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HURRY! LIMITED SPOTS AVAILABLE

Claim your 100% free 'REVENUE GROWTH',
strategy session valued at $4,200.

We’ll share bulletproof social media marketing tips that will dramatically increase your website traffic

and revenue, even during these tough economic times.

Trusted Partnerships and Certifications

At Webzilla digital marketing agency, we proudly collaborate with top technology brands and leading agencies, ensuring our clients receive the highest level of service. Our official certifications and trusted partner network highlight our commitment to transparency, integrity, and excellence.

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Chinese Social Media Marketing for Business Growth

As one of the most trusted platforms in the Chinese social media landscape, Xiaohongshu (Little Redbook) plays a vital role in reaching overseas Chinese audiences in Australia. At Webzilla, we specialise in Xiaohongshu (Little Redbook) advertising strategies designed to increase brand visibility, drive engagement, and build trust with Chinese-speaking consumers living abroad.

150

m+

Impressions

Over 150 million impressions generated, driving unparalleled brand visibility.

2.8

m+

Clicks

More than 2.8 million clicks achieved for our clients’ campaigns.

4.2

m+

Revenue

Successfully delivered over $4.2 million in new revenue through strategic campaigns.

2.3

m+

Conversions

Secured over 2.3 million user interactions that led to effective leads and sales.

At Webzilla, our Xiaohongshu services are tailored to help your business thrive in the competitive digital landscape. Let us transform your Xiaohongshu presence into a powerful engine for growth.

*Data is sourced from organic search, and conversion data represents user interactions that lead to effective leads.
All data is accumulated and updated every 6-12 months.

Why Invest in xiaohongshu Ads?

Straight Talk:

How to Outpace Your Rivals in Australia?

Xiaohongshu (Little Red Book) has rapidly become a cornerstone of Chinese social media marketing, especially for brands targeting Chinese-speaking audiences in Australia. With over 85 million monthly active users and a strong global presence, Xiaohongshu is not only shaping lifestyle trends but also deeply influencing purchasing behaviour.

Star

Targeted Reach within the Chinese Community

Xiaohongshu provides precise targeting options to reach specific segments of the global Chinese community. Xiaohongshu offers advanced targeting tools based on location, demographics, and interests. This makes it an ideal platform to drive engagement and conversions in Australia’s growing Chinese consumer market.

Amplified Brand Visibility through Influencer Collaboration

Partnering with trusted Xiaohongshu influencers (KOLs) helps your brand quickly establish credibility and expand reach. These content creators play a vital role in shaping consumer perception and promoting authentic connections with their followers.

Seamless Integration of Social Content and E-commerce

Unlike traditional platforms, Xiaohongshu blends Chinese social media content with integrated e-commerce functionality. Australian brands can showcase their products in authentic storytelling formats while enabling users to purchase directly, shortening the path from discovery to transaction.

Access to a Global Community of Chinese Consumers

With users across 200+ countries and strong traction in Australia, Xiaohongshu allows local businesses to expand their presence not only nationally but internationally. This expansive reach allows brands gain market share in the Chinese community.

Straight Talk:

This is how to outpace your rivals.

In 2023, Xiaohongshu emerged as a pivotal platform for digital marketing among lifestyle brands targeting Chinese consumers. With over 85 million monthly active users, nearly half aged 18-24 and over 70% born after the 90s, Xiaohongshu holds significant sway within the Chinese community worldwide. This influential platform not only connects brands with a young, engaged audience but also facilitates cultural influence and consumer engagement within the global Chinese diaspora.

Targeted Reach within the Chinese Community

Xiaohongshu provides precise targeting options to reach specific segments of the global Chinese community. Brands can utilise demographic and interest-based targeting to connect with audiences most likely to engage and convert, maximising ad efficiency.

Amplified Brand Visibility through Influencer Collaboration

Collaborating with influential Key Opinion Leaders (KOLs) on Xiaohongshu significantly enhances brand visibility and credibility. These partnerships leverage the reach and authority of KOLs to resonate with target audiences and build consumer trust effectively.

Seamless Integration of Social Content and E-commerce

Xiaohongshu integrates social content seamlessly with e-commerce functionalities, enabling users to discover and purchase products within the platform. This integrated approach drives engagement and facilitates direct conversions, optimising the path from discovery to purchase.

Access to a Global Community of Chinese Consumers

With a presence in over 200 countries and regions, Xiaohongshu connects brands with a diverse global community of Chinese consumers. This expansive reach allows brands to expand their market presence internationally and engage with culturally diverse audiences beyond traditional boundaries.

Our Advantages

Due to our industry is filled with cowboy agencies that over-promise and under-deliver, many people are hesitant about Little Red Book Ads. We hope to build your confidence through the following points.

Webzilla

Certified level 2 Xiaohongshu Agency*

Webzilla is proud to be a Level 2 Certified Xiaohongshu Agency, officially recognised for our expertise in managing professional advertising campaigns on this rapidly growing Chinese social media platform. We help Australian brands effectively reach and influence Chinese-speaking consumers through strategic Xiaohongshu marketing.

Free Xiaohongshu Audit

We offer a in-depth audit of your brand’s Xiaohongshu presence or readiness. Our analysis includes content performance, branding consistency, competitor benchmarks, and audience engagement trends.

Free Pre-Project Consultation

Receive a 60-minute strategy session with a Xiaohongshu ads expert. We'll explore your product, brand story, and business goals to design that connects with your ideal audience in Australia.

3+ to 1 Dedictated Service

At Webzilla, you're supported by a dedicated cross-functional team including a digital strategist, account manager, and Xiaohongshu specialist. We are working closely with you as an extension of your in-house resources.

No Fixed-term Contract

We believe results should speak louder than paperwork. That’s why we don’t tie clients into fixed-term contracts. With over 80% client retention, our data-driven performance and long-term value keep Australian businesses coming back.

Other Agencies

Not Dedicating Time Prior to Contract Signing

Many social media marketing agencies are unwilling to invest time in understanding your business or providing customised insights before a contract is signed.

Sales-Driven Consultation

Consultations usually involve salespeople rather than the Xiaohongshu (Little Redbook) expert and therefore the advice they give is generic in concentration more on making the deal than addressing the actual problems.

Information Gap

Clients typically communicate through an account manager, who relays messages to the specialists. This indirect process creates an information gap, limiting the specialist’s understanding of your business and weakening the quality of execution.

Limited Expertise and Resources

Small teams with limited capacity may face challenges in adequately supporting complex or evolving digital marketing requirements.

Fixed-term Contract

These agencies rely on locking clients into fixed-term contracts instead of proving their value through consistent, data-driven results.

WEBZILLA VS OTHERS

Top 3% Marketing Agency*

Not Dedicating Time Prior to Contract Signing

Free Audit

Sales Consultation

Free Pre-Project Consultation

Information Gap

3+ to 1 Dedictated Service

Master of None

No Fixed-term Contract

Fixed-term Contract

How Does Xiaohongshu Work？

Xiaohongshu advertising combines social recommendations and e-commerce to connect brands with an engaged audience. Brands can achieve targeted reach, influencer collaboration, and integrated e-commerce experiences through effective Chinese social media marketing.

E-commerce

Users shop directly within the app, similar to Taobao and JD.com, with support for Alipay and WeChat payments. Live Streaming plays a key role in product promotions.

Browsing and Searching

Tabs like “follow” and “explore” help users find content and products. A search function allows keyword and hashtag searches, sorting results into content and products.

Social Features

Users engage through likes, shares, tags, and messages. Brands use official accounts and hashtags to interact with consumers and boost visibility.

Product Discovery

It serves as a recommendation platform where users search for product reviews and recommendations, influencing purchase decisions, especially during peak shopping seasons.

Importance of Xiaohongshu Ads

Brand Awareness

Xiaohongshu ads boost visibility within a highly engaged audience, spreading your brand message effectively and increasing recall.

Traffic Generation

These campaigns drive potential customers to your website, store, or app, boosting online presence and fostering engagement and conversions.

Engagement and Interaction

Ads on Xiaohongshu encourage likes, shares, comments, and follows, building a community around your brand and enhancing customer relationships.

Lead Generation

Interactive ad formats and direct messaging features help businesses collect valuable contact information for future marketing efforts.

E-commerce Integration

Integrated e-commerce features facilitate seamless product discovery and purchasing, enhancing the shopping experience and boosting revenue.

Sales and Conversions

Sales campaigns drive purchases and conversions, encouraging users to complete transactions and maximising ROI through robust analytics and optimization tools.

Your xiaohongshu Ads Journey Starts Here

Xiaohongshu Road Map

Through these steps, the xiaohongshu Ads optimization process can significantly elevate ad performance on Meta platforms, boost website traffic, increase customer engagement, and drive sales growth.

01

Account Registration and Verification

Create an Account: Sign up for a business account on Xiaohongshu.

Verification: Complete the verification process to gain access to advanced advertising features. This may require submitting business documents and information.

02

Define Campaign Objectives

Set Goals: Determine the primary objectives of your campaign, such as brand awareness, website traffic, or sales conversions.

Select Ad Formats: Choose the appropriate ad formats, such as direct messaging (私信开口) or content seeding (种草), based on your campaign goals.

03

Audience Targeting

Demographics and Interests: Utilise Xiaohongshu’s targeting options to define your audience based on age, gender, location, and interests.

Behavioural Targeting: Leverage behavioural data to target users based on their interactions and engagement on the platform.

04

Ad Creation

Craft Compelling Content: Develop high-quality visual and textual content that resonates with your target audience. Ensure your content is engaging and aligns with Xiaohongshu’s aesthetic.

Collaborate with KOLs: Partner with Key Opinion Leaders to create authentic and influential content that can boost your campaign’s reach and effectiveness.

05

Budget and Bidding

Set Budget: Define your campaign budget, deciding how much you are willing to spend on CPC (Cost-Per-Click) or other bidding models.

Bid Strategy: Choose a bidding strategy that aligns with your campaign objectives, such as manual bidding or automatic bidding based on desired outcomes.

06

Launch Campaign

Schedule: Set the start and end dates for your campaign.

Monitor: Once launched, keep an eye on your campaign’s performance through Xiaohongshu’s analytics tools.

01

Account Registration and Verification

02

Define Campaign Objectives

03

Audience Targeting

04

AD Creation

05

Budget and Bidding

06

Launch Campaign

Look What We Have Achieved Here

We’re proud to partner with a diverse portfolio of innovative Australia and New Zealand companies and help them succeed.

Boosting Brand Awareness for an ANZ Massage Chair Company with Xiaohongshu Ads

Our client, a massage chair company in Australia and New Zealand, offers products priced from AUD $150 to AUD $17,000. They faced challenges in acquiring local user IPs, reaching Chinese-speaking audiences effectively, and increasing brand visibility in Australia.

Results* Over 12 days data

ROAS in Australia

ROAS in New Zealand

8.7:1

6.9:1

Impressions

Engagements

319,000

200+

Effective Xiaohongshu Ads Campaign for an Australian Law Firm

An Australian law firm offering services in commercial law, dispute resolution, criminal offence, financial services, and real estate consultancy struggled to reach the new generation Chinese community. They faced challenges in identifying the right audience and choosing effective campaign objectives.

Results* Over six days data

Impressions

Organic Clicks

267,000

5,300

Private messages

Increase in followers

300+

200+

Boosting Brand Awareness for an ANZ Massage Chair Company with Xiaohongshu Ads

Our client, a massage chair company in Australia and New Zealand, offers products priced from AUD $150 to AUD $17,000. They faced challenges in acquiring local user IPs, reaching Chinese-speaking audiences effectively, and increasing brand visibility in Australia.

* Over 12 days data

LEARN MORE

Effective Xiaohongshu Ads Campaign for an Australian Law Firm

An Australian law firm offering services in commercial law, dispute resolution, criminal offence, financial services, and real estate consultancy struggled to reach the new generation Chinese community. They faced challenges in identifying the right audience and choosing effective campaign objectives.

* Over six days data

LEARN MORE
LEARN MORE

What Clients Say

About Our Xiaohongshu Ads Work

Webzilla transformed our brand presence in Xiaohongshu. Their targeted ad campaigns significantly increased our visibility among the Chinese community, leading to a 40% rise in brand recognition within just three months.

Kevin Lin

Marketing Director

Thanks to Webzilla’s expertise in Xiaohongshu ads, our engagement rates soared. The interactive content and strategic ad placements resulted in a 50% increase in user interactions and a vibrant community around our brand

Rachel Zhang

Brand Manager

The lead generation campaigns run by Webzilla on Xiaohongshu were outstanding. We collected valuable customer information effortlessly, resulting in a 35% increase in qualified leads. This has greatly improved our marketing efforts.

Zachary Li

Digital Marketing Manager

Webzilla’s comprehensive approach to Xiaohongshu ads, from content creation to performance optimization, has been invaluable. Their continuous support and detailed analytics have refined our strategies, driving better results with each campaign.

Sophia Chen

Marketing Manager

Webzilla transformed our brand presence in Xiaohongshu. Their targeted ad campaigns significantly increased our visibility among the Chinese community, leading to a 40% rise in brand recognition within just three months.

Kevin Lin

Marketing Director

Thanks to Webzilla’s expertise in Xiaohongshu ads, our engagement rates soared. The interactive content and strategic ad placements resulted in a 50% increase in user interactions and a vibrant community around our brand

Rachel Zhang

Brand Manager

The lead generation campaigns run by Webzilla on Xiaohongshu were outstanding. We collected valuable customer information effortlessly, resulting in a 35% increase in qualified leads. This has greatly improved our marketing efforts.

Zachary Li

Digital Marketing Manager

Webzilla’s comprehensive approach to Xiaohongshu ads, from content creation to performance optimization, has been invaluable. Their continuous support and detailed analytics have refined our strategies, driving better results with each campaign.

Sophia Chen

Marketing Manager

LEARN MORE

Frequently Asked Questions

What are the differences between Xiaohongshu ads and Facebook ads? + -

Xiaohongshu ads emphasise social recommendations and user-generated content, fostering trust and authenticity. The platform is highly popular among Chinese speakers globally, including overseas Chinese communities. In contrast, Facebook ads offer broader audience targeting and diverse ad formats but may not achieve the same level of trust and engagement specific to Chinese-speaking users.

Can I hire a digital marketing agency in New Zealand for Xiaohongshu Ads if I'm in Australia? Will it affect the results? + -

Yes, you can hire a digital marketing agency in New Zealand for Xiaohongshu Ads even if you are in Australia. We have audience segments using Xiaohongshu IP addresses globally, allowing us to target specific countries and regions accurately. Xiaohongshu Ads operate worldwide, and the agency’s expertise in crafting tailored strategies to meet your business goals is crucial. Effective communication and a deep understanding of your target audience ensure successful advertising outcomes regardless of geographical location.

What support do you provide after launching a Xiaohongshu ad campaign? + -

We offer continuous support and optimization after your campaign launches. This includes monitoring performance, providing detailed reports, and making data-driven adjustments to improve results. Our goal is to ensure your campaign remains effective and achieves the best possible ROI.

What are the differences between advertising on Xiaohongshu and posting content organically on Xiaohongshu? + -

Advertising on Xiaohongshu offers advantages over organic posting with its expansive reach, precise audience targeting, and flexible customer interaction. Xiaohongshu ads help businesses reach a larger, targeted audience effectively, unlike organic posts which rely on natural visibility. Ads also enable direct engagement with customers, allowing for timely responses and stronger relationships without the typical constraints of organic content distribution.

LEARN MORE

All Services

Webzilla is a leading digital marketing company in Australia, renowned for its expertise in Chinese social media marketing, and trusted by startups and globally renowned enterprises. Webzilla has been recognized as a level 2 Xiaohongshu Agency. With a strong local presence and a focus on global expansion, Webzilla helps clients globally achieve continuous business growth by providing one-stop marketing solutions.

Webzilla is certified by level 2 Xiaohongshu Agency in AU. With a strong local presence and a focus on global expansion, Webzilla helps clients achieve continuous business growth by providing one-stop marketing solutions.

s-seo

Search Engine Marketing

A digital marketing method that doesn’t require spending on advertising. Aimed at achieving higher visibility and ranking in search results locally and globally, thereby driving organic traffic by optimizing your website and other digital assets.

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s-ads

Google Ads

Elevate your brand’s presence and fuel business growth with customized Google Ads services, combining expert campaign management, strategic keyword targeting, and relentless performance optimization for unparalleled results.

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s-social

Social Media Ads

Maximize return on ad spend (ROAS) and effectively drive conversions using high-click images or videos, combined with refined audience targeting management and placement testing.

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web

Website Development

Use the most conversion-optimized layouts and SEO-friendly designs to ensure your website’s functionality, performance, and security. By continuously maintaining and updating it, it will also become your long-term online asset.

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email

Email Marketing

By designing sending flows, segmenting audience tags, and delivering customized content, we help clients attract new users, complete automatic sales closure, and further boost customer retention and repeat purchases.

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other

Others

We also provide many free tools and online learning resources to help everyone understand how to collaborate internally and externally, taking their business to the next level.

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Trust Webzilla Beyond RedBook

We are proud to be a leading Xiaohongshu agency in Australia, recognized for delivering exceptional campaigns and building strong client relationships. At Webzilla, we go beyond Xiaohongshu, offering fully customized Chinese social media solutions designed to amplify your online presence and drive real results.

Webzilla Digital Marketing
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