ed3\u6784\u7684\u7406\u89e3\/\u5728 SERP \u4e2d\u663e\u793a\u66f4\u6e05\u6670\u7684\u5c42\u7ea7\u8def\u5f84\/\u8ba9\u7528\u6237\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u5c31\u80fd\u7406\u89e3\u9875\u9762\u4f4d\u7f6e\/\u5bf9\u5927\u578b\u7f51\u7ad9\u7684 SEO \u8868\u73b0\u5f71\u54cd\u5de8\u5927\uff08\u5c24\u5176\u662f Topic Cluster \u67b6\u6784\uff09<\/p>\r\n\r\n\r\n\r\n

\u9002\u7528\u4ef7\u503c\uff1a\u662f\u6240\u6709\u4fe1\u606f\u67b6\u6784\uff08IA\uff09\u8f83\u590d\u6742\u7684\u7f51\u7ad9\u5fc5\u505a Schema\u3002<\/p>\r\n\r\n\r\n\r\n

6. Service Schema \u2014 \u670d\u52a1\u7c7b\u4f01\u4e1a\u7684\u201c\u9690\u85cf\u5b9d\u85cf\u201d\u6807\u8bb0<\/strong><\/h3>\r\n\r\n\r\n\r\n

\u9002\u7528\u5bf9\u8c61\uff1a\u6570\u5b57\u8425\u9500\u516c\u53f8\u3001\u5f8b\u5e08\u4e8b\u52a1\u6240\u3001\u6559\u80b2\u673a\u6784\u3001\u79fb\u6c11\u987e\u95ee\u3001\u7269\u4e1a\u7ba1\u7406\u3001\u54a8\u8be2\u7c7b\u4f01\u4e1a\u3002<\/p>\r\n\r\n\r\n\r\n

\u6838\u5fc3\u4f5c\u7528\uff1a<\/p>\r\n\r\n\r\n\r\n

\u5e2e\u52a9 Google \u66f4\u7cbe\u786e\u5730\u7406\u89e3\u4f60\u63d0\u4f9b\u7684\u5177\u4f53\u670d\u52a1<\/p>\r\n\r\n\r\n\r\n

\u4f8b\u5982\uff1a\u201cGoogle Ads<\/a> \u7ba1\u7406\u201d\u201cSEO \u4f18\u5316\u201d\u201c\u5546\u4e1a\u6cd5\u5f8b\u54a8\u8be2\u201d<\/p>\r\n\r\n\r\n\r\n

\u589e\u52a0\u610f\u56fe\u641c\u7d22\u5339\u914d\u5ea6\uff08Intent Matching\uff09<\/p>\r\n\r\n\r\n\r\n

\u641c\u7d22\u201cGoogle Ads agency Auckland\u201d\uff0cGoogle \u66f4\u5bb9\u6613\u628a\u670d\u52a1\u7c7b\u7f51\u7ad9\u63a8\u5230\u524d\u6392\u3002<\/p>\r\n\r\n\r\n\r\n

\u51cf\u5c11\u8bef\u5224\u4e3a\u4ea7\u54c1\u9875\u9762\u6216\u6587\u7ae0\u9875\u9762\u3002<\/p>\r\n\r\n\r\n\r\n

\u5173\u952e\u5b57\u6bb5\uff1a<\/p>\r\n\r\n\r\n\r\n

serviceType\uff08\u670d\u52a1\u7c7b\u578b\uff09<\/p>\r\n\r\n\r\n\r\n

provider\uff08\u63d0\u4f9b\u8005\uff09<\/p>\r\n\r\n\r\n\r\n

areaServed\uff08\u670d\u52a1\u5730\u533a\uff09<\/p>\r\n\r\n\r\n\r\n

offers\uff08\u4ef7\u683c\/\u5957\u9910\uff09<\/p>\r\n\r\n\r\n\r\n

description\uff08\u670d\u52a1\u4ecb\u7ecd\uff09<\/p>\r\n\r\n\r\n\r\n

\u9002\u7528\u4ef7\u503c\uff1a\u5bf9\u54a8\u8be2\u7c7b\u548c\u670d\u52a1\u578b\u4f01\u4e1a\u7684 SEO \u7edd\u5bf9\u5173\u952e\u3002<\/p>\r\n\r\n\r\n\r\n

7. Organization \u2014 \u54c1\u724c\u5b9e\u4f53\u7684\u57fa\u7840 Schema<\/strong><\/h3>\r\n\r\n\r\n\r\n

\u9002\u7528\u5bf9\u8c61\uff1a\u6240\u6709\u4f01\u4e1a\u7f51\u7ad9\u3002<\/p>\r\n\r\n\r\n\r\n

\u6838\u5fc3\u4f5c\u7528\uff1aGoogle \u77e5\u8bc6\u56fe\u8c31\u7684\u57fa\u7840\u5b57\u6bb5\/\u5e2e\u52a9\u5efa\u7acb\u54c1\u724c\u5b9e\u4f53\uff0c\u51cf\u5c11\u540c\u540d\u6df7\u6dc6\/\u63d0\u5347\u54c1\u724c\u8bcd\u7684\u6392\u540d\u7a33\u5b9a\u6027\/\u66f4\u5bb9\u6613\u89e6\u53d1\u54c1\u724c\u4fa7\u680f\u5c55\u793a\uff08Brand Panel\uff09<\/p>\r\n\r\n\r\n\r\n

\u5173\u952e\u5b57\u6bb5\uff1a<\/p>\r\n\r\n\r\n\r\n

name<\/p>\r\n\r\n\r\n\r\n

url<\/p>\r\n\r\n\r\n\r\n

logo<\/p>\r\n\r\n\r\n\r\n

contactPoint<\/p>\r\n\r\n\r\n\r\n

sameAs\uff08LinkedIn\u3001Facebook\u3001YouTube\u3001Wikipedia \u7b49\uff09<\/p>\r\n\r\n\r\n\r\n

foundingDate\uff08\u6210\u7acb\u5e74\u4efd\uff09<\/p>\r\n\r\n\r\n\r\n

address\uff08\u5982\u6709\uff09<\/p>\r\n\r\n\r\n\r\n

\u9002\u7528\u4ef7\u503c\uff1a\u51e0\u4e4e\u6bcf\u4e00\u4e2a\u4f01\u4e1a\u7f51\u7ad9\u5728\u7b2c\u4e00\u5929\u4e0a\u7ebf\u65f6\u5c31\u5e94\u8be5\u914d\u7f6e\u3002<\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n\r\n\r\n\r\n

\u56db\u3001\u00a0<\/strong> \u5982\u4f55\u4e3a\u7f51\u7ad9\u6dfb\u52a0 Schema\uff1f\uff08\u5b9e\u64cd\u90e8\u5206\uff09<\/strong><\/h2>\r\n\r\n\r\n\r\n
\"\"<\/figure>\r\n\r\n\r\n\r\n

\u5728\u5b9e\u9645 SEO \u9879\u76ee\u4e2d\uff0c\u7ed3\u6784\u5316\u6570\u636e\u53ef\u4ee5\u7528\u4e09\u79cd\u65b9\u5f0f\u90e8\u7f72\uff1a<\/p>\r\n\r\n\r\n\r\n

Microdata\uff08HTML \u5185\u5d4c\u5c5e\u6027\uff09<\/p>\r\n\r\n\r\n\r\n

RDFa\uff08HTML \u6269\u5c55\u8bed\u6cd5\uff09<\/p>\r\n\r\n\r\n\r\n

JSON-LD\uff08\u72ec\u7acb\u7684\u7ed3\u6784\u5316\u811a\u672c\uff09<\/p>\r\n\r\n\r\n\r\n

\u5176\u4e2d JSON-LD\uff08JavaScript Object Notation for Linked Data\uff09\u662f Google \u5b98\u65b9\u5728\u5f00\u53d1\u8005\u6587\u6863\u4e2d\u660e\u786e\u201c\u4f18\u5148\u63a8\u8350\u201d\u7684\u683c\u5f0f\uff0c\u5176\u539f\u56e0\u975e\u5e38\u7b80\u5355\uff1a\u5e72\u51c0\u3001\u72ec\u7acb\u3001\u4e0d\u5e72\u6270\u9875\u9762 HTML\u3001\u53ef\u7ef4\u62a4\u6027\u5f3a\u3001\u53ef\u6269\u5c55\u6027\u9ad8\u3002<\/p>\r\n\r\n\r\n\r\n

\u4e3a\u4ec0\u4e48 JSON-LD \u662f\u6700\u4f73\u5b9e\u8df5\uff1f<\/strong><\/h3>\r\n\r\n\r\n\r\n

1. \u4e0e\u9875\u9762\u5185\u5bb9\u89e3\u8026\uff0c\u7ef4\u62a4\u6210\u672c\u6700\u4f4e<\/strong><\/h4>\r\n\r\n\r\n\r\n

Microdata \u4f1a\u50cf\u8fd9\u6837\u5199\uff1a<\/p>\r\n\r\n\r\n\r\n

<div itemscope itemtype=”https:\/\/schema.org\/Organization”><\/p>\r\n\r\n\r\n\r\n

<span itemprop=”name”>Webzilla Digital Marketing<\/span><\/p>\r\n\r\n\r\n\r\n

<\/div><\/p>\r\n\r\n\r\n\r\n

\u8fd9\u79cd\u65b9\u5f0f\u628a\u7ed3\u6784\u5316\u6570\u636e\u300c\u585e\u8fdb\u300dHTML \u91cc\u3002\u5f53\u7f51\u7ad9\u6539\u7248\u3001\u6362\u4e3b\u9898\u3001\u6362 CMS \u65f6\uff0c\u5f88\u5bb9\u6613\u88ab\u7834\u574f\u3002<\/p>\r\n\r\n\r\n\r\n

\u800c JSON-LD \u5219\u5b8c\u5168\u72ec\u7acb\uff0c\u4e0d\u4f1a\u5f71\u54cd\u4efb\u4f55 UI \u7ed3\u6784\u3002<\/p>\r\n\r\n\r\n\r\n

2. Google \u6700\u5bb9\u6613\u89e3\u6790\u3001\u6700\u5c11\u62a5\u9519\u7684\u65b9\u5f0f<\/strong><\/h4>\r\n\r\n\r\n\r\n

JSON-LD \u662f Google \u7684 AI \u548c Knowledge Graph \u6a21\u578b\u6700\u5bb9\u6613\u8bfb\u53d6\u7684\u683c\u5f0f\u3002<\/p>\r\n\r\n\r\n\r\n

\u5b83\u544a\u8bc9 Google\uff1a\u8fd9\u91cc\u662f\u4e00\u6574\u6bb5\u5b8c\u6574\u3001\u7ed3\u6784\u5316\u7684\u6570\u636e\/\u5185\u5bb9\u4e4b\u95f4\u7684\u5173\u7cfb\u6e05\u6670\/\u65e0\u9700\u6839\u636e HTML \u6807\u7b7e\u5230\u5904\u201c\u627e\u7ebf\u7d22\u201d\u3002<\/p>\r\n\r\n\r\n\r\n

\u5bf9\u4e8e\u641c\u7d22\u5f15\u64ce\u6765\u8bf4\uff0c\u8fd9\u662f\u4e00\u79cd\u201c\u660e\u786e\u4e14\u53ef\u9760\u7684\u5f3a\u4fe1\u53f7\u201d\u3002<\/p>\r\n\r\n\r\n\r\n

3. \u652f\u6301\u66f4\u590d\u6742\u3001\u66f4\u4e30\u5bcc\u7684 Schema \u7ec4\u5408<\/strong><\/h4>\r\n\r\n\r\n\r\n

\u5982\u679c\u4f60\u9700\u8981\u6807\u6ce8\uff1a<\/p>\r\n\r\n\r\n\r\n

\u516c\u53f8\u4fe1\u606f<\/p>\r\n\r\n\r\n\r\n

\u4ea7\u54c1\u4fe1\u606f<\/p>\r\n\r\n\r\n\r\n

\u670d\u52a1\u4fe1\u606f<\/p>\r\n\r\n\r\n\r\n

FAQ<\/p>\r\n\r\n\r\n\r\n

\u9762\u5305\u5c51<\/p>\r\n\r\n\r\n\r\n

\u6587\u7ae0\u4fe1\u606f<\/p>\r\n\r\n\r\n\r\n

\u4f7f\u7528 Microdata \u4f1a\u6781\u5ea6\u75db\u82e6\uff0c\u4f46 JSON-LD \u53ea\u9700\u8981\u591a\u4e2a <script> \u5373\u53ef\u3002\u5bf9\u5927\u578b\u7f51\u7ad9\u6765\u8bf4\uff0c\u8fd9\u662f\u552f\u4e00\u73b0\u5b9e\u53ef\u884c\u7684\u65b9\u5f0f\u3002<\/p>\r\n\r\n\r\n\r\n

4. \u5bf9\u5f00\u53d1\u56e2\u961f\u6700\u53cb\u597d\uff0c\u4e0d\u7834\u574f\u524d\u7aef\u4ee3\u7801<\/strong><\/h4>\r\n\r\n\r\n\r\n

\u6240\u6709\u7684\u7ed3\u6784\u5316\u6570\u636e\u90fd\u96c6\u4e2d\u5728 <head> \u6216 <body> \u5e95\u90e8\uff1a\u4e0d\u6c61\u67d3 HTML\/\u4e0d\u5f71\u54cd\u524d\u7aef\u6392\u7248\/\u4e0d\u6539\u52a8 UI\/\u66f4\u5bb9\u6613\u5728\u7248\u672c\u63a7\u5236\u4e2d\u7ba1\u7406\/\u66f4\u5bb9\u6613\u4e0e CMS\uff08WordPress\u3001Shopify<\/a>\u3001Webflow\u3001Headless CMS\uff09\u96c6\u6210\u3002<\/p>\r\n\r\n\r\n\r\n

\u8fd9\u662f\u5b83\u6210\u4e3a\u4e3b\u6d41\u5b9e\u8df5\u7684\u6838\u5fc3\u539f\u56e0\u3002<\/p>\r\n\r\n\r\n\r\n

JSON-LD \u90e8\u7f72\u65b9\u5f0f\uff08\u793a\u4f8b + \u6700\u4f18\u5199\u6cd5\uff09\uff0c\u4f60\u53ef\u4ee5\u5c06 JSON-LD \u4ee3\u7801\u4ee5\uff1a<\/p>\r\n\r\n\r\n\r\n

<script type=”application\/ld+json”><\/p>\r\n\r\n\r\n\r\n

{…}<\/p>\r\n\r\n\r\n\r\n

<\/script><\/p>\r\n\r\n\r\n\r\n

\u7684\u5f62\u5f0f\u653e\u5728\u7f51\u7ad9\u7684 <head> \u533a\u57df\u3002<\/p>\r\n\r\n\r\n\r\n

\u4e0b\u9762\u662f\u6700\u5e38\u7528\u7684 Organization Schema\uff08\u7ec4\u7ec7\u5b9e\u4f53\u6807\u8bb0\uff09\u793a\u4f8b\uff1a<\/p>\r\n\r\n\r\n\r\n

<script type=”application\/ld+json”><\/p>\r\n\r\n\r\n\r\n

{<\/p>\r\n\r\n\r\n\r\n

“@context”: “https:\/\/schema.org”,<\/p>\r\n\r\n\r\n\r\n

“@type”: “Organization”,<\/p>\r\n\r\n\r\n\r\n

“name”: “Webzilla Digital Marketing”,<\/p>\r\n\r\n\r\n\r\n

“url”: “https:\/\/webzilla.global\/nz\/”,<\/p>\r\n\r\n\r\n\r\n

“logo”: “https:\/\/webzilla.global\/logo.png”,<\/p>\r\n\r\n\r\n\r\n

“sameAs”: [<\/p>\r\n\r\n\r\n\r\n

“https:\/\/www.linkedin.com\/company\/webzilla\/”,<\/p>\r\n\r\n\r\n\r\n

“https:\/\/www.facebook.com\/webzillanz”<\/p>\r\n\r\n\r\n\r\n

],<\/p>\r\n\r\n\r\n\r\n

“contactPoint”: {<\/p>\r\n\r\n\r\n\r\n

“@type”: “ContactPoint”,<\/p>\r\n\r\n\r\n\r\n

“contactType”: “customer service”,<\/p>\r\n\r\n\r\n\r\n

“email”: “info@webzilla.global”,<\/p>\r\n\r\n\r\n\r\n

“telephone”: “+64-9-123-4567”,<\/p>\r\n\r\n\r\n\r\n

“areaServed”: “NZ”<\/p>\r\n\r\n\r\n\r\n

}<\/p>\r\n\r\n\r\n\r\n

}<\/p>\r\n\r\n\r\n\r\n

<\/script><\/p>\r\n\r\n\r\n\r\n

\u4f60\u4e5f\u53ef\u4ee5\u628a\u591a\u4e2a Schema \u5206\u5f00\u5199\u6210\u591a\u4e2a <script>\uff0cGoogle \u4e0d\u4ecb\u610f\u3002<\/p>\r\n\r\n\r\n\r\n

JSON-LD \u90e8\u7f72\u65f6\u7684\u6ce8\u610f\u4e8b\u9879<\/strong><\/h3>\r\n\r\n\r\n\r\n

\u5185\u5bb9\u5fc5\u987b\u771f\u5b9e\u5b58\u5728\u4e8e\u9875\u9762\u4e2d\u3002\u4f8b\u5982\u4f60\u6807\u6ce8\u4e86 FAQ Schema\uff0c\u5bf9\u5e94\u7684\u95ee\u9898\u548c\u7b54\u6848\u5fc5\u987b\u5728\u9875\u9762\u4e0a\u53ef\u89c1\u3002Google \u4f1a\u5ffd\u89c6\u201c\u865a\u6784\u201d\u6570\u636e\u3002<\/p>\r\n\r\n\r\n\r\n

\u907f\u514d\u751f\u6210\u591a\u4e2a\u91cd\u590d\u7684 Schema\uff0c\u5e38\u89c1\u95ee\u9898\uff1aWordPress \u63d2\u4ef6 + \u4e3b\u9898 + \u81ea\u5df1\u5199 \u2192 \u4e09\u5957\u91cd\u590d\uff0cShopify \u6a21\u677f\u81ea\u52a8\u751f\u6210 Product Schema \u2192 \u53c8\u989d\u5916\u63d2\u5165\u4e00\u5957\u3002<\/p>\r\n\r\n\r\n\r\n

\u91cd\u590d\u7684\u7ed3\u6784\u5316\u6570\u636e\u4e0d\u4f1a\u88ab\u60e9\u7f5a\uff0c\u4f46\u4f1a\u8ba9 Search Console \u62a5\u9519\/\u53ef\u80fd\u5bfc\u81f4 Google \u9009\u62e9\u9519\u8bef\u7248\u672c\/\u4f1a\u5f71\u54cd Rich Results \u89e6\u53d1\u7387\u3002\u52a1\u5fc5\u4fdd\u8bc1\u6bcf\u79cd Schema \u53ea\u6709\u4e00\u5957\u4e3b\u8981\u7248\u672c\u3002<\/p>\r\n\r\n\r\n\r\n

\u4f7f\u7528\u5b8c\u6574\u5b57\u6bb5\uff0c\u800c\u4e0d\u662f\u201c\u6700\u4f4e\u9650\u5ea6\u5b57\u6bb5\u201d<\/strong><\/h3>\r\n\r\n\r\n\r\n

\u4f8b\u5982 Product Schema\uff0c\u5982\u679c\u53ea\u5199\uff1a<\/p>\r\n\r\n\r\n\r\n

name\/price\uff0cGoogle \u4f1a\u8ba4\u4e3a\u8d28\u91cf\u4e0d\u9ad8\u3002<\/p>\r\n\r\n\r\n\r\n

\u4f46\u5982\u679c\u8865\u9f50\uff1a<\/p>\r\n\r\n\r\n\r\n

image<\/p>\r\n\r\n\r\n\r\n

brand<\/p>\r\n\r\n\r\n\r\n

SKU<\/p>\r\n\r\n\r\n\r\n

review<\/p>\r\n\r\n\r\n\r\n

aggregateRating<\/p>\r\n\r\n\r\n\r\n

offers \u4e2d\u7684 availability<\/p>\r\n\r\n\r\n\r\n

\u89e6\u53d1 Rich Snippet \u7684\u6982\u7387\u4f1a\u663e\u8457\u63d0\u9ad8\u3002<\/p>\r\n\r\n\r\n\r\n

\u7528 Search Console + Rich Results Test \u8c03\u8bd5<\/strong><\/h3>\r\n\r\n\r\n\r\n

\u4e24\u5927\u5b98\u65b9\u5de5\u5177\u5fc5\u987b\u4f7f\u7528\uff1a<\/p>\r\n\r\n\r\n\r\n

Google Rich Results Test\uff08\u68c0\u6d4b\u80fd\u5426\u89e6\u53d1\u5bcc\u7ed3\u679c\uff09<\/p>\r\n\r\n\r\n\r\n

Schema.org Validator\uff08\u68c0\u6d4b\u7ed3\u6784\u662f\u5426\u6709\u6548\uff09<\/p>\r\n\r\n\r\n\r\n

\u8c03\u8bd5\u6d41\u7a0b\u975e\u5e38\u7b80\u5355\uff1a<\/p>\r\n\r\n\r\n\r\n

    \r\n
  1. \u7c98\u8d34 URL<\/li>\r\n\r\n\r\n\r\n
  2. \u5de5\u5177\u544a\u8bc9\u4f60\uff1a\u9519\u8bef\u3001\u8b66\u544a\u3001\u6f5c\u5728\u589e\u5f3a<\/li>\r\n\r\n\r\n\r\n
  3. \u8c03\u6574\u4ee3\u7801<\/li>\r\n\r\n\r\n\r\n
  4. \u7b49\u5f85 Google \u518d\u6b21\u6293\u53d6<\/li>\r\n\r\n\r\n\r\n
  5. \u67e5\u770b Search Console \u7684\u5bcc\u7ed3\u679c\u62a5\u544a<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n

    \u8fd9\u662f\u6240\u6709 SEO \u6280\u672f\u4eba\u5458\u7684\u65e5\u5e38\u64cd\u4f5c\u3002<\/p>\r\n

     <\/p>\r\n

     <\/p>\r\n\r\n\r\n\r\n

    \u4e94\u3001Google \u5982\u4f55\u5229\u7528\u7ed3\u6784\u5316\u6570\u636e\uff1f<\/strong><\/h2>\r\n\r\n\r\n\r\n

    \u8981\u7406\u89e3 Schema \u4e3a\u4ec0\u4e48\u80fd\u63a8\u52a8 SEO \u8868\u73b0\uff0c\u9700\u8981\u4ece Google \u5b8c\u6574\u7684\u641c\u7d22\u5904\u7406\u6d41\u7a0b\u51fa\u53d1\uff1aCrawl\uff08\u6293\u53d6\uff09\u2192 Index\uff08\u7d22\u5f15\uff09\u2192 Rank\uff08\u6392\u540d\uff09\u3002<\/p>\r\n\r\n\r\n\r\n

    \u7ed3\u6784\u5316\u6570\u636e\u5e76\u4e0d\u662f\u201c\u76f4\u63a5\u63d0\u5347\u6392\u540d\u7684\u9b54\u6cd5\u4ee3\u7801\u201d\uff0c\u4f46\u5b83\u4f1a\u5728\u8fd9\u4e09\u4e2a\u9636\u6bb5\u5206\u522b\u63d0\u4f9b\u5173\u952e\u8f93\u5165\uff0c\u6700\u7ec8\u5f71\u54cd\u4f60\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u7684\u53ef\u89c1\u5ea6\u4e0e\u8868\u73b0\u3002<\/p>\r\n\r\n\r\n\r\n

    1.Crawl\uff08\u6293\u53d6\u9636\u6bb5\uff09\uff1a\u5e2e\u52a9 Google \u66f4\u5feb\u3001\u66f4\u51c6\u786e\u5730\u7406\u89e3\u9875\u9762\u7c7b\u578b<\/strong><\/h3>\r\n\r\n\r\n\r\n

    \u5728\u6293\u53d6\u9636\u6bb5\uff0cGooglebot \u7684\u76ee\u6807\u662f\uff1a\u5224\u65ad\u9875\u9762\u662f\u5426\u503c\u5f97\u6293\u53d6\/\u5feb\u901f\u8bc6\u522b\u9875\u9762\u7684\u7c7b\u522b\u4e0e\u7528\u9014\/\u5224\u65ad\u9875\u9762\u662f\u5426\u5c5e\u4e8e\u201c\u91cd\u590d\u5185\u5bb9\u201d\u3001\u4f4e\u8d28\u91cf\u5185\u5bb9\u6216\u6280\u672f\u6027\u9875\u9762\u3002\u7ed3\u6784\u5316\u6570\u636e\u5728\u8fd9\u4e2a\u9636\u6bb5\u63d0\u4f9b\u4e09\u4e2a\u91cd\u8981\u4fe1\u53f7\uff1a<\/p>\r\n\r\n\r\n\r\n

    1\uff09\u660e\u786e\u544a\u8bc9 Google \u8fd9\u662f\u201c\u54ea\u79cd\u7c7b\u578b\u7684\u9875\u9762\u201d<\/strong><\/h4>\r\n\r\n\r\n\r\n

    \u4f8b\u5982\uff1a<\/p>\r\n\r\n\r\n\r\n

    Product \u2192 \u8fd9\u662f\u4ea7\u54c1\u9875<\/p>\r\n\r\n\r\n\r\n

    Article \u2192 \u8fd9\u662f\u5185\u5bb9\u9875<\/p>\r\n\r\n\r\n\r\n

    Service \u2192 \u8fd9\u662f\u670d\u52a1\u4ecb\u7ecd\u9875<\/p>\r\n\r\n\r\n\r\n

    LocalBusiness \u2192 \u8fd9\u662f\u4f01\u4e1a\u6982\u51b5\u9875<\/p>\r\n\r\n\r\n\r\n

    \u8fd9\u8ba9 Google \u4e0d\u5fc5\u4ece HTML \u548c\u81ea\u7136\u8bed\u8a00\u4e2d\u201c\u731c\u201d\uff0c\u52a0\u901f\u7406\u89e3\u3002<\/p>\r\n\r\n\r\n\r\n

    2. \u964d\u4f4e\u7ed3\u6784\u8bef\u5224\u98ce\u9669<\/strong><\/h4>\r\n\r\n\r\n\r\n

    \u6ca1\u6709\u7ed3\u6784\u5316\u6570\u636e\u65f6\uff0cGoogle \u53ef\u80fd\u8bef\u5224\uff1a\u5185\u5bb9\u9875\u5f53\u670d\u52a1\u9875\uff0c\u670d\u52a1\u9875\u5f53\u4ea7\u54c1\u9875\uff0c\u4ea7\u54c1\u9875\u5f53\u535a\u5ba2\u9875\uff0c\u672c\u5730\u4f01\u4e1a\u9875\u5f53\u666e\u901a\u6587\u7ae0\u9875\u3002<\/p>\r\n\r\n\r\n\r\n

    \u5c24\u5176\u5bf9\u591a\u8bed\u79cd\u7f51\u7ad9\u3001\u8de8\u5883\u72ec\u7acb\u7ad9\u3001\u7ed3\u6784\u590d\u6742\u7684\u7f51\u7ad9\u66f4\u91cd\u8981\u3002<\/p>\r\n\r\n\r\n\r\n

    3. \u4e3a\u201c\u6293\u53d6\u4f18\u5148\u7ea7\u201d\u63d0\u4f9b\u66f4\u591a\u8d28\u91cf\u4fe1\u53f7<\/strong><\/h4>\r\n\r\n\r\n\r\n

    Googlebot \u4f1a\u6839\u636e\u9875\u9762\u5185\u5bb9\u8d28\u91cf\u3001\u91cd\u8981\u6027\u3001\u6e05\u6670\u5ea6\u51b3\u5b9a\u6293\u53d6\u9891\u7387\u3002\u7ed3\u6784\u5316\u6570\u636e\u80fd\u5e2e\u52a9 Google \u5224\u65ad\uff1a\u8fd9\u662f\u91cd\u8981\u9875\u9762\/\u8fd9\u662f\u53ef\u88ab\u91cd\u65b0\u6293\u53d6\u7684\u66f4\u65b0\u5185\u5bb9\/\u8fd9\u662f\u6838\u5fc3\u670d\u52a1\u533a\u5757\u3002<\/p>\r\n\r\n\r\n\r\n

    \u6293\u53d6\u8d8a\u53ca\u65f6\uff0cSEO \u8d8a\u5bb9\u6613\u53cd\u5e94\u5230\u6700\u65b0\u72b6\u6001\u3002<\/p>\r\n\r\n\r\n\r\n

    2.<\/strong>Index\uff08\u7d22\u5f15\u9636\u6bb5\uff09\uff1a\u628a\u9875\u9762\u653e\u5165\u6b63\u786e\u7684\u201c\u4e3b\u9898\u7c07\u201d\u4e2d<\/strong><\/h3>\r\n\r\n\r\n\r\n

    \u7d22\u5f15\u9636\u6bb5\u6700\u5173\u952e\u7684\u5de5\u4f5c\u662f\uff1a<\/p>\r\n\r\n\r\n\r\n

    Google \u662f\u5426\u5c06\u9875\u9762\u201c\u6536\u5f55\u201d<\/p>\r\n\r\n\r\n\r\n

    Google \u5c06\u8be5\u9875\u9762\u5f52\u7c7b\u5728\u54ea\u7ec4\u4e3b\u9898\u7c07\uff08Topic Cluster\uff09<\/p>\r\n\r\n\r\n\r\n

    \u9875\u9762\u4e0e\u54ea\u4e9b\u5173\u952e\u8bcd\u610f\u56fe\u76f8\u5173<\/p>\r\n\r\n\r\n\r\n

    \u9875\u9762\u662f\u5426\u5c5e\u4e8e\u4f60\u7684\u201c\u4e3b\u9898\u6743\u5a01\u6027\u201d\u8303\u7574<\/p>\r\n\r\n\r\n\r\n

    \u7ed3\u6784\u5316\u6570\u636e\u5728\u6b64\u9636\u6bb5\u63d0\u4f9b\u5de8\u5927\u7684\u8bed\u4e49\u589e\u5f3a\u4f5c\u7528\u3002<\/p>\r\n\r\n\r\n\r\n

    1\uff09\u5f3a\u5316\u9875\u9762\u8bed\u4e49 \u2192 \u5e2e\u52a9\u5efa\u6784 Topic Cluster<\/strong><\/h4>\r\n\r\n\r\n\r\n

    \u4f8b\u5982\uff1a<\/p>\r\n\r\n\r\n\r\n

    Service Schema \u2192 \u660e\u786e\u4f60\u63d0\u4f9b\u7684\u662f\u201cGoogle Ads \u7ba1\u7406\u201d\u201cSEO \u670d\u52a1\u201d<\/p>\r\n\r\n\r\n\r\n

    Product Schema \u2192 \u660e\u786e\u4f60\u5356\u7684\u662f\u201c\u6237\u5916\u978b\u201d\u201c\u84dd\u7259\u8033\u673a\u201d<\/p>\r\n\r\n\r\n\r\n

    Article Schema \u2192 \u660e\u786e\u6587\u7ae0\u4e3b\u9898\u4e0e\u53d1\u5e03\u65f6\u95f4<\/p>\r\n\r\n\r\n\r\n

    \u8fd9\u4e9b\u4fe1\u53f7\u5171\u540c\u5e2e\u52a9 Google\u5feb\u901f\u8bc6\u522b\u9875\u9762\u7684\u4e3b\u9898\uff0c\u628a\u9875\u9762\u653e\u5165\u6b63\u786e\u7684\u201c\u4e3b\u9898\u7fa4\u7ec4\u201d\uff0c\u5f3a\u5316\u7f51\u7ad9\u5728\u67d0\u4e00\u9886\u57df\u7684\u201c\u4e3b\u9898\u6743\u5a01\u6027\uff08Topical Authority\uff09\u201d\u3002<\/p>\r\n\r\n\r\n\r\n

    2. \u5f71\u54cd Google \u662f\u5426\u8ba4\u4e3a\u4f60\u662f\u201c\u8be5\u9886\u57df\u7684\u6743\u5a01\u201d<\/strong><\/h4>\r\n\r\n\r\n\r\n

    Search \u7cfb\u7edf\u6b63\u5728\u4ece keyword SEO \u8f6c\u5411 entity SEO\uff08\u5b9e\u4f53 SEO\uff09\uff1a\u7ed3\u6784\u5316\u6570\u636e\u8ba9 Google \u66f4\u5bb9\u6613\u5efa\u7acb\u4f60\u7684\u7f51\u7ad9\u4e0e\u4e3b\u9898\u4e4b\u95f4\u7684\u5173\u7cfb\uff0c\u4f8b\u5982\uff1a<\/p>\r\n\r\n\r\n\r\n

    Webzilla \u2194 Digital Marketing \u2194 Google Ads<\/p>\r\n\r\n\r\n\r\n

    Webzilla \u2194 SEO Consulting<\/p>\r\n\r\n\r\n\r\n

    Webzilla \u2194 Local Business in New Zealand<\/p>\r\n\r\n\r\n\r\n

    \u4f60\u7684\u4e3b\u9898\u8d8a\u6e05\u6670\uff0c\u88ab\u7d22\u5f15\u7684\u53ef\u80fd\u6027\u8d8a\u9ad8\uff0c\u4e3b\u9898\u6743\u5a01\u6027\u8d8a\u7a33\u5b9a\u3002<\/p>\r\n\r\n\r\n\r\n

    3. \u964d\u4f4e\u7d22\u5f15\u9519\u8bef\u3001\u91cd\u590d\u5185\u5bb9\u3001\u9519\u8bef\u5408\u5e76\u7684\u98ce\u9669<\/strong><\/h4>\r\n\r\n\r\n\r\n

    \u5c24\u5176\u662f\u5927\u578b\u7f51\u7ad9\uff1a\u4ea7\u54c1\u9875\u6570\u91cf\u591a\/\u7c7b\u76ee\u590d\u6742\/\u591a\u8bed\u8a00\/URL \u5c42\u7ea7\u6df1\/\u5b58\u5728\u76f8\u4f3c\u5185\u5bb9\u3002<\/p>\r\n\r\n\r\n\r\n

    Schema \u4f1a\u8ba9 Google \u66f4\u5bb9\u6613\u533a\u5206\u9875\u9762\u4e4b\u95f4\u7684\u5dee\u5f02\u4e0e\u7528\u9014\u3002<\/p>\r\n\r\n\r\n\r\n

    3.Ranking\uff08\u6392\u540d\u9636\u6bb5\uff09\uff1a\u901a\u8fc7\u884c\u4e3a\u4fe1\u53f7\u4e0e\u8bed\u4e49\u4fe1\u53f7\u63d0\u5347\u6700\u7ec8\u8868\u73b0<\/strong><\/h3>\r\n\r\n\r\n\r\n

    \u5fc5\u987b\u660e\u786e\uff0c\u7ed3\u6784\u5316\u6570\u636e\u4e0d\u662f\u76f4\u63a5\u7684\u6392\u540d\u56e0\u5b50\u3002\u4f46\u5b83\u4f1a\u663e\u8457\u5f71\u54cd Google \u5728\u6392\u540d\u9636\u6bb5\u4f7f\u7528\u7684\u4e00\u7cfb\u5217\u201c\u95f4\u63a5\u4fe1\u53f7\u201d\u3002<\/p>\r\n\r\n\r\n\r\n

    1\uff09\u884c\u4e3a\u4fe1\u53f7\uff08\u7528\u6237\u884c\u4e3a \u2192 \u6392\u540d\u589e\u5f3a\uff09<\/strong><\/h4>\r\n\r\n\r\n\r\n

    Rich Results \u4f1a\u63d0\u5347\uff1a<\/p>\r\n\r\n\r\n\r\n

    \u70b9\u51fb\u7387\uff08CTR\uff09<\/p>\r\n\r\n\r\n\r\n

    \u9605\u8bfb\u6df1\u5ea6\uff08Dwell Time\uff09<\/p>\r\n\r\n\r\n\r\n

    \u505c\u7559\u65f6\u95f4<\/p>\r\n\r\n\r\n\r\n

    \u56de\u8bbf\u6982\u7387<\/p>\r\n\r\n\r\n\r\n

    \u8f6c\u5316\u884c\u4e3a<\/p>\r\n\r\n\r\n\r\n

    \u8fd9\u4e9b\u90fd\u662f Google \u7528\u6765\u5224\u65ad\u201c\u9875\u9762\u662f\u5426\u6ee1\u8db3\u7528\u6237\u610f\u56fe\u201d\u7684\u4fe1\u53f7\u3002<\/p>\r\n\r\n\r\n\r\n

    \u5f53 CTR \u548c\u4e92\u52a8\u5ea6\u4e0a\u5347\uff0cGoogle \u4f1a\u8ba4\u4e3a\uff1a\u201c\u8fd9\u4e2a\u5185\u5bb9\u6ee1\u8db3\u7528\u6237\uff0c\u503c\u5f97\u63a8\u9ad8\u3002\u201d\u8fd9\u5c31\u662f Schema \u2192 Rich Results \u2192 \u884c\u4e3a\u4fe1\u53f7 \u2192 \u6392\u540d\u63d0\u5347 \u7684\u94fe\u6761\u3002<\/p>\r\n\r\n\r\n\r\n

    2\uff09\u8bed\u4e49\u4fe1\u53f7\uff08Semantic Signals\uff09<\/strong><\/h4>\r\n\r\n\r\n\r\n

    \u7ed3\u6784\u5316\u6570\u636e\u63d0\u4f9b\u66f4\u5f3a\u7684\uff1a\u9875\u9762\u4e3b\u9898\u6e05\u6670\u5ea6\/\u9875\u9762\u8bed\u4e49\u5b8c\u6574\/\u5185\u5bb9\u53ef\u4fe1\u5ea6\uff08\u5c24\u5176\u5bf9 YMYL \u7c7b\u5185\u5bb9\uff09\/\u4e0e\u7528\u6237\u610f\u56fe\u7684\u5339\u914d\u5ea6<\/p>\r\n\r\n\r\n\r\n

    \u8fd9\u4f1a\u95f4\u63a5\u589e\u5f3a\uff1a<\/p>\r\n\r\n\r\n\r\n

    \u76f8\u5173\u6027\u8bc4\u5206\uff08Relevance Score\uff09<\/p>\r\n\r\n\r\n\r\n

    \u4e3b\u9898\u6743\u5a01\u6027\uff08Topical Authority\uff09<\/p>\r\n\r\n\r\n\r\n

    \u4e13\u4e1a\u6027\uff08E-E-A-T\uff1aExperience, Expertise, Authoritativeness, Trustworthiness\uff09<\/p>\r\n\r\n\r\n\r\n

    Google \u7684 ranking \u7cfb\u7edf\u5728\u8bc4\u4f30\u9875\u9762\u8d28\u91cf\u65f6\uff0c\u4f1a\u7efc\u5408\u81ea\u7136\u8bed\u8a00\u7406\u89e3 + Schema \u63d0\u4f9b\u7684\u8bed\u4e49\u8865\u5145\u3002<\/p>\r\n\r\n\r\n\r\n

    3\uff09\u5b9e\u4f53\u5173\u7cfb\uff08\u5b9e\u4f53\u7ea7 SEO \u7684\u672a\u6765\u65b9\u5411\uff09<\/strong><\/h4>\r\n\r\n\r\n\r\n

    \u5f53\u524d Google \u6b63\u5728\u5f3a\u5316\u201c\u5b9e\u4f53\uff08Entity\uff09\u201d\u7684\u91cd\u8981\u6027\u3002\u7ed3\u6784\u5316\u6570\u636e\u80fd\u5e2e\u52a9\uff1a<\/p>\r\n\r\n\r\n\r\n

    \u5c06\u54c1\u724c\u52a0\u5165 Google Knowledge Graph\/\u83b7\u5f97\u54c1\u724c\u641c\u7d22\u7684\u72ec\u5360\u5c55\u793a\/\u6e05\u6670\u533a\u5206\u4f60\u4e0e\u5176\u4ed6\u540c\u540d\u54c1\u724c\/\u63d0\u5347\u54c1\u724c\u76f8\u5173\u8bcd\u7684\u6392\u540d\u7a33\u5b9a\u6027\u3002<\/p>\r\n\r\n\r\n\r\n

    \u8fd9\u90e8\u5206\u662f\u672a\u6765 3\u20135 \u5e74 SEO \u6700\u91cd\u8981\u7684\u53d1\u5c55\u65b9\u5411\u3002<\/p>\r\n\r\n\r\n\r\n

    \u603b\u7ed3\u4e00\u53e5\u8bdd\uff1a\u7ed3\u6784\u5316\u6570\u636e\u4e0d\u4f1a\u76f4\u63a5\u8ba9\u4f60\u6392\u5728\u7b2c\u4e00\uff0c\u4f46\u5b83\u4f1a\u8ba9 Google \u201c\u66f4\u61c2\u4f60\u201d\uff0c\u8ba9\u7528\u6237\u201c\u66f4\u613f\u610f\u70b9\u4f60\u201d\uff0c\u8ba9\u5185\u5bb9\u201c\u66f4\u5bb9\u6613\u88ab\u7d22\u5f15\u201d\uff0c\u6700\u7ec8\u5171\u540c\u5f62\u6210\u6392\u540d\u4f18\u52bf\u3002<\/p>\r\n\r\n\r\n\r\n

    \u6362\u53e5\u8bdd\u8bf4\uff1aSchema \u662f\u63d0\u9ad8\u201c\u88ab\u770b\u89c1\u6982\u7387\u201d\u7684\u52a0\u901f\u5668\uff0c\u800c\u201c\u88ab\u770b\u89c1\u201d\u4f1a\u53cd\u8fc7\u6765\u5f3a\u5316 Google \u7684 SEO \u4fe1\u53f7\u5faa\u73af\u3002<\/p>\r\n

     <\/p>\r\n

     <\/p>\r\n\r\n\r\n\r\n

    \u516d\u3001\u7ed3\u6784\u5316\u6570\u636e\u5b9e\u65bd\u5e38\u89c1\u8bef\u533a<\/strong><\/h2>\r\n\r\n\r\n\r\n

    \u8bb8\u591a\u7f51\u7ad9\u5728\u90e8\u7f72\u7ed3\u6784\u5316\u6570\u636e\u540e\uff0c\u6ca1\u6709\u770b\u5230\u9884\u671f\u7684\u5c55\u793a\u6548\u679c\uff0c\u5176\u4e2d\u76f8\u5f53\u4e00\u90e8\u5206\u662f\u7531\u4e8e\u5b9e\u65bd\u65b9\u5f0f\u4e0d\u5f53\u9020\u6210\u7684\u3002\u4ee5\u4e0b\u662f\u6570\u5b57\u8425\u9500\u516c\u53f8\u5728\u9879\u76ee\u4e2d\u6700\u5e38\u89c1\u7684\u56db\u7c7b\u95ee\u9898\u53ca\u5176\u5f71\u54cd\u3002<\/p>\r\n\r\n\r\n\r\n

    \u8bef\u533a 1\uff1a\u4ee5\u4e3a\u6dfb\u52a0 Schema \u5c31\u4e00\u5b9a\u80fd\u89e6\u53d1 Rich Results<\/strong><\/h3>\r\n\r\n\r\n\r\n

    \u7ed3\u6784\u5316\u6570\u636e\u7684\u4f5c\u7528\u662f\u201c\u544a\u8bc9\u201d Google \u9875\u9762\u7ed3\u6784\uff0c\u4f46\u662f\u5426\u5c55\u793a Rich Results\uff0c\u5b8c\u5168\u7531\u641c\u7d22\u7b97\u6cd5\u51b3\u5b9a\u3002Google \u4f1a\u7efc\u5408\u9875\u9762\u8d28\u91cf\u3001\u5b57\u6bb5\u5b8c\u6574\u5ea6\u3001\u5185\u5bb9\u76f8\u5173\u6027\u3001\u7528\u6237\u610f\u56fe\u7b49\u56e0\u7d20\u8fdb\u884c\u5224\u65ad\u3002<\/p>\r\n\r\n\r\n\r\n

    \u5373\u4f7f Schema \u8bed\u6cd5\u5b8c\u5168\u6b63\u786e\uff0c\u4e5f\u53ef\u80fd\u51fa\u73b0\u4ee5\u4e0b\u60c5\u51b5\uff1a<\/p>\r\n\r\n\r\n\r\n

    \u9875\u9762\u8d28\u91cf\u4e0d\u8db3\uff0cGoogle \u4e0d\u5c55\u793a\u589e\u5f3a\u7ed3\u679c<\/p>\r\n\r\n\r\n\r\n

    \u641c\u7d22\u610f\u56fe\u4e0d\u9002\u5408\u5c55\u793a Rich Results<\/p>\r\n\r\n\r\n\r\n

    \u884c\u4e1a\u654f\u611f\u6216\u5b58\u5728\u653f\u7b56\u9650\u5236<\/p>\r\n\r\n\r\n\r\n

    Google \u4ecd\u5728\u89c2\u5bdf\u9875\u9762\u662f\u5426\u7a33\u5b9a<\/p>\r\n\r\n\r\n\r\n

    \u7ade\u4e89\u7ed3\u679c\u66f4\u7b26\u5408\u7528\u6237\u9700\u6c42<\/p>\r\n\r\n\r\n\r\n

    \u56e0\u6b64\uff0cSchema \u7684\u4f5c\u7528\u662f\u63d0\u9ad8\u89e6\u53d1\u6982\u7387\uff0c\u800c\u4e0d\u662f\u4fdd\u8bc1\u5c55\u793a\u3002<\/p>\r\n\r\n\r\n\r\n

    \u8bef\u533a 2\uff1a\u4f7f\u7528\u65e0\u6548\u3001\u9519\u8bef\u6216\u4e0d\u88ab Google \u652f\u6301\u7684\u5b57\u6bb5<\/strong><\/h3>\r\n\r\n\r\n\r\n

    Schema.org \u7684\u5b57\u6bb5\u975e\u5e38\u591a\uff0c\u4f46\u5e76\u4e0d\u662f\u6240\u6709\u5b57\u6bb5\u90fd\u88ab Google \u91c7\u7eb3\u3002\u5f88\u591a\u7f51\u7ad9\u72af\u7684\u9519\u8bef\u662f\uff1a<\/p>\r\n\r\n\r\n\r\n

    \u590d\u5236\u4e92\u8054\u7f51\u4e0a\u7684\u793a\u4f8b\u4ee3\u7801<\/p>\r\n\r\n\r\n\r\n

    \u4f7f\u7528 Schema.org \u652f\u6301\u4f46 Google \u4e0d\u8ba4\u53ef\u7684\u5c5e\u6027<\/p>\r\n\r\n\r\n\r\n

    \u5b57\u6bb5\u683c\u5f0f\u9519\u8bef\u4f46\u6d4f\u89c8\u5668\u4e0d\u62a5\u9519<\/p>\r\n\r\n\r\n\r\n

    \u7528\u9519\u7c7b\u578b\u5bfc\u81f4 Google \u65e0\u6cd5\u89e3\u6790<\/p>\r\n\r\n\r\n\r\n

    \u7ed3\u679c\u5c31\u662f\uff1a<\/p>\r\n\r\n\r\n\r\n

    Google \u65e0\u6cd5\u8bc6\u522b\u7ed3\u6784\u5316\u6570\u636e\uff0cRich Results \u4e0d\u89e6\u53d1\uff0cSearch Console \u62a5\u8b66\u544a\u6216\u5ffd\u7565\u6574\u4e2a\u4ee3\u7801\u5757\u3002<\/p>\r\n\r\n\r\n\r\n

    \u5e38\u89c1\u9519\u8bef\u5982\uff1a<\/p>\r\n\r\n\r\n\r\n

    \u5728\u4ea7\u54c1\u9875\u4f7f\u7528 Article\/\u5728\u535a\u5ba2\u9875\u4f7f\u7528 Product\/\u4f7f\u7528\u4e0d\u5b58\u5728\u7684\u5b57\u6bb5\u540d\/\u4f7f\u7528\u5d4c\u5957\u683c\u5f0f\u4e0d\u89c4\u8303\u7684 JSON-LD\u3002<\/p>\r\n\r\n\r\n\r\n

    Google \u4e0d\u4f1a\u63d0\u793a\u8bed\u6cd5\u9519\u8bef\uff0c\u4f46\u4f1a\u76f4\u63a5\u8df3\u8fc7\u3002<\/p>\r\n\r\n\r\n\r\n

    \u8bef\u533a 3\uff1a\u9875\u9762\u6709\u5185\u5bb9\uff0c\u5374\u6ca1\u6709\u5bf9\u5e94 Schema \u6807\u8bb0<\/strong><\/h3>\r\n\r\n\r\n\r\n

    \u7ed3\u6784\u5316\u6570\u636e\u7684\u76ee\u6807\u662f\u589e\u5f3a\u9875\u9762\u5185\u5bb9\u7684\u201c\u673a\u5668\u53ef\u8bfb\u6027\u201d\u3002\u4f46\u8bb8\u591a\u7f51\u7ad9\u5b58\u5728\u201c\u5185\u5bb9\u6709\u3001Schema \u6ca1\u6709\u201d\u7684\u60c5\u51b5\uff0c\u4f8b\u5982\uff1a<\/p>\r\n\r\n\r\n\r\n

    \u9875\u9762\u6709\u7528\u6237\u8bc4\u8bba\uff0c\u5374\u6ca1\u6709 Review Schema<\/p>\r\n\r\n\r\n\r\n

    \u6709\u4ef7\u683c\u4fe1\u606f\uff0c\u5374\u6ca1\u6709 Product Schema<\/p>\r\n\r\n\r\n\r\n

    \u6709 FAQ \u6587\u6848\uff0c\u5374\u672a\u6dfb\u52a0 FAQPage Schema<\/p>\r\n\r\n\r\n\r\n

    \u6709\u9762\u5305\u5c51\u5bfc\u822a\uff0c\u5374\u6ca1\u6709 BreadcrumbList<\/p>\r\n\r\n\r\n\r\n

    \u6709\u670d\u52a1\u9879\u76ee\uff0c\u5374\u6ca1\u6709 Service Schema<\/p>\r\n\r\n\r\n\r\n

    \u7ed3\u679c\u662f\uff1a<\/p>\r\n\r\n\r\n\r\n

    Google \u53ea\u80fd\u201c\u770b\u5230\u6587\u5b57\u201d\uff0c\u4f46\u65e0\u6cd5\u201c\u7406\u89e3\u8bed\u4e49\u201d\uff0cSERP \u5c55\u793a\u6548\u679c\u65e0\u6cd5\u589e\u5f3a\uff0c\u9519\u5931\u672c\u53ef\u63d0\u5347 CTR \u7684\u673a\u4f1a\u3002<\/p>\r\n\r\n\r\n\r\n

    Schema \u7684\u6838\u5fc3\u903b\u8f91\u662f\uff1a\u53ea\u8981\u9875\u9762\u6709\u7684\u91cd\u8981\u5185\u5bb9\uff0c\u90fd\u5e94\u8be5\u914d\u4e0a\u76f8\u5e94\u7684\u7ed3\u6784\u5316\u6570\u636e\u3002<\/p>\r\n\r\n\r\n\r\n

    \u8bef\u533a 4\uff1a\u4f9d\u8d56 WordPress \u63d2\u4ef6\u201c\u4e00\u952e\u751f\u6210\u201d\uff0c\u5bfc\u81f4\u91cd\u590d\u6216\u51b2\u7a81<\/strong><\/h3>\r\n\r\n\r\n\r\n

    \u5f88\u591a WordPress \u7f51\u7ad9\u4f7f\u7528\u4ee5\u4e0b\u63d2\u4ef6\u751f\u6210 Schema\uff1a<\/p>\r\n\r\n\r\n\r\n

    Rank Math<\/p>\r\n\r\n\r\n\r\n

    Yoast SEO<\/p>\r\n\r\n\r\n\r\n

    AIOSEO<\/p>\r\n\r\n\r\n\r\n

    WooCommerce \u5185\u7f6e Schema<\/p>\r\n\r\n\r\n\r\n

    \u95ee\u9898\u5728\u4e8e\uff0c\u4e00\u952e\u751f\u6210\u867d\u65b9\u4fbf\uff0c\u4f46\u5bb9\u6613\u4ea7\u751f\u4ee5\u4e0b\u540e\u679c\uff1a\u4e3b\u9898\u672c\u8eab\u4e5f\u5185\u7f6e Schema\uff0c\u51fa\u73b0\u91cd\u590d\u6807\u8bb0\/\u63d2\u4ef6\u548c\u9875\u9762\u6784\u5efa\u5668\uff08Elementor\u3001Divi \u7b49\uff09\u683c\u5f0f\u51b2\u7a81\/\u4fe1\u606f\u4e0d\u5b8c\u6574\uff0c\u53ea\u751f\u6210\u6700\u7b80\u5b57\u6bb5\u7248\u672c\/\u63d2\u4ef6\u751f\u6210\u7684 Schema \u4e0d\u9002\u5408\u5f53\u524d\u9875\u9762\u7c7b\u578b\/\u81ea\u52a8\u751f\u6210\u591a\u4e2a Organization \u6216 Product\uff0c\u5bfc\u81f4\u5197\u4f59\u3002<\/p>\r\n\r\n\r\n\r\n

    \u8fd9\u4e9b\u60c5\u51b5\u4f1a\u76f4\u63a5\u5f71\u54cd\uff1a<\/p>\r\n\r\n\r\n\r\n

    Search Console \u62a5\u544a\u51fa\u73b0\u91cd\u590d\u6216\u51b2\u7a81\/Google \u65e0\u6cd5\u5224\u65ad\u54ea\u4e00\u7248\u624d\u662f\u4e3b\u7248\u672c\/Rich Results \u89e6\u53d1\u6982\u7387\u4e0b\u964d\u3002<\/p>\r\n\r\n\r\n\r\n

    \u56e0\u6b64\uff1a<\/p>\r\n\r\n\r\n\r\n

    \u63d2\u4ef6\u53ef\u4ee5\u4f5c\u4e3a\u8f85\u52a9\u5de5\u5177\uff0c\u4f46\u6700\u7ec8\u5e94\u7531 SEO \u5de5\u7a0b\u5e08\u8fdb\u884c\u4eba\u5de5\u68c0\u67e5\u548c\u5b9a\u5236\u5316\u5904\u7406\u3002<\/p>\r\n

     <\/p>\r\n

     <\/p>\r\n\r\n\r\n\r\n

    \u4e03\u3001\u5982\u4f55\u9a8c\u8bc1\u7ed3\u6784\u5316\u6570\u636e\u662f\u5426\u6b63\u786e\uff1f<\/strong><\/h2>\r\n\r\n\r\n\r\n

    \u5728\u7f51\u7ad9\u90e8\u7f72\u7ed3\u6784\u5316\u6570\u636e\u540e\uff0c\u9a8c\u8bc1\u5176\u6b63\u786e\u6027\u548c\u53ef\u8bfb\u6027\u662f\u5173\u952e\u6b65\u9aa4\u3002Google \u63d0\u4f9b\u4e86\u591a\u5957\u5b98\u65b9\u5de5\u5177\uff0c\u7528\u4e8e\u68c0\u67e5\u7ed3\u6784\u5316\u6570\u636e\u7684\u8bed\u6cd5\u3001\u53ef\u89e3\u6790\u6027\u3001Rich Results \u89e6\u53d1\u6761\u4ef6\u4ee5\u53ca\u641c\u7d22\u7ed3\u679c\u4e2d\u7684\u5b9e\u9645\u8868\u73b0\u3002<\/p>\r\n\r\n\r\n\r\n

    \u4ee5\u4e0b\u662f\u6570\u5b57\u8425\u9500\u516c\u53f8\u5728\u9879\u76ee\u4e2d\u6700\u5e38\u4f7f\u7528\u7684\u4e09\u7c7b\u5de5\u5177\u53ca\u5176\u4f5c\u7528\u3002<\/p>\r\n\r\n\r\n\r\n

    1. Google Rich Results Test\uff08\u5bcc\u7ed3\u679c\u6d4b\u8bd5\u5de5\u5177\uff09<\/strong><\/h3>\r\n\r\n\r\n\r\n

    \u7528\u9014\uff1a\u7528\u4e8e\u68c0\u6d4b\u9875\u9762\u662f\u5426\u6709\u8d44\u683c\u89e6\u53d1 Rich Results\uff08\u589e\u5f3a\u578b\u641c\u7d22\u7ed3\u679c\u5c55\u793a\uff09\u3002<\/p>\r\n\r\n\r\n\r\n

    \u5730\u5740\uff1ahttps:\/\/search.google.com\/test\/rich-results<\/a><\/p>\r\n\r\n\r\n\r\n

    \u8be5\u5de5\u5177\u53ef\u68c0\u67e5\uff1a<\/p>\r\n\r\n\r\n\r\n

    \u9875\u9762\u662f\u5426\u5305\u542b\u6709\u6548\u7684\u7ed3\u6784\u5316\u6570\u636e\/\u54ea\u4e9b\u7ed3\u6784\u5316\u6570\u636e\u7c7b\u578b\u201c\u6709\u8d44\u683c\u201d\u89e6\u53d1\u589e\u5f3a\u5c55\u793a\/\u54ea\u4e9b\u5b57\u6bb5\u7f3a\u5931\u4f1a\u5f71\u54cd Rich Results\/Google \u5b9e\u9645\u4f1a\u6293\u53d6\u5230\u54ea\u4e9b\u6570\u636e\uff08\u4f7f\u7528\u201c\u6d4b\u8bd5\u5728\u7ebf\u9875\u9762\u201d\u6a21\u5f0f\uff09<\/p>\r\n\r\n\r\n\r\n

    \u9002\u5408\u7528\u4e8e\uff1a\u65b0\u589e Schema \u540e\u7684\u5feb\u901f\u9a8c\u8bc1\/\u4ea7\u54c1\u9875\u3001FAQ \u9875\u3001\u6587\u7ae0\u9875\u7b49\u9700\u8981 Rich Snippet \u7684\u9875\u9762\/\u68c0\u67e5\u63d2\u4ef6\u6216\u6a21\u677f\u751f\u6210\u7684 Schema \u662f\u5426\u88ab Google \u63a5\u53d7\u3002<\/p>\r\n\r\n\r\n\r\n

    \u5b83\u4e0d\u53ea\u662f\u201c\u68c0\u67e5\u8bed\u6cd5\u201d\uff0c\u66f4\u91cd\u8981\u7684\u662f\u544a\u8bc9\u4f60\uff1a\u7ed3\u6784\u5316\u6570\u636e\u662f\u5426\u7b26\u5408 Google \u7684 Rich Results \u5c55\u793a\u6761\u4ef6\u3002<\/p>\r\n\r\n\r\n\r\n

    2. Schema.org Validator\uff08\u8bed\u6cd5\u548c\u7ed3\u6784\u9a8c\u8bc1\u5de5\u5177\uff09<\/strong><\/h3>\r\n\r\n\r\n\r\n

    \u7528\u9014\uff1a\u7528\u4e8e\u9a8c\u8bc1\u7ed3\u6784\u5316\u6570\u636e\u7684\u8bed\u6cd5\u662f\u5426\u7b26\u5408 Schema.org \u6807\u51c6\u3002<\/p>\r\n\r\n\r\n\r\n

    \u5730\u5740\uff1ahttps:\/\/validator.schema.org\/<\/a><\/p>\r\n\r\n\r\n\r\n

    \u8be5\u5de5\u5177\u53ef\u68c0\u67e5\uff1aJSON-LD \u7ed3\u6784\u662f\u5426\u89c4\u8303\/\u5b57\u6bb5\u662f\u5426\u5c5e\u4e8e Schema.org \u5408\u6cd5\u5c5e\u6027\/\u5d4c\u5957\u5173\u7cfb\u662f\u5426\u6b63\u786e\/\u6807\u8bb0\u662f\u5426\u9075\u5faa\u5404\u7c7b\u578b\u7684\u5b98\u65b9\u89c4\u8303\u3002<\/p>\r\n\r\n\r\n\r\n

    \u9002\u5408\u7528\u4e8e\uff1a<\/p>\r\n\r\n\r\n\r\n

    \u81ea\u5b9a\u4e49\u7f16\u5199 Schema \u7684\u5f00\u53d1\u4eba\u5458\/\u5927\u578b\u7f51\u7ad9\u7684\u6a21\u677f\u5f00\u53d1\u4e0e\u4e3b\u9898\u8c03\u8bd5\/\u505a Schema \u4ee3\u7801\u5ba1\u8ba1\u3001\u6e05\u7406\u5197\u4f59\u5b57\u6bb5\u3002<\/p>\r\n\r\n\r\n\r\n

    \u5b83\u80fd\u8ba9\u4f60\u77e5\u9053\u7ed3\u6784\u5316\u6570\u636e\u662f\u5426\u6709\u6548\uff0c\u4f46\u4e0d\u8868\u793a Google \u4e00\u5b9a\u4f1a\u5c55\u793a Rich Results\u2014\u2014<\/p>\r\n\r\n\r\n\r\n

    \u4e24\u8005\u662f\u4e0d\u540c\u6982\u5ff5\uff0c\u9700\u8981\u540c\u65f6\u901a\u8fc7\u3002<\/p>\r\n\r\n\r\n\r\n

    3. Google Search Console\uff08\u589e\u5f3a\u7ed3\u679c\u62a5\u544a\uff09<\/strong><\/h3>\r\n\r\n\r\n\r\n

    Search Console \u662f\u7ed3\u6784\u5316\u6570\u636e\u4e0a\u7ebf\u540e\u7684\u6838\u5fc3\u76d1\u63a7\u5de5\u5177\u3002\u5b83\u63d0\u4f9b\u4e86\u4e00\u7cfb\u5217\u4e0e\u7ed3\u6784\u5316\u6570\u636e\u76f8\u5173\u7684\u62a5\u544a\uff0c\u5305\u62ec\uff1a<\/p>\r\n\r\n\r\n\r\n

    \u7ed3\u6784\u5316\u6570\u636e\u589e\u5f3a\u62a5\u544a\uff08Enhancements\uff09\/Rich Result \u6027\u80fd\u62a5\u544a\/\u722c\u866b\u4e0e\u7d22\u5f15\u9519\u8bef\u62a5\u544a<\/p>\r\n\r\n\r\n\r\n

    \u901a\u8fc7\u8fd9\u4e9b\u62a5\u544a\uff0c\u53ef\u4ee5\u5224\u65ad\u7f51\u7ad9\u4e0a\u7ebf Schema \u540e\u662f\u5426\u771f\u6b63\u88ab Google \u63a5\u6536\u4e0e\u4f7f\u7528\u3002<\/p>\r\n\r\n\r\n\r\n

    Search Console \u4e2d\u6700\u91cd\u8981\u7684\u4e09\u4e2a\u8bca\u65ad\u4fe1\u53f7<\/strong><\/h3>\r\n\r\n\r\n\r\n

    1\uff09\u627e\u4e0d\u5230\u7ed3\u6784\u5316\u6570\u636e \u2192 Google \u65e0\u6cd5\u8bfb\u53d6<\/strong><\/h4>\r\n\r\n\r\n\r\n

    \u53ef\u80fd\u539f\u56e0\uff1aJSON-LD \u6446\u5728\u9519\u8bef\u4f4d\u7f6e\uff08\u5982\u52a8\u6001\u6e32\u67d3\u672a\u88ab\u6293\u53d6\uff09\/\u63d2\u4ef6\u51b2\u7a81\u5bfc\u81f4\u591a\u6b21\u8986\u76d6\/\u4ee3\u7801\u88ab\u538b\u7f29\u5de5\u5177\u7834\u574f\/\u9875\u9762\u5185\u5bb9\u7531 JS \u6e32\u67d3\uff0c\u800c Google \u672a\u6267\u884c JS<\/p>\r\n\r\n\r\n\r\n

    \u89e3\u51b3\u65b9\u5f0f\uff1a\u786e\u4fdd Schema \u76f4\u63a5\u5728\u670d\u52a1\u5668\u7aef\u8f93\u51fa\/\u907f\u514d\u628a JSON-LD \u653e\u5728\u52a8\u6001\u6e32\u67d3\u6a21\u5757\/\u68c0\u67e5\u662f\u5426\u88ab robots.txt \u963b\u62e6<\/p>\r\n\r\n\r\n\r\n

    2\uff09\u68c0\u6d4b\u5230\u9519\u8bef \u2192 \u9700\u8981\u7acb\u5373\u4fee\u590d<\/strong><\/h4>\r\n\r\n\r\n\r\n

    \u5e38\u89c1\u9519\u8bef\u5305\u62ec\uff1a\u7f3a\u5931\u5fc5\u586b\u5b57\u6bb5\/\u5b57\u6bb5\u683c\u5f0f\u9519\u8bef\uff08\u4f8b\u5982 price \u5fc5\u987b\u4e3a\u5b57\u7b26\u4e32\uff09\/\u4e0d\u5408\u6cd5\u7684\u5d4c\u5957\u7ed3\u6784\uff08\u5982 Offer \u5d4c\u5957\u65b9\u5f0f\u4e0d\u5bf9\uff09\/\u591a\u4e2a Schema \u7c7b\u578b\u51b2\u7a81\/\u91cd\u590d\u6807\u8bb0\u5bfc\u81f4 Google \u65e0\u6cd5\u9009\u62e9\u4e3b\u8981\u7248\u672c\u3002<\/p>\r\n\r\n\r\n\r\n

    \u9519\u8bef\u4f1a\u5bfc\u81f4\uff1a\u6574\u6bb5 Schema \u88ab\u5ffd\u7565\/Rich Results \u89e6\u53d1\u5931\u8d25\/Search Console \u6301\u7eed\u62a5\u8b66\u3002<\/p>\r\n\r\n\r\n\r\n

    3\uff09Rich Results \u5c55\u793a\u6570\u636e \u2192 \u8bc4\u4f30 CTR \u63d0\u5347\u6548\u679c<\/strong><\/h4>\r\n\r\n\r\n\r\n

    Search Console \u7684 Performance \u62a5\u544a\u4e2d\uff0c\u53ef\u4ee5\u5355\u72ec\u7b5b\u9009\uff1aRich Results \u5c55\u793a\u6b21\u6570\uff08Impressions\uff09\/Rich Results \u70b9\u51fb\u7387\uff08CTR\uff09\/\u4e0e\u666e\u901a\u7ed3\u679c\u7684\u8868\u73b0\u5bf9\u6bd4\u3002<\/p>\r\n\r\n\r\n\r\n

    \u4f60\u53ef\u4ee5\u501f\u6b64\u8bc4\u4f30\uff1a\u54ea\u79cd Schema \u5e26\u6765\u7684\u6548\u679c\u6700\u597d\/\u54ea\u4e9b\u9875\u9762\u56e0 Rich Results \u800c\u83b7\u5f97\u66f4\u591a\u70b9\u51fb\/\u4e0d\u540c\u884c\u4e1a\u7c7b\u578b\u7684 Schema \u89e6\u53d1\u7387\u5dee\u5f02\u3002\u8fd9\u662f\u5224\u65ad Schema \u5b9e\u9645\u4e1a\u52a1\u4ef7\u503c\u7684\u6700\u5173\u952e\u6570\u636e\u6765\u6e90\u3002<\/p>\r\n\r\n\r\n\r\n

    \u7ed3\u6784\u5316\u6570\u636e\u9a8c\u8bc1\u7684\u6700\u4f73\u6d41\u7a0b\uff08\u53ef\u76f4\u63a5\u7ed9\u5f00\u53d1\/UI\/SEO\u56e2\u961f\u4f7f\u7528\uff09<\/strong><\/h3>\r\n\r\n\r\n\r\n

    1.\u00a0<\/strong> \u4f7f\u7528 Schema Validator \u8fdb\u884c\u8bed\u6cd5\u6821\u9a8c<\/strong><\/h4>\r\n\r\n\r\n\r\n

    \u786e\u4fdd\u7ed3\u6784\u3001\u5b57\u6bb5\u3001\u7c7b\u578b\u5b8c\u5168\u5408\u6cd5\u3002<\/p>\r\n\r\n\r\n\r\n

    2.\u00a0<\/strong> \u4f7f\u7528 Rich Results Test \u68c0\u67e5\u5c55\u793a\u8d44\u683c<\/strong><\/h4>\r\n\r\n\r\n\r\n

    \u67e5\u770b\u662f\u5426\u6ee1\u8db3 Google \u5bcc\u7ed3\u679c\u89e6\u53d1\u6761\u4ef6\u3002<\/p>\r\n\r\n\r\n\r\n

    3.\u00a0<\/strong> \u5728 Search Console \u67e5\u770b\u662f\u5426\u88ab\u6293\u53d6\u5e76\u65e0\u9519\u8bef<\/strong><\/h4>\r\n\r\n\r\n\r\n

    \u76d1\u63a7\u52a8\u6001\u6293\u53d6\u7ed3\u679c\u4e0e\u9519\u8bef\u72b6\u6001\u3002<\/p>\r\n\r\n\r\n\r\n

    4.\u00a0<\/strong> \u7b49\u5f85 Google \u518d\u6b21\u6293\u53d6\u4e0e\u7d22\u5f15\uff08\u901a\u5e38 24\u201372 \u5c0f\u65f6\uff09<\/strong><\/h4>\r\n\r\n\r\n\r\n

    Search Console \u4f1a\u81ea\u52a8\u66f4\u65b0\u72b6\u6001\u3002<\/p>\r\n\r\n\r\n\r\n

    5.\u00a0<\/strong> \u8bc4\u4f30 Rich Results \u7684\u5b9e\u9645\u5c55\u793a\u8868\u73b0<\/strong><\/h4>\r\n\r\n\r\n\r\n

    \u5728 Performance \u62a5\u544a\u67e5\u770b CTR \u63d0\u5347\u6570\u636e\u3002<\/p>\r\n\r\n\r\n\r\n

    \u8fd9\u5957\u6d41\u7a0b\u53ef\u4ee5\u786e\u4fdd\u7ed3\u6784\u5316\u6570\u636e\u7684\u51c6\u786e\u6027\u3001\u53ef\u8bfb\u6027\u4e0e\u6700\u7ec8\u843d\u5730\u6548\u679c\u3002<\/p>\r\n

     <\/p>\r\n

     <\/p>\r\n\r\n\r\n\r\n

    \u516b\u3001\u6211\u4eec\u5728\u771f\u5b9e\u9879\u76ee\u4e2d\u7684\u89c2\u5bdf\uff1a\u7ed3\u6784\u5316\u6570\u636e\u5e26\u6765\u7684\u53ef\u91cf\u5316\u63d0\u5347<\/strong><\/h2>\r\n\r\n\r\n\r\n

    \u5728\u8fc7\u53bb\u7684\u5b9e\u9645 SEO \u9879\u76ee\u4e2d\uff0c\u6211\u4eec\u5bf9\u591a\u4e2a\u884c\u4e1a\u7684\u6848\u4f8b\u8fdb\u884c\u4e86\u6301\u7eed\u8ffd\u8e2a\u4e0e\u6570\u636e\u9a8c\u8bc1\uff0c\u5305\u62ec\uff1a\u7535\u5546\u3001SaaS\u3001\u670d\u52a1\u7c7b\u4f01\u4e1a\u3001\u672c\u5730\u4e1a\u52a1\u3001\u5185\u5bb9\u5a92\u4f53\u3001\u8de8\u5883\u72ec\u7acb\u7ad9\u7b49\u3002\u867d\u7136\u5404\u884c\u4e1a\u7684\u7b97\u6cd5\u89e6\u53d1\u7387\u4e0d\u540c\uff0c\u4f46\u7ed3\u6784\u5316\u6570\u636e\u5e26\u6765\u7684\u6536\u76ca\u5177\u6709\u9ad8\u5ea6\u4e00\u81f4\u6027\u3002<\/p>\r\n\r\n\r\n\r\n

    \u4ee5\u4e0b\u662f\u6211\u4eec\u5728\u4e0d\u540c\u573a\u666f\u4e2d\u957f\u671f\u89c2\u5bdf\u5230\u7684\u8d8b\u52bf\uff1a<\/p>\r\n\r\n\r\n\r\n

    1. FAQ Schema \u2192 \u81ea\u7136\u6d41\u91cf\u70b9\u51fb\u7387\u666e\u904d\u63d0\u5347 20%\uff5e45%<\/strong><\/h3>\r\n\r\n\r\n\r\n

    FAQ Schema \u7684\u4ef7\u503c\u5728\u4e8e\uff1a\u8ba9\u9875\u9762\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u5360\u636e\u66f4\u5927\u7684\u5782\u76f4\u7a7a\u95f4\/\u4e00\u6b21\u6027\u5c55\u793a\u591a\u4e2a\u53ef\u70b9\u51fb\u95ee\u7b54\u9879\/\u76f4\u51fb\u7528\u6237\u610f\u56fe\uff0c\u51cf\u5c11\u4fe1\u606f\u4e0d\u5bf9\u79f0\u3002\u5728\u670d\u52a1\u578b\u4f01\u4e1a\uff08\u5f8b\u5e08\u3001\u79fb\u6c11\u987e\u95ee\u3001\u6570\u5b57\u8425\u9500\u516c\u53f8\uff09\u4ee5\u53ca\u6559\u80b2\u7c7b\u7f51\u7ad9\u4e2d\uff0cFAQ \u7684\u89e6\u53d1\u7387\u548c\u70b9\u51fb\u7387\u63d0\u5347\u5c24\u4e3a\u660e\u663e\u3002<\/p>\r\n\r\n\r\n\r\n

    \u5728\u591a\u4e2a\u9879\u76ee\u4e2d\uff0cFAQ \u7684\u52a0\u5165\u76f4\u63a5\u5e26\u6765\u4e86\uff1a\u66f4\u9ad8\u7684 SERP \u53ef\u89c1\u5ea6\/\u7528\u6237\u5728\u70b9\u51fb\u524d\u5df2\u7ecf\u201c\u9884\u7406\u89e3\u201d\u5185\u5bb9\/\u66f4\u9ad8\u610f\u56fe\u7684\u70b9\u51fb\u8fdb\u5165\u9875\u9762\u3002\u6700\u7ec8 CTR \u63d0\u5347\u8303\u56f4\u7a33\u5b9a\u5728 20\u201345%\u3002<\/p>\r\n\r\n\r\n\r\n

    2. Product Schema \u2192 \u8d2d\u7269\u76f8\u5173\u6d41\u91cf\u589e\u957f 15%\uff5e30%<\/strong><\/h3>\r\n\r\n\r\n\r\n

    \u5728\u7535\u5546\u548c\u72ec\u7acb\u7ad9\u9879\u76ee\u4e2d\uff0cProduct Schema \u7684\u5f71\u54cd\u5c24\u4e3a\u663e\u8457\u3002\u539f\u56e0\u5f88\u7b80\u5355\uff1a<\/p>\r\n\r\n\r\n\r\n

    \u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u76f4\u63a5\u5c55\u793a\u4ef7\u683c\u3001\u5e93\u5b58\u3001\u8bc4\u5206\/\u660e\u663e\u63d0\u9ad8\u70b9\u51fb\u5438\u5f15\u529b\u548c\u4fe1\u4efb\u611f\/\u51cf\u5c11\u7528\u6237\u201c\u4e8c\u6b21\u641c\u7d22\u201d\u884c\u4e3a\u3002<\/p>\r\n\r\n\r\n\r\n

    \u5728\u4ea7\u54c1\u7c7b\u7f51\u7ad9\u7684 A\/B \u6d4b\u8bd5\u4e2d\uff0c\u6211\u4eec\u89c2\u5bdf\u5230\uff1a\u8d2d\u7269\u610f\u56fe\u6d41\u91cf\u4e0a\u5347 15%\uff5e30%\/\u6dfb\u52a0\u8bc4\u5206\u548c\u5e93\u5b58\u540e\uff0cCTR \u4e0a\u5347\u6700\u660e\u663e\/\u89e6\u53d1 Rich Snippet \u7684\u9875\u9762\u66f4\u5bb9\u6613\u8fdb\u5165\u8d2d\u7269\u6f0f\u6597\uff0c\u8fd9\u90e8\u5206\u6536\u76ca\u662f\u76f4\u63a5\u4e0e\u4e1a\u52a1\u76ee\u6807\u76f8\u5173\u7684\u3002<\/p>\r\n\r\n\r\n\r\n

    3. Local Business + Organization \u2192 \u672c\u5730\u641c\u7d22\u66dd\u5149\u63d0\u5347 25%+<\/strong><\/h3>\r\n\r\n\r\n\r\n

    \u5bf9\u4e8e\u5f8b\u5e08\u3001\u4f1a\u8ba1\u3001\u5730\u4ea7\u4e2d\u4ecb\u3001\u8bca\u6240\u3001\u6570\u5b57\u8425\u9500\u516c\u53f8\u7b49\u4f9d\u8d56\u672c\u5730\u6d41\u91cf\u7684\u4f01\u4e1a\uff0c\u672c\u5730 Schema \u7684\u4ef7\u503c\u975e\u5e38\u9ad8\uff1a\u5e2e\u52a9 Google \u66f4\u7cbe\u51c6\u8bc6\u522b\u4f01\u4e1a\u5b9e\u4f53\/\u7a33\u5b9a NAP \u4e00\u81f4\u6027\uff08Name \/ Address \/ Phone\uff09\/\u63d0\u9ad8\u5730\u56fe\u641c\u7d22\u4e0e\u672c\u5730\u610f\u56fe\u641c\u7d22\u7684\u66dd\u5149\u3002<\/p>\r\n\r\n\r\n\r\n

    \u6211\u4eec\u5728\u591a\u4e2a\u672c\u5730\u9879\u76ee\u4e2d\u770b\u5230\uff1aGoogle Business Profile \u5c55\u793a\u6b21\u6570\u660e\u663e\u589e\u52a0\/\u672c\u5730\u610f\u56fe\u641c\u7d22\u66dd\u5149\u63d0\u5347 25%+\/\u54c1\u724c\u8bcd\u3001\u670d\u52a1\u8bcd\u7684\u6392\u540d\u66f2\u7ebf\u66f4\u52a0\u7a33\u5b9a\u3002\u8fd9\u662f\u672c\u5730 SEO \u6700\u5feb\u89c1\u6548\u7684\u90e8\u5206\u57fa\u5efa\u3002<\/p>\r\n\r\n\r\n\r\n

    4. Article Schema \u2192 \u66f4\u5bb9\u6613\u88ab\u63a8\u8350\u81f3 Google Discover<\/strong><\/h3>\r\n\r\n\r\n\r\n

    \u5185\u5bb9\u578b\u7f51\u7ad9\uff08\u5305\u62ec\u884c\u4e1a\u535a\u5ba2\u3001\u65b0\u95fb\u3001\u6559\u7a0b\u7c7b\u5185\u5bb9\uff09\u5728\u6dfb\u52a0 Article Schema \u540e\uff0c\u5176\u6548\u679c\u4e0d\u4ec5\u4f53\u73b0\u5728\u641c\u7d22\uff0c\u8fd8\u4f53\u73b0\u5728 Discover \u6d41\u91cf\u3002<\/p>\r\n\r\n\r\n\r\n

    \u539f\u56e0\u5305\u62ec\uff1aGoogle \u66f4\u5bb9\u6613\u8bc6\u522b\u5185\u5bb9\u4e3b\u9898\u3001\u53d1\u5e03\u65f6\u95f4\u3001\u4f5c\u8005\/\u66f4\u7b26\u5408 Discover \u7684\u5185\u5bb9\u8d28\u91cf\u6807\u51c6\/\u66f4\u5bb9\u6613\u88ab\u5206\u7c7b\u5230\u76f8\u5173\u4e3b\u9898\u7c07<\/p>\r\n\r\n\r\n\r\n

    \u6211\u4eec\u5728\u5185\u5bb9\u578b\u7f51\u7ad9\u7684\u591a\u4e2a\u6848\u4f8b\u4e2d\u770b\u5230\uff1aDiscover \u66dd\u5149\u6709\u9636\u6bb5\u6027\u663e\u8457\u589e\u957f\uff0c\u65b0\u53d1\u5e03\u6587\u7ae0\u66f4\u5bb9\u6613\u83b7\u5f97\u521d\u59cb\u6d41\u91cf\u52a0\u6743\uff0c\u5782\u76f4\u9886\u57df\u4e3b\u9898\u66f4\u5bb9\u6613\u5f62\u6210 Topic Authority\u3002<\/p>\r\n\r\n\r\n\r\n

    \u5bf9\u5185\u5bb9\u7ad9\u70b9\u800c\u8a00\uff0c\u8fd9\u751a\u81f3\u53ef\u80fd\u662f Discover \u6d41\u91cf\u7a81\u7834\u74f6\u9888\u7684\u5173\u952e\u6b65\u9aa4\u3002<\/p>\r\n

     <\/p>\r\n

     <\/p>\r\n\r\n\r\n\r\n

    \u7ed3\u6784\u5316\u6570\u636e\u7684\u672c\u8d28\uff1a\u4e0d\u662f\u9ed1\u79d1\u6280\uff0c\u800c\u662f SEO \u7684\u201c\u57fa\u7840\u8bbe\u65bd\u201d<\/strong><\/h2>\r\n\r\n\r\n\r\n

    \u7ed3\u6784\u5316\u6570\u636e\u4e0d\u4f1a\u8ba9\u4f60\u4e00\u591c\u4e4b\u95f4\u4ece\u7b2c 10 \u540d\u8df3\u5230\u7b2c 1 \u540d\uff0c\u4f46\u5b83\u4f1a\uff1a<\/p>\r\n\r\n\r\n\r\n

    \u8ba9\u641c\u7d22\u5f15\u64ce\u66f4\u6e05\u6670\u5730\u7406\u89e3\u4f60\u662f\u8c01\uff0c\u8ba9\u9875\u9762\u5728 SERP \u4e2d\u83b7\u5f97\u66f4\u591a\u5c55\u793a\u65b9\u5f0f\uff0c\u8ba9\u66f4\u591a\u7528\u6237\u9009\u62e9\u70b9\u51fb\u4f60\uff0c\u8ba9\u5185\u5bb9\u88ab\u6b63\u786e\u7d22\u5f15\u3001\u6b63\u786e\u5206\u7c7b\uff0c\u8ba9\u7f51\u7ad9\u7684\u6574\u4f53\u8bed\u4e49\u8d28\u91cf\u53d8\u5f97\u66f4\u9ad8\u3002<\/p>\r\n\r\n\r\n\r\n

    \u5b83\u51e0\u4e4e\u4e0d\u9700\u8981\u989d\u5916\u6210\u672c\uff0c\u5374\u80fd\u5e26\u6765\u6301\u7eed\u3001\u7a33\u5b9a\u3001\u53ef\u91cf\u5316\u7684\u6536\u76ca\u3002\u5bf9\u4e8e\u4efb\u4f55\u5e0c\u671b\u957f\u671f\u79ef\u7d2f SEO \u4ef7\u503c\u7684\u4f01\u4e1a\uff0c\u7ed3\u6784\u5316\u6570\u636e\u90fd\u662f\uff1a\u6210\u672c\u6700\u4f4e\u3001\u98ce\u9669\u6700\u4f4e\u3001\u56de\u62a5\u6700\u9ad8\u7684 SEO \u57fa\u5efa\u4e4b\u4e00\u3002<\/p>\r\n\r\n\r\n\r\n

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