{"id":12127,"date":"2025-07-14T11:52:11","date_gmt":"2025-07-13T23:52:11","guid":{"rendered":"https:\/\/webzilla.global\/cn\/?p=12127"},"modified":"2025-07-14T13:36:42","modified_gmt":"2025-07-14T01:36:42","slug":"email-marketing-complete-guide-2025","status":"publish","type":"post","link":"https:\/\/webzilla.global\/cn\/email-marketing-complete-guide-2025\/","title":{"rendered":"Email Marketing \u5b8c\u6574\u6307\u5357\uff1a\u7c7b\u578b\u3001\u5e73\u53f0\u3001ROI\u3001\u7b56\u7565\u4e00\u6b21\u770b\u61c2\uff082025\u7248\uff09"},"content":{"rendered":"\r\n<h1 class=\"wp-block-heading\"><strong>Email Marketing \u5b8c\u6574\u6307\u5357\uff1a\u7c7b\u578b\u3001\u5e73\u53f0\u3001ROI\u3001\u7b56\u7565\u4e00\u6b21\u770b\u61c2\uff082025\u7248\uff09<\/strong><\/h1>\r\n\r\n\r\n\r\n<p>\u5728\u6570\u5b57\u8425\u9500\u7684\u4e16\u754c\u4e2d\uff0c<a href=\"https:\/\/webzilla.global\/cn\/email-marketing\/\">Email Marketing\uff08\u7535\u5b50\u90ae\u4ef6\u8425\u9500\uff09<\/a>\u5c31\u50cf\u4e00\u6761\u4f4e\u8c03\u5374\u7a33\u5b9a\u7684\u589e\u957f\u66f2\u7ebf\u3002\u867d\u7136\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u4e0d\u65ad\u6d8c\u73b0\uff0c\u4f46\u7535\u5b50\u90ae\u4ef6\u4f9d\u65e7\u662fROI\u6700\u9ad8\u3001\u5ba2\u6237\u5173\u7cfb\u6700\u7a33\u56fa\u7684\u8425\u9500\u65b9\u5f0f\u4e4b\u4e00\u3002<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<h3 class=\"wp-block-heading\"><strong>\u4e00\u3001\u90ae\u4ef6\u8425\u9500\u53d1\u5c55\u7b80\u53f2\uff08\u5173\u952e\u8282\u70b9\uff09<\/strong><\/h3>\r\n<p>\r\n\r\n<\/p>\r\n<ul class=\"wp-block-list\">\r\n<li><strong>1978\u5e74<\/strong>\uff1a\u5168\u7403\u7b2c\u4e00\u5c01\u8425\u9500\u90ae\u4ef6\u8bde\u751f\uff08\u5e26\u6765$1300\u4e07\u9500\u552e\uff09<\/li>\r\n\r\n\r\n\r\n<li><strong>1990\u5e74\u4ee3<\/strong>\uff1aHotmail\u4e0a\u7ebf\uff0c\u514d\u8d39\u90ae\u7bb1\u666e\u53ca<\/li>\r\n\r\n\r\n\r\n<li><strong>2003\u5e74<\/strong>\uff1a\u300aCAN-SPAM \u6cd5\u6848\u300b\u9881\u5e03\uff0c\u7f8e\u56fd\u5f00\u59cb\u9650\u5236\u5783\u573e\u90ae\u4ef6<\/li>\r\n\r\n\r\n\r\n<li><strong>2018\u5e74<\/strong>\uff1aGDPR\u751f\u6548\uff0c\u5408\u89c4\u8981\u6c42\u5927\u5e45\u63d0\u5347<\/li>\r\n\r\n\r\n\r\n<li><strong>2021\u5e74\u540e<\/strong>\uff1a\u82f9\u679c\u9690\u79c1\u4fdd\u62a4\u673a\u5236\u5f15\u53d1\u90ae\u4ef6\u8ffd\u8e2a\u65b0\u53d8\u9769<\/li>\r\n<\/ul>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<h3 class=\"wp-block-heading\"><strong>\u4e8c\u3001\u4ec0\u4e48\u662f Email Marketing\uff1f<\/strong><\/h3>\r\n<p>\r\n\r\n<\/p>\r\n<p>Email Marketing \u662f\u901a\u8fc7\u7535\u5b50\u90ae\u4ef6\u4e0e\u6f5c\u5728\u5ba2\u6237\u6216\u73b0\u6709\u5ba2\u6237\u5efa\u7acb\u8054\u7cfb\u7684\u4e00\u79cd<a href=\"https:\/\/webzilla.global\/cn\/what-is-digital-marketing-the-complete-beginner-friendly-guide\/\">\u6570\u5b57\u8425\u9500<\/a>\u65b9\u5f0f\u3002\u5b83\u53ef\u4ee5\u7528\u4e8e\u63a8\u5e7f\u4ea7\u54c1\u3001\u63d0\u4f9b\u8d44\u8baf\u3001\u5524\u9192\u6c89\u7761\u7528\u6237\u3001\u5f15\u5bfc\u8f6c\u5316\u7b49\u3002<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p>\u4e0e\u793e\u4ea4\u5e73\u53f0\u4e0d\u540c\uff0cEmail \u5c5e\u4e8e\u201c\u8bb8\u53ef\u5f0f\u8425\u9500\u201d\uff0c\u5373\u7528\u6237\u4e3b\u52a8\u8ba2\u9605\u3001\u5141\u8bb8\u63a5\u6536\u5185\u5bb9\uff0c\u5177\u6709\u66f4\u5f3a\u7684\u4fe1\u4efb\u57fa\u7840\u548c\u8f6c\u5316\u80fd\u529b\u3002<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<h3 class=\"wp-block-heading\"><strong>\u4e09\u3001Email Marketing \u7684\u516d\u79cd\u6838\u5fc3\u7c7b\u578b<\/strong><\/h3>\r\n<p>\r\n\r\n<\/p>\r\n<h4 class=\"wp-block-heading\">1.\u00a0 <strong>\u6b22\u8fce\u90ae\u4ef6\uff08Welcome Email\uff09<\/strong><\/h4>\r\n<p>\r\n\r\n<\/p>\r\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"610\" height=\"634\" class=\"wp-image-12131\" src=\"https:\/\/webzilla.global\/cn\/wp-content\/uploads\/sites\/4\/2025\/07\/image-8.png\" alt=\"\" srcset=\"https:\/\/webzilla.global\/cn\/wp-content\/uploads\/sites\/4\/2025\/07\/image-8.png 610w, https:\/\/webzilla.global\/cn\/wp-content\/uploads\/sites\/4\/2025\/07\/image-8-289x300.png 289w, https:\/\/webzilla.global\/cn\/wp-content\/uploads\/sites\/4\/2025\/07\/image-8-600x624.png 600w\" sizes=\"auto, (max-width: 610px) 100vw, 610px\" \/><\/figure>\r\n<p>\r\n\r\n<\/p>\r\n<p><strong>\u5b9a\u4e49\uff1a<\/strong> \u7528\u6237\u9996\u6b21\u6ce8\u518c\u3001\u8ba2\u9605\u6216\u8d2d\u4e70\u540e\u53d1\u9001\u7684\u7b2c\u4e00\u5c01\u90ae\u4ef6\uff0c\u7528\u4e8e\u5efa\u7acb\u4fe1\u4efb\u548c\u5f15\u5bfc\u540e\u7eed\u64cd\u4f5c\u3002<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p><strong>\u5185\u5bb9\u7ed3\u6784\uff1a<\/strong><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<ul class=\"wp-block-list\">\r\n<li>\u54c1\u724c\u4ecb\u7ecd \/ \u6210\u7acb\u6545\u4e8b<\/li>\r\n\r\n\r\n\r\n<li>\u9996\u5355\u4f18\u60e0\u5238\u6216\u65b0\u4eba\u793c\u5305<\/li>\r\n\r\n\r\n\r\n<li>\u5f15\u5bfc\u6d4f\u89c8\u5546\u54c1\/\u5185\u5bb9\/\u529f\u80fd<\/li>\r\n\r\n\r\n\r\n<li>CTA\uff08\u52a0\u5165\u793e\u7fa4\u3001\u4e0b\u8f7dApp\u7b49\uff09<\/li>\r\n<\/ul>\r\n<p>\r\n\r\n<\/p>\r\n<p><strong>\u9002\u5408\u573a\u666f\uff1a<\/strong> \u7535\u5546\u3001SaaS\u5e73\u53f0\u3001\u8ba2\u9605\u5236\u670d\u52a1<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p><strong>\u5b9e\u6218\u5efa\u8bae\uff1a<\/strong><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<ul class=\"wp-block-list\">\r\n<li>\u6700\u4f73\u53d1\u9001\u65f6\u95f4\u4e3a\u6ce8\u518c\u540e1\u5206\u949f\u5185<\/li>\r\n\r\n\r\n\r\n<li>\u6253\u5f00\u7387\u901a\u5e38\u4e3a\u6240\u6709\u7c7b\u578b\u4e2d\u6700\u9ad8\uff08\u5e73\u574750%+\uff09<\/li>\r\n<\/ul>\r\n<p>&nbsp;<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<h4 class=\"wp-block-heading\">2.\u00a0 <strong>\u4fc3\u9500\u90ae\u4ef6\uff08Promotional Email\uff09<\/strong><\/h4>\r\n<p>\r\n\r\n<\/p>\r\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"292\" height=\"572\" class=\"wp-image-12132\" src=\"https:\/\/webzilla.global\/cn\/wp-content\/uploads\/sites\/4\/2025\/07\/image-9.png\" alt=\"\" srcset=\"https:\/\/webzilla.global\/cn\/wp-content\/uploads\/sites\/4\/2025\/07\/image-9.png 292w, https:\/\/webzilla.global\/cn\/wp-content\/uploads\/sites\/4\/2025\/07\/image-9-153x300.png 153w\" sizes=\"auto, (max-width: 292px) 100vw, 292px\" \/><\/figure>\r\n<p>\r\n\r\n<\/p>\r\n<p><strong>\u5b9a\u4e49\uff1a<\/strong> \u63a8\u5e7f\u4ea7\u54c1\u3001\u65b0\u54c1\u4e0a\u67b6\u3001\u9650\u65f6\u6d3b\u52a8\u6216\u8282\u65e5\u4fc3\u9500\uff0c\u7528\u4e8e\u76f4\u63a5\u63d0\u5347\u8f6c\u5316\u7387\u3002<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p><strong>\u5185\u5bb9\u7ed3\u6784\uff1a<\/strong><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<ul class=\"wp-block-list\">\r\n<li>\u9650\u65f6\u6d3b\u52a8\u9884\u544a\/\u5012\u8ba1\u65f6<\/li>\r\n\r\n\r\n\r\n<li>\u4ea7\u54c1\u63a8\u8350\u56fe\u6587+\u4f18\u60e0\u4ef7\u683c<\/li>\r\n\r\n\r\n\r\n<li>\u8282\u65e5\u6c1b\u56f4\u8bbe\u8ba1+CTA\u6309\u94ae<\/li>\r\n<\/ul>\r\n<p>\r\n\r\n<\/p>\r\n<p><strong>\u9002\u5408\u573a\u666f\uff1a<\/strong> \u7535\u5546\u3001\u96f6\u552e\u3001\u751f\u6d3b\u65b9\u5f0f\u3001\u7f8e\u5986\u62a4\u80a4<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p><strong>\u5b9e\u6218\u5efa\u8bae\uff1a<\/strong><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<ul class=\"wp-block-list\">\r\n<li>\u8282\u65e5\u3001\u53cc11\u3001Black Friday \u7b49\u8282\u70b9\u4f7f\u7528\u6548\u679c\u66f4\u597d<\/li>\r\n\r\n\r\n\r\n<li>\u6807\u9898\u4e2d\u52a0\u5165\u300c\u4ec5\u9650\u4eca\u65e5\u300d\u7b49\u8bcd\u6c47\u53ef\u63d0\u5347\u6253\u5f00\u7387<\/li>\r\n<\/ul>\r\n<p>\r\n\r\n<\/p>\r\n<h3 class=\"wp-block-heading\"><strong>\u00a0<\/strong><\/h3>\r\n<p>\r\n\r\n<\/p>\r\n<h4 class=\"wp-block-heading\">3.\u00a0 <strong>\u81ea\u52a8\u5316\u89e6\u53d1\u90ae\u4ef6\uff08Triggered Email\uff09<\/strong><\/h4>\r\n<p>\r\n\r\n<\/p>\r\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"331\" height=\"541\" class=\"wp-image-12128\" src=\"https:\/\/webzilla.global\/cn\/wp-content\/uploads\/sites\/4\/2025\/07\/image-5.png\" alt=\"\" srcset=\"https:\/\/webzilla.global\/cn\/wp-content\/uploads\/sites\/4\/2025\/07\/image-5.png 331w, https:\/\/webzilla.global\/cn\/wp-content\/uploads\/sites\/4\/2025\/07\/image-5-184x300.png 184w\" sizes=\"auto, (max-width: 331px) 100vw, 331px\" \/><\/figure>\r\n<p>\r\n\r\n<\/p>\r\n<p><strong>\u5b9a\u4e49\uff1a<\/strong> \u6839\u636e\u7528\u6237\u884c\u4e3a\uff08\u5982\u6d4f\u89c8\u672a\u8d2d\u4e70\u3001\u653e\u5f03\u8d2d\u7269\u8f66\uff09\u81ea\u52a8\u53d1\u9001\u7684\u4e2a\u6027\u5316\u90ae\u4ef6\u3002<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p><strong>\u5185\u5bb9\u7ed3\u6784\uff1a<\/strong><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<ul class=\"wp-block-list\">\r\n<li>\u4e2a\u6027\u5316\u63a8\u8350\u5185\u5bb9<\/li>\r\n\r\n\r\n\r\n<li>\u7528\u6237\u884c\u4e3a\u8ffd\u8e2a\uff08\u5982\uff1a\u4f60\u4e0a\u6b21\u6d4f\u89c8\u4e86 XX\uff09<\/li>\r\n\r\n\r\n\r\n<li>\u8865\u8d34\/\u4f18\u60e0\u5238\u53ec\u56de<\/li>\r\n<\/ul>\r\n<p>\r\n\r\n<\/p>\r\n<p><strong>\u9002\u5408\u573a\u666f\uff1a<\/strong> \u7535\u5546\u3001SaaS\u3001\u6559\u80b2\u57f9\u8bad\u5e73\u53f0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p><strong>\u5b9e\u6218\u5efa\u8bae\uff1a<\/strong><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<ul class=\"wp-block-list\">\r\n<li>\u63a8\u8350\u4e0e\u7528\u6237\u4e0a\u6b21\u6d4f\u89c8\u5185\u5bb9\u76f8\u5173\u4ea7\u54c1<\/li>\r\n\r\n\r\n\r\n<li>\u5ef6\u8fdf\u53d1\u9001\u65f6\u95f4\u63a7\u5236\u57282\u5c0f\u65f6\u4ee5\u5185\u6700\u4f73<\/li>\r\n<\/ul>\r\n<p>\r\n\r\n<\/p>\r\n<h3 class=\"wp-block-heading\"><strong>\u00a0<\/strong><\/h3>\r\n<p>\r\n\r\n<\/p>\r\n<h4 class=\"wp-block-heading\">4.\u00a0 <strong>\u65b0\u95fb\u901a\u8baf\uff08Newsletter\uff09<\/strong><\/h4>\r\n<p>\r\n\r\n<\/p>\r\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"561\" height=\"379\" class=\"wp-image-12130\" src=\"https:\/\/webzilla.global\/cn\/wp-content\/uploads\/sites\/4\/2025\/07\/image-7.png\" alt=\"\" srcset=\"https:\/\/webzilla.global\/cn\/wp-content\/uploads\/sites\/4\/2025\/07\/image-7.png 561w, https:\/\/webzilla.global\/cn\/wp-content\/uploads\/sites\/4\/2025\/07\/image-7-300x203.png 300w\" sizes=\"auto, (max-width: 561px) 100vw, 561px\" \/><\/figure>\r\n<p>\r\n\r\n<\/p>\r\n<p><strong>\u5b9a\u4e49\uff1a<\/strong> \u5b9a\u671f\u53d1\u9001\u7684\u5185\u5bb9\u578b\u90ae\u4ef6\uff0c\u4e3b\u8981\u7528\u4e8e\u7ef4\u7cfb\u5173\u7cfb\u3001\u4f20\u9012\u5e72\u8d27\u5185\u5bb9\u6216\u54c1\u724c\u65b0\u95fb\u3002<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p><strong>\u5185\u5bb9\u7ed3\u6784\uff1a<\/strong><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<ul class=\"wp-block-list\">\r\n<li>\u6bcf\u671f\u4e3b\u9898\uff08\u5982\uff1a\u672c\u5468\u70ed\u70b9 \/ \u6280\u672f\u66f4\u65b0\uff09<\/li>\r\n\r\n\r\n\r\n<li>\u884c\u4e1a\u6d1e\u5bdf\/\u54c1\u724c\u52a8\u6001<\/li>\r\n\r\n\r\n\r\n<li>\u7cbe\u9009\u6587\u7ae0\u6216\u64ad\u5ba2\u63a8\u8350<\/li>\r\n<\/ul>\r\n<p>\r\n\r\n<\/p>\r\n<p><strong>\u9002\u5408\u573a\u666f\uff1a<\/strong> B2B\u4f01\u4e1a\u3001\u5185\u5bb9\u578b\u7f51\u7ad9\u3001SaaS\u5e73\u53f0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p><strong>\u5b9e\u6218\u5efa\u8bae\uff1a<\/strong><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<ul class=\"wp-block-list\">\r\n<li>\u5468\u520a\u6216\u6708\u520a\u8282\u594f\u6700\u4f73\uff0c\u4fdd\u6301\u56fa\u5b9a\u9891\u7387<\/li>\r\n\r\n\r\n\r\n<li>\u5e72\u8d27\u5185\u5bb9\u4f18\u5148\uff0c\u5e7f\u544a\u4fe1\u606f\u63a7\u5236\u572820%\u4ee5\u5185<\/li>\r\n<\/ul>\r\n<p>\r\n\r\n<\/p>\r\n<h3 class=\"wp-block-heading\"><strong>\u00a0<\/strong><\/h3>\r\n<p>\r\n\r\n<\/p>\r\n<h4 class=\"wp-block-heading\">5.\u00a0 <strong>\u518d\u6fc0\u6d3b\u90ae\u4ef6\uff08Re-engagement Email\uff09<\/strong><\/h4>\r\n<p>\r\n\r\n<\/p>\r\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"274\" height=\"490\" class=\"wp-image-12133\" src=\"https:\/\/webzilla.global\/cn\/wp-content\/uploads\/sites\/4\/2025\/07\/image-10.png\" alt=\"\" srcset=\"https:\/\/webzilla.global\/cn\/wp-content\/uploads\/sites\/4\/2025\/07\/image-10.png 274w, https:\/\/webzilla.global\/cn\/wp-content\/uploads\/sites\/4\/2025\/07\/image-10-168x300.png 168w\" sizes=\"auto, (max-width: 274px) 100vw, 274px\" \/><\/figure>\r\n<p>\r\n\r\n<\/p>\r\n<p><strong>\u5b9a\u4e49\uff1a<\/strong> \u9488\u5bf9\u957f\u671f\u672a\u6253\u5f00\u90ae\u4ef6\u7684\u6c89\u7761\u7528\u6237\uff0c\u53d1\u9001\u6fc0\u52b1\u4fe1\u606f\u5c1d\u8bd5\u53ec\u56de\u3002<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p><strong>\u5185\u5bb9\u7ed3\u6784\uff1a<\/strong><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<ul class=\"wp-block-list\">\r\n<li>\u63d0\u95ee\u5f0f\u6807\u9898\uff08\u6211\u4eec\u8fd8\u5728\u4e00\u8d77\u5417\uff1f\uff09<\/li>\r\n\r\n\r\n\r\n<li>\u4f18\u60e0\u5238 \/ \u72ec\u5bb6\u798f\u5229<\/li>\r\n\r\n\r\n\r\n<li>\u4ea7\u54c1\u66f4\u65b0\u6216\u5e73\u53f0\u65b0\u529f\u80fd\u4ecb\u7ecd<\/li>\r\n<\/ul>\r\n<p>\r\n\r\n<\/p>\r\n<p><strong>\u9002\u5408\u573a\u666f\uff1a<\/strong> App\u3001\u7535\u5546\u3001\u8ba2\u9605\u7c7b\u5e73\u53f0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p><strong>\u5b9e\u6218\u5efa\u8bae\uff1a<\/strong><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<ul class=\"wp-block-list\">\r\n<li>\u8bbe\u5b9a\u7528\u6237\u201c\u6c89\u7761\u201d\u6807\u51c6\uff08\u598290\u5929\u672a\u6253\u5f00\uff09<\/li>\r\n\r\n\r\n\r\n<li>\u6fc0\u6d3b\u5931\u8d25\u7684\u7528\u6237\u5e94\u6e05\u7406\u51fa\u5217\u8868\uff0c\u4fdd\u62a4\u57df\u540d\u4fe1\u8a89<\/li>\r\n<\/ul>\r\n<p>\r\n\r\n<\/p>\r\n<h3 class=\"wp-block-heading\"><strong>\u00a0<\/strong><\/h3>\r\n<p>\r\n\r\n<\/p>\r\n<h4 class=\"wp-block-heading\">6.\u00a0 <strong>\u4e8b\u52a1\u6027\u90ae\u4ef6\uff08Transactional Email\uff09<\/strong><\/h4>\r\n<p>\r\n\r\n<\/p>\r\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"448\" height=\"514\" class=\"wp-image-12129\" src=\"https:\/\/webzilla.global\/cn\/wp-content\/uploads\/sites\/4\/2025\/07\/image-6.png\" alt=\"\" srcset=\"https:\/\/webzilla.global\/cn\/wp-content\/uploads\/sites\/4\/2025\/07\/image-6.png 448w, https:\/\/webzilla.global\/cn\/wp-content\/uploads\/sites\/4\/2025\/07\/image-6-261x300.png 261w\" sizes=\"auto, (max-width: 448px) 100vw, 448px\" \/><\/figure>\r\n<p>\r\n\r\n<\/p>\r\n<p><strong>\u5b9a\u4e49\uff1a<\/strong> \u7cfb\u7edf\u81ea\u52a8\u89e6\u53d1\u7684\u91cd\u8981\u901a\u77e5\u90ae\u4ef6\uff0c\u5185\u5bb9\u5305\u542b\u8ba2\u5355\u786e\u8ba4\u3001\u53d1\u8d27\u3001\u5bc6\u7801\u91cd\u7f6e\u7b49\u3002<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p><strong>\u5185\u5bb9\u7ed3\u6784\uff1a<\/strong><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<ul class=\"wp-block-list\">\r\n<li>\u8ba2\u5355\/\u670d\u52a1\u8be6\u60c5\u8bf4\u660e<\/li>\r\n\r\n\r\n\r\n<li>\u5feb\u9012\u5355\u53f7 \/ \u64cd\u4f5c\u6307\u5f15<\/li>\r\n\r\n\r\n\r\n<li>\u53ef\u5d4c\u5165\u4ea7\u54c1\u63a8\u8350\u6a21\u5757\uff08\u6b21\u8981\uff09<\/li>\r\n<\/ul>\r\n<p>\r\n\r\n<\/p>\r\n<p><strong>\u9002\u5408\u573a\u666f\uff1a<\/strong> \u6240\u6709\u7535\u5546\u7f51\u7ad9\u3001SaaS\u5e73\u53f0\u3001\u5728\u7ebf\u670d\u52a1\u5546<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p><strong>\u5b9e\u6218\u5efa\u8bae\uff1a<\/strong><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<ul class=\"wp-block-list\">\r\n<li>\u867d\u4e0d\u662f\u8425\u9500\u90ae\u4ef6\uff0c\u4f46\u53ef\u5728\u5c3e\u90e8\u6dfb\u52a0\u6e29\u548c CTA<\/li>\r\n\r\n\r\n\r\n<li>\u5fc5\u987b100%\u9001\u8fbe\uff0c\u5efa\u8bae\u542f\u7528\u72ec\u7acb\u53d1\u9001\u57df\u540d<\/li>\r\n<\/ul>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<h3 class=\"wp-block-heading\"><strong>\u56db\u3001\u5168\u7403\u6570\u636e\uff1a\u6253\u5f00\u7387\u4e0e\u6295\u8d44\u56de\u62a5\u7387\uff08ROI\uff09<\/strong><\/h3>\r\n<p>\r\n\r\n<\/p>\r\n<figure class=\"wp-block-table\">\r\n<table class=\"has-fixed-layout\">\r\n<tbody>\r\n<tr>\r\n<td><strong>\u884c\u4e1a<\/strong><\/td>\r\n<td><strong>\u6253\u5f00\u7387<\/strong><\/td>\r\n<td><strong>\u70b9\u51fb\u7387<\/strong><\/td>\r\n<\/tr>\r\n<tr>\r\n<td>\u6559\u80b2<\/td>\r\n<td>28.5%<\/td>\r\n<td>3.7%<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>\u7535\u5546\/\u96f6\u552e<\/td>\r\n<td>18.3%<\/td>\r\n<td>2.1%<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>\u5a92\u4f53\/\u51fa\u7248<\/td>\r\n<td>23.1%<\/td>\r\n<td>4.8%<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>\u91d1\u878d\/\u4e13\u4e1a\u670d\u52a1<\/td>\r\n<td>21.6%<\/td>\r\n<td>2.7%<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/figure>\r\n<p>\r\n\r\n<\/p>\r\n<p><strong>\u5e73\u5747 ROI\uff1a<\/strong> \u6bcf 1 \u7f8e\u5143\u6295\u8d44\u5e26\u6765 36 \u7f8e\u5143\u6536\u76ca\uff08DMA \u62a5\u544a\uff09<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p>\u5bf9\u6bd4\uff1a<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<ul class=\"wp-block-list\">\r\n<li>Facebook \u5e7f\u544a\uff1a1:5 ~ 1:10<\/li>\r\n\r\n\r\n\r\n<li>Google Ads\uff1a1:2 ~ 1:8<\/li>\r\n<\/ul>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<h3 class=\"wp-block-heading\"><strong>\u4e94\u3001Email Marketing \u7684\u4f18\u52bf\u4e0e\u7f3a\u70b9<\/strong><\/h3>\r\n<p>\r\n\r\n<\/p>\r\n<p><strong>\u4f18\u52bf\uff1a<\/strong><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p><strong>\u8f6c\u5316\u7387\u9ad8\u3001ROI \u6781\u9ad8\uff1a<\/strong> \u90ae\u4ef6\u662f\u4e3a\u6570\u4e0d\u591a\u80fd\u5b9e\u73b0\u201c\u4f4e\u6210\u672c+\u9ad8\u8f6c\u5316\u201d\u7684\u8425\u9500\u6e20\u9053\u4e4b\u4e00\u3002\u6839\u636e\u884c\u4e1a\u6570\u636e\u663e\u793a\uff0c\u5e73\u5747\u6bcf 1 \u7f8e\u5143\u7684\u6295\u5165\u53ef\u4ee5\u5e26\u6765 36 \u7f8e\u5143\u7684\u56de\u62a5\u3002<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p><strong>\u4e0e\u7528\u6237\u7684\u5173\u7cfb\u66f4\u6df1\u66f4\u7a33\u5b9a\uff1a<\/strong> \u4e0e\u793e\u4ea4\u5e73\u53f0\u7684\u6d45\u5c42\u6d4f\u89c8\u4e0d\u540c\uff0c\u90ae\u4ef6\u662f\u57fa\u4e8e\u201c\u4e3b\u52a8\u8ba2\u9605\u201d\u5efa\u7acb\u7684\u4fe1\u4efb\u5173\u7cfb\uff0c\u9002\u5408\u505a\u957f\u671f\u5173\u7cfb\u7ecf\u8425\u3002<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p><strong>\u81ea\u52a8\u5316\u6d41\u7a0b\u8282\u7701\u4eba\u5de5\uff1a<\/strong> \u501f\u52a9\u5e73\u53f0\u5de5\u5177\u53ef\u8bbe\u7f6e\u6b22\u8fce\u6d41\u7a0b\u3001\u653e\u5f03\u8d2d\u7269\u8f66\u53ec\u56de\u3001\u590d\u8d2d\u63d0\u9192\u7b49\u4e00\u6574\u5957\u8425\u9500\u81ea\u52a8\u5316\u673a\u5236\uff0c\u63d0\u5347\u8fd0\u8425\u6548\u7387\u3002<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p><strong>\u79c1\u57df\u8fd0\u8425\u6838\u5fc3\u65b9\u5f0f\u4e4b\u4e00\uff1a<\/strong> \u90ae\u7bb1\u5730\u5740\u662f\u54c1\u724c\u7684\u201c\u81ea\u6709\u8d44\u4ea7\u201d\uff0c\u4e0d\u53d7\u5e73\u53f0\u7b97\u6cd5\u5f71\u54cd\uff0c\u53ef\u6301\u7eed\u89e6\u8fbe\u4e0e\u6fc0\u6d3b\uff0c\u6784\u5efa\u4f01\u4e1a\u79c1\u57df\u6d41\u91cf\u6c60\u3002<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p><strong>\u7f3a\u70b9\uff1a<\/strong><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p><strong>\u5217\u8868\u5efa\u8bbe\u6162\uff0c\u9700\u8981\u79ef\u7d2f\uff1a<\/strong> \u9ad8\u8d28\u91cf\u7684\u8ba2\u9605\u8005\u9700\u8981\u901a\u8fc7\u5185\u5bb9\u4ef7\u503c\u6362\u53d6\uff0c\u4e0d\u80fd\u4e00\u8e74\u800c\u5c31\uff0c\u7279\u522b\u662f\u65e9\u671f\u54c1\u724c\u9700\u8981\u957f\u671f\u8fd0\u8425\u601d\u7ef4\u3002<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p><strong>\u6cd5\u89c4\u8981\u6c42\u9ad8\uff08\u9700\u7528\u6237\u540c\u610f\uff09\uff1a<\/strong> \u5fc5\u987b\u9075\u5b88 GDPR\u3001CAN-SPAM \u7b49\u76f8\u5173\u6cd5\u89c4\uff0c\u786e\u4fdd\u6536\u4ef6\u4eba\u660e\u786e\u540c\u610f\u63a5\u6536\u90ae\u4ef6\uff0c\u5426\u5219\u5c06\u9762\u4e34\u6cd5\u5f8b\u98ce\u9669\u4e0e\u4fe1\u8a89\u635f\u5931\u3002<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p><strong>\u5185\u5bb9\u9700\u7cbe\u7ec6\u5316\uff0c\u907f\u514d\u8fdb\u5783\u573e\u7bb1\uff1a<\/strong> \u90ae\u4ef6\u6807\u9898\u3001\u5185\u5bb9\u7ed3\u6784\u3001\u53d1\u4ef6\u57df\u540d\u8bbe\u7f6e\u7b49\u90fd\u9700\u4e13\u4e1a\u628a\u63a7\uff0c\u624d\u80fd\u63d0\u5347\u9001\u8fbe\u7387\u4e0e\u6253\u5f00\u7387\uff0c\u907f\u514d\u88ab\u7cfb\u7edf\u8bef\u5224\u4e3a\u5783\u573e\u90ae\u4ef6\u3002<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<h3 class=\"wp-block-heading\"><strong>\u516d\u3001\u9002\u5408 Email Marketing \u7684\u4f01\u4e1a\u7c7b\u578b<\/strong><\/h3>\r\n<p>\r\n\r\n<\/p>\r\n<figure class=\"wp-block-table\">\r\n<table class=\"has-fixed-layout\">\r\n<tbody>\r\n<tr>\r\n<td>\u4f01\u4e1a\u7c7b\u578b<\/td>\r\n<td>\u63a8\u8350\u7a0b\u5ea6<\/td>\r\n<td>\u8bf4\u660e<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>\u7535\u5546\/DTC\u54c1\u724c<\/td>\r\n<td>\u2b50\u2b50\u2b50\u2b50\u2b50<\/td>\r\n<td>\u6d41\u91cf\u591a\u3001\u590d\u8d2d\u9ad8\u3001\u7528\u6237\u884c\u4e3a\u4e30\u5bcc<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>SaaS\u516c\u53f8<\/td>\r\n<td>\u2b50\u2b50\u2b50\u2b50<\/td>\r\n<td>\u7528\u6237\u6559\u80b2\u5468\u671f\u957f\uff0c\u9002\u5408\u517b\u719f<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>\u6559\u80b2\u5e73\u53f0<\/td>\r\n<td>\u2b50\u2b50\u2b50\u2b50<\/td>\r\n<td>\u5185\u5bb9\u4e30\u5bcc\uff0c\u8bfe\u7a0b\u9002\u5408\u90ae\u4ef6\u63a8\u52a8<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>B2B\u670d\u52a1\u5546<\/td>\r\n<td>\u2b50\u2b50\u2b50<\/td>\r\n<td>\u9700\u6301\u7eed\u5173\u7cfb\u7ef4\u7cfb\u548c\u5185\u5bb9\u6c9f\u901a<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>\u4e00\u6b21\u6027\u6d3b\u52a8\u578b\u9879\u76ee<\/td>\r\n<td>\u2b50\u2b50<\/td>\r\n<td>\u5efa\u8bae\u4f7f\u7528\u793e\u5a92\/\u5e7f\u544a\u66ff\u4ee3<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/figure>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<h3 class=\"wp-block-heading\"><strong>\u4e03\u3001\u4e3b\u6d41\u90ae\u4ef6\u8425\u9500\u5de5\u5177\u63a8\u8350<\/strong><\/h3>\r\n<p>\r\n\r\n<\/p>\r\n<figure class=\"wp-block-table\">\r\n<table class=\"has-fixed-layout\">\r\n<tbody>\r\n<tr>\r\n<td>\u5e73\u53f0<\/td>\r\n<td>\u7279\u70b9<\/td>\r\n<td>\u63a8\u8350\u5bf9\u8c61<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><a href=\"https:\/\/www.klaviyo.com\/\">Klaviyo<\/a><\/td>\r\n<td>\u7535\u5546\u81ea\u52a8\u5316+\u884c\u4e3a\u89e6\u53d1\u5f3a<\/td>\r\n<td>Shopify\u5356\u5bb6\u3001\u7535\u5546\u54c1\u724c<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><a href=\"https:\/\/mailchimp.com\/\">Mailchimp<\/a><\/td>\r\n<td>\u6a21\u677f\u4e30\u5bcc\uff0c\u754c\u9762\u53cb\u597d<\/td>\r\n<td>\u4e2d\u5c0f\u4f01\u4e1a\u3001\u5185\u5bb9\u521b\u4f5c\u8005<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><a href=\"https:\/\/www.hubspot.com\/\">HubSpot<\/a><\/td>\r\n<td>CRM + \u81ea\u52a8\u5316\u4e00\u4f53<\/td>\r\n<td>B2B\u3001\u9500\u552e\u578b\u4f01\u4e1a<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><a href=\"https:\/\/kit.com\/\">ConvertKit<\/a><\/td>\r\n<td>\u7b80\u6d01\u9002\u5408\u535a\u4e3b\u3001\u8bfe\u7a0b\u7c7b\u8fd0\u8425\u8005<\/td>\r\n<td>\u81ea\u5a92\u4f53\u3001\u6559\u80b2\u57f9\u8bad\u7c7b\u54c1\u724c<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><a href=\"https:\/\/www.activecampaign.com\/\">ActiveCampaign<\/a><\/td>\r\n<td>\u5206\u7ec4\u7075\u6d3b\uff0c\u6570\u636e\u8ffd\u8e2a\u597d<\/td>\r\n<td>\u9ad8\u7ea7\u81ea\u52a8\u5316\u7528\u6237<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/figure>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<h3 class=\"wp-block-heading\"><strong>\u516b\u3001\u5982\u4f55\u5efa\u7acb\u9ad8\u8d28\u91cf\u90ae\u4ef6\u5217\u8868\uff1f<\/strong><\/h3>\r\n<p>\r\n\r\n<\/p>\r\n<p><strong>\u4e0d\u63a8\u8350\uff1a<\/strong><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p><strong>\u8d2d\u4e70\u90ae\u7bb1\u540d\u5355\uff08\u6781\u6613\u8fdb\u5783\u573e\u7bb1\uff09\uff1a<\/strong> 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