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\u8d26\u6237\u7ed3\u6784\u8bbe\u8ba1<\/strong>\uff1a\u5e7f\u544a\u4e3b \u2192 \u5e7f\u544a\u8d26\u6237 \u2192 \u5e7f\u544a\u8ba1\u5212 \u2192 \u5e7f\u544a\u5355\u5143 \u2192 \u5e7f\u544a\u521b\u610f\u3002\u8fd9\u79cd \u201c\u91d1\u5b57\u5854\u5f0f\u7ed3\u6784\u201d<\/strong> \u6709\u52a9\u4e8e\u6e05\u6670\u7ba1\u7406\u9884\u7b97\u4e0e\u6548\u679c\u3002<\/p>\r\n\r\n\r\n\r\n

\u5e38\u89c1\u95ee\u9898<\/strong>\uff1a\u90e8\u5206\u884c\u4e1a\uff08\u5982\u533b\u7597\u3001\u91d1\u878d\u3001\u6559\u80b2\uff09\u5ba1\u6838\u4e25\u683c\uff0c\u5e7f\u544a\u7d20\u6750\u9700\u4e25\u683c\u9075\u5b88\u5e7f\u544a\u6cd5\uff0c\u5426\u5219\u5bb9\u6613\u88ab\u62d2\u5ba1\u6216\u9650\u6d41\u3002<\/p>\r\n\r\n\r\n\r\n

\u5efa\u8bae\u5f00\u6237\u524d\u68b3\u7406\u597d\u884c\u4e1a\u8d44\u8d28\uff0c\u907f\u514d\u56e0\u7f3a\u5c11\u8bc1\u660e\u6750\u6599\u5bfc\u81f4\u5ba1\u6838\u53cd\u590d\u3002<\/p>\r\n\r\n\r\n\r\n

2. \u6295\u653e\u76ee\u6807\u9009\u62e9<\/strong><\/h3>\r\n\r\n\r\n\r\n

\u6296\u97f3\u5e7f\u544a\u652f\u6301\u4e0d\u540c\u8425\u9500\u9636\u6bb5\u7684\u76ee\u6807\u8bbe\u5b9a\uff0c\u5e7f\u544a\u7cfb\u7edf\u4f1a\u6839\u636e\u76ee\u6807\u4f18\u5316\u6295\u653e\u3002<\/p>\r\n\r\n\r\n\r\n

\u54c1\u724c\u8ba4\u77e5\u9636\u6bb5<\/strong><\/p>\r\n\r\n\r\n\r\n

\u76ee\u6807\uff1a\u63d0\u5347\u66dd\u5149\u91cf\u3001\u64ad\u653e\u91cf\u3002<\/p>\r\n\r\n\r\n\r\n

\u9002\u5408\uff1a\u65b0\u54c1\u4e0a\u5e02\u3001\u5927\u578b\u6d3b\u52a8\u3001\u54c1\u724c\u58f0\u91cf\u9020\u52bf\u3002<\/p>\r\n\r\n\r\n\r\n

\u8003\u8651\u9636\u6bb5<\/strong><\/p>\r\n\r\n\r\n\r\n

\u76ee\u6807\uff1a\u5f15\u5bfc\u7528\u6237\u5173\u6ce8\u3001\u4e92\u52a8\u3001\u586b\u5199\u8868\u5355\u3002<\/p>\r\n\r\n\r\n\r\n

\u9002\u5408\uff1a\u6559\u80b2\u3001\u670d\u52a1\u3001B2B \u884c\u4e1a\uff0c\u4fa7\u91cd\u7ebf\u7d22\u6536\u96c6\u3002<\/p>\r\n\r\n\r\n\r\n

\u8f6c\u5316\u9636\u6bb5<\/strong><\/p>\r\n\r\n\r\n\r\n

\u76ee\u6807\uff1a\u4fc3\u8fdb\u8d2d\u4e70\u3001App \u4e0b\u8f7d\u3001\u52a0\u5165\u79c1\u57df\uff08\u4f01\u4e1a\u5fae\u4fe1\u3001\u793e\u7fa4\uff09\u3002<\/p>\r\n\r\n\r\n\r\n

\u9002\u5408\uff1a\u7535\u5546\u3001\u6e38\u620f\u3001\u5de5\u5177\u7c7b\u5e94\u7528\u3002<\/p>\r\n\r\n\r\n\r\n

\u65b0\u54c1\u724c\u5148\u7528\u201c\u8ba4\u77e5+\u4e92\u52a8\u201d\u6253\u57fa\u7840\uff0c\u79ef\u7d2f\u7528\u6237\u4fe1\u4efb\uff0c\u518d\u9010\u6b65\u8fc7\u6e21\u5230\u201c\u8f6c\u5316\u201d\u6295\u653e\uff0c\u5f62\u6210 \u54c1\u724c\u2192\u7ebf\u7d22\u2192\u8f6c\u5316\u2192\u590d\u8d2d<\/strong> \u7684\u5b8c\u6574\u94fe\u8def\u3002<\/p>\r\n\r\n\r\n\r\n

3. \u5b9a\u5411\u65b9\u5f0f<\/strong><\/h3>\r\n\r\n\r\n\r\n

\u6296\u97f3\u5e7f\u544a\u7684\u5b9a\u5411\u529f\u80fd\u975e\u5e38\u7075\u6d3b\uff0c\u53ef\u4ee5\u591a\u7ef4\u5ea6\u7ec4\u5408\uff1a<\/p>\r\n\r\n\r\n\r\n

\u4eba\u53e3\u5c5e\u6027\u5b9a\u5411<\/strong>\uff1a\u6309\u5e74\u9f84\u3001\u6027\u522b\u3001\u57ce\u5e02\u3001\u5b66\u5386\u7b49\u7ef4\u5ea6\u7b5b\u9009\u3002<\/p>\r\n\r\n\r\n\r\n

\u5174\u8da3\u6807\u7b7e\u5b9a\u5411<\/strong>\uff1a\u57fa\u4e8e\u7528\u6237\u5386\u53f2\u884c\u4e3a\u6253\u6807\uff0c\u5982\u201c\u7f8e\u5986\u62a4\u80a4\u201d\u201c\u4e8c\u6b21\u5143\u201d\u201c\u65c5\u6e38\u7231\u597d\u8005\u201d\u3002<\/p>\r\n\r\n\r\n\r\n

\u884c\u4e3a\u5b9a\u5411<\/strong>\uff1a\u8986\u76d6\u8fd1\u671f\u641c\u7d22\u3001\u70b9\u51fb\u3001\u6d4f\u89c8\u3001\u8d2d\u7269\u884c\u4e3a\uff0c\u4f8b\u5982\u6700\u8fd1\u641c\u7d22\u8fc7\u201c\u51cf\u80a5\u9910\u201d\u7684\u4eba\uff0c\u66f4\u5bb9\u6613\u770b\u5230\u5065\u5eb7\u98df\u54c1\u5e7f\u544a\u3002<\/p>\r\n\r\n\r\n\r\n

\u81ea\u5b9a\u4e49\u4eba\u7fa4\u5305<\/strong>\uff1a\u5bfc\u5165\u81ea\u6709\u5ba2\u6237\u540d\u5355\uff0c\u8fdb\u884c\u4e8c\u6b21\u8425\u9500\u3002<\/p>\r\n\r\n\r\n\r\n

Look<\/strong> alike \u7c7b\u4f3c\u4eba\u7fa4\u6269\u5c55<\/strong>\uff1a\u7cfb\u7edf\u81ea\u52a8\u5bfb\u627e\u4e0e\u73b0\u6709\u9ad8\u4ef7\u503c\u7528\u6237\u76f8\u4f3c\u7684\u4eba\u7fa4\uff0c\u5e2e\u52a9\u5e7f\u544a\u4e3b\u5feb\u901f\u62d3\u5c55\u5e02\u573a\u3002<\/p>\r\n\r\n\r\n\r\n

\u51b7\u542f\u52a8\u9636\u6bb5<\/strong>\u907f\u514d\u5b9a\u5411\u8fc7\u7a84**\uff0c\u5426\u5219\u6d41\u91cf\u6709\u9650\uff0c\u7b97\u6cd5\u65e0\u6cd5\u79ef\u7d2f\u8db3\u591f\u6570\u636e\u3002<\/p>\r\n\r\n\r\n\r\n

\u6210\u719f\u671f\u53ef\u9010\u6b65\u6536\u7d27\u5b9a\u5411<\/strong>\uff0c\u63d0\u5347\u7cbe\u51c6\u5ea6\u3002<\/p>\r\n\r\n\r\n\r\n

4. \u51fa\u4ef7\u4e0e\u9884\u7b97<\/strong><\/h3>\r\n\r\n\r\n\r\n

\u6296\u97f3\u5e7f\u544a\u91c7\u7528\u7ade\u4ef7\u673a\u5236\uff0c\u5408\u7406\u7684\u51fa\u4ef7\u4e0e\u9884\u7b97\u63a7\u5236\u662f\u6295\u653e\u6210\u529f\u7684\u5173\u952e\u3002<\/p>\r\n\r\n\r\n\r\n

\u51fa\u4ef7\u6a21\u5f0f<\/strong>\uff1a<\/p>\r\n\r\n\r\n\r\n

CPC\uff08\u6309\u70b9\u51fb\u8ba1\u8d39\uff09<\/strong>\uff1a\u9002\u5408\u8ffd\u6c42\u70b9\u51fb\u7387\u548c\u843d\u5730\u9875\u8bbf\u95ee\u7684\u5e7f\u544a\u3002<\/p>\r\n\r\n\r\n\r\n

CPM\uff08\u6309\u5343\u6b21\u5c55\u793a\u8ba1\u8d39\uff09<\/strong>\uff1a\u9002\u5408\u54c1\u724c\u66dd\u5149\uff0c\u63d0\u5347\u58f0\u91cf\u3002<\/p>\r\n\r\n\r\n\r\n

CPA\uff08\u6309\u8f6c\u5316\u8ba1\u8d39\uff09<\/strong>\uff1a\u9002\u5408\u7535\u5546\u3001\u6e38\u620f\u3001\u6559\u80b2\uff0c\u76f4\u6307\u6210\u4ea4\u6216\u8868\u5355\u6536\u96c6\u3002<\/p>\r\n\r\n\r\n\r\n

\u9884\u7b97\u8bbe\u7f6e<\/strong>\uff1a<\/p>\r\n\r\n\r\n\r\n

\u6bcf\u65e5\u9884\u7b97<\/strong>\uff1a\u63a7\u5236\u5e7f\u544a\u6bcf\u5929\u7684\u82b1\u8d39\u3002<\/p>\r\n\r\n\r\n\r\n

\u603b\u9884\u7b97<\/strong>\uff1a\u9650\u5b9a\u6574\u4e2a\u5e7f\u544a\u8ba1\u5212\u7684\u82b1\u8d39\u4e0a\u9650\u3002<\/p>\r\n\r\n\r\n\r\n

\u7cfb\u7edf\u652f\u6301 \u667a\u80fd\u51fa\u4ef7\uff08oCPC\u3001oCPA\uff09<\/strong>\uff0c\u81ea\u52a8\u4f18\u5316\u8f6c\u5316\u76ee\u6807\u3002<\/p>\r\n\r\n\r\n\r\n

\u65b0\u5e7f\u544a\u53ef\u91c7\u7528 \u5c0f\u9884\u7b97 + \u667a\u80fd\u51fa\u4ef7<\/strong>\uff0c\u89c2\u5bdf\u6570\u636e\u540e\u518d\u9010\u6b65\u653e\u91cf\u3002\u4e0d\u8981\u9891\u7e41\u4fee\u6539\u9884\u7b97\u548c\u51fa\u4ef7\uff0c\u907f\u514d\u7cfb\u7edf\u91cd\u65b0\u8fdb\u5165\u5b66\u4e60\u671f\u3002\u82e5\u5e7f\u544a\u8fdb\u5165\u201c\u5b66\u4e60\u53d7\u9650\u201d\u72b6\u6001\uff0c\u8bf4\u660e\u9884\u7b97\u6216\u51fa\u4ef7\u8fc7\u4f4e\uff0c\u5e94\u9002\u5f53\u63d0\u9ad8\u3002<\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n\r\n\r\n\r\n

\u56db\u3001\u6296\u97f3\u5e7f\u544a\u4f18\u5316\u7b56\u7565<\/strong><\/h2>\r\n\r\n\r\n\r\n

\u6296\u97f3\u5e7f\u544a\u7684\u6548\u679c\u5dee\u5f02\uff0c\u5f80\u5f80\u4e0d\u5728\u9884\u7b97\uff0c\u800c\u5728 \u4f18\u5316\u80fd\u529b<\/strong>\u3002\u4ee5\u4e0b\u56db\u4e2a\u7ef4\u5ea6\u662f\u5e7f\u544a\u4e3b\u5fc5\u987b\u638c\u63e1\u7684\u6838\u5fc3\u4f18\u5316\u7b56\u7565\uff1a<\/p>\r\n\r\n\r\n\r\n

1. \u7d20\u6750\u4f18\u5316\uff1a\u521b\u610f\u624d\u662f\u7b2c\u4e00\u751f\u4ea7\u529b<\/strong><\/h3>\r\n\r\n\r\n\r\n

\u5728\u6296\u97f3\u5e7f\u544a\u4e2d\uff0c\u7d20\u6750\u51b3\u5b9a 70% \u7684\u6295\u653e\u6548\u679c<\/strong>\u3002\u7b97\u6cd5\u518d\u597d\u3001\u9884\u7b97\u518d\u5927\uff0c\u6ca1\u6709\u6253\u52a8\u7528\u6237\u7684\u5185\u5bb9\u90fd\u65e0\u6d4e\u4e8e\u4e8b\u3002<\/p>\r\n\r\n\r\n\r\n

\u9ec4\u91d1\u4e09\u79d2\u539f\u5219<\/strong><\/p>\r\n\r\n\r\n\r\n

\u524d 3 \u79d2\u662f\u7528\u6237\u662f\u5426\u505c\u7559\u7684\u5173\u952e\u3002\u5fc5\u987b\u5236\u9020 \u51b2\u7a81\u3001\u60ac\u5ff5\u3001\u5f3a\u89c6\u89c9\u51b2\u51fb\u6216\u5229\u76ca\u70b9\u76f4\u7ed9<\/strong>\uff0c\u5426\u5219\u7528\u6237\u4f1a\u76f4\u63a5\u5212\u8d70\u3002<\/p>\r\n\r\n\r\n\r\n

\u4fe1\u606f\u70b9\u7ed3\u6784\u5316<\/strong><\/p>\r\n\r\n\r\n\r\n

\u75db\u70b9<\/strong>\uff1a\u5f15\u53d1\u5171\u9e23\uff08\u201c\u4f60\u662f\u4e0d\u662f\u4e5f\u6709\u2026\u7684\u95ee\u9898\uff1f\u201d\uff09<\/p>\r\n\r\n\r\n\r\n

\u4ea7\u54c1<\/strong>\uff1a\u5c55\u793a\u6838\u5fc3\u5356\u70b9\uff08\u5dee\u5f02\u5316\u4f18\u52bf\uff09<\/p>\r\n\r\n\r\n\r\n

\u89e3\u51b3\u65b9\u6848<\/strong>\uff1a\u8bf4\u660e\u5982\u4f55\u5e2e\u7528\u6237\u89e3\u51b3\u95ee\u9898<\/p>\r\n\r\n\r\n\r\n

\u884c\u52a8\u53ec\u5524<\/strong>\uff1a\u5f15\u5bfc\u4e0b\u4e00\u6b65\uff08\u7acb\u5373\u8d2d\u4e70 \/ \u70b9\u51fb\u4e86\u89e3\uff09<\/p>\r\n\r\n\r\n\r\n

\u5e38\u89c1\u9ad8\u8f6c\u5316\u89c6\u9891\u5f62\u5f0f<\/strong><\/p>\r\n\r\n\r\n\r\n

\u5267\u60c5\u7c7b\uff1a\u7528\u6545\u4e8b\u5e26\u51fa\u75db\u70b9\u548c\u89e3\u51b3\u65b9\u6848\u3002<\/p>\r\n\r\n\r\n\r\n

\u5bf9\u6bd4\u7c7b\uff1a\u5c55\u793a\u201c\u4f7f\u7528\u524d vs \u4f7f\u7528\u540e\u201d\u7684\u53d8\u5316\u3002<\/p>\r\n\r\n\r\n\r\n

\u6d4b\u8bc4\u7c7b\uff1a\u771f\u5b9e\u7528\u6237\u4f53\u9a8c\u3001\u62c6\u7bb1\u5c55\u793a\u3002<\/p>\r\n\r\n\r\n\r\n

KOL \u63a8\u8350\u7c7b\uff1a\u501f\u52a9\u8fbe\u4eba\u80cc\u4e66\uff0c\u5feb\u901f\u63d0\u5347\u4fe1\u4efb\u611f\u3002<\/p>\r\n\r\n\r\n\r\n

\u63d0\u524d\u51c6\u5907\u81f3\u5c11 5\u201310 \u6761\u521b\u610f\uff0c\u6301\u7eed\u8fed\u4ee3\uff0c\u907f\u514d\u4f9d\u8d56\u5355\u4e00\u201c\u7206\u6b3e\u7d20\u6750\u201d\u3002<\/p>\r\n\r\n\r\n\r\n

2. \u8d26\u6237\u7ed3\u6784\u4f18\u5316\uff1a\u964d\u4f4e\u5185\u8017\uff0c\u63d0\u5347\u5b66\u4e60\u6548\u7387<\/strong><\/h3>\r\n\r\n\r\n\r\n

\u4e00\u4e2a\u5065\u5eb7\u7684\u8d26\u6237\u7ed3\u6784\u80fd\u5e2e\u52a9\u5e7f\u544a\u5feb\u901f\u8fdb\u5165\u5b66\u4e60\u671f\uff0c\u907f\u514d\u9884\u7b97\u6d6a\u8d39\u3002<\/p>\r\n\r\n\r\n\r\n

\u7cbe\u7b80\u7ed3\u6784<\/strong><\/p>\r\n\r\n\r\n\r\n

\u5355\u8d26\u6237\u5e7f\u544a\u8ba1\u5212\u4e0d\u5b9c\u8fc7\u591a\uff0c\u5efa\u8bae\u96c6\u4e2d\u9884\u7b97\u5230\u5c11\u91cf\u9ad8\u8d28\u91cf\u5e7f\u544a\u7ec4\uff0c\u4fbf\u4e8e\u6570\u636e\u79ef\u7d2f\u548c\u653e\u91cf\u3002<\/p>\r\n\r\n\r\n\r\n

\u907f\u514d\u5b9a\u5411\u91cd\u53e0<\/strong><\/p>\r\n\r\n\r\n\r\n

\u540c\u7c7b\u5e7f\u544a\u8ba1\u5212\u5982\u679c\u5b9a\u5411\u8fc7\u4e8e\u76f8\u4f3c\uff0c\u4f1a\u5bfc\u81f4\u7cfb\u7edf\u5185\u90e8\u7ade\u4ef7\uff0c\u628a\u9884\u7b97\u6d6a\u8d39\u5728\u81ea\u5df1\u8eab\u4e0a\u3002<\/p>\r\n\r\n\r\n\r\n

\u4f18\u5316\u601d\u8def\uff1a\u628a\u4e0d\u540c\u5e7f\u544a\u7ec4\u62c6\u5206\u6210\u5dee\u5f02\u5316\u5b9a\u5411\uff0c\u4f8b\u5982\u201c\u5174\u8da3\u4eba\u7fa4\u201d vs \u201c\u884c\u4e3a\u4eba\u7fa4\u201d\uff0c\u907f\u514d\u649e\u8f66\u3002<\/em><\/p>\r\n\r\n\r\n\r\n

\u4fdd\u6301\u8d26\u6237\u7ed3\u6784 \u201c\u5c11\u800c\u7cbe\u201d<\/strong>\uff0c\u8ba9\u7cfb\u7edf\u5c3d\u5feb\u79ef\u7d2f\u6570\u636e\uff0c\u5e2e\u52a9\u7b97\u6cd5\u66f4\u667a\u80fd\u5730\u5206\u914d\u6d41\u91cf\u3002<\/p>\r\n\r\n\r\n\r\n

3. \u6570\u636e\u76d1\u6d4b\u4e0e A\/B \u6d4b\u8bd5\uff1a\u8ba9\u4f18\u5316\u6709\u636e\u53ef\u4f9d<\/strong><\/h3>\r\n\r\n\r\n\r\n

\u6296\u97f3\u5e7f\u544a\u4f18\u5316\u4e0d\u80fd\u51ed\u611f\u89c9\uff0c\u5fc5\u987b\u7528\u6570\u636e\u9a71\u52a8\u51b3\u7b56\u3002<\/p>\r\n\r\n\r\n\r\n

\u6838\u5fc3\u6307\u6807<\/strong><\/p>\r\n\r\n\r\n\r\n

CTR\uff08\u70b9\u51fb\u7387\uff09\uff1a\u8861\u91cf\u521b\u610f\u662f\u5426\u5438\u5f15\u4eba\u3002<\/p>\r\n\r\n\r\n\r\n

CVR\uff08\u8f6c\u5316\u7387\uff09\uff1a\u843d\u5730\u9875\u548c\u627f\u63a5\u80fd\u529b\u3002<\/p>\r\n\r\n\r\n\r\n

CPA\uff08\u83b7\u5ba2\u6210\u672c\uff09\uff1a\u83b7\u5ba2\u6548\u7387\u3002<\/p>\r\n\r\n\r\n\r\n

ROI\uff08\u6295\u8d44\u56de\u62a5\u7387\uff09\uff1a\u6700\u7ec8\u5546\u4e1a\u4ef7\u503c\u3002<\/p>\r\n\r\n\r\n\r\n

A\/B \u6d4b\u8bd5\u601d\u8def<\/strong><\/p>\r\n\r\n\r\n\r\n

\u521b\u610f\u5c42\u9762<\/strong>\uff1a\u540c\u4e00\u53d7\u4f17\u6d4b\u8bd5\u4e0d\u540c\u89c6\u9891\uff0c\u89c2\u5bdf CTR \u5dee\u5f02\u3002<\/p>\r\n\r\n\r\n\r\n

\u5b9a\u5411\u5c42\u9762<\/strong>\uff1a\u6d4b\u8bd5\u4e0d\u540c\u5174\u8da3\/\u4eba\u7fa4\u5305\uff0c\u770b\u8f6c\u5316\u7387\u3002<\/p>\r\n\r\n\r\n\r\n

\u843d\u5730\u9875\u5c42\u9762<\/strong>\uff1a\u4f18\u5316\u8868\u5355\u8bbe\u8ba1\u3001\u6587\u6848\u3001\u6309\u94ae\u989c\u8272\u3002<\/p>\r\n\r\n\r\n\r\n

\u9010\u5c42\u62c6\u89e3\u95ee\u9898<\/strong>\u3002\u5982\u679c CTR \u4f4e \u2192 \u4f18\u5316\u521b\u610f\uff1bCTR \u9ad8\u4f46 CVR \u4f4e \u2192 \u4f18\u5316\u843d\u5730\u9875\uff1bCPA \u9ad8 \u2192 \u8c03\u6574\u5b9a\u5411\u6216\u51fa\u4ef7\u3002<\/p>\r\n\r\n\r\n\r\n

4. \u518d\u8425\u9500\u4e0e\u79c1\u57df\u6c89\u6dc0\uff1a\u8ba9\u6d41\u91cf\u4e0d\u6b62\u4e00\u6b21\u53d1\u6325\u4ef7\u503c<\/strong><\/h3>\r\n\r\n\r\n\r\n

\u6296\u97f3\u5e7f\u544a\u7684\u6548\u679c\u4e0d\u5e94\u505c\u7559\u5728\u201c\u5f53\u6b21\u6295\u653e\u201d\uff0c\u901a\u8fc7\u518d\u8425\u9500\u4e0e\u79c1\u57df\u627f\u63a5\uff0c\u80fd\u663e\u8457\u63d0\u9ad8 ROI\u3002<\/p>\r\n\r\n\r\n\r\n

\u518d\u8425\u9500\u7b56\u7565<\/strong><\/p>\r\n\r\n\r\n\r\n

\u5bf9\u770b\u8fc7\u5e7f\u544a\u89c6\u9891\u3001\u70b9\u51fb\u8fc7\u94fe\u63a5\u4f46\u672a\u8f6c\u5316\u7684\u7528\u6237\u8fdb\u884c\u4e8c\u6b21\u89e6\u8fbe\u3002\u4f7f\u7528\u201c\u5206\u5c42\u89e6\u8fbe\u201d\uff1a\u4e0d\u540c\u8f6c\u5316\u9636\u6bb5\u7684\u7528\u6237\u63a8\u9001\u4e0d\u540c\u5e7f\u544a\u5185\u5bb9\uff08\u5982\u5df2\u52a0\u5165\u8d2d\u7269\u8f66\u672a\u652f\u4ed8 \u2192 \u5f3a\u8c03\u4f18\u60e0\u529b\u5ea6\uff09\u3002<\/p>\r\n\r\n\r\n\r\n

\u79c1\u57df\u6c89\u6dc0<\/strong><\/p>\r\n\r\n\r\n\r\n

\u5c06\u5e7f\u544a\u5f15\u6d41\u5230\u4f01\u4e1a\u5fae\u4fe1\u3001\u516c\u4f17\u53f7\u3001\u793e\u7fa4\u7b49\u79c1\u57df\u6e20\u9053\u3002\u5728\u79c1\u57df\u4e2d\u8fdb\u884c\u4e8c\u6b21\u6559\u80b2\u4e0e\u8f6c\u5316\uff0c\u4f8b\u5982\u901a\u8fc7\u9650\u65f6\u4f18\u60e0\u3001\u4f1a\u5458\u6d3b\u52a8\u6765\u63d0\u5347\u590d\u8d2d\u3002<\/p>\r\n\r\n\r\n\r\n

\u901a\u8fc7 \u5e7f\u544a + \u79c1\u57df + \u590d\u8d2d<\/strong> \u7684\u95ed\u73af\uff0c\u5e7f\u544a\u4e0d\u518d\u662f\u201c\u4e00\u6b21\u6027\u6295\u5165\u201d\uff0c\u800c\u662f\u80fd\u6301\u7eed\u5e26\u6765\u4ef7\u503c\u7684 \u7528\u6237\u8d44\u4ea7\u6c89\u6dc0<\/strong><\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n\r\n\r\n\r\n

\u4e94\u3001\u5e38\u89c1\u8bef\u533a\u4e0e\u907f\u5751\u6307\u5357<\/strong><\/h2>\r\n\r\n\r\n\r\n

1. \u53ea\u5806\u9884\u7b97\uff0c\u4e0d\u505a\u521b\u610f<\/strong><\/h3>\r\n\r\n\r\n\r\n

\u5f88\u591a\u5e7f\u544a\u4e3b\u8bef\u4ee5\u4e3a\u201c\u94b1\u591a\u5c31\u80fd\u7838\u51fa\u6548\u679c\u201d\uff0c\u7ed3\u679c\u5f80\u5f80\u53ea\u662f\u6362\u6765\u66f4\u9ad8\u7684\u6d88\u8017\u3002\u6296\u97f3\u5e7f\u544a\u662f \u521b\u610f\u9a71\u52a8\u578b\u5e7f\u544a<\/strong>\uff0c\u5982\u679c\u7d20\u6750\u4e0d\u884c\uff0c\u518d\u591a\u7684\u9884\u7b97\u4e5f\u4f1a\u88ab\u7cfb\u7edf\u63a8\u5411\u4f4e\u8d28\u91cf\u6d41\u91cf\u3002<\/p>\r\n\r\n\r\n\r\n

\u5e38\u89c1\u5751\u70b9<\/strong>\uff1a\u4e0d\u65ad\u52a0\u9884\u7b97\uff0c\u4f46\u70b9\u51fb\u7387\u4e0d\u5347\u53cd\u964d\u3002<\/p>\r\n\r\n\r\n\r\n

\u4f18\u5316\u5efa\u8bae<\/strong>\uff1a\u5c06\u9884\u7b97\u7684\u4e00\u90e8\u5206\u6295\u5165\u5230 \u521b\u610f\u4ea7\u51fa\u4e0e\u6d4b\u8bd5<\/strong> \u4e0a\uff0c\u4fdd\u8bc1\u7d20\u6750\u6301\u7eed\u66f4\u65b0\u3002\u8bb0\u4f4f\uff1a\u597d\u7684\u521b\u610f=\u6d41\u91cf\u653e\u5927\u5668<\/strong>\u3002<\/p>\r\n\r\n\r\n\r\n

2. \u5ffd\u89c6\u843d\u5730\u9875\u4f53\u9a8c<\/strong><\/h3>\r\n\r\n\r\n\r\n

\u5e7f\u544a\u80fd\u5438\u5f15\u7528\u6237\u70b9\u51fb\uff0c\u4f46\u771f\u6b63\u7684\u8f6c\u5316\u53d1\u751f\u5728\u843d\u5730\u9875<\/a>\u3002\u5982\u679c\u843d\u5730\u9875\u4f53\u9a8c\u5dee\uff0c\u8f6c\u5316\u7387\u4f1a\u4e25\u91cd\u53d7\u5f71\u54cd\u3002<\/p>\r\n\r\n\r\n\r\n

\u5e38\u89c1\u5751\u70b9<\/strong>\uff1a<\/p>\r\n\r\n\r\n\r\n

\u9875\u9762\u52a0\u8f7d\u901f\u5ea6\u8d85\u8fc7 3 \u79d2 \u2192 \u7528\u6237\u76f4\u63a5\u5173\u95ed\uff1b\u9875\u9762\u4fe1\u606f\u5806\u780c\u3001\u7f3a\u4e4f\u6838\u5fc3\u5356\u70b9 \u2192 \u7528\u6237\u5931\u53bb\u8010\u5fc3\uff1b\u8868\u5355\u8fc7\u957f\u3001\u8d2d\u4e70\u6d41\u7a0b\u590d\u6742 \u2192 \u5927\u91cf\u7528\u6237\u6d41\u5931\u3002<\/p>\r\n\r\n\r\n\r\n

\u4f18\u5316\u5efa\u8bae<\/strong>\uff1a<\/p>\r\n\r\n\r\n\r\n

\u4f7f\u7528\u8f7b\u91cf\u5316\u843d\u5730\u9875\uff0c\u79d2\u5f00\u4f53\u9a8c<\/strong>\uff1b\u4fe1\u606f\u7ed3\u6784\u5316\uff0c\u91cd\u70b9\u7a81\u51fa\u5356\u70b9\u548c CTA\uff08Call to Action\uff09\uff1b\u8868\u5355\u5b57\u6bb5\u22643 \u4e2a\uff0c\u652f\u4ed8\u8def\u5f84\u5c3d\u91cf\u51cf\u5c11\u8df3\u8f6c\u3002<\/p>\r\n\r\n\r\n\r\n

3. \u8ff7\u4fe1\u5355\u4e00\u7206\u6b3e<\/strong><\/h3>\r\n\r\n\r\n\r\n

\u786e\u5b9e\u6709\u7d20\u6750\u80fd\u201c\u8dd1\u7206\u201d\uff0c\u4f46\u7206\u6b3e\u751f\u547d\u5468\u671f\u5f80\u5f80\u5f88\u77ed\uff0c\u968f\u7740\u66dd\u5149\u589e\u52a0\uff0c\u7528\u6237\u4f1a\u5feb\u901f\u75b2\u52b3\uff0c\u70b9\u51fb\u7387\u548c\u8f6c\u5316\u7387\u9aa4\u964d\u3002<\/p>\r\n\r\n\r\n\r\n

\u5e38\u89c1\u5751\u70b9<\/strong>\uff1a\u8fc7\u5ea6\u4f9d\u8d56 1 \u6761\u6216\u5c11\u91cf\u7206\u6b3e\u89c6\u9891\uff0c\u5bfc\u81f4\u540e\u7eed\u6570\u636e\u65ad\u5d16\u5f0f\u4e0b\u6ed1\u3002<\/p>\r\n\r\n\r\n\r\n

\u4f18\u5316\u5efa\u8bae<\/strong>\uff1a<\/p>\r\n\r\n\r\n\r\n

\u5f62\u6210 \u521b\u610f\u6c60\u673a\u5236<\/strong>\uff1a\u6bcf\u5468\u4ea7\u51fa\u65b0\u7d20\u6750\uff0c\u4fdd\u8bc1\u6301\u7eed\u8fed\u4ee3\uff1b\u4e0d\u540c\u89d2\u5ea6\u5207\u5165\uff1a\u5267\u60c5\u7248\u3001\u53e3\u64ad\u7248\u3001\u6d4b\u8bc4\u7248\u3001\u5bf9\u6bd4\u7248\uff1b\u7206\u6b3e\u51fa\u73b0\u65f6\uff0c\u590d\u5236 3\u20135 \u4e2a\u53d8\u4f53<\/strong>\uff0c\u5ef6\u957f\u7d20\u6750\u751f\u547d\u5468\u671f\u3002<\/p>\r\n\r\n\r\n\r\n

4. \u7f3a\u4e4f\u6570\u636e\u9a71\u52a8<\/strong><\/h3>\r\n\r\n\r\n\r\n

\u5f88\u591a\u5e7f\u544a\u4e3b\u51ed\u201c\u611f\u89c9\u201d\u505a\u6295\u653e\uff0c\u7f3a\u4e4f\u79d1\u5b66\u590d\u76d8\u3002\u95ee\u9898\u4e0d\u5728\u4e8e\u6ca1\u82b1\u94b1\uff0c\u800c\u5728\u4e8e\u6ca1\u6709\u6b63\u786e\u5224\u65ad\u82b1\u94b1\u7684\u6548\u679c\u3002<\/p>\r\n\r\n\r\n\r\n

\u5e38\u89c1\u5751\u70b9<\/strong>\uff1a<\/p>\r\n\r\n\r\n\r\n

\u4e0d\u77e5\u9053 CTR\u3001CVR\u3001CPA\u3001ROI \u8fd9\u4e9b\u5173\u952e\u6307\u6807\uff1b\u6570\u636e\u770b\u5f97\u592a\u788e\u7247\u5316\uff0c\u65e0\u6cd5\u5f62\u6210\u7cfb\u7edf\u6027\u4f18\u5316\u3002<\/p>\r\n\r\n\r\n\r\n

\u4f18\u5316\u5efa\u8bae<\/strong>\uff1a<\/p>\r\n\r\n\r\n\r\n

\u5efa\u7acb\u6570\u636e\u770b\u677f<\/strong>\uff0c\u65e5\/\u5468\u7ef4\u5ea6\u8ffd\u8e2a\u6838\u5fc3\u6307\u6807\uff1b\u901a\u8fc7 A\/B \u6d4b\u8bd5<\/strong> \u627e\u51fa\u53d8\u91cf\uff08\u521b\u610f\u3001\u5b9a\u5411\u3001\u843d\u5730\u9875\uff09\u5bf9\u7ed3\u679c\u7684\u771f\u5b9e\u5f71\u54cd\uff1b\u6bcf\u5468\u8fdb\u884c\u5e7f\u544a\u590d\u76d8\uff0c\u660e\u786e\u201c\u653e\u91cf\u7ec4\u201d\u4e0e\u201c\u4f18\u5316\u7ec4\u201d\u3002<\/p>\r\n\r\n\r\n\r\n

5. \u8fc7\u5ea6\u4f9d\u8d56 Dou+<\/strong><\/h3>\r\n\r\n\r\n\r\n

\u5f88\u591a\u5546\u5bb6\u521d\u671f\u4e60\u60ef\u7528 Dou+ \u7ed9\u89c6\u9891\u52a0\u70ed\uff0c\u4f46 Dou+ \u7684\u5b9a\u5411\u548c\u4f18\u5316\u80fd\u529b\u6709\u9650\uff0c\u66f4\u9002\u5408\u6d4b\u8bd5\u89c6\u9891\u53d7\u6b22\u8fce\u7a0b\u5ea6\uff0c\u800c\u4e0d\u662f\u957f\u671f\u7684\u5e7f\u544a\u89e3\u51b3\u65b9\u6848\u3002<\/p>\r\n\r\n\r\n\r\n

\u4f18\u5316\u5efa\u8bae<\/strong>\uff1aDou+ \u53ef\u7528\u4e8e\u51b7\u542f\u52a8\u9a8c\u8bc1\u7d20\u6750\uff0c\u4f46\u957f\u671f\u8fd8\u662f\u8981\u8f6c\u5411\u5de8\u91cf\u5f15\u64ce\u5e7f\u544a\u6295\u653e<\/strong>\uff0c\u624d\u80fd\u5f62\u6210\u89c4\u6a21\u5316\u7684 ROI\u3002<\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n\r\n\r\n\r\n

\u516d\u3001\u6296\u97f3\u5e7f\u544a\u9002\u5408\u7684\u884c\u4e1a\u4e0e\u6848\u4f8b<\/strong><\/h2>\r\n\r\n\r\n\r\n

\u6296\u97f3\u5e7f\u544a\u51e0\u4e4e\u8986\u76d6\u4e86\u6240\u6709\u4e3b\u6d41\u6d88\u8d39\u884c\u4e1a\uff0c\u4f46\u4e0d\u540c\u8d5b\u9053\u7684\u6253\u6cd5\u5dee\u5f02\u5f88\u5927\u3002\u4ee5\u4e0b\u662f\u51e0\u4e2a\u5178\u578b\u884c\u4e1a\u7684\u6295\u653e\u573a\u666f\u4e0e\u6848\u4f8b\uff1a<\/p>\r\n\r\n\r\n\r\n

1. \u7535\u5546\u884c\u4e1a\uff1a\u9500\u91cf\u4e0e\u54c1\u724c\u53cc\u9a71\u52a8<\/strong><\/h3>\r\n\r\n\r\n\r\n

\u9002\u5408\u54c1\u7c7b<\/strong>\uff1a\u670d\u9970\u3001\u7f8e\u5986\u3001\u4e2a\u62a4\u3001\u98df\u54c1\u3001\u5bb6\u5c45\u7528\u54c1\u3002<\/p>\r\n\r\n\r\n\r\n

\u6295\u653e\u65b9\u5f0f<\/strong>\uff1a<\/p>\r\n\r\n\r\n\r\n

\u76f4\u64ad\u5e26\u8d27 + \u4fe1\u606f\u6d41\u5e7f\u544a<\/strong>\uff1a\u76f4\u64ad\u95f4\u505a\u8f6c\u5316\uff0c\u4fe1\u606f\u6d41\u5e7f\u544a\u8d1f\u8d23\u5f15\u6d41\u3002<\/p>\r\n\r\n\r\n\r\n

\u77ed\u89c6\u9891\u79cd\u8349<\/strong>\uff1a\u5267\u60c5\u7c7b\/\u6d4b\u8bc4\u7c7b\u89c6\u9891\uff0c\u5148\u5efa\u7acb\u4fe1\u4efb\u611f\uff0c\u518d\u5f15\u5bfc\u8d2d\u4e70\u3002<\/p>\r\n\r\n\r\n\r\n

\u6a71\u7a97\/\u5c0f\u5e97\u6253\u901a<\/strong>\uff1a\u5e7f\u544a\u70b9\u51fb\u5373\u53ef\u76f4\u8fbe\u8d2d\u4e70\u9875\uff0c\u5f62\u6210\u5b8c\u6574\u95ed\u73af\u3002<\/p>\r\n\r\n\r\n\r\n

\u5173\u952e\u70b9\uff1a\u7535\u5546\u8981\u6293\u4f4f \u201c\u79cd\u8349 + \u8f6c\u5316\u201d<\/strong> \u53cc\u73af\u8282\uff0c\u5e7f\u544a\u53ea\u662f\u5f15\u6d41\uff0c\u6838\u5fc3\u5728\u627f\u63a5\u548c\u8f6c\u5316\u94fe\u8def\u3002<\/p>\r\n\r\n\r\n\r\n

2. \u6559\u80b2\u57f9\u8bad\uff1a\u7ebf\u7d22\u6536\u96c6\u4e0e\u957f\u671f\u8f6c\u5316<\/strong><\/h3>\r\n\r\n\r\n\r\n

\u9002\u5408\u54c1\u7c7b<\/strong>\uff1a\u804c\u4e1a\u6559\u80b2\u3001\u8bed\u8a00\u57f9\u8bad\u3001\u5728\u7ebf\u8bfe\u7a0b\u3001\u8003\u8bc1\u8f85\u5bfc\u3002<\/p>\r\n\r\n\r\n\r\n

\u6295\u653e\u65b9\u5f0f<\/strong>\uff1a<\/p>\r\n\r\n\r\n\r\n

\u4fe1\u606f\u6d41\u5e7f\u544a\u5f15\u5bfc\u586b\u5199\u8868\u5355\uff0c\u83b7\u53d6\u6f5c\u5728\u5b66\u5458\u4fe1\u606f\u3002\u642d\u914d\u201c\u4f18\u60e0\u4f53\u9a8c\u8bfe\u201d\u6216\u201c\u514d\u8d39\u8bd5\u542c\u201d\u964d\u4f4e\u8f6c\u5316\u95e8\u69db\u3002\u518d\u8425\u9500\u4e8c\u6b21\u89e6\u8fbe\u672a\u8f6c\u5316\u5b66\u5458\uff0c\u63a8\u52a8\u6700\u7ec8\u62a5\u540d\u3002<\/p>\r\n\r\n\r\n\r\n

\u5173\u952e\u70b9\uff1a\u6559\u80b2\u884c\u4e1a\u6295\u653e\u8981\u6ce8\u91cd\u4f4e\u95e8\u69db\u8bd5\u63a2<\/strong>\uff0c\u518d\u901a\u8fc7\u79c1\u57df\u57f9\u80b2\u9010\u6b65\u8f6c\u5316\u3002<\/p>\r\n\r\n\r\n\r\n

3. \u672c\u5730\u751f\u6d3b\uff1a\u95e8\u5e97\u66dd\u5149\u4e0e\u5f15\u6d41\u6838\u9500<\/strong><\/h3>\r\n\r\n\r\n\r\n

\u9002\u5408\u54c1\u7c7b<\/strong>\uff1a\u9910\u996e\u3001\u9152\u5e97\u3001\u7f8e\u5bb9\u7f8e\u53d1\u3001\u5065\u8eab\u3001\u5bb6\u653f\u670d\u52a1\u3002<\/p>\r\n\r\n\r\n\r\n

\u6295\u653e\u65b9\u5f0f<\/strong>\uff1a<\/p>\r\n\r\n\r\n\r\n

Dou+ \u52a0\u70ed\u89c6\u9891\uff0c\u6269\u5927\u95e8\u5e97\u66dd\u5149\u3002\u7ed3\u5408\u56e2\u8d2d\u5238\u3001\u4ee3\u91d1\u5238\uff0c\u63d0\u9ad8\u95e8\u5e97\u8f6c\u5316\u7387\u3002\u7cbe\u51c6\u5730\u57df\u5b9a\u5411\uff0c\u5e7f\u544a\u53ea\u6295\u653e\u5230\u95e8\u5e97\u6240\u5728\u57ce\u5e02\u751a\u81f3\u5546\u5708\u3002<\/p>\r\n\r\n\r\n\r\n

\u5173\u952e\u70b9\uff1a\u672c\u5730\u751f\u6d3b\u8981\u5145\u5206\u5229\u7528\u5730\u57df\u5b9a\u5411 + \u4f18\u60e0\u5238<\/strong>\uff0c\u624d\u80fd\u7cbe\u51c6\u5f15\u6d41\u5230\u5e97\u3002<\/p>\r\n\r\n\r\n\r\n

4. \u6e38\u620f\u884c\u4e1a\uff1a\u62c9\u65b0\u4e0e\u7206\u91cf\u7684\u5229\u5668<\/strong><\/h3>\r\n\r\n\r\n\r\n

\u9002\u5408\u54c1\u7c7b<\/strong>\uff1a\u624b\u6e38\u3001\u4f11\u95f2\u5c0f\u6e38\u620f\u3001\u7f51\u6e38\u3002<\/p>\r\n\r\n\r\n\r\n

\u6295\u653e\u65b9\u5f0f<\/strong>\uff1a<\/p>\r\n\r\n\r\n\r\n

\u5267\u60c5\u7c7b\u521b\u610f\u89c6\u9891\u5236\u9020\u4ee3\u5165\u611f\uff08\u201c\u6211\u53ea\u662f\u70b9\u4e86\u4e00\u4e0b\uff0c\u5c31\u505c\u4e0d\u4e0b\u6765\u4e86\u201d\uff09\u3002\u4e0b\u8f7d\u76f4\u94fe\u4e00\u952e\u5b89\u88c5\uff0c\u7f29\u77ed\u8f6c\u5316\u8def\u5f84\u3002\u901a\u8fc7 CPA \u6a21\u5f0f\u7cbe\u51c6\u4e70\u91cf\uff0c\u786e\u4fdd\u83b7\u5ba2\u6210\u672c\u53ef\u63a7\u3002<\/p>\r\n\r\n\r\n\r\n

\u5173\u952e\u70b9\uff1a\u6e38\u620f\u5e7f\u544a\u8981\u7a81\u51fa\u723d\u70b9\/\u75db\u70b9<\/strong>\uff0c\u8ba9\u7528\u6237\u4ea7\u751f\u201c\u975e\u73a9\u4e0d\u53ef\u201d\u7684\u5fc3\u7406\u51b2\u52a8\u3002<\/p>\r\n\r\n\r\n\r\n

5. \u5feb\u6d88\u4e0e\u65b0\u6d88\u8d39\u54c1\u724c<\/strong><\/h3>\r\n\r\n\r\n\r\n

\u9002\u5408\u54c1\u7c7b<\/strong>\uff1a\u996e\u6599\u3001\u96f6\u98df\u3001\u4fdd\u5065\u54c1\u3001\u6f6e\u73a9\u3002<\/p>\r\n\r\n\r\n\r\n

\u6295\u653e\u65b9\u5f0f<\/strong>\uff1a<\/p>\r\n\r\n\r\n\r\n

\u77ed\u89c6\u9891\u6545\u4e8b\u5316\u573a\u666f\u5c55\u793a\uff08\u5982\u201c\u590f\u5929\u89e3\u6691\u5fc5\u5907\u201d\uff09\u3002\u6311\u6218\u8d5b+\u8bdd\u9898\u5e26\u52a8 UGC\uff0c\u8ba9\u6d88\u8d39\u8005\u4e3b\u52a8\u53c2\u4e0e\u3002<\/p>\r\n\r\n\r\n\r\n

\u5173\u952e\u70b9\uff1a\u5feb\u6d88\u54c1\u9002\u5408\u7528\u8bdd\u9898 + \u573a\u666f\u5316\u521b\u610f<\/strong>\uff0c\u5f62\u6210\u53e3\u7891\u4e0e\u66dd\u5149\u53cc\u7206\u53d1\u3002<\/p>\r\n\r\n\r\n\r\n

\u6296\u97f3\u5e7f\u544a\u7684\u9002\u914d\u884c\u4e1a\u975e\u5e38\u5e7f\uff0c\u4f46\u5173\u952e\u5728\u4e8e \u884c\u4e1a\u76ee\u6807\u4e0d\u540c \u2192 \u6295\u653e\u903b\u8f91\u4e0d\u540c<\/strong>\uff1a<\/p>\r\n\r\n\r\n\r\n

\u7535\u5546 \u2192 \u7206\u91cf\u6210\u4ea4<\/p>\r\n\r\n\r\n\r\n

\u6559\u80b2 \u2192 \u7ebf\u7d22\u6536\u96c6<\/p>\r\n\r\n\r\n\r\n

\u672c\u5730\u751f\u6d3b \u2192 \u5f15\u6d41\u5230\u5e97<\/p>\r\n\r\n\r\n\r\n

\u6e38\u620f \u2192 \u5feb\u901f\u62c9\u65b0<\/p>\r\n\r\n\r\n\r\n

\u5feb\u6d88 \u2192 \u8bdd\u9898\u5f15\u7206<\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n\r\n\r\n\r\n

\u4e03\u3001Q&A \u95ee\u7b54\u533a<\/strong><\/h2>\r\n\r\n\r\n\r\n

Q1\uff1a\u6296\u97f3\u5e7f\u544a\u5f00\u6237\u9700\u8981\u591a\u5c11\u94b1\uff1f<\/strong><\/p>\r\n\r\n\r\n\r\n

A1\uff1a\u5b98\u65b9\u5f00\u6237\u95e8\u69db\u4e3a 5000 \u5143<\/strong>\uff0c\u8fd9\u7b14\u8d39\u7528\u53ef\u4ee5\u76f4\u63a5\u7528\u4e8e\u5e7f\u544a\u6d88\u8017\u3002\u90e8\u5206\u884c\u4e1a\uff08\u5982\u533b\u7597\u3001\u6559\u80b2\u3001\u91d1\u878d\uff09\u9700\u8981\u989d\u5916\u8d44\u8d28\u548c\u66f4\u4e25\u683c\u7684\u5ba1\u6838\uff0c\u5f00\u6237\u5468\u671f\u4e5f\u4f1a\u66f4\u957f\u3002\u5efa\u8bae\u4f01\u4e1a\u63d0\u524d\u51c6\u5907\u597d\u8d44\u8d28\u6750\u6599\uff0c\u907f\u514d\u56e0\u53cd\u590d\u5ba1\u6838\u5f71\u54cd\u6295\u653e\u8fdb\u5ea6\u3002<\/p>\r\n\r\n\r\n\r\n

Q2\uff1a\u6296\u97f3\u5e7f\u544a\u6700\u4f4e\u9884\u7b97\u662f\u591a\u5c11\uff1f<\/strong><\/p>\r\n\r\n\r\n\r\n

A2\uff1a\u5355\u8ba1\u5212\u6bcf\u65e5\u9884\u7b97\u4e0d\u4f4e\u4e8e 300 \u5143<\/strong>\uff0c\u5355\u5e7f\u544a\u7ec4\u4e0d\u4f4e\u4e8e 50 \u5143<\/strong>\u3002\u4e0d\u8fc7\u4ece\u5b9e\u9645\u6295\u653e\u7ecf\u9a8c\u6765\u770b\uff0c\u6bcf\u65e5\u9884\u7b97\u6700\u597d\u5728 500\u20131000 \u5143<\/strong> \u8d77\u6b65\uff0c\u624d\u80fd\u8ba9\u7b97\u6cd5\u5feb\u901f\u8fdb\u5165\u5b66\u4e60\u671f\uff0c\u79ef\u7d2f\u8db3\u591f\u7684\u6570\u636e\u8fdb\u884c\u4f18\u5316\u3002<\/p>\r\n\r\n\r\n\r\n

Q3\uff1a\u5c0f\u4f01\u4e1a\u9002\u5408\u505a\u6296\u97f3\u5e7f\u544a\u5417\uff1f<\/strong><\/p>\r\n\r\n\r\n\r\n

A3\uff1a\u9002\u5408\uff0c\u4f46\u8981\u5faa\u5e8f\u6e10\u8fdb<\/strong>\u3002\u5c0f\u4f01\u4e1a\u524d\u671f\u53ef\u4ee5\u901a\u8fc7 Dou+<\/strong> \u5148\u6d4b\u8bd5\u5185\u5bb9\u662f\u5426\u5177\u5907\u4f20\u64ad\u6f5c\u529b\uff0c\u518d\u9010\u6b65\u5347\u7ea7\u4e3a\u5de8\u91cf\u5f15\u64ce\u7684\u5e7f\u544a\u6295\u653e\u3002\u9884\u7b97\u6709\u9650\u65f6\uff0c\u5efa\u8bae\u4ee5 \u7cbe\u51c6\u5b9a\u5411+\u5c0f\u989d\u6d4b\u8bd5<\/strong> \u4e3a\u4e3b\uff0c\u800c\u4e0d\u662f\u76f2\u76ee\u94fa\u91cf\u3002<\/p>\r\n\r\n\r\n\r\n

Q4\uff1a\u5982\u4f55\u63d0\u5347\u6296\u97f3\u5e7f\u544a\u7684\u70b9\u51fb\u7387\uff08CTR\uff09\uff1f<\/strong><\/p>\r\n\r\n\r\n\r\n

A4\uff1a\u63d0\u5347 CTR \u7684\u6838\u5fc3\u5728\u4e8e \u521b\u610f\u4e0e\u524d 3 \u79d2\u8868\u73b0\u529b<\/strong>\uff1a<\/p>\r\n\r\n\r\n\r\n

\u5236\u9020\u60ac\u5ff5\u6216\u51b2\u7a81\uff08\u201c\u7528\u4e86\u4e09\u5929\u540e\uff0c\u7ed3\u679c\u51fa\u4e4e\u610f\u6599\u2026\u201d\uff09\u7a81\u51fa\u7528\u6237\u75db\u70b9\uff08\u201c\u4f60\u662f\u4e0d\u662f\u4e5f\u9047\u5230\u8fd9\u79cd\u56f0\u6270\uff1f\u201d\uff09\u4f7f\u7528\u5bf9\u6bd4\u753b\u9762\uff08\u201c\u4f7f\u7528\u524d vs \u4f7f\u7528\u540e\u201d\uff09\u53e3\u64ad\u548c\u5267\u60c5\u7ed3\u5408\uff0c\u589e\u5f3a\u4ee3\u5165\u611f<\/p>\r\n\r\n\r\n\r\n

\u540c\u65f6\uff0c\u5c01\u9762\u56fe\u548c\u6807\u9898\u4e5f\u4f1a\u5f71\u54cd CTR\uff0c\u907f\u514d\u201c\u5e7f\u544a\u5473\u201d\u8fc7\u91cd\uff0c\u66f4\u5bb9\u6613\u83b7\u5f97\u7528\u6237\u70b9\u51fb\u3002<\/p>\r\n\r\n\r\n\r\n

Q5\uff1a\u6296\u97f3\u5e7f\u544a\u548c Dou+ \u6709\u4ec0\u4e48\u533a\u522b\uff1f<\/strong><\/p>\r\n\r\n\r\n\r\n

A5\uff1aDou+<\/strong> \u662f\u7ed9\u89c6\u9891\u505a\u52a0\u70ed\u7684\u5de5\u5177\uff0c\u4efb\u4f55\u7528\u6237\u90fd\u80fd\u7528\uff0c\u4e3b\u8981\u63d0\u5347\u89c6\u9891\u66dd\u5149\u91cf\uff0c\u4f46\u7f3a\u4e4f\u590d\u6742\u5b9a\u5411\u548c\u4f18\u5316\u529f\u80fd\u3002<\/p>\r\n\r\n\r\n\r\n

\u6296\u97f3\u5e7f\u544a\uff08\u5de8\u91cf\u5f15\u64ce\uff09<\/strong> \u5219\u662f\u4f01\u4e1a\u7ea7\u5e7f\u544a\u6295\u653e\u5e73\u53f0\uff0c\u53ef\u4ee5\uff1a<\/p>\r\n\r\n\r\n\r\n

\u7cbe\u51c6\u5b9a\u5411\u4eba\u7fa4\uff08\u5e74\u9f84\u3001\u5174\u8da3\u3001\u884c\u4e3a\u3001\u5730\u57df\u7b49\uff09\uff1b\u8bbe\u7f6e\u6295\u653e\u76ee\u6807\uff08\u66dd\u5149\u3001\u7ebf\u7d22\u3001\u8f6c\u5316\uff09\uff1b\u4f7f\u7528 CPA\u3001oCPC \u7b49\u667a\u80fd\u51fa\u4ef7\u6a21\u5f0f\u3002<\/p>\r\n\r\n\r\n\r\n

Dou+ \u66f4\u50cf\u201c\u52a0\u70ed\u5de5\u5177\u201d\uff0c\u6296\u97f3\u5e7f\u544a\u624d\u662f\u771f\u6b63\u7684\u201c\u8425\u9500\u5e73\u53f0\u201d<\/strong>\u3002<\/p>\r\n\r\n\r\n\r\n

Q6\uff1a\u6296\u97f3\u5e7f\u544a\u4e00\u822c\u591a\u4e45\u89c1\u6548\uff1f<\/strong><\/p>\r\n\r\n\r\n\r\n

A6\uff1a\u901a\u5e38\u9700\u8981 3\u20137 \u5929\u7684\u5b66\u4e60\u671f<\/strong>\u3002\u5728\u6b64\u671f\u95f4\uff0c\u7cfb\u7edf\u4f1a\u4e0d\u65ad\u6536\u96c6\u7528\u6237\u53cd\u9988\u6570\u636e\uff0c\u9010\u6b65\u4f18\u5316\u4eba\u7fa4\u5339\u914d\u3002\u4e0d\u8981\u9891\u7e41\u4fee\u6539\u9884\u7b97\u6216\u5b9a\u5411\uff0c\u5426\u5219\u4f1a\u5bfc\u81f4\u5b66\u4e60\u671f\u53cd\u590d\u91cd\u7f6e\u3002<\/p>\r\n\r\n\r\n\r\n

Q7\uff1a\u6296\u97f3\u5e7f\u544a\u6548\u679c\u4e0d\u7406\u60f3\u600e\u4e48\u529e\uff1f<\/strong><\/p>\r\n\r\n\r\n\r\n

A7\uff1a\u5efa\u8bae\u6309\u4ee5\u4e0b\u6b65\u9aa4\u6392\u67e5\uff1a<\/p>\r\n\r\n\r\n\r\n

CTR \u4f4e \u2192 \u4f18\u5316\u521b\u610f\u7d20\u6750\uff1b<\/p>\r\n\r\n\r\n\r\n

CTR \u9ad8\u4f46\u8f6c\u5316\u4f4e \u2192 \u4f18\u5316\u843d\u5730\u9875\uff1b<\/p>\r\n\r\n\r\n\r\n

CPA \u504f\u9ad8 \u2192 \u68c0\u67e5\u5b9a\u5411\u548c\u51fa\u4ef7\u6a21\u5f0f\uff1b<\/p>\r\n\r\n\r\n\r\n

ROI \u504f\u4f4e \u2192 \u8003\u8651\u6295\u653e\u4e0e\u79c1\u57df\u627f\u63a5\u662f\u5426\u6253\u901a\u3002<\/p>\r\n

 <\/p>\r\n

 <\/p>\r\n\r\n\r\n\r\n

\u516b\u3001\u7ed3\u8bed<\/strong><\/h2>\r\n\r\n\r\n\r\n

\u6296\u97f3\u5e7f\u544a\u65e9\u5df2\u4e0d\u662f\u201c\u968f\u4fbf\u6295\u51e0\u6761\u89c6\u9891\u201d\u7684\u7b80\u5355\u73a9\u6cd5\uff0c\u800c\u662f\u4e00\u95e8\u878d\u5408\u4e86\u521b\u610f\u5185\u5bb9\u3001\u6570\u636e\u5206\u6790\u3001\u7528\u6237\u5fc3\u7406\u548c\u8425\u9500\u7b56\u7565<\/strong> \u7684\u7efc\u5408\u5b66\u95ee\u3002<\/p>\r\n\r\n\r\n\r\n

\u5728\u8fd9\u4e2a\u77ed\u89c6\u9891\u4e3b\u5bfc\u7684\u65f6\u4ee3\uff0c\u521b\u610f\u51b3\u5b9a\u7528\u6237\u662f\u5426\u505c\u7559\uff0c\u6570\u636e\u51b3\u5b9a\u5e7f\u544a\u80fd\u5426\u653e\u91cf\uff0c\u7b56\u7565\u51b3\u5b9a\u6700\u7ec8\u7684 ROI<\/strong>\u3002\u4f01\u4e1a\u8981\u60f3\u5728\u6296\u97f3\u5e7f\u544a\u4e2d\u8dd1\u51fa\u7406\u60f3\u6548\u679c\uff0c\u5fc5\u987b\u540c\u65f6\u5177\u5907\u4e09\u4e2a\u80fd\u529b\uff1a<\/p>\r\n\r\n\r\n\r\n

\u6301\u7eed\u4ea7\u51fa\u4f18\u8d28\u521b\u610f<\/strong> \u2014\u2014 \u5e7f\u544a\u672c\u8d28\u4e0a\u8fd8\u662f\u5185\u5bb9\uff0c\u7528\u6237\u613f\u610f\u770b\u3001\u613f\u610f\u70b9\u3001\u613f\u610f\u4e70\u624d\u662f\u6838\u5fc3\u3002<\/p>\r\n\r\n\r\n\r\n

\u5efa\u7acb\u6570\u636e\u9a71\u52a8\u673a\u5236<\/strong> \u2014\u2014 \u7528 CTR\u3001CVR\u3001CPA\u3001ROI \u6765\u6307\u5bfc\u6295\u653e\uff0c\u800c\u4e0d\u662f\u9760\u76f4\u89c9\u3002<\/p>\r\n\r\n\r\n\r\n

\u6253\u9020\u5b8c\u6574\u8f6c\u5316\u95ed\u73af<\/strong> \u2014\u2014 \u4ece\u5e7f\u544a\u89e6\u8fbe\u5230\u843d\u5730\u9875\u8f6c\u5316\uff0c\u518d\u5230\u79c1\u57df\u627f\u63a5\u4e0e\u590d\u8d2d\uff0c\u7f3a\u4e00\u4e0d\u53ef\u3002<\/p>\r\n\r\n\r\n\r\n

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