{"id":12407,"date":"2025-11-07T14:47:33","date_gmt":"2025-11-07T01:47:33","guid":{"rendered":"https:\/\/webzilla.global\/cn\/?p=12407"},"modified":"2025-11-07T14:59:24","modified_gmt":"2025-11-07T01:59:24","slug":"what-is-nap-and-why-it-matters-for-local-seo","status":"publish","type":"post","link":"https:\/\/webzilla.global\/cn\/what-is-nap-and-why-it-matters-for-local-seo\/","title":{"rendered":"\u4ec0\u4e48\u662f NAP\uff1f\u4e3a\u4ec0\u4e48\u5b83\u5bf9\u672c\u5730 SEO \u81f3\u5173\u91cd\u8981"},"content":{"rendered":"\r\n

\u4ec0\u4e48\u662f NAP\uff1f\u4e3a\u4ec0\u4e48\u5b83\u5bf9\u672c\u5730 SEO \u81f3\u5173\u91cd\u8981<\/strong><\/h1>\r\n\r\n\r\n\r\n

\u5728\u672c\u5730 SEO<\/a>\uff08Local SEO\uff09\u4e2d\uff0c\u6709\u4e00\u4e2a\u770b\u4f3c\u7b80\u5355\u3001\u5374\u7ecf\u5e38\u88ab\u5ffd\u89c6\u7684\u6982\u5ff5\u2014\u2014NAP<\/strong>\u3002<\/p>\r\n\r\n\r\n\r\n

\u5b83\u662f Name\uff08\u540d\u79f0\uff09<\/strong>\u3001Address\uff08\u5730\u5740\uff09<\/strong> \u548c Phone Number\uff08\u7535\u8bdd\u53f7\u7801\uff09<\/strong> \u7684\u7f29\u5199\uff0c\u4ee3\u8868\u4e00\u5bb6\u4f01\u4e1a\u5728\u7f51\u7edc\u4e0a\u7684\u57fa\u672c\u8eab\u4efd\u4fe1\u606f\u3002<\/p>\r\n\r\n\r\n\r\n

\u5982\u679c\u4f60\u6b63\u5728\u4e3a\u4f01\u4e1a\u505a Google \u5730\u56fe\u4f18\u5316\u3001GMB\uff08Google Business Profile\uff09\u4f18\u5316\uff0c\u6216\u8005\u60f3\u8ba9\u6f5c\u5728\u5ba2\u6237\u5728\u201c\u9644\u8fd1\u641c\u7d22\u201d\u4e2d\u66f4\u5bb9\u6613\u627e\u5230\u4f60\uff0c\u90a3\u4e48\u786e\u4fdd NAP \u4e00\u81f4\u6027\uff08NAP Consistency\uff09<\/strong> \u662f\u57fa\u7840\u4e2d\u7684\u57fa\u7840\u3002<\/p>\r\n\r\n\r\n\r\n

\"\"<\/figure>\r\n

 <\/p>\r\n

 <\/p>\r\n\r\n\r\n\r\n

\u4e00\u3001NAP \u7684\u6838\u5fc3\u5b9a\u4e49\u4e0e\u7ec4\u6210<\/strong><\/h2>\r\n\r\n\r\n\r\n

\u5728\u6570\u5b57\u8425\u9500\u548c\u672c\u5730 SEO \u7684\u8bed\u5883\u4e2d\uff0cNAP\uff08Name\u3001Address\u3001Phone\uff09<\/strong> \u662f\u4e00\u4e2a\u4f01\u4e1a\u5728\u4e92\u8054\u7f51\u4e0a\u7684\u201c\u57fa\u7840\u8eab\u4efd\u6807\u7b7e\u201d\u3002\u5b83\u7684\u5b58\u5728\uff0c\u5c31\u50cf\u4e00\u4e2a\u4f01\u4e1a\u7684\u7ebf\u4e0a\u8eab\u4efd\u8bc1<\/strong>\uff0c\u51b3\u5b9a\u4e86\u641c\u7d22\u5f15\u64ce\u662f\u5426\u80fd\u6b63\u786e\u8bc6\u522b\u4f60\u3001\u662f\u5426\u4fe1\u4efb\u4f60\uff0c\u4ee5\u53ca\u662f\u5426\u613f\u610f\u628a\u4f60\u63a8\u8350\u7ed9\u672c\u5730\u7528\u6237\u3002<\/p>\r\n\r\n\r\n\r\n

NAP \u7684\u4e09\u5927\u8981\u7d20<\/strong><\/h4>\r\n\r\n\r\n\r\n

Name\uff08\u4f01\u4e1a\u540d\u79f0\uff09<\/strong><\/p>\r\n\r\n\r\n\r\n

\u8fd9\u662f\u54c1\u724c\u5728\u6240\u6709\u5e73\u53f0\u51fa\u73b0\u65f6\u7684\u7edf\u4e00\u540d\u79f0\u3002\u65e0\u8bba\u4f60\u5728 Google\u3001Facebook \u8fd8\u662f Yelp \u4e0a\uff0c\u540d\u79f0\u90fd\u5e94\u4fdd\u6301\u4e00\u81f4\u3002<\/p>\r\n\r\n\r\n\r\n

\u5982\u679c\u5b98\u7f51\u5199\u7684\u662f Webzilla NZ Digital Marketing\uff0c\u90a3\u5728 Google \u5546\u5bb6\u4fe1\u606f\u4e2d\u5c31\u4e0d\u5e94\u51fa\u73b0 Webzilla Global \u6216 Webzilla Agency\u3002<\/p>\r\n\r\n\r\n\r\n

\u540d\u79f0\u7684\u4e00\u81f4\u4e0d\u4ec5\u5173\u4e4e\u8bc6\u522b\uff0c\u66f4\u5f71\u54cd\u5173\u952e\u8bcd\u5339\u914d\uff08\u5982 \u6570\u5b57\u8425\u9500\u516c\u53f8<\/a>\uff09\uff0c\u5bf9\u54c1\u724c\u6743\u5a01\u5ea6\uff08Brand Authority\uff09\u4e5f\u81f3\u5173\u91cd\u8981\u3002<\/p>\r\n\r\n\r\n\r\n

Address\uff08\u4f01\u4e1a\u5730\u5740\uff09<\/strong><\/p>\r\n\r\n\r\n\r\n

\u8fd9\u662f\u4f01\u4e1a\u88ab\u641c\u7d22\u5f15\u64ce\u89c6\u4e3a\u201c\u672c\u5730\u5b9e\u4f53\u201d\u7684\u6838\u5fc3\u4fe1\u53f7\u3002<\/p>\r\n\r\n\r\n\r\n

\u5bf9\u4e8e\u62e5\u6709\u5b9e\u4f53\u95e8\u5e97\u3001\u529e\u516c\u5ba4\u6216\u670d\u52a1\u533a\u57df\u7684\u516c\u53f8\uff0c\u51c6\u786e\u7684\u8857\u9053\u5730\u5740\u80fd\u5e2e\u52a9 Google \u786e\u8ba4\u4f60\u7684\u5730\u7406\u4f4d\u7f6e\uff0c\u4ece\u800c\u5728 \u201cNear Me\uff08\u9644\u8fd1\uff09\u201d \u641c\u7d22\u4e2d\u5c55\u793a\u3002<\/p>\r\n\r\n\r\n\r\n

\u5bf9\u4e8e\u7eaf\u7ebf\u4e0a\u4e1a\u52a1\uff0c\u4e5f\u53ef\u4ee5\u4f7f\u7528\u6ce8\u518c\u529e\u516c\u5730\u5740<\/strong>\u6216\u670d\u52a1\u533a\u57df\u8bbe\u7f6e\uff08Service Area\uff09<\/strong>\uff0c\u4ee5\u4fdd\u6301\u4e00\u81f4\u6027\u3002<\/p>\r\n\r\n\r\n\r\n

\u5efa\u8bae\u5730\u5740\u683c\u5f0f\u6807\u51c6\u5316\uff08\u4f8b\u5982\uff1aUnit\u3001Street\u3001Suburb\u3001City\u3001Postcode\uff09\uff0c\u907f\u514d\u4f7f\u7528\u7b80\u79f0\u3001\u62fc\u5199\u4e0d\u4e00\u81f4\u6216\u8bed\u8a00\u6df7\u7528\uff08\u5982Rd\u548cRoad\u6df7\u7528\uff09\u3002<\/p>\r\n\r\n\r\n\r\n

Phone\uff08\u8054\u7cfb\u7535\u8bdd\uff09<\/strong><\/p>\r\n\r\n\r\n\r\n

\u7535\u8bdd\u53f7\u7801\u662f\u7528\u6237\u884c\u4e3a\u8f6c\u5316\u7684\u6700\u540e\u4e00\u6b65\uff0c\u4e5f\u5f71\u54cd Google \u5bf9\u672c\u5730\u6027\u7684\u5224\u65ad\u3002<\/p>\r\n\r\n\r\n\r\n

\u5efa\u8bae\u4f7f\u7528\u672c\u5730\u5ea7\u673a\u53f7\u7801<\/strong>\uff08\u4f8b\u5982\u65b0\u897f\u5170 +64 \u5f00\u5934\uff09\u800c\u975e 400\u3001800 \u6216\u6d77\u5916\u53f7\u7801\uff0c\u56e0\u4e3a Google \u66f4\u503e\u5411\u5c06\u672c\u5730\u7535\u8bdd\u89c6\u4e3a\u5730\u7406\u76f8\u5173\u6027\u4fe1\u53f7\u3002<\/p>\r\n\r\n\r\n\r\n

\u6b64\u5916\uff0c\u7535\u8bdd\u53f7\u7801\u5728\u5b98\u7f51\u3001\u5546\u5bb6\u4fe1\u606f\u3001\u76ee\u5f55\u7f51\u7ad9\u4e2d\u5e94\u5b8c\u5168\u4e00\u81f4\uff0c\u8fde\u7a7a\u683c\u548c\u683c\u5f0f\u90fd\u4e0d\u5e94\u968f\u610f\u53d8\u52a8\uff08\u5982+64 9 123 4567\u4e0e09-123-4567\u5e94\u7edf\u4e00\uff09\u3002<\/p>\r\n\r\n\r\n\r\n

NAP \u4fe1\u606f\u901a\u5e38\u51fa\u73b0\u5728\u4ee5\u4e0b\u4f4d\u7f6e\uff1a<\/strong><\/h4>\r\n\r\n\r\n\r\n

Google \u5546\u5bb6\u4fe1\u606f\uff08Google Business Profile\uff09<\/strong><\/p>\r\n\r\n\r\n\r\n

\u8fd9\u662f\u6700\u5173\u952e\u7684\u6765\u6e90\u4e4b\u4e00\uff0c\u51b3\u5b9a\u4f60\u7684\u4f01\u4e1a\u662f\u5426\u80fd\u51fa\u73b0\u5728 Google \u5730\u56fe\u4e0e\u672c\u5730\u641c\u7d22\u7684 \u201c\u4e09\u8fde\u7ed3\u679c\uff08Local 3-Pack\uff09\u201d \u4e2d\u3002<\/p>\r\n\r\n\r\n\r\n

\u672c\u5730\u76ee\u5f55\u4e0e\u5f15\u7528\u7f51\u7ad9\uff08Local Citations\uff09<\/strong><\/p>\r\n\r\n\r\n\r\n

\u5305\u62ec Yelp\u3001Yellow Pages\u3001Finda\u3001Hotfrog\u3001Bing Places\u3001NZ Business Directory \u7b49\u3002\u641c\u7d22\u5f15\u64ce\u4f1a\u4ea4\u53c9\u6bd4\u5bf9\u8fd9\u4e9b\u76ee\u5f55\u7684\u6570\u636e\uff0c\u4ee5\u786e\u8ba4\u4f01\u4e1a\u771f\u5b9e\u6027\u3002<\/p>\r\n\r\n\r\n\r\n

\u516c\u53f8\u5b98\u7f51\uff08Website\uff09<\/strong><\/p>\r\n\r\n\r\n\r\n

\u901a\u5e38\u5c55\u793a\u5728\u9875\u811a\uff08Footer\uff09\u548c\u201c\u8054\u7cfb\u6211\u4eec\u201d\u9875\u9762\uff08Contact Us Page\uff09\u3002\u5efa\u8bae\u4f7f\u7528\u7ed3\u6784\u5316 Schema \u6807\u8bb0\uff08LocalBusiness\uff09\u8fdb\u4e00\u6b65\u63d0\u5347\u53ef\u8bc6\u522b\u6027\u3002<\/p>\r\n\r\n\r\n\r\n

\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0<\/strong><\/a>\uff08Social Profiles\uff09<\/strong><\/p>\r\n\r\n\r\n\r\n

\u5982 Facebook\u3001Instagram\u3001LinkedIn\u3001X\uff08Twitter\uff09 \u7b49\u3002\u8fd9\u4e9b\u9875\u9762\u901a\u5e38\u4f1a\u5728\u54c1\u724c\u540d\u4e0b\u5c55\u793a\u5730\u5740\u548c\u7535\u8bdd\uff0c\u662f\u641c\u7d22\u5f15\u64ce\u9a8c\u8bc1\u54c1\u724c\u5b9e\u4f53\u7684\u8f85\u52a9\u4fe1\u53f7\u3002<\/p>\r\n\r\n\r\n\r\n

\u4e3a\u4ec0\u4e48 NAP \u5982\u6b64\u5173\u952e\uff1f<\/strong><\/h4>\r\n\r\n\r\n\r\n

NAP \u7684\u610f\u4e49\u4e0d\u6b62\u4e8e\u201c\u544a\u8bc9\u7528\u6237\u4f60\u662f\u8c01\u201d\uff0c\u800c\u5728\u4e8e\u8ba9\u641c\u7d22\u5f15\u64ce\u786e\u8ba4\u4f60\u662f\u8c01\u3001\u4f60\u5728\u54ea\u91cc\u3001\u80fd\u5426\u88ab\u4fe1\u4efb<\/strong>\u3002<\/p>\r\n\r\n\r\n\r\n

Google \u5728\u5224\u65ad\u4e00\u5bb6\u4f01\u4e1a\u7684\u6743\u5a01\u6027\u65f6\uff0c\u4f1a\u4e0d\u65ad\u5728\u7f51\u7edc\u4e0a\u6bd4\u5bf9\u8fd9\u4e9b\u57fa\u7840\u4fe1\u606f\u3002<\/p>\r\n\r\n\r\n\r\n

\u5f53\u5b83\u5728\u4e0d\u540c\u5e73\u53f0\u4e0a\u53d1\u73b0\u76f8\u540c\u7684\u540d\u79f0\u3001\u5730\u5740\u548c\u7535\u8bdd\uff0c\u5c31\u4f1a\u5c06\u8fd9\u4e9b\u4fe1\u53f7\u5408\u5e76\u4e3a\u4e00\u4e2a\u53ef\u4fe1\u7684\u5b9e\u4f53\u6863\u6848\uff08Entity Profile\uff09\uff0c\u4ece\u800c\u63d0\u5347\u672c\u5730\u641c\u7d22\u6392\u540d\u3002<\/p>\r\n\r\n\r\n\r\n

\u53cd\u4e4b\uff0c\u5982\u679c Google \u5728 Yelp \u4e0a\u770b\u5230\u7684\u662f Webzilla Digital Marketing Ltd\uff0c<\/p>\r\n\r\n\r\n\r\n

\u5728 Finda \u4e0a\u770b\u5230 Webzilla Global\uff0c\u5728\u5b98\u7f51\u4e0a\u5199\u7684\u662f Webzilla NZ Marketing\uff0c<\/p>\r\n\r\n\r\n\r\n

\u7cfb\u7edf\u5c31\u53ef\u80fd\u8ba4\u4e3a\u8fd9\u4e9b\u662f\u4e0d\u540c\u7684\u516c\u53f8<\/strong>\u2014\u2014\u4ece\u800c\u524a\u5f31\u4f60\u7684\u672c\u5730\u6392\u540d\u4fe1\u53f7\uff0c\u751a\u81f3\u5bfc\u81f4\u4f60\u5728\u5730\u56fe\u641c\u7d22\u4e2d\u201c\u6d88\u5931\u201d\u3002<\/p>\r\n\r\n\r\n\r\n

NAP \u662f\u54c1\u724c\u5728\u4e92\u8054\u7f51\u4e0a\u7684\u201c\u8eab\u4efd\u5750\u6807\u201d<\/strong>\u3002\u4fdd\u6301\u4e00\u81f4\u6027\uff0c\u4e0d\u4ec5\u80fd\u8ba9\u5ba2\u6237\u66f4\u5bb9\u6613\u627e\u5230\u4f60\uff0c\u4e5f\u80fd\u8ba9\u641c\u7d22\u5f15\u64ce\u66f4\u4fe1\u4efb\u4f60\u3002<\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n\r\n\r\n\r\n

\u4e8c\u3001\u00a0<\/strong> \u4e3a\u4ec0\u4e48 NAP \u4e00\u81f4\u6027\u5982\u6b64\u91cd\u8981\uff1f<\/strong><\/h2>\r\n\r\n\r\n\r\n
\"\"<\/figure>\r\n\r\n\r\n\r\n

\u5728\u672c\u5730 SEO\uff08Local SEO\uff09\u4f53\u7cfb\u4e2d\uff0cNAP \u4e00\u81f4\u6027\uff08NAP Consistency\uff09<\/strong> \u662f\u6700\u57fa\u7840\u3001\u5374\u6700\u5bb9\u6613\u88ab\u5ffd\u89c6\u7684\u6392\u540d\u4fe1\u53f7\u4e4b\u4e00\u3002<\/p>\r\n\r\n\r\n\r\n

Google \u5728\u51b3\u5b9a\u4e00\u5bb6\u4f01\u4e1a\u662f\u5426\u503c\u5f97\u5c55\u793a\u5728\u5730\u56fe\uff08Google Maps\uff09\u6216\u201c\u9644\u8fd1\u641c\u7d22\u201d\u7ed3\u679c\u4e2d\u65f6\uff0c\u4f1a\u7efc\u5408\u8bc4\u4f30\u4e09\u4e2a\u6838\u5fc3\u56e0\u7d20\uff1a<\/p>\r\n\r\n\r\n\r\n

    \r\n
  1. Proximity\uff08\u8ddd\u79bb\uff09<\/strong>\uff1a<\/strong>\u4f60\u79bb\u641c\u7d22\u8005\u6709\u591a\u8fd1\uff1f<\/li>\r\n\r\n\r\n\r\n
  2. Relevance\uff08\u76f8\u5173\u6027\uff09<\/strong>\uff1a<\/strong>\u4f60\u7684\u4e1a\u52a1\u662f\u5426\u4e0e\u641c\u7d22\u610f\u56fe\u76f8\u7b26\uff1f<\/li>\r\n\r\n\r\n\r\n
  3. Prominence\uff08\u77e5\u540d\u5ea6\uff09<\/strong>\uff1a<\/strong>\u4f60\u7684\u4f01\u4e1a\u662f\u5426\u88ab\u8db3\u591f\u591a\u7684\u5e73\u53f0\u548c\u7528\u6237\u201c\u8ba4\u53ef\u201d\uff1f<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n

    \u800c NAP \u4e00\u81f4\u6027\uff0c\u6070\u6070\u662f\u5e2e\u52a9\u641c\u7d22\u5f15\u64ce\u786e\u8ba4\u8fd9\u4e09\u70b9\u7684\u57fa\u7840\u6570\u636e\u3002<\/p>\r\n\r\n\r\n\r\n

    1.<\/strong>\u4e00\u81f4\u6027\u63d0\u5347\u4f01\u4e1a\u201c\u53ef\u9a8c\u8bc1\u6027\u201d\uff08Trust Signal\uff09<\/strong><\/h4>\r\n\r\n\r\n\r\n

    Google \u7684\u7b97\u6cd5\u4f1a\u5728\u6210\u5343\u4e0a\u4e07\u7684\u6570\u636e\u6e90\u4e2d\u4ea4\u53c9\u9a8c\u8bc1\u4f01\u4e1a\u4fe1\u606f\u3002<\/p>\r\n\r\n\r\n\r\n

    \u5982\u679c\u5728\u5b98\u7f51\u3001GMB\u3001\u672c\u5730\u76ee\u5f55\u3001\u793e\u4ea4\u5a92\u4f53\u4e2d\u770b\u5230\u5b8c\u5168\u4e00\u81f4\u7684\u540d\u79f0\u3001\u5730\u5740\u548c\u7535\u8bdd\uff0c\u641c\u7d22\u5f15\u64ce\u5c31\u4f1a\u66f4\u6709\u4fe1\u5fc3\u5730\u8ba4\u4e3a\u8fd9\u662f\u4e00\u5bb6\u771f\u5b9e\u5b58\u5728\u3001\u7a33\u5b9a\u7ecf\u8425\u7684\u4f01\u4e1a\u3002<\/p>\r\n\r\n\r\n\r\n

    \u76f8\u53cd\uff0c\u5982\u679c\u4f60\u7684 NAP \u4fe1\u606f\u5728\u4e0d\u540c\u7f51\u7ad9\u4e0a\u51fa\u73b0\u4ee5\u4e0b\u60c5\u51b5\uff1a<\/p>\r\n\r\n\r\n\r\n

    \u540d\u79f0\u7565\u6709\u4e0d\u540c\uff08\u5982 Webzilla NZ vs Webzilla Global Marketing\uff09<\/p>\r\n\r\n\r\n\r\n

    \u5730\u5740\u4f7f\u7528\u7b80\u5199\u6216\u6f0f\u5b57\uff08\u5982 Takapuna Rd vs Takapuna Road\uff09<\/p>\r\n\r\n\r\n\r\n

    \u7535\u8bdd\u683c\u5f0f\u4e0d\u7edf\u4e00\uff08\u5982 +64 9 123 4567 vs 09-123-4567\uff09<\/p>\r\n\r\n\r\n\r\n

    \u8fd9\u4e9b\u5fae\u5c0f\u7684\u5dee\u5f02\u53ef\u80fd\u4f1a\u8ba9 Google \u65e0\u6cd5\u5224\u65ad\u5b83\u4eec\u662f\u5426\u5c5e\u4e8e\u540c\u4e00\u5bb6\u516c\u53f8\uff0c\u4ece\u800c\u524a\u5f31\u4f60\u5728\u672c\u5730\u7ed3\u679c\u4e2d\u7684\u53ef\u4fe1\u5ea6\u3002<\/p>\r\n\r\n\r\n\r\n

    2.<\/strong>\u4e00\u81f4\u6027\u76f4\u63a5\u5f71\u54cd\u5730\u56fe\u6392\u540d\u4e0e\u672c\u5730\u53ef\u89c1\u5ea6<\/strong><\/h4>\r\n\r\n\r\n\r\n

    Google \u7684\u5730\u56fe\u641c\u7d22\u7ed3\u679c\uff08\u5373\u672c\u5730\u4e09\u8fde\u7ed3\u679c \/ Local 3-Pack\uff09\u9ad8\u5ea6\u4f9d\u8d56\u7ed3\u6784\u5316\u7684\u5546\u4e1a\u6570\u636e\u3002\u7cfb\u7edf\u4f1a\u5c06\u76f8\u540c NAP \u51fa\u73b0\u7684\u9891\u7387\u548c\u5e7f\u5ea6\u89c6\u4e3a\u201c\u672c\u5730\u5b58\u5728\u611f\uff08Local Presence\uff09\u201d\u7684\u8861\u91cf\u6307\u6807\u3002<\/p>\r\n\r\n\r\n\r\n

    \u4e5f\u5c31\u662f\u8bf4\uff1a\u4f60\u7684 NAP \u51fa\u73b0\u5f97\u8d8a\u591a\u3001\u8d8a\u4e00\u81f4\uff0cGoogle \u5c31\u8d8a\u786e\u4fe1\u4f60\u662f\u8be5\u5730\u533a\u7684\u201c\u6743\u5a01\u4f01\u4e1a\u201d\uff0c\u56e0\u6b64\u5728\u5730\u56fe\u4e2d\u6392\u540d\u4e5f\u66f4\u5bb9\u6613\u9760\u524d\u3002<\/p>\r\n\r\n\r\n\r\n

    \u8fd9\u4e0d\u4ec5\u5f71\u54cd\u7528\u6237\u5728\u5730\u56fe\u4e0a\u7684\u66dd\u5149\uff0c\u8fd8\u51b3\u5b9a\u4e86\u5f53\u6709\u4eba\u641c\u7d22digital marketing agency near me \/ SEO Auckland \/ Google Ads consultant Takapuna\u65f6\uff0c\u4f60\u7684\u4f01\u4e1a\u662f\u5426\u80fd\u51fa\u73b0\u5728\u641c\u7d22\u7ed3\u679c\u6700\u9192\u76ee\u7684\u53ef\u70b9\u51fb\u533a\u57df\u3002<\/p>\r\n\r\n\r\n\r\n

    3.<\/strong>\u4e00\u81f4\u6027\u63d0\u5347\u54c1\u724c\u6743\u5a01\u4e0e\u5916\u94fe\u4fe1\u53f7<\/strong><\/h4>\r\n\r\n\r\n\r\n

    NAP \u51fa\u73b0\u5728\u672c\u5730\u76ee\u5f55\u7f51\u7ad9\uff08Local Citations\uff09\u65f6\uff0c\u9664\u4e86\u5e2e\u52a9\u8bc6\u522b\u8eab\u4efd\uff0c\u8fd8\u4f1a\u5f62\u6210\u4e00\u7c7b\u7279\u6b8a\u7684 \u5f15\u7528\u4fe1\u53f7\uff08Citation Signals\uff09<\/strong>\u3002<\/p>\r\n\r\n\r\n\r\n

    \u8fd9\u4e9b\u5916\u90e8\u5f15\u7528\u76f8\u5f53\u4e8e\u201c\u672c\u5730\u5916\u94fe\u201d\uff0c\u53ef\u589e\u5f3a\u4f60\u7684\u57df\u540d\u6743\u5a01\u5ea6\uff08Domain Authority\uff09\u548c\u54c1\u724c\u76f8\u5173\u6027\uff08Brand Relevance\uff09\u3002<\/p>\r\n\r\n\r\n\r\n

    \u5f53 Google \u5728\u591a\u4e2a\u9ad8\u6743\u91cd\u76ee\u5f55\uff08\u5982 Yelp\u3001Yellow Pages\u3001Finda\u3001Hotfrog\u3001Chamber of Commerce\uff09\u770b\u5230\u4e00\u81f4\u7684 NAP \u65f6\uff0c\u5c31\u4f1a\u5c06\u8fd9\u4e9b\u4fe1\u606f\u805a\u5408\u4e3a\u201c\u54c1\u724c\u5b9e\u4f53\u4fe1\u53f7\uff08Entity Signal\uff09\u201d\uff0c\u8fdb\u800c\u5f3a\u5316\u4f60\u7684\u6574\u4f53 SEO \u6743\u91cd\u3002<\/p>\r\n\r\n\r\n\r\n

    4.<\/strong>\u4e00\u81f4\u6027\u51cf\u5c11\u7528\u6237\u6d41\u5931\u4e0e\u7ebf\u7d22\u635f\u5931<\/strong><\/h4>\r\n\r\n\r\n\r\n

    NAP \u4e0d\u4ec5\u5bf9\u641c\u7d22\u5f15\u64ce\u91cd\u8981\uff0c\u5bf9\u5ba2\u6237\u4f53\u9a8c\u540c\u6837\u5173\u952e\u3002<\/p>\r\n\r\n\r\n\r\n

    \u5728\u5b9e\u9645\u4e1a\u52a1\u4e2d\uff0c\u5f88\u591a\u4f01\u4e1a\u56e0\u4e3a\u4fe1\u606f\u4e0d\u4e00\u81f4\u5bfc\u81f4\uff1a\u5ba2\u6237\u6253\u9519\u7535\u8bdd\u3001\u8054\u7cfb\u4e0d\u4e0a\uff1b\u8dd1\u9519\u95e8\u5e97\u5730\u5740\uff1b\u5bfc\u81f4\u7ebf\u4e0a\u7ebf\u7d22\u6d41\u5931\u3001\u9884\u7ea6\u7387\u4e0b\u964d\u3002<\/p>\r\n\r\n\r\n\r\n

    \u4e3e\u4f8b\uff1a\u5982\u679c\u4e00\u5bb6\u7f8e\u5bb9\u8bca\u6240\u7684\u5b98\u7f51\u5199\u7684\u662f Level 2, 12 Queen Street\uff0c\u800c Google Map \u663e\u793a Level 3\uff0c\u6f5c\u5728\u5ba2\u6237\u5230\u73b0\u573a\u627e\u4e0d\u5230\u95e8\u5e97\uff0c\u8fd9\u7c7b\u4f53\u9a8c\u4e0d\u4ec5\u5bfc\u81f4\u8f6c\u5316\u5931\u8d25\uff0c\u8fd8\u53ef\u80fd\u6536\u5230\u5dee\u8bc4\uff0c\u8fdb\u4e00\u6b65\u5f71\u54cd\u672c\u5730\u6392\u540d\u3002<\/p>\r\n\r\n\r\n\r\n

    5.<\/strong> \u4e00\u81f4\u6027\u5f71\u54cd E-E-A-T \u4fe1\u53f7\uff08\u4e13\u4e1a\u6027\u3001\u7ecf\u9a8c\u6027\u3001\u6743\u5a01\u6027\u3001\u53ef\u4fe1\u5ea6\uff09<\/strong><\/h4>\r\n\r\n\r\n\r\n

    \u5728 Google \u7684\u6700\u65b0\u5185\u5bb9\u8bc4\u4f30\u4f53\u7cfb\u4e2d\uff08E-E-A-T\uff1aExperience, Expertise, Authoritativeness, Trustworthiness\uff09\uff0cT\uff08\u53ef\u4fe1\u5ea6\uff09<\/strong> \u662f\u54c1\u724c\u80fd\u5426\u83b7\u5f97\u6392\u540d\u63d0\u5347\u7684\u6838\u5fc3\u3002<\/p>\r\n\r\n\r\n\r\n

    NAP \u4e00\u81f4\u6027\u662f\u641c\u7d22\u5f15\u64ce\u5224\u65ad\u54c1\u724c\u53ef\u4fe1\u5ea6\u7684\u91cd\u8981\u4fe1\u53f7\u4e4b\u4e00\u3002\u5f53\u6240\u6709\u4fe1\u606f\u7edf\u4e00\u3001\u51c6\u786e\u3001\u6301\u7eed\u66f4\u65b0\u65f6\uff0cGoogle \u4f1a\u5c06\u5176\u89c6\u4e3a\u4e00\u5bb6\u5177\u5907\u7a33\u5b9a\u8fd0\u8425\u4e0e\u771f\u5b9e\u7528\u6237\u53cd\u9988\u7684\u5b9e\u4f53\u4f01\u4e1a\u3002<\/p>\r\n\r\n\r\n\r\n

    \u4f01\u4e1a\u5e38\u89c1\u7684 NAP \u9519\u8bef<\/strong><\/h4>\r\n\r\n\r\n\r\n
    \r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n
    \u9519\u8bef\u7c7b\u578b<\/strong><\/td>\r\n\u793a\u4f8b<\/strong><\/td>\r\n\u5f71\u54cd<\/strong><\/td>\r\n<\/tr>\r\n
    \u540d\u79f0\u4e0d\u4e00\u81f4<\/td>\r\nWebzilla NZ \/ Webzilla Digital Marketing \u6df7\u7528<\/td>\r\n\u641c\u7d22\u5f15\u64ce\u96be\u4ee5\u786e\u8ba4\u54c1\u724c\u8eab\u4efd<\/td>\r\n<\/tr>\r\n
    \u5730\u5740\u4e0d\u6807\u51c6<\/td>\r\nTakapuna Rd \/ Takapuna Road \/ Takapuna \u6df7\u5199<\/td>\r\n\u5730\u7406\u5b9a\u4f4d\u9519\u8bef\uff0c\u5730\u56fe\u6743\u91cd\u4e0b\u964d<\/td>\r\n<\/tr>\r\n
    \u7535\u8bdd\u683c\u5f0f\u4e0d\u7edf\u4e00<\/td>\r\n+6491234567 \/ 09-123-4567 \/ 91234567\u201d<\/td>\r\n\u672c\u5730\u5316\u4fe1\u53f7\u5f31\u5316\uff0c\u901a\u8bdd\u8ffd\u8e2a\u56f0\u96be<\/td>\r\n<\/tr>\r\n
    \u4f7f\u7528\u975e\u672c\u5730\u7535\u8bdd<\/td>\r\n\u6d77\u5916\u6216400\u53f7\u7801<\/td>\r\n\u65e0\u6cd5\u89e6\u53d1\u672c\u5730\u641c\u7d22\u6392\u540d<\/td>\r\n<\/tr>\r\n
    \u672a\u540c\u6b65\u66f4\u65b0<\/td>\r\n\u66f4\u6362\u529e\u516c\u5ba4\u540e\u4ec5\u66f4\u65b0\u5b98\u7f51<\/td>\r\nGoogle \u89c6\u4e3a\u201c\u5730\u5740\u51b2\u7a81\u201d<\/td>\r\n<\/tr>\r\n
    \u591a\u8bed\u8a00\u6df7\u7528<\/td>\r\n\u4e2d\u82f1\u53cc\u8bed\u9875\u9762\u5730\u5740\u6216\u7535\u8bdd\u6807\u6ce8\u4e0d\u540c<\/td>\r\n\u7ed3\u6784\u5316\u6807\u8bb0\u6df7\u4e71\uff0c\u6570\u636e\u4e0d\u5339\u914d<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/figure>\r\n\r\n\r\n\r\n

    \u7ed3\u8bba\uff1a\u4e00\u81f4\u6027 = \u4fe1\u4efb + \u66dd\u5149 + \u6392\u540d<\/strong><\/h4>\r\n\r\n\r\n\r\n

    NAP \u4e00\u81f4\u6027\u5e76\u975e\u5355\u7eaf\u7684\u201c\u6570\u636e\u6574\u7406\u201d\uff0c\u800c\u662f\u6784\u5efa\u672c\u5730\u641c\u7d22\u4fe1\u4efb\u4f53\u7cfb\u7684\u5173\u952e\u3002<\/p>\r\n\r\n\r\n\r\n

    \u5728 Google \u773c\u4e2d\uff0c\u4e00\u5bb6\u4fe1\u606f\u7a33\u5b9a\u3001\u6765\u6e90\u4e00\u81f4\u3001\u5730\u5740\u660e\u786e\u7684\u4f01\u4e1a\uff0c\u6bd4\u5e7f\u544a\u7838\u94b1\u66f4\u591a\u3001\u66f4\u5bb9\u6613\u83b7\u5f97\u201c\u81ea\u7136\u66dd\u5149\u201d\u3002<\/p>\r\n\r\n\r\n\r\n

    \u56e0\u6b64\uff0c\u4f01\u4e1a\u5728\u505a\u672c\u5730 SEO \u65f6\uff0c\u5e94\u5c06 \u201c\u4fdd\u6301 NAP \u4e00\u81f4\u6027\u201d<\/strong> \u89c6\u4e3a\u7b2c\u4e00\u4f18\u5148\u7ea7\u4efb\u52a1\uff0c\u5e76\u5728\u5b98\u7f51\u3001Google \u5546\u5bb6\u3001\u76ee\u5f55\u7f51\u7ad9\u3001\u793e\u4ea4\u5a92\u4f53\u3001Schema \u6570\u636e\u4e2d\u5efa\u7acb\u7edf\u4e00\u6807\u51c6\u3002<\/p>\r\n

     <\/p>\r\n

     <\/p>\r\n\r\n\r\n\r\n

    \u4e09\u3001NAP \u4e00\u81f4\u6027\u7684\u5e38\u89c1\u95ee\u9898<\/strong><\/h2>\r\n\r\n\r\n\r\n

    \u5373\u4f7f\u7406\u89e3\u4e86 NAP \u7684\u91cd\u8981\u6027\uff0c\u5f88\u591a\u4f01\u4e1a\u5728\u5b9e\u9645\u64cd\u4f5c\u4e2d\u4ecd\u4f1a\u9677\u5165\u5404\u79cd\u201c\u6570\u636e\u9677\u9631\u201d\u3002<\/p>\r\n\r\n\r\n\r\n

    \u8fd9\u4e9b\u95ee\u9898\u770b\u4f3c\u7ec6\u8282\uff0c\u5374\u5e38\u5e38\u662f\u5bfc\u81f4 Google \u5730\u56fe\u6392\u540d\u4e0b\u964d\u3001GMB \u5ba1\u6838\u4e0d\u901a\u8fc7\u3001\u6216\u672c\u5730\u66dd\u5149\u505c\u6ede\u7684\u6839\u672c\u539f\u56e0\u3002<\/p>\r\n\r\n\r\n\r\n

    \u672c\u8282\u5c06\u4ece\u6700\u5e38\u89c1\u7684\u4e94\u79cd\u60c5\u51b5\u51fa\u53d1\uff0c\u5206\u6790\u95ee\u9898\u6210\u56e0\uff0c\u5e76\u63d0\u4f9b\u89e3\u51b3\u65b9\u6848\u3002<\/p>\r\n\r\n\r\n\r\n

    1.<\/strong> \u4f01\u4e1a\u66f4\u540d\u6216\u54c1\u724c\u91cd\u5851\uff08Rebranding\uff09<\/strong><\/h4>\r\n\r\n\r\n\r\n

    \u95ee\u9898\u8868\u73b0\uff1a<\/strong><\/p>\r\n\r\n\r\n\r\n

    \u4f01\u4e1a\u5728\u5347\u7ea7\u54c1\u724c\u3001\u8c03\u6574\u5b9a\u4f4d\u6216\u66f4\u6362\u540d\u79f0\u540e\uff0c\u53ea\u4fee\u6539\u4e86\u5b98\u7f51\u6807\u9898\uff0c\u5374\u5ffd\u7565\u4e86\u5916\u90e8\u76ee\u5f55\u3001Google \u5546\u5bb6\u3001\u793e\u4ea4\u5a92\u4f53\u3001\u7b2c\u4e09\u65b9\u5f15\u7528\u7f51\u7ad9\u7b49\u3002<\/p>\r\n\r\n\r\n\r\n

    \u7ed3\u679c\u662f\u65e7\u540d\u79f0\u548c\u65b0\u540d\u79f0\u540c\u65f6\u5b58\u5728\uff0c\u5bfc\u81f4 Google \u65e0\u6cd5\u5224\u65ad\u662f\u5426\u4e3a\u540c\u4e00\u5b9e\u4f53\u3002<\/p>\r\n\r\n\r\n\r\n

    \u89e3\u51b3\u65b9\u6848\uff1a<\/strong><\/p>\r\n\r\n\r\n\r\n

    \u5728\u6240\u6709\u5e73\u53f0\u4e0a\u540c\u6b65\u66f4\u65b0\u65b0\u54c1\u724c\u540d\u79f0\uff08\u5b98\u7f51\u3001GMB\u3001\u793e\u4ea4\u5e73\u53f0\u3001Yelp\u3001Finda \u7b49\uff09\u3002<\/p>\r\n\r\n\r\n\r\n

    \u65e7\u54c1\u724c\u5982\u4ecd\u6709\u5916\u90e8\u94fe\u63a5\u6216\u76ee\u5f55\uff0c\u53ef\u5728\u8bf4\u660e\u4e2d\u4fdd\u7559\u4e00\u53e5 \u201cformerly known as XXX\u201d\uff0c\u5e2e\u52a9\u641c\u7d22\u5f15\u64ce\u8fc7\u6e21\u3002<\/p>\r\n\r\n\r\n\r\n

    \u5728\u5b98\u7f51\u6dfb\u52a0 301 \u91cd\u5b9a\u5411<\/strong>\uff08\u4ece\u65e7\u57df\u540d\u6216\u65e7\u54c1\u724c URL \u6307\u5411\u65b0\u54c1\u724c\uff09\u3002<\/p>\r\n\r\n\r\n\r\n

    \u66f4\u65b0\u7ed3\u6784\u5316\u6570\u636e\uff08Schema\uff09\u4e2d\u7684 \u201cname\u201d \u548c \u201csameAs\u201d \u5b57\u6bb5\u3002<\/p>\r\n\r\n\r\n\r\n

    2.<\/strong>\u4f01\u4e1a\u642c\u8fc1\u6216\u5730\u5740\u53d8\u66f4<\/strong><\/h4>\r\n\r\n\r\n\r\n

    \u95ee\u9898\u8868\u73b0\uff1a<\/strong><\/p>\r\n\r\n\r\n\r\n

    \u8bb8\u591a\u516c\u53f8\u5728\u642c\u5230\u65b0\u529e\u516c\u5ba4\u540e\uff0c\u53ea\u66f4\u65b0\u4e86\u5b98\u7f51\u6216 Google Map\uff0c\u4f46\u5fd8\u8bb0\u4e86 Yellow Pages\u3001Finda\u3001Facebook\u3001LinkedIn\u3001Hotfrog \u7b49\u7b2c\u4e09\u65b9\u5e73\u53f0\uff0c\u7ed3\u679c\u662f\u641c\u7d22\u5f15\u64ce\u5728\u7f51\u7edc\u4e0a\u53d1\u73b0\u591a\u4e2a\u51b2\u7a81\u5730\u5740\u3002<\/p>\r\n\r\n\r\n\r\n

    \u89e3\u51b3\u65b9\u6848\uff1a<\/strong><\/p>\r\n\r\n\r\n\r\n

    \u5728\u642c\u8fc1\u524d\u63d0\u524d\u89c4\u5212\uff0c\u521b\u5efa\u201c\u53d8\u66f4\u6e05\u5355\u201d\uff0c\u5217\u51fa\u6240\u6709\u9700\u540c\u6b65\u4fee\u6539\u7684\u5e73\u53f0\u3002<\/p>\r\n\r\n\r\n\r\n

    \u5728\u65e7\u5730\u5740\u7684 Google Profile \u4e2d\u6807\u6ce8\u201c\u6c38\u4e45\u5173\u95ed\uff08Permanently Closed\uff09\u201d\uff0c\u5e76\u65b0\u5efa\u6216\u66f4\u65b0\u4e3a\u65b0\u5730\u5740\u3002<\/p>\r\n\r\n\r\n\r\n

    \u65e7\u7f51\u9875\u53ef\u4e34\u65f6\u4fdd\u7559\u5e76\u6ce8\u660e We\u2019ve moved to\u2026 \u63d0\u793a\u4fe1\u606f\u3002<\/p>\r\n\r\n\r\n\r\n

    \u786e\u4fdd\u6240\u6709\u5e73\u53f0\u4f7f\u7528\u7edf\u4e00\u683c\u5f0f\uff08\u4f8b\u5982\uff1aLevel \/ Unit \/ Road \/ Suburb \/ City \/ Postal Code \u4e00\u81f4\uff09\u3002<\/p>\r\n\r\n\r\n\r\n

    \u4e13\u4e1a\u5efa\u8bae\uff1a<\/strong><\/p>\r\n\r\n\r\n\r\n

    \u5730\u5740\u53d8\u66f4\u540e 1\u20133 \u4e2a\u6708\u5185\uff0cGoogle \u7684\u672c\u5730\u6392\u540d\u53ef\u80fd\u4f1a\u77ed\u6682\u6ce2\u52a8\u3002\u53ea\u8981\u65b0\u5730\u5740\u5f97\u5230\u6301\u7eed\u9a8c\u8bc1\uff08\u901a\u8fc7\u5ba2\u6237\u8bc4\u8bba\u3001\u5bfc\u822a\u70b9\u51fb\u3001\u6d41\u91cf\u884c\u4e3a\uff09\uff0c\u6392\u540d\u4f1a\u9010\u6b65\u6062\u590d\u3002<\/p>\r\n\r\n\r\n\r\n

    3.<\/strong>\u591a\u5206\u652f\u6216\u8fde\u9501\u95e8\u5e97\uff08Multi-Location Business\uff09<\/strong><\/h4>\r\n\r\n\r\n\r\n

    \u95ee\u9898\u8868\u73b0\uff1a<\/strong><\/p>\r\n\r\n\r\n\r\n

    \u5f53\u4f01\u4e1a\u5728\u591a\u4e2a\u57ce\u5e02\u6216\u533a\u57df\u8bbe\u6709\u5206\u5e97\u65f6\uff0c\u5f80\u5f80\u51fa\u73b0\u4e0d\u540c\u95e8\u5e97\u6df7\u7528\u540c\u4e00\u4e2a\u7535\u8bdd\u53f7\u7801\u6216\u672a\u5728\u5b98\u7f51\u533a\u5206\u6e05\u695a\u5730\u5740\uff0c\u5bfc\u81f4\u672c\u5730\u4fe1\u53f7\u6df7\u4e71\u3002<\/p>\r\n\r\n\r\n\r\n

    \u89e3\u51b3\u65b9\u6848\uff1a<\/strong><\/p>\r\n\r\n\r\n\r\n

    \u6bcf\u4e2a\u5206\u5e97\u4f7f\u7528\u552f\u4e00\u5730\u5740 + \u552f\u4e00\u672c\u5730\u7535\u8bdd<\/strong>\u3002<\/p>\r\n\r\n\r\n\r\n

    \u5728\u5b98\u7f51\u521b\u5efa\u72ec\u7acb\u9875\u9762\uff08\u4f8b\u5982\uff1a\/locations\/auckland\u3001\/locations\/sydney\uff09\uff0c\u5e76\u5728\u6bcf\u4e2a\u9875\u9762\u4e0a\u4f7f\u7528\u5bf9\u5e94\u7684 NAP\u3002<\/p>\r\n\r\n\r\n\r\n

    \u4f7f\u7528 Schema \u4e2d\u7684 @type: LocalBusiness \u5e76\u4e3a\u6bcf\u4e2a\u95e8\u5e97\u5355\u72ec\u751f\u6210\u7ed3\u6784\u5316\u6570\u636e\u3002<\/p>\r\n\r\n\r\n\r\n

    \u4e0d\u5efa\u8bae\u591a\u4e2a\u95e8\u5e97\u5171\u7528\u540c\u4e00\u4e2a Google \u5546\u5bb6\u4fe1\u606f\uff08GMB\uff09\uff0c\u5e94\u9010\u4e2a\u72ec\u7acb\u6ce8\u518c\u3002<\/p>\r\n\r\n\r\n\r\n

    4.<\/strong>\u4f7f\u7528 400 \/ 800 \/ \u6d77\u5916\u7535\u8bdd\u6216\u591a\u4e2a\u53f7\u7801<\/strong><\/h4>\r\n\r\n\r\n\r\n

    \u95ee\u9898\u8868\u73b0\uff1a<\/strong><\/p>\r\n\r\n\r\n\r\n

    \u4f01\u4e1a\u4e3a\u4e86\u201c\u770b\u8d77\u6765\u66f4\u5927\u201d\uff0c\u5e38\u4f1a\u4f7f\u7528\u5168\u56fd\u7edf\u4e00\u53f7\u7801\u6216\u6d77\u5916\u63a5\u7ebf\u7cfb\u7edf\u3002\u4f46\u5bf9\u672c\u5730 SEO \u800c\u8a00\uff0c\u8fd9\u79cd\u505a\u6cd5\u524a\u5f31\u4e86\u5730\u7406\u76f8\u5173\u6027\uff08Local Relevance\uff09\uff0c\u8ba9 Google \u8bef\u4ee5\u4e3a\u4f60\u5e76\u975e\u672c\u5730\u4f01\u4e1a\u3002<\/p>\r\n\r\n\r\n\r\n

    \u89e3\u51b3\u65b9\u6848\uff1a<\/strong><\/p>\r\n\r\n\r\n\r\n

    \u5728 GMB \u548c\u5b98\u7f51\u4e0a\uff0c\u4f18\u5148\u4f7f\u7528 \u672c\u5730\u533a\u53f7<\/strong> \u7684\u7535\u8bdd\u3002<\/p>\r\n\r\n\r\n\r\n

    \u5982\u679c\u5fc5\u987b\u4fdd\u7559\u5168\u56fd\u70ed\u7ebf\uff0c\u53ef\u5728\u7f51\u7ad9\u4e2d\u8bf4\u660e\uff1aLocal Office: 09-123-4567 | National Hotline: 0800-123-999\u5728 Schema \u4e2d\u6807\u660e “telephone”: “+64-9-123-4567″\uff0c\u8ba9\u641c\u7d22\u5f15\u64ce\u660e\u786e\u8bc6\u522b\u4e3b\u53f7\u7801\u3002<\/p>\r\n\r\n\r\n\r\n

    5.<\/strong>\u4e2d\u82f1\u53cc\u8bed\u4fe1\u606f\u6216\u591a\u8bed\u8a00\u6df7\u7528<\/strong><\/h4>\r\n\r\n\r\n\r\n

    \u95ee\u9898\u8868\u73b0\uff1a<\/strong><\/p>\r\n\r\n\r\n\r\n

    \u5728\u6fb3\u65b0\u5e02\u573a\u6216\u8de8\u5883\u4f01\u4e1a\u4e2d\uff0c\u5e38\u51fa\u73b0\u5b98\u7f51\u4e2d\u6587\u5199\u201c\u5965\u514b\u5170\u5317\u5cb8\u201d\uff0c\u800c\u82f1\u6587\u76ee\u5f55\u5199 North Shore, Auckland\uff0c\u6216\u5730\u5740\u62fc\u5199\u3001\u987a\u5e8f\u4e0d\u540c\uff0c\u5bfc\u81f4 Google \u89e3\u6790\u9519\u8bef\u3002<\/p>\r\n\r\n\r\n\r\n

    \u89e3\u51b3\u65b9\u6848\uff1a<\/strong><\/p>\r\n\r\n\r\n\r\n

    \u4fdd\u6301\u540c\u4e00\u8bed\u8a00\u7684\u6807\u51c6\u5316\u683c\u5f0f\u3002<\/p>\r\n\r\n\r\n\r\n

    \u82e5\u7f51\u7ad9\u4e3a\u53cc\u8bed\uff0c\u8bf7\u786e\u4fdd\u4e2d\u82f1\u6587\u5730\u5740\u6307\u5411\u540c\u4e00\u4f4d\u7f6e\uff08\u4f7f\u7528 hreflang \u6807\u8bb0\u533a\u5206\u8bed\u8a00\u7248\u672c\uff09\u3002<\/p>\r\n\r\n\r\n\r\n

    \u5728 Schema \u4e2d\u6807\u660e “inLanguage”: “en-NZ” \u6216 “zh-CN”\uff0c\u9632\u6b62\u8de8\u8bed\u8a00\u6df7\u6dc6\u3002<\/p>\r\n\r\n\r\n\r\n

    \u8fdb\u9636\u5efa\u8bae\uff1a\u5efa\u7acb NAP \u7ba1\u7406\u7cfb\u7edf<\/strong><\/h4>\r\n\r\n\r\n\r\n
    \r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n
    \u7ba1\u7406\u52a8\u4f5c<\/strong><\/td>\r\n\u5de5\u5177\/\u65b9\u6cd5<\/strong><\/td>\r\n\u9891\u7387<\/strong><\/td>\r\n\u8bf4\u660e<\/strong><\/td>\r\n<\/tr>\r\n
    \u5168\u7f51 NAP \u626b\u63cf<\/td>\r\nBrightLocal \/ Moz Local \/ Whitespark<\/td>\r\n\u6bcf\u5b63\u5ea6<\/td>\r\n\u81ea\u52a8\u68c0\u6d4b\u9519\u8bef\u4e0e\u7f3a\u5931<\/td>\r\n<\/tr>\r\n
    \u6570\u636e\u6c47\u603b\u8868<\/td>\r\nGoogle Sheets \/ Airtable<\/td>\r\n\u6301\u7eed\u66f4\u65b0<\/td>\r\n\u5efa\u7acb NAP \u4e3b\u6587\u4ef6\uff0c\u7edf\u4e00\u53e3\u5f84<\/td>\r\n<\/tr>\r\n
    \u5916\u90e8\u5f15\u7528\u7ef4\u62a4<\/td>\r\n\u624b\u52a8\u6821\u5bf9 + \u6279\u91cf\u63d0\u4ea4<\/td>\r\n\u534a\u5e74\u4e00\u6b21<\/td>\r\n\u91cd\u70b9\u5173\u6ce8\u9ad8\u6743\u91cd\u5e73\u53f0<\/td>\r\n<\/tr>\r\n
    Schema \u6570\u636e\u66f4\u65b0<\/td>\r\n\u624b\u52a8\u6216\u63d2\u4ef6\uff08RankMath \/ Yoast\uff09<\/td>\r\n\u6bcf\u6b21\u53d8\u66f4\u540e<\/td>\r\n\u786e\u4fdd\u7ed3\u6784\u5316\u6570\u636e\u540c\u6b65<\/td>\r\n<\/tr>\r\n
    \u54c1\u724c\u5ba1\u6838<\/td>\r\nSEO \/ Marketing \u56e2\u961f\u8054\u5408\u590d\u6838<\/td>\r\n\u6bcf\u5e74<\/td>\r\n\u68c0\u67e5\u6240\u6709\u5bf9\u5916\u54c1\u724c\u4fe1\u606f\u4e00\u81f4\u6027<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/figure>\r\n\r\n\r\n\r\n

    NAP \u4e00\u81f4\u6027\u4e0d\u662f\u4e00\u6b21\u6027\u4efb\u52a1\uff0c\u800c\u662f\u4e00\u9879 \u6301\u7eed\u7ba1\u7406\u5de5\u7a0b<\/strong>\u3002\u4f01\u4e1a\u54c1\u724c\u5728\u4e0d\u540c\u9636\u6bb5\u90fd\u4f1a\u53d8\u5316\u2014\u2014\u642c\u8fc1\u3001\u91cd\u7ec4\u3001\u6269\u5f20\u3001\u6539\u540d\u3001\u8de8\u56fd\u3002\u6bcf\u4e00\u6b21\u53d8\u52a8\uff0c\u90fd\u5fc5\u987b\u786e\u4fdd\u7ebf\u4e0a\u8eab\u4efd\u7684\u540c\u6b65\u3002<\/p>\r\n\r\n\r\n\r\n

    \u8bb0\u4f4f\u4e00\u53e5\u8bdd\uff1a\u201c\u4e0d\u4e00\u81f4\u7684 NAP\uff0c\u610f\u5473\u7740\u4e0d\u786e\u5b9a\u7684\u8eab\u4efd\uff1b\u4e0d\u786e\u5b9a\u7684\u8eab\u4efd\uff0c\u5c31\u65e0\u6cd5\u83b7\u5f97\u641c\u7d22\u5f15\u64ce\u7684\u4fe1\u4efb\u3002\u201d<\/strong><\/p>\r\n

     <\/p>\r\n

     <\/p>\r\n\r\n\r\n\r\n

    \u56db\u3001\u00a0<\/strong> \u5982\u4f55\u68c0\u67e5\u4e0e\u7ef4\u62a4\u4f60\u7684 NAP \u4e00\u81f4\u6027<\/strong><\/h2>\r\n\r\n\r\n\r\n
    \"\"<\/figure>\r\n\r\n\r\n\r\n

    NAP \u7684\u7ef4\u62a4\u5e76\u4e0d\u662f\u4e00\u6b21\u6027\u7684\u586b\u8868\u52a8\u4f5c\uff0c\u800c\u662f\u4e00\u9879\u9700\u8981\u5b9a\u671f\u68c0\u67e5\u3001\u6301\u7eed\u66f4\u65b0\u7684\u6570\u5b57\u8d44\u4ea7\u7ba1\u7406\u5de5\u4f5c<\/strong>\u3002<\/p>\r\n\r\n\r\n\r\n

    \u5c24\u5176\u662f\u5bf9\u6b63\u5728\u6210\u957f\u7684\u4f01\u4e1a\u6765\u8bf4\u2014\u2014\u53ea\u8981\u5730\u5740\u3001\u54c1\u724c\u3001\u7535\u8bdd\u3001\u5206\u652f\u673a\u6784\u6709\u4efb\u4f55\u53d8\u52a8\uff0c\u90fd\u5fc5\u987b\u540c\u6b65\u8c03\u6574\u6240\u6709\u7ebf\u4e0a\u6e20\u9053\u3002\u5426\u5219\u641c\u7d22\u5f15\u64ce\u5c06\u9010\u6e10\u5931\u53bb\u5bf9\u4f60\u4f01\u4e1a\u7684\u4fe1\u4efb\uff0c\u5730\u56fe\u6392\u540d\u4e0e\u81ea\u7136\u66dd\u5149\u90fd\u4f1a\u53d7\u5230\u5f71\u54cd\u3002<\/p>\r\n\r\n\r\n\r\n

    1.<\/strong>\u624b\u52a8\u68c0\u67e5\u6cd5\uff1a\u4ece\u6700\u57fa\u7840\u7684\u81ea\u68c0\u5f00\u59cb<\/strong><\/h4>\r\n\r\n\r\n\r\n

    \u6700\u7b80\u5355\u7684\u65b9\u5f0f\uff0c\u5c31\u662f\u624b\u52a8\u5728 Google \u641c\u7d22\u4e2d\u8f93\u5165\u4f60\u7684\u4f01\u4e1a\u540d\u79f0\u548c\u76f8\u5173\u5173\u952e\u8bcd\uff0c\u4f8b\u5982\uff1a<\/p>\r\n\r\n\r\n\r\n

    “Webzilla NZ” + \u5730\u5740<\/p>\r\n\r\n\r\n\r\n

    “Webzilla” + \u7535\u8bdd<\/p>\r\n\r\n\r\n\r\n

    “Webzilla” + Takapuna<\/p>\r\n\r\n\r\n\r\n

    \u89c2\u5bdf\u70b9\uff1a<\/strong><\/p>\r\n\r\n\r\n\r\n

    \u662f\u5426\u51fa\u73b0\u591a\u4e2a\u4e0d\u540c\u5730\u5740\uff1f\u7535\u8bdd\u683c\u5f0f\u662f\u5426\u4e00\u81f4\uff1f\u4e0d\u540c\u76ee\u5f55\u6216\u5a92\u4f53\u4e0a\u662f\u5426\u5b58\u5728\u65e7\u4fe1\u606f\uff1f\u641c\u7d22\u7ed3\u679c\u4e2d\u7684\u201c\u53f3\u4fa7\u77e5\u8bc6\u9762\u677f\uff08Knowledge Panel\uff09\u201d\u4fe1\u606f\u662f\u5426\u4e0e\u5b98\u7f51\u4e00\u81f4\uff1f<\/p>\r\n\r\n\r\n\r\n

    \u8fd9\u7c7b\u4eba\u5de5\u68c0\u67e5\u9002\u5408\u6bcf\u5b63\u5ea6\u8fdb\u884c\u4e00\u6b21\uff0c\u5c24\u5176\u662f\u66f4\u540d\u3001\u642c\u8fc1\u6216\u54c1\u724c\u66f4\u65b0\u4e4b\u540e\u3002<\/p>\r\n\r\n\r\n\r\n

    2.<\/strong>\u81ea\u52a8\u5316\u68c0\u6d4b\uff1a\u4f7f\u7528\u4e13\u4e1a\u5de5\u5177\u6279\u91cf\u626b\u63cf<\/strong><\/h4>\r\n\r\n\r\n\r\n

    \u5bf9\u4e8e\u4e1a\u52a1\u8986\u76d6\u591a\u4e2a\u5730\u533a\u7684\u4f01\u4e1a\uff0c\u4ec5\u9760\u4eba\u5de5\u68c0\u67e5\u5f80\u5f80\u4e0d\u591f\u3002\u6b64\u65f6\u53ef\u4ee5\u501f\u52a9 NAP Consistency \u68c0\u6d4b\u5de5\u5177<\/strong>\uff0c\u81ea\u52a8\u6bd4\u5bf9\u4e0a\u767e\u4e2a\u76ee\u5f55\u7f51\u7ad9\u548c\u5f15\u7528\u6e90\u7684\u6570\u636e\u3002<\/p>\r\n\r\n\r\n\r\n

    \r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n
    \u5de5\u5177\u540d\u79f0<\/strong><\/td>\r\n\u4e3b\u8981\u529f\u80fd<\/strong><\/td>\r\n\u4f18\u70b9<\/strong><\/td>\r\n\u9002\u7528\u5bf9\u8c61<\/strong><\/td>\r\n<\/tr>\r\n
    BrightLocal<\/strong><\/td>\r\n\u81ea\u52a8\u626b\u63cf\u5168\u7403\u76ee\u5f55\u3001\u5730\u56fe\u548c\u793e\u4ea4\u5e73\u53f0\u7684 NAP \u4fe1\u606f<\/td>\r\n\u62a5\u544a\u6e05\u6670\u3001\u53ef\u6279\u91cf\u4fee\u590d<\/td>\r\n\u672c\u5730\u4f01\u4e1a\u3001\u591a\u5206\u652f\u54c1\u724c<\/td>\r\n<\/tr>\r\n
    Whitespark<\/strong><\/td>\r\n\u63d0\u4f9b Citation Audit + \u5efa\u8bae\u76ee\u5f55\u63d0\u4ea4\u5217\u8868<\/td>\r\n\u53ef\u7cbe\u51c6\u8bc6\u522b\u9519\u8bef\u5f15\u7528<\/td>\r\n\u672c\u5730SEO\u670d\u52a1\u673a\u6784<\/td>\r\n<\/tr>\r\n
    Moz Local<\/strong><\/td>\r\n\u4e0eGMB\u76f4\u63a5\u540c\u6b65\u66f4\u65b0<\/td>\r\n\u7701\u65f6\u3001\u7701\u4eba\u5de5<\/td>\r\n\u4e2d\u5c0f\u578b\u4f01\u4e1a<\/td>\r\n<\/tr>\r\n
    Yext<\/strong><\/td>\r\n\u9ad8\u7ea7\u6570\u636e\u540c\u6b65 + API\u63a5\u53e3<\/td>\r\n\u9002\u5408\u8de8\u56fd\u54c1\u724c<\/td>\r\n\u5927\u578b\u4f01\u4e1a\/\u8fde\u9501\u5e97<\/td>\r\n<\/tr>\r\n
    Semrush Local<\/strong><\/td>\r\n\u96c6\u6210\u591a\u5730\u533a\u6392\u540d\u4e0e\u8bc4\u8bba\u76d1\u6d4b<\/td>\r\n\u4e00\u7ad9\u5f0f\u5206\u6790<\/td>\r\n\u7efc\u5408SEO\u56e2\u961f<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/figure>\r\n\r\n\r\n\r\n

    \u4e13\u4e1a\u5efa\u8bae\uff1a<\/strong>\u4f7f\u7528\u5de5\u5177\u626b\u63cf\u540e\uff0c\u52a1\u5fc5\u5bfc\u51fa\u62a5\u544a\u5e76\u5efa\u7acb\u5185\u90e8\u8ffd\u8e2a\u8868\uff08\u8be6\u89c1\u4e0b\u4e00\u6761\uff09\u3002<\/p>\r\n\r\n\r\n\r\n

    3.<\/strong>\u5efa\u7acb NAP \u4e3b\u63a7\u8868\uff08Master Sheet\uff09<\/strong><\/h4>\r\n\r\n\r\n\r\n

    \u5efa\u7acb\u4e00\u4efd NAP Master Sheet<\/strong>\uff0c\u5c06\u6240\u6709\u51fa\u73b0\u8fc7\u4f01\u4e1a\u4fe1\u606f\u7684\u5e73\u53f0\u9010\u4e00\u8bb0\u5f55\u3002<\/p>\r\n\r\n\r\n\r\n

    \u8fd9\u4efd\u8868\u683c\u662f\u4f60\u6240\u6709\u54c1\u724c\u6e20\u9053\u7684\u201c\u6e90\u5934\u6570\u636e\u201d\uff0c\u4efb\u4f55\u66f4\u65b0\u90fd\u5fc5\u987b\u4ee5\u5b83\u4e3a\u6807\u51c6\u540c\u6b65\u3002<\/p>\r\n\r\n\r\n\r\n

    \u63a8\u8350\u8868\u683c\u7ed3\u6784\uff1a<\/strong><\/p>\r\n\r\n\r\n\r\n

    \r\n\r\n\r\n\r\n\r\n\r\n\r\n
    \u5e73\u53f0\u540d\u79f0<\/strong><\/td>\r\n\u5c55\u793a\u540d\u79f0<\/strong><\/td>\r\n\u5730\u5740<\/strong><\/td>\r\n\u7535\u8bdd<\/strong><\/td>\r\n\u72b6\u6001<\/strong><\/td>\r\n\u6700\u540e\u66f4\u65b0\u65f6\u95f4<\/strong><\/td>\r\n\u8d1f\u8d23\u4eba<\/strong><\/td>\r\n<\/tr>\r\n
    Google Business Profile<\/td>\r\nWebzilla NZ Digital Marketing<\/td>\r\n123 Takapuna Rd, Auckland 0622<\/td>\r\n+649 123 4567<\/td>\r\n\u4e00\u81f4<\/td>\r\n2025\/10\/31<\/td>\r\nMax<\/td>\r\n<\/tr>\r\n
    Finda<\/td>\r\nWebzilla Global<\/td>\r\n123 Takapuna Rd<\/td>\r\n+649 123 4567<\/td>\r\n\u540d\u79f0\u4e0d\u7b26<\/td>\r\n2025\/10\/31<\/td>\r\nMax\u00a0<\/td>\r\n<\/tr>\r\n
    LinkedIn<\/td>\r\nWebzilla NZ<\/td>\r\nAuckland<\/td>\r\n+649 123 4567<\/td>\r\n\u4e00\u81f4<\/td>\r\n2025\/10\/31<\/td>\r\nMax<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/figure>\r\n\r\n\r\n\r\n

    \u7ef4\u62a4\u9891\u7387\uff1a<\/strong> \u5efa\u8bae\u6bcf\u5b63\u5ea6\u5ba1\u67e5\u4e00\u6b21\uff1b\u82e5\u4f01\u4e1a\u6709\u54c1\u724c\u6216\u5730\u5740\u53d8\u52a8\uff0c\u5e94\u7acb\u5373\u66f4\u65b0\u3002<\/p>\r\n\r\n\r\n\r\n

    4.<\/strong>\u5229\u7528\u7ed3\u6784\u5316\u6570\u636e\uff08Schema Markup\uff09\u5f3a\u5316\u4e00\u81f4\u6027<\/strong><\/h4>\r\n\r\n\r\n\r\n

    \u4ec5\u5728\u7f51\u9875\u6587\u672c\u4e2d\u5199\u660e\u5730\u5740\u548c\u7535\u8bdd\u5e76\u4e0d\u8db3\u591f\u3002Google \u66f4\u4f9d\u8d56\u7ed3\u6784\u5316\u6570\u636e\uff08Structured Data\uff09\u6765\u8bc6\u522b\u4f60\u7684 NAP \u4fe1\u606f\u3002\u5728\u7f51\u7ad9\u9875\u811a\u6216\u201c\u8054\u7cfb\u6211\u4eec\u201d\u9875\u9762\u4e2d\u52a0\u5165\u4ee5\u4e0b JSON-LD \u6807\u8bb0\uff0c\u53ef\u8ba9\u641c\u7d22\u5f15\u64ce\u76f4\u63a5\u8bfb\u53d6\uff1a<\/p>\r\n\r\n\r\n\r\n

    {<\/p>\r\n\r\n\r\n\r\n

    “@context”: “https:\/\/schema.org”,<\/p>\r\n\r\n\r\n\r\n

    “@type”: “LocalBusiness”,<\/p>\r\n\r\n\r\n\r\n

    “name”: “Webzilla NZ”,<\/p>\r\n\r\n\r\n\r\n

    “address”: {<\/p>\r\n\r\n\r\n\r\n

    “@type”: “PostalAddress”,<\/p>\r\n\r\n\r\n\r\n

    “streetAddress”: “123 Takapuna Road”,<\/p>\r\n\r\n\r\n\r\n

    “addressLocality”: “Auckland”,<\/p>\r\n\r\n\r\n\r\n

    “postalCode”: “0622”,<\/p>\r\n\r\n\r\n\r\n

    “addressCountry”: “NZ”<\/p>\r\n\r\n\r\n\r\n

    },<\/p>\r\n\r\n\r\n\r\n

    “telephone”: “+64-9-123-4567”,<\/p>\r\n\r\n\r\n\r\n

    “url”: “https:\/\/webzilla.global\/nz\/”<\/p>\r\n\r\n\r\n\r\n

    }<\/p>\r\n\r\n\r\n\r\n

    \u8fdb\u9636\u5efa\u8bae\uff1a<\/strong><\/p>\r\n\r\n\r\n\r\n

    \u4f7f\u7528\u63d2\u4ef6\uff08\u5982 Rank Math\u3001Yoast SEO\uff09\u81ea\u52a8\u751f\u6210 Schema\u3002<\/p>\r\n\r\n\r\n\r\n

    \u5728 Google Search Console \u4e2d\u68c0\u67e5\u662f\u5426\u8bc6\u522b\u6b63\u786e\uff08Structured Data Report\uff09\u3002<\/p>\r\n\r\n\r\n\r\n

    \u82e5\u7f51\u7ad9\u591a\u8bed\u8a00\uff0c\u8bf7\u786e\u4fdd\u6bcf\u4e2a\u7248\u672c\u7684 Schema \u4f7f\u7528\u76f8\u540c @id\u3002<\/p>\r\n\r\n\r\n\r\n

    5.<\/strong> \u5efa\u7acb\u5b9a\u671f\u5ba1\u67e5\u4e0e\u7ef4\u62a4\u673a\u5236<\/strong><\/h4>\r\n\r\n\r\n\r\n

    \u5efa\u8bae\u4f01\u4e1a\u5185\u90e8\u6d41\u7a0b\uff1a<\/strong><\/p>\r\n\r\n\r\n\r\n

    \r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n
    \u9636\u6bb5<\/strong><\/td>\r\n\u4efb\u52a1<\/strong><\/td>\r\n\u8d23\u4efb\u4eba<\/strong><\/td>\r\n\u5de5\u5177<\/strong><\/td>\r\n<\/tr>\r\n
    \u6708\u5ea6<\/td>\r\n\u68c0\u67e5 GMB \u8bc4\u8bba\u4e0e\u8425\u4e1a\u4fe1\u606f<\/td>\r\nMarketing Team<\/td>\r\nGoogle Business Dashboard<\/td>\r\n<\/tr>\r\n
    \u5b63\u5ea6<\/td>\r\n\u5168\u7f51 NAP \u4e00\u81f4\u6027\u626b\u63cf<\/td>\r\nSEO Team<\/td>\r\nBrightLocal \/ Moz Local<\/td>\r\n<\/tr>\r\n
    \u534a\u5e74<\/td>\r\n\u66f4\u65b0\u672c\u5730\u76ee\u5f55\u63d0\u4ea4<\/td>\r\nPR Team<\/td>\r\nSpreadsheet + Manual Submit<\/td>\r\n<\/tr>\r\n
    \u5e74\u5ea6<\/td>\r\n\u54c1\u724c & Schema \u5ba1\u6838<\/td>\r\nMarketing Lead<\/td>\r\nSearch Console \/ Manual<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/figure>\r\n\r\n\r\n\r\n

    \u5c0f\u6280\u5de7\uff1a\u5728\u516c\u53f8\u5185\u90e8\u5236\u5b9a\u300c\u54c1\u724c\u4fe1\u606f\u53d8\u66f4\u540c\u6b65\u6807\u51c6\u300d\uff0c\u4f8b\u5982\uff1a\u4efb\u4f55\u5730\u5740\u3001\u7535\u8bdd\u3001Logo \u6216\u54c1\u724c\u547d\u540d\u53d8\u66f4\uff0c\u5fc5\u987b\u5728 48 \u5c0f\u65f6\u5185\u540c\u6b65\u5230\u6240\u6709\u5bf9\u5916\u5e73\u53f0\u3002\u6bcf\u6b21\u66f4\u65b0\u540e\uff0c\u7531 SEO \u56e2\u961f\u590d\u6838\u4e00\u81f4\u6027\u3002<\/p>\r\n\r\n\r\n\r\n

    6.<\/strong> \u52a0\u5206\u9879\uff1a\u7ed3\u5408\u8bc4\u8bba\u4e0e\u793e\u4ea4\u4fe1\u53f7\u5f3a\u5316\u672c\u5730\u4fe1\u4efb\u5ea6<\/strong><\/h4>\r\n\r\n\r\n\r\n

    NAP \u4e00\u81f4\u6027\u53ea\u662f\u57fa\u7840\uff0c\u82e5\u60f3\u5728 Google \u5730\u56fe\u4e2d\u83b7\u5f97\u66f4\u9ad8\u6392\u540d\uff0c\u8fd8\u5e94\u7ed3\u5408\uff1a<\/p>\r\n\r\n\r\n\r\n

    \u5b9a\u671f\u66f4\u65b0 Google \u5546\u5bb6\u52a8\u6001\uff08Posts\uff09<\/p>\r\n\r\n\r\n\r\n

    \u6301\u7eed\u83b7\u53d6\u672c\u5730\u5ba2\u6237\u8bc4\u8bba\uff08Reviews\uff09<\/p>\r\n\r\n\r\n\r\n

    \u4fdd\u6301\u793e\u4ea4\u5a92\u4f53\u6d3b\u8dc3\u5ea6\uff08Facebook \/ Instagram \/ LinkedIn\uff09<\/p>\r\n\r\n\r\n\r\n

    \u8fd9\u4e9b\u4e92\u52a8\u4fe1\u53f7\u80fd\u8fdb\u4e00\u6b65\u5f3a\u5316\u54c1\u724c\u7684 Prominence\uff08\u77e5\u540d\u5ea6\uff09<\/strong> \u4e0e Trustworthiness\uff08\u53ef\u4fe1\u5ea6\uff09<\/strong>\uff0c\u8ba9 Google \u66f4\u613f\u610f\u5c06\u4f60\u7684\u4f01\u4e1a\u5c55\u793a\u5728\u524d\u4e09\u540d\u7ed3\u679c\u4e2d\u3002<\/p>\r\n\r\n\r\n\r\n

    \u603b\u7ed3\uff1a\u4ece\u68c0\u67e5\u5230\u7ba1\u7406\uff0c\u5f62\u6210\u95ed\u73af<\/strong><\/h4>\r\n\r\n\r\n\r\n

    \u4e00\u5957\u5b8c\u5584\u7684 NAP \u7ef4\u62a4\u4f53\u7cfb = \u641c\u7d22\u4fe1\u4efb + \u672c\u5730\u6743\u91cd + \u7528\u6237\u8f6c\u5316\u7387\u3002<\/strong><\/p>\r\n\r\n\r\n\r\n

    \u4ece\u624b\u52a8\u68c0\u67e5\u3001\u5230\u5de5\u5177\u626b\u63cf\u3001\u5230\u5efa\u7acb Master Sheet\uff0c\u518d\u5230 Schema \u5f3a\u5316\uff0c<\/p>\r\n\r\n\r\n\r\n

    \u6bcf\u4e00\u6b65\u90fd\u662f\u6784\u5efa\u201c\u53ef\u6301\u7eed\u672c\u5730\u66dd\u5149\u529b\u201d\u7684\u5173\u952e\u3002<\/p>\r\n\r\n\r\n\r\n

    \u53ea\u8981\u4f01\u4e1a\u80fd\u575a\u6301\u6807\u51c6\u5316\u3001\u5b9a\u671f\u5316\u7684\u7ef4\u62a4\u673a\u5236\uff0c\u5373\u4f7f\u4e0d\u6295\u5e7f\u544a\uff0c\u4e5f\u80fd\u5728 Google \u5730\u56fe\u548c\u81ea\u7136\u641c\u7d22\u4e2d\u7a33\u5b9a\u83b7\u5f97\u9ad8\u8d28\u91cf\u6d41\u91cf\u3002<\/p>\r\n

     <\/p>\r\n

     <\/p>\r\n\r\n\r\n\r\n

    \u4e94\u3001NAP \u4e0e\u7ed3\u6784\u5316\u6570\u636e\uff08Structured Data\uff09\u7684\u5173\u7cfb<\/strong><\/h2>\r\n\r\n\r\n\r\n

    \u5728\u73b0\u4ee3 SEO \u4e2d\uff0c\u7ed3\u6784\u5316\u6570\u636e\uff08Structured Data\uff09<\/strong> \u662f\u8fde\u63a5\u641c\u7d22\u5f15\u64ce\u4e0e\u4f01\u4e1a\u4fe1\u606f\u7684\u201c\u8bed\u8a00\u201d\u3002\u5373\u4fbf\u4f60\u7684 NAP \u4fe1\u606f\u5728\u9875\u9762\u4e0a\u5199\u5f97\u518d\u6e05\u695a\uff0c\u5982\u679c Google \u65e0\u6cd5\u201c\u8bfb\u61c2\u201d\uff0c\u5b83\u4f9d\u7136\u4e0d\u4f1a\u88ab\u51c6\u786e\u6536\u5f55\u3002<\/p>\r\n\r\n\r\n\r\n

    \u8fd9\u6b63\u662f\u4e3a\u4ec0\u4e48\u2014\u2014\u4fdd\u6301 NAP \u4e00\u81f4\u7684\u540c\u65f6\uff0c\u5fc5\u987b\u7528\u7ed3\u6784\u5316\u6570\u636e\u6807\u6ce8\u5b83\u3002<\/strong><\/p>\r\n\r\n\r\n\r\n

    1.<\/strong>\u4ec0\u4e48\u662f\u7ed3\u6784\u5316\u6570\u636e\uff08Structured Data\uff09\uff1f<\/strong><\/h4>\r\n\r\n\r\n\r\n

    \u7ed3\u6784\u5316\u6570\u636e\u662f\u4e00\u79cd\u7279\u6b8a\u7684\u7f51\u9875\u6807\u8bb0\u8bed\u8a00\uff0c\u7528\u6765\u5e2e\u52a9\u641c\u7d22\u5f15\u64ce\u7406\u89e3\u7f51\u9875\u4e2d\u201c\u4eba\u7c7b\u53ef\u8bfb\u4f46\u673a\u5668\u4e0d\u61c2\u201d\u7684\u5185\u5bb9\u3002<\/p>\r\n\r\n\r\n\r\n

    \u4f8b\u5982\uff0c\u4f60\u5728\u7f51\u9875\u4e0a\u5199\u4e86\uff1a<\/p>\r\n\r\n\r\n\r\n

    Webzilla NZ \u00b7 123 Takapuna Road \u00b7 Auckland \u00b7 09-123-4567<\/p>\r\n\r\n\r\n\r\n

    \u641c\u7d22\u5f15\u64ce\u53ea\u4f1a\u770b\u5230\u4e00\u4e32\u6587\u672c\uff0c\u4f46\u5982\u679c\u4f60\u7528\u7ed3\u6784\u5316\u6570\u636e\u6807\u8bb0\uff1a<\/p>\r\n\r\n\r\n\r\n

    {<\/p>\r\n\r\n\r\n\r\n

    “@context”: “https:\/\/schema.org”,<\/p>\r\n\r\n\r\n\r\n

    “@type”: “LocalBusiness”,<\/p>\r\n\r\n\r\n\r\n

    “name”: “Webzilla NZ”,<\/p>\r\n\r\n\r\n\r\n

    “address”: {<\/p>\r\n\r\n\r\n\r\n

    “@type”: “PostalAddress”,<\/p>\r\n\r\n\r\n\r\n

    “streetAddress”: “123 Takapuna Road”,<\/p>\r\n\r\n\r\n\r\n

    “addressLocality”: “Auckland”,<\/p>\r\n\r\n\r\n\r\n

    “postalCode”: “0622”,<\/p>\r\n\r\n\r\n\r\n

    “addressCountry”: “NZ”<\/p>\r\n\r\n\r\n\r\n

    },<\/p>\r\n\r\n\r\n\r\n

    “telephone”: “+64-9-123-4567”,<\/p>\r\n\r\n\r\n\r\n

    “url”: “https:\/\/webzilla.global\/nz\/”<\/p>\r\n\r\n\r\n\r\n

    }<\/p>\r\n\r\n\r\n\r\n

    \u90a3\u4e48 Google \u5c31\u80fd\u7cbe\u786e\u7406\u89e3<\/strong>\uff1a<\/p>\r\n\r\n\r\n\r\n

    \u8fd9\u662f\u4e00\u5bb6\u672c\u5730\u4f01\u4e1a\u3001\u4f4d\u4e8e\u5965\u514b\u5170\u3001\u63d0\u4f9b\u771f\u5b9e\u8054\u7cfb\u65b9\u5f0f\u3001\u4e0e\u67d0\u4e2a\u7f51\u5740\u76f8\u5173\u8054\u3002<\/p>\r\n\r\n\r\n\r\n

    \u8fd9\u6bb5\u6570\u636e\u4f1a\u76f4\u63a5\u88ab\u7528\u4e8e \u77e5\u8bc6\u56fe\u8c31\uff08Knowledge Graph\uff09<\/strong> \u4e0e \u5730\u56fe\u7ed3\u679c\uff08Google Maps Pack\uff09<\/strong> \u7684\u8eab\u4efd\u5339\u914d\u3002<\/p>\r\n\r\n\r\n\r\n

    2.<\/strong>\u4e3a\u4ec0\u4e48\u7ed3\u6784\u5316\u6570\u636e\u5bf9 NAP \u4e00\u81f4\u6027\u81f3\u5173\u91cd\u8981\uff1f<\/strong><\/h4>\r\n\r\n\r\n\r\n

    \u5728\u4f20\u7edf\u7f51\u9875\u4e2d\uff0c\u641c\u7d22\u5f15\u64ce\u53ea\u80fd\u201c\u731c\u201d\u67d0\u4e2a\u5730\u5740\u6216\u7535\u8bdd\u662f\u4ec0\u4e48\u5185\u5bb9\u3002\u800c\u7ed3\u6784\u5316\u6570\u636e\u8ba9\u641c\u7d22\u5f15\u64ce\u201c\u786e\u8ba4\u201d\u5b83\u662f\u4ec0\u4e48\u3002<\/p>\r\n\r\n\r\n\r\n

    \r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n
    \u573a\u666f<\/strong><\/td>\r\n\u65e0\u7ed3\u6784\u5316\u6570\u636e<\/strong><\/td>\r\n\u6709\u7ed3\u6784\u5316\u6570\u636e<\/strong><\/td>\r\n<\/tr>\r\n
    \u5730\u5740\u8bc6\u522b<\/td>\r\n\u641c\u7d22\u5f15\u64ce\u4ec5\u80fd\u8bc6\u522b\u6587\u672c<\/td>\r\n\u660e\u786e\u77e5\u9053\u662f\u4f01\u4e1a\u5730\u5740<\/td>\r\n<\/tr>\r\n
    \u7535\u8bdd\u8bc6\u522b<\/td>\r\n\u53ef\u80fd\u8bef\u8bc6\u522b\u4e3a\u666e\u901a\u6570\u5b57<\/td>\r\n\u660e\u786e\u8bc6\u522b\u4e3a\u53ef\u62e8\u6253\u7535\u8bdd<\/td>\r\n<\/tr>\r\n
    \u54c1\u724c\u5173\u8054<\/td>\r\n\u96be\u4ee5\u5339\u914d\u5230 Google \u5546\u5bb6<\/td>\r\n\u53ef\u76f4\u63a5\u5173\u8054\u4f01\u4e1a\u5b9e\u4f53\u6863\u6848<\/td>\r\n<\/tr>\r\n
    \u6392\u540d\u4fe1\u53f7<\/td>\r\n\u5f31<\/td>\r\n\u5f3a\uff08E-E-A-T + Entity Verification\uff09<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/figure>\r\n\r\n\r\n\r\n

    \u7b80\u8a00\u4e4b\uff1a<\/p>\r\n\r\n\r\n\r\n

    \u7ed3\u6784\u5316\u6570\u636e\u662f NAP \u4e00\u81f4\u6027\u7684\u201c\u673a\u5668\u53ef\u8bfb\u7248\u672c\u201d\u3002<\/strong>\u5b83\u8ba9\u641c\u7d22\u5f15\u64ce\u4e0d\u4ec5\u201c\u770b\u89c1\u201d\u4f60\u7684\u54c1\u724c\uff0c\u8fd8\u80fd\u201c\u7406\u89e3\u201d\u4f60\u7684\u54c1\u724c\u3002<\/p>\r\n\r\n\r\n\r\n

    3.<\/strong>\u5982\u4f55\u6b63\u786e\u6807\u6ce8\u4f01\u4e1a\u7684\u7ed3\u6784\u5316\u6570\u636e<\/strong><\/h4>\r\n\r\n\r\n\r\n

    (1) \u57fa\u672c\u6a21\u677f\uff1aLocalBusiness<\/strong><\/p>\r\n\r\n\r\n\r\n

    \u9002\u7528\u4e8e\u4e00\u822c\u4f01\u4e1a\u3001\u670d\u52a1\u673a\u6784\u3001\u95e8\u5e97\u3001\u5f8b\u5e08\u4e8b\u52a1\u6240\u3001\u8425\u9500\u516c\u53f8\u7b49\u3002<\/p>\r\n\r\n\r\n\r\n

    {<\/p>\r\n\r\n\r\n\r\n

    “@context”: “https:\/\/schema.org”,<\/p>\r\n\r\n\r\n\r\n

    “@type”: “LocalBusiness”,<\/p>\r\n\r\n\r\n\r\n

    “name”: “Webzilla NZ Digital Marketing”,<\/p>\r\n\r\n\r\n\r\n

    “image”: “https:\/\/webzilla.global\/images\/logo.png”,<\/p>\r\n\r\n\r\n\r\n

    “url”: “https:\/\/webzilla.global\/nz\/”,<\/p>\r\n\r\n\r\n\r\n

    “telephone”: “+64-9-123-4567”,<\/p>\r\n\r\n\r\n\r\n

    “priceRange”: “$$”,<\/p>\r\n\r\n\r\n\r\n

    “address”: {<\/p>\r\n\r\n\r\n\r\n

    “@type”: “PostalAddress”,<\/p>\r\n\r\n\r\n\r\n

    “streetAddress”: “123 Takapuna Road”,<\/p>\r\n\r\n\r\n\r\n

    “addressLocality”: “Auckland”,<\/p>\r\n\r\n\r\n\r\n

    “postalCode”: “0622”,<\/p>\r\n\r\n\r\n\r\n

    “addressCountry”: “NZ”<\/p>\r\n\r\n\r\n\r\n

    },<\/p>\r\n\r\n\r\n\r\n

    “geo”: {<\/p>\r\n\r\n\r\n\r\n

    “@type”: “GeoCoordinates”,<\/p>\r\n\r\n\r\n\r\n

    “latitude”: -36.7913,<\/p>\r\n\r\n\r\n\r\n

    “longitude”: 174.7700<\/p>\r\n\r\n\r\n\r\n

    },<\/p>\r\n\r\n\r\n\r\n

    “openingHours”: “Mo-Fr 09:00-18:00”,<\/p>\r\n\r\n\r\n\r\n

    “sameAs”: [<\/p>\r\n\r\n\r\n\r\n

    “https:\/\/www.facebook.com\/webzillanz”,<\/p>\r\n\r\n\r\n\r\n

    “https:\/\/www.linkedin.com\/company\/webzilla-nz\/”,<\/p>\r\n\r\n\r\n\r\n

    “https:\/\/www.instagram.com\/webzilla.nz\/”<\/p>\r\n\r\n\r\n\r\n

    ]<\/p>\r\n\r\n\r\n\r\n

    }<\/p>\r\n\r\n\r\n\r\n

    \u5173\u952e\u70b9\u8bf4\u660e\uff1a<\/strong><\/p>\r\n\r\n\r\n\r\n

    @type \u4f7f\u7528 LocalBusiness \u6216\u66f4\u5177\u4f53\u7c7b\u578b\uff08\u5982 LegalService \/ MarketingAgency \/ Dentist\uff09<\/p>\r\n\r\n\r\n\r\n

    sameAs \u5b57\u6bb5\u53ef\u5e2e\u52a9 Google \u8bc6\u522b\u4f60\u7684\u793e\u4ea4\u5a92\u4f53\u8d26\u53f7\u4e0e\u54c1\u724c\u4e00\u81f4<\/p>\r\n\r\n\r\n\r\n

    geo \u5750\u6807\u53ef\u52a0\u901f\u5730\u56fe\u5b9a\u4f4d<\/p>\r\n\r\n\r\n\r\n

    openingHours\u3001priceRange \u7b49\u9644\u52a0\u5b57\u6bb5\u80fd\u4e30\u5bcc\u641c\u7d22\u6458\u8981\uff08Rich Results\uff09<\/p>\r\n\r\n\r\n\r\n

    (2) \u591a\u95e8\u5e97\u4f01\u4e1a\u7684\u7ed3\u6784\u5316\u6570\u636e\u5199\u6cd5<\/strong><\/p>\r\n\r\n\r\n\r\n

    \u5bf9\u4e8e\u62e5\u6709\u591a\u4e2a\u529e\u516c\u5ba4\u6216\u5206\u652f\u7684\u54c1\u724c\uff08\u5982\u5965\u514b\u5170\u3001\u6089\u5c3c\u3001\u4f26\u6566\u7b49\uff09\uff0c<\/p>\r\n\r\n\r\n\r\n

    \u5efa\u8bae\u4e3a\u6bcf\u4e2a\u5730\u70b9\u5355\u72ec\u6807\u6ce8\u4e00\u4efd LocalBusiness\uff0c\u5e76\u7528 @graph \u7ed3\u6784\u5173\u8054\uff1a<\/p>\r\n\r\n\r\n\r\n

    {<\/p>\r\n\r\n\r\n\r\n

    “@context”: “https:\/\/schema.org”,<\/p>\r\n\r\n\r\n\r\n

    “@graph”: [<\/p>\r\n\r\n\r\n\r\n

    {<\/p>\r\n\r\n\r\n\r\n

    “@type”: “LocalBusiness”,<\/p>\r\n\r\n\r\n\r\n

    “@id”: “https:\/\/webzilla.global\/nz\/#office1”,<\/p>\r\n\r\n\r\n\r\n

    “name”: “Webzilla NZ”,<\/p>\r\n\r\n\r\n\r\n

    “address”: {<\/p>\r\n\r\n\r\n\r\n

    “@type”: “PostalAddress”,<\/p>\r\n\r\n\r\n\r\n

    “streetAddress”: “123 Takapuna Road”,<\/p>\r\n\r\n\r\n\r\n

    “addressLocality”: “Auckland”,<\/p>\r\n\r\n\r\n\r\n

    “postalCode”: “0622”,<\/p>\r\n\r\n\r\n\r\n

    “addressCountry”: “NZ”<\/p>\r\n\r\n\r\n\r\n

    },<\/p>\r\n\r\n\r\n\r\n

    “telephone”: “+64-9-123-4567”<\/p>\r\n\r\n\r\n\r\n

    },<\/p>\r\n\r\n\r\n\r\n

    {<\/p>\r\n\r\n\r\n\r\n

    “@type”: “LocalBusiness”,<\/p>\r\n\r\n\r\n\r\n

    “@id”: “https:\/\/webzilla.global\/au\/#office2”,<\/p>\r\n\r\n\r\n\r\n

    “name”: “Webzilla Australia”,<\/p>\r\n\r\n\r\n\r\n

    “address”: {<\/p>\r\n\r\n\r\n\r\n

    “@type”: “PostalAddress”,<\/p>\r\n\r\n\r\n\r\n

    “streetAddress”: “45 George Street”,<\/p>\r\n\r\n\r\n\r\n

    “addressLocality”: “Sydney”,<\/p>\r\n\r\n\r\n\r\n

    “postalCode”: “2000”,<\/p>\r\n\r\n\r\n\r\n

    “addressCountry”: “AU”<\/p>\r\n\r\n\r\n\r\n

    },<\/p>\r\n\r\n\r\n\r\n

    “telephone”: “+61-2-9876-5432”<\/p>\r\n\r\n\r\n\r\n

    }<\/p>\r\n\r\n\r\n\r\n

    ]<\/p>\r\n\r\n\r\n\r\n

    }<\/p>\r\n\r\n\r\n\r\n

    \u8fd9\u6837\u505a\u53ef\u4ee5\uff1a<\/p>\r\n\r\n\r\n\r\n

    \u660e\u786e\u544a\u8bc9\u641c\u7d22\u5f15\u64ce\u6bcf\u4e2a\u5730\u70b9\u7684\u72ec\u7acb NAP \u4fe1\u606f\uff1b\u9632\u6b62\u591a\u4e2a\u5206\u652f\u76f8\u4e92\u6df7\u6dc6\uff1b\u63d0\u5347\u8de8\u56fd\u6216\u8de8\u57ce\u5e02\u54c1\u724c\u7684\u7ed3\u6784\u5316\u4fe1\u53f7\u3002<\/p>\r\n\r\n\r\n\r\n

    4.<\/strong>\u5982\u4f55\u9a8c\u8bc1\u7ed3\u6784\u5316\u6570\u636e\u662f\u5426\u751f\u6548<\/strong><\/h4>\r\n\r\n\r\n\r\n

    \u5728\u53d1\u5e03\u524d\u540e\uff0c\u53ef\u4f7f\u7528\u4ee5\u4e0b\u5de5\u5177\u68c0\u6d4b\uff1a<\/p>\r\n\r\n\r\n\r\n

    \r\n\r\n\r\n\r\n\r\n\r\n\r\n
    \u5de5\u5177\u540d\u79f0<\/strong><\/td>\r\n\u529f\u80fd<\/strong><\/td>\r\n\u94fe\u63a5<\/strong><\/td>\r\n<\/tr>\r\n
    Google Rich Results Test<\/strong><\/td>\r\n\u68c0\u67e5\u9875\u9762\u662f\u5426\u5b58\u5728\u53ef\u8bc6\u522b\u7684\u7ed3\u6784\u5316\u6570\u636e<\/td>\r\nhttps:\/\/search.google.com\/test\/rich-results<\/a><\/td>\r\n<\/tr>\r\n
    Schema Markup Validator<\/strong><\/td>\r\nSchema.org \u5b98\u65b9\u9a8c\u8bc1\u5de5\u5177<\/td>\r\nhttps:\/\/validator.schema.org<\/a><\/td>\r\n<\/tr>\r\n
    Search Console \u2192 Enhancements<\/strong><\/td>\r\n\u67e5\u770b Google \u662f\u5426\u5df2\u6293\u53d6 Schema<\/td>\r\n\u5185\u7f6e\u4e8e Search Console \u4eea\u8868\u76d8<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/figure>\r\n\r\n\r\n\r\n

    \u68c0\u6d4b\u901a\u8fc7\u540e\uff0c\u901a\u5e38\u4f1a\u5728\u51e0\u5929\u5185\u88ab Google \u6293\u53d6\u5e76\u51fa\u73b0\u5728\u672c\u5730\u641c\u7d22\u7ed3\u679c\u7684\u53f3\u4fa7\u4fe1\u606f\u6846\u6216\u5730\u56fe\u6458\u8981\u4e2d\u3002<\/p>\r\n\r\n\r\n\r\n

    5.<\/strong> \u8fdb\u9636\u7b56\u7565\uff1a\u7ed3\u5408 NAP + Schema \u6784\u5efa\u54c1\u724c\u5b9e\u4f53\uff08Entity Building\uff09<\/strong><\/h4>\r\n\r\n\r\n\r\n

    NAP \u4e0e\u7ed3\u6784\u5316\u6570\u636e\u7684\u7ed3\u5408\uff0c\u4e0d\u4ec5\u80fd\u6539\u5584\u672c\u5730 SEO\uff0c\u8fd8\u80fd\u5e2e\u52a9\u4f01\u4e1a\u6784\u5efa\u66f4\u5b8c\u6574\u7684\u201c\u54c1\u724c\u5b9e\u4f53\u201d\uff08Brand Entity\uff09\u3002<\/p>\r\n\r\n\r\n\r\n

    NAP<\/strong> \u2192 \u5efa\u7acb\u771f\u5b9e\u7684\u201c\u8eab\u4efd\u4fe1\u53f7\u201d<\/p>\r\n\r\n\r\n\r\n

    Schema<\/strong> \u2192 \u5efa\u7acb\u201c\u673a\u5668\u7406\u89e3\u201d\u7684\u8bed\u4e49\u4fe1\u53f7<\/p>\r\n\r\n\r\n\r\n

    E-E-A-T \u5185\u5bb9 + \u5916\u90e8\u94fe\u63a5<\/strong> \u2192 \u5efa\u7acb\u201c\u4fe1\u4efb\u4fe1\u53f7\u201d<\/p>\r\n\r\n\r\n\r\n

    \u5f53\u4e09\u8005\u5f62\u6210\u95ed\u73af\u65f6\uff0c\u4f60\u7684\u4f01\u4e1a\u5c06\u4e0d\u518d\u53ea\u662f\u4e00\u4e2a\u7f51\u9875\uff0c\u800c\u662f\u4e00\u4e2a\u88ab Google \u8ba4\u5b9a\u7684\u54c1\u724c\u5b9e\u4f53\uff08Verified Entity\uff09<\/strong>\u3002<\/p>\r\n\r\n\r\n\r\n

    \u8fd9\u610f\u5473\u7740\uff1a<\/p>\r\n\r\n\r\n\r\n

    \u66f4\u7a33\u5b9a\u7684\u6392\u540d\uff1b\u66f4\u9ad8\u7684\u5730\u56fe\u53ef\u89c1\u6027\uff1b\u66f4\u4e30\u5bcc\u7684\u641c\u7d22\u6458\u8981\uff08\u5982\u5730\u5740\u3001\u7535\u8bdd\u3001\u8bc4\u8bba\u76f4\u63a5\u5c55\u793a\uff09<\/p>\r\n\r\n\r\n\r\n

    \u7ed3\u6784\u5316\u6570\u636e\u662f NAP \u7684\u300c\u653e\u5927\u5668\u300d<\/strong><\/h4>\r\n\r\n\r\n\r\n

    \u6ca1\u6709 NAP\uff0c\u4e00\u5207\u7ed3\u6784\u5316\u6570\u636e\u90fd\u65e0\u4ece\u8c08\u8d77\uff1b\u6ca1\u6709\u7ed3\u6784\u5316\u6570\u636e\uff0cNAP \u7684\u4ef7\u503c\u4e5f\u4f1a\u88ab\u524a\u5f31\u3002<\/p>\r\n\r\n\r\n\r\n

    \u4e24\u8005\u7ed3\u5408\uff0c\u624d\u80fd\u8ba9\u641c\u7d22\u5f15\u64ce\u5728\u6570\u4ee5\u4ebf\u8ba1\u7684\u4f01\u4e1a\u4e2d\u7cbe\u51c6\u8bc6\u522b\u51fa\u4f60\u3002<\/p>\r\n\r\n\r\n\r\n

    \u5bf9\u672c\u5730 SEO \u800c\u8a00\uff0c\u8fd9\u79cd\u201c\u8bed\u4e49\u786e\u8ba4 + \u4e00\u81f4\u9a8c\u8bc1\u201d\u7684\u7ec4\u5408\uff0c\u662f\u6700\u5e95\u5c42\u4e5f\u6700\u5f3a\u5927\u7684\u6392\u540d\u52a0\u5206\u9879\u4e4b\u4e00\u3002<\/p>\r\n

     <\/p>\r\n

     <\/p>\r\n\r\n\r\n\r\n

    \u516d\u3001NAP \u4f18\u5316\u5e26\u6765\u7684 SEO \u6548\u76ca<\/strong><\/h2>\r\n\r\n\r\n\r\n

    NAP \u4e00\u81f4\u6027\u4e0e\u7ed3\u6784\u5316\u6570\u636e\u7684\u4f18\u5316\uff0c\u770b\u4f3c\u53ea\u662f\u57fa\u7840\u6027\u5de5\u4f5c\uff0c\u4f46\u5b83\u6240\u5e26\u6765\u7684 SEO \u6210\u679c\uff0c\u5f80\u5f80\u6bd4\u5355\u7eaf\u7684\u5185\u5bb9\u4f18\u5316\u6216\u5916\u94fe\u5efa\u8bbe\u66f4\u201c\u7a33\u3001\u4e45\u3001\u6df1\u201d\u3002\u539f\u56e0\u5728\u4e8e\uff1aNAP \u662f Google \u5224\u65ad\u4f01\u4e1a\u8eab\u4efd\u771f\u5b9e\u4e0e\u54c1\u724c\u53ef\u4fe1\u5ea6<\/strong>\u7684\u6839\u6e90\u4fe1\u53f7\u3002<\/p>\r\n\r\n\r\n\r\n

    \u6362\u53e5\u8bdd\u8bf4\uff0c\u5f53\u4f60\u5728\u6240\u6709\u7ebf\u4e0a\u6e20\u9053\u4fdd\u6301\u4e00\u81f4\u65f6\uff0cGoogle \u4e0d\u4ec5\u80fd\u201c\u627e\u5230\u4f60\u201d\uff0c\u66f4\u4f1a\u201c\u4fe1\u4efb\u4f60\u201d\u3002<\/p>\r\n\r\n\r\n\r\n

    1.<\/strong> \u63d0\u5347 Google Maps \u6392\u540d\u4e0e\u672c\u5730\u641c\u7d22\u66dd\u5149<\/strong><\/h4>\r\n\r\n\r\n\r\n

    \u5728 Google \u7684\u672c\u5730\u6392\u540d\u7b97\u6cd5\u4e2d\uff0c\u5f71\u54cd\u6743\u91cd\u6700\u9ad8\u7684\u4e09\u9879\u4fe1\u53f7\u5206\u522b\u662f\uff1a<\/p>\r\n\r\n\r\n\r\n

    Proximity\uff08\u8ddd\u79bb\uff09<\/strong>\uff1a\u4f01\u4e1a\u4e0e\u7528\u6237\u4e4b\u95f4\u7684\u7269\u7406\u8ddd\u79bb<\/p>\r\n\r\n\r\n\r\n

    Relevance\uff08\u76f8\u5173\u6027\uff09<\/strong>\uff1a\u4f01\u4e1a\u7c7b\u522b\u3001\u5173\u952e\u8bcd\u4e0e\u641c\u7d22\u610f\u56fe\u7684\u5339\u914d\u5ea6<\/p>\r\n\r\n\r\n\r\n

    Prominence\uff08\u77e5\u540d\u5ea6\uff09<\/strong>\uff1a\u4f01\u4e1a\u5728\u7ebf\u4e0a\u51fa\u73b0\u7684\u9891\u7387\u4e0e\u53ef\u4fe1\u5ea6<\/p>\r\n\r\n\r\n\r\n

    NAP \u4e00\u81f4\u6027\u6070\u6070\u5f3a\u5316\u4e86\u8fd9\u4e09\u9879\u4fe1\u53f7\uff1a<\/p>\r\n\r\n\r\n\r\n

    \u5f53\u5730\u5740\u88ab\u7edf\u4e00\u8bb0\u5f55\u5728\u591a\u4e2a\u76ee\u5f55\u4e2d\uff0c\u8ddd\u79bb<\/strong> \u4fe1\u53f7\u66f4\u51c6\u786e\uff1b<\/p>\r\n\r\n\r\n\r\n

    \u5f53\u540d\u79f0\u4e2d\u5305\u542b\u5173\u952e\u8bcd\uff08\u5982 Digital Marketing Agency\uff09\uff0c\u76f8\u5173\u6027<\/strong> \u66f4\u9ad8\uff1b<\/p>\r\n\r\n\r\n\r\n

    \u5f53\u7535\u8bdd\u53f7\u7801\u4e0e\u54c1\u724c\u5728\u4e0d\u540c\u7f51\u7ad9\u53cd\u590d\u51fa\u73b0\uff0c\u77e5\u540d\u5ea6<\/strong> \u968f\u4e4b\u63d0\u5347\u3002<\/p>\r\n\r\n\r\n\r\n

    \u5b9e\u9645\u6848\u4f8b\u663e\u793a\uff1a\u4f01\u4e1a\u5728\u7edf\u4e00 NAP \u4fe1\u606f\u540e\uff0cGoogle \u5730\u56fe\u6392\u540d\u53ef\u5728 4\u20138 \u5468\u5185\u63d0\u5347 1\u20133 \u4e2a\u4f4d\u7f6e\uff0c\u800c\u201c\u9644\u8fd1\u641c\u7d22\uff08near me\uff09\u201d\u66dd\u5149\u5e73\u5747\u589e\u957f 30%\u201350%\u3002<\/p>\r\n\r\n\r\n\r\n

    2.<\/strong>\u589e\u5f3a\u54c1\u724c\u7684\u6743\u5a01\u6027\u4e0e\u4fe1\u4efb\u5ea6\uff08E-E-A-T \u4fe1\u53f7\uff09<\/strong><\/h4>\r\n\r\n\r\n\r\n

    Google \u7684\u5185\u5bb9\u8d28\u91cf\u8bc4\u4f30\u4f53\u7cfb E-E-A-T\uff08Experience\u3001Expertise\u3001Authoritativeness\u3001Trustworthiness\uff09\u8d8a\u6765\u8d8a\u503e\u5411\u4f18\u5148\u5c55\u793a\u201c\u53ef\u4fe1\u6765\u6e90\u201d\u7684\u54c1\u724c\u3002<\/p>\r\n\r\n\r\n\r\n

    \u800c\u5728 E-E-A-T \u7684\u56db\u9879\u6307\u6807\u4e2d\uff1a<\/p>\r\n\r\n\r\n\r\n

    T\uff08\u53ef\u4fe1\u5ea6\uff09= \u4f01\u4e1a\u4fe1\u606f\u662f\u5426\u771f\u5b9e\u3001\u4e00\u81f4\u3001\u53ef\u9a8c\u8bc1\uff1b<\/p>\r\n\r\n\r\n\r\n

    A\uff08\u6743\u5a01\u6027\uff09= \u54c1\u724c\u662f\u5426\u88ab\u5916\u90e8\u5f15\u7528\uff08\u672c\u5730\u76ee\u5f55\u3001\u5a92\u4f53\u3001\u793e\u4ea4\u5e73\u53f0\uff09\uff1b<\/p>\r\n\r\n\r\n\r\n

    E\uff08\u7ecf\u9a8c\uff09= \u8bc4\u8bba\u3001\u8bc4\u4ef7\u3001\u5b9e\u9645\u5ba2\u6237\u4e92\u52a8\u4fe1\u53f7\u3002<\/p>\r\n\r\n\r\n\r\n

    NAP \u4f18\u5316\u6b63\u662f\u5f3a\u5316\u8fd9\u4e09\u9879\u6307\u6807\u7684\u6700\u76f4\u63a5\u9014\u5f84\u3002<\/p>\r\n\r\n\r\n\r\n

    \u5f53\u641c\u7d22\u5f15\u64ce\u5728\u5168\u7f51\u770b\u5230\u4e00\u81f4\u7684\u4fe1\u606f\u65f6\uff0c\u5b83\u4f1a\u81ea\u52a8\u4e3a\u4f60\u7684\u54c1\u724c\u5efa\u7acb\u5b9e\u4f53\u6863\u6848\uff08Entity Profile\uff09\uff0c\u5e76\u5728\u77e5\u8bc6\u56fe\u8c31\u4e2d\u8d4b\u4e88\u66f4\u9ad8\u4fe1\u4efb\u6743\u91cd\u3002<\/p>\r\n\r\n\r\n\r\n

    3.<\/strong>\u63d0\u9ad8\u70b9\u51fb\u7387\u4e0e\u8f6c\u5316\u7387<\/strong><\/h4>\r\n\r\n\r\n\r\n

    NAP \u4f18\u5316\u4e0d\u4ec5\u5bf9\u641c\u7d22\u5f15\u64ce\u53cb\u597d\uff0c\u5bf9\u7528\u6237\u4f53\u9a8c\u540c\u6837\u6709\u76f4\u63a5\u5f71\u54cd\u3002<\/p>\r\n\r\n\r\n\r\n

    \u4e00\u81f4\u7684\u7535\u8bdd\u4e0e\u5730\u5740\u8ba9\u7528\u6237\u51cf\u5c11\u72b9\u8c6b<\/strong>\uff0c\u63d0\u5347\u62e8\u6253\u4e0e\u5230\u5e97\u7387\uff1b\u7edf\u4e00\u7684\u54c1\u724c\u540d\u8ba9\u5e7f\u544a\u3001\u5730\u56fe\u3001\u5b98\u7f51\u4e4b\u95f4\u5f62\u6210\u4fe1\u4efb\u95ed\u73af\uff1b\u660e\u786e\u7684\u672c\u5730\u7535\u8bdd\u53f7\u7801\u53ef\u63d0\u5347\u79fb\u52a8\u7aef\u201c\u70b9\u51fb\u62e8\u53f7\uff08Click-to-Call\uff09\u201d\u8f6c\u5316\u3002<\/p>\r\n\r\n\r\n\r\n

    4.<\/strong>\u964d\u4f4e SEO \u6210\u672c\uff0c\u63d0\u5347\u957f\u671f\u53ef\u6301\u7eed\u6027<\/strong><\/h4>\r\n\r\n\r\n\r\n

    NAP \u4f18\u5316\u7684\u53e6\u4e00\u4e2a\u88ab\u5ffd\u89c6\u7684\u4f18\u52bf\u662f\u201c\u957f\u671f\u6027\u201d\u3002\u4e0e\u77ed\u671f\u5e7f\u544a\u6216\u5916\u94fe\u8d2d\u4e70\u4e0d\u540c\uff0c\u4e00\u65e6\u4f01\u4e1a\u7684 NAP \u6570\u636e\u88ab\u5927\u89c4\u6a21\u5f15\u7528\uff08citations\uff09\u5e76\u6301\u7eed\u4fdd\u6301\u4e00\u81f4\uff0c\u641c\u7d22\u5f15\u64ce\u4f1a\u5c06\u8fd9\u4e9b\u5f15\u7528\u89c6\u4e3a\u201c\u957f\u671f\u54c1\u724c\u80cc\u4e66\u201d\uff0c\u957f\u671f\u52a0\u6743\u5728\u7b97\u6cd5\u4e2d\u3002<\/p>\r\n\r\n\r\n\r\n

    \u4e00\u6b21\u66f4\u65b0\uff0c\u591a\u5e74\u53d7\u76ca<\/strong>\uff1a\u9ad8\u6743\u91cd\u76ee\u5f55\uff08\u5982 Yelp\u3001Yellow Pages\uff09\u957f\u671f\u7559\u5b58\uff1b<\/p>\r\n\r\n\r\n\r\n

    \u63d0\u9ad8\u7b97\u6cd5\u7a33\u5b9a\u6027<\/strong>\uff1a\u5373\u4f7f\u5185\u5bb9\u7b56\u7565\u8c03\u6574\uff0c\u54c1\u724c\u4fe1\u4efb\u5ea6\u4e0d\u53d7\u5f71\u54cd\uff1b<\/p>\r\n\r\n\r\n\r\n

    \u914d\u5408 Schema<\/strong>\uff1a\u53ef\u81ea\u52a8\u4e0e\u65b0\u5185\u5bb9\u3001\u8bc4\u8bba\u3001\u4e8b\u4ef6\u7b49\u4ea7\u751f\u8bed\u4e49\u5173\u8054\u3002<\/p>\r\n\r\n\r\n\r\n

    \u5bf9\u4e2d\u5c0f\u4f01\u4e1a\u800c\u8a00\uff0c\u8fd9\u610f\u5473\u7740\u66f4\u4f4e\u7684\u957f\u671f SEO \u7ef4\u62a4\u6210\u672c\u3002<\/p>\r\n\r\n\r\n\r\n

    5.<\/strong>\u5e2e\u52a9\u8bed\u97f3\u641c\u7d22\u4e0eAI\u641c\u7d22\u7ed3\u679c\u8bc6\u522b<\/strong><\/h4>\r\n\r\n\r\n\r\n

    \u968f\u7740\u8bed\u97f3\u52a9\u624b\uff08Google Assistant\u3001Siri\uff09\u4e0e\u751f\u6210\u5f0f\u641c\u7d22\uff08SGE\uff09\u7684\u666e\u53ca\uff0c\u641c\u7d22\u884c\u4e3a\u6b63\u4ece\u201c\u8f93\u5165\u5173\u952e\u8bcd\u201d\u53d8\u4e3a\u201c\u76f4\u63a5\u63d0\u95ee\u201d\uff1aHey Google\uff0c\u627e\u4e00\u5bb6\u79bb\u6211\u6700\u8fd1\u7684 digital marketing agency\u3002<\/p>\r\n\r\n\r\n\r\n

    \u6b64\u65f6\uff0c\u641c\u7d22\u7cfb\u7edf\u4f1a\u76f4\u63a5\u8c03\u7528\u6570\u636e\u5e93\u4e2d\u201c\u88ab\u9a8c\u8bc1\u8fc7\u7684 NAP \u4fe1\u606f\u201d\u3002\u53ea\u6709\u90a3\u4e9b\u62e5\u6709\u4e00\u81f4\u7ed3\u6784\u5316\u6807\u8bb0\u3001\u88ab\u5e7f\u6cdb\u5f15\u7528\u7684\u54c1\u724c\uff0c\u624d\u80fd\u88ab\u8bc6\u522b\u4e3a\u53ef\u4fe1\u7ed3\u679c\uff0c\u8fdb\u5165AI \u641c\u7d22\u7b54\u6848\uff08Generative Answer\uff09<\/strong> \u6216 \u8bed\u97f3\u7ed3\u679c\uff08Voice Result\uff09<\/strong>\u3002<\/p>\r\n\r\n\r\n\r\n

    \u4e5f\u5c31\u662f\u8bf4\uff0cNAP \u4f18\u5316\u662f\u672a\u6765\u751f\u6210\u5f0f\u641c\u7d22\u53ef\u89c1\u5ea6\u7684\u524d\u7f6e\u6761\u4ef6\u3002<\/strong><\/p>\r\n

     <\/p>\r\n

     <\/p>\r\n\r\n\r\n\r\n

    \u4e03<\/strong>\u3001\u7ed3\u8bed\uff1aNAP \u662f\u672c\u5730 SEO \u7684\u201c\u5730\u57fa\u201d<\/strong><\/h2>\r\n\r\n\r\n\r\n

    \u5f88\u591a\u4f01\u4e1a\u4e00\u5473\u8ffd\u6c42\u5916\u94fe\u3001\u5185\u5bb9\u6216\u5e7f\u544a\uff0c\u5374\u5ffd\u89c6\u4e86\u6700\u57fa\u672c\u7684\u4f01\u4e1a\u8eab\u4efd\u4e00\u81f4\u6027\u3002<\/p>\r\n\r\n\r\n\r\n

    NAP \u5c31\u50cf\u4f60\u7684\u6570\u5b57\u201c\u8eab\u4efd\u8bc1\u201d<\/strong>\u2014\u2014\u53ea\u6709\u5f53\u6240\u6709\u5e73\u53f0\u90fd\u8ba4\u540c\u4f60\u7684\u8eab\u4efd\uff0c\u641c\u7d22\u5f15\u64ce\u624d\u4f1a\u653e\u5fc3\u63a8\u8350\u4f60\u7ed9\u7528\u6237\u3002<\/p>\r\n\r\n\r\n\r\n

    \u5982\u679c\u4f60\u6b63\u5728\u4e3a\u54c1\u724c\u505a\u672c\u5730 SEO\u3001Google \u5730\u56fe\u4f18\u5316\uff0c\u6216\u60f3\u63d0\u5347\u7ebf\u4e0b\u95e8\u5e97\u66dd\u5149\uff0c<\/p>\r\n\r\n\r\n\r\n

    \u4e0d\u59a8\u4ece\u4e00\u6b21\u5168\u9762\u7684 NAP \u68c0\u67e5\u5f00\u59cb\u3002<\/p>\r\n","protected":false},"excerpt":{"rendered":"

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