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Stop Duplicate Content from Hurting Your SEO: What You Need to Know!

Improving website quality to attract more visitors is a daily task for digital marketers. In the age of "content is king," creating high-quality content and distributing it across multiple channels is a common strategy to boost traffic. However, duplicate content can negatively impact SEO. What is Duplicate Content? Duplicate content refers to content that is the same or very similar across different URLs. The causes of duplicate content can be categorized into internal and external factors. Internal Factors: Deleted Product Pages: When products are removed, the old pages might still exist and lead to blank pages. Copied Content: Directly copying product information from

With no qualm, today online market demand for any small or big business is the call of the day, and online presence is one factor that enables a business to thrive. As if the COVID-19 disruption wasn't enough, companies are now sweating trying to put in place online operations or perfecting what they do in that mad rush to establish that competitive advantage. The focus in the end is to practically make online strategies work by gaining visibility in search engines like Google. SEO also drives a big debate, where most businesses are at crossroads on whether to invest in